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Choosing an Online
Payment Provider that is
simple to Integrate
September	
  	
  2013	
  
Over thirty years technical, commercial and management experience in the supply of
payments including online, mobile payments, point of sale, general payment systems
and fleet systems including practical fraud experience across all platforms.
Spearheaded numerous new market entry strategies, new office set-up, in new regions
including SA, LATAM & China. Also completed extensive fund raising exercises and
M&A activity.
A payments expert and has held roles as CEO, MD, Director, Business Development /
M&A & most recently Regional Director LATAM
Holds a stake in a number of start ups and currently looking at launching a new PSP -
Lionpay
Nick Walker
•  What are the challenges for developers of mobile apps
and websites when choosing a payments system?
•  What payment types do you need to offer / accept
in certain regions?
•  What functionality do you need and why do you want it?
Choosing an Online Payment Provider
System	
  Needs	
  
•  High	
  availability	
  
•  Merchants	
  want	
  100%	
  
•  No	
  single	
  point	
  of	
  failure	
  
•  If	
  fail,	
  hot	
  switch	
  over	
  
•  Resilient	
  and	
  recoverable	
  
•  Data	
  is	
  money	
  
•  Secure	
  
•  No	
  risk	
  of	
  compromise	
  	
  of	
  data	
  
•  Fraud	
  free	
  
•  High	
  performance	
  
•  Sub	
  second	
  response	
  Fmes	
  
•  Upgradeable	
  
•  New	
  interfaces	
  
•  New	
  technologies	
  
Business	
  Needs	
  
•  Increase	
  revenue	
  and	
  profitability	
  –	
  
how?	
  
•  Cross	
  border	
  mulF	
  region	
  
•  AccepFng	
  all	
  payments	
  
•  AccepFng	
  more	
  genuine	
  business	
  
•  IdenFfying	
  and	
  protecFng	
  genuine	
  
customers	
  
•  Improving	
  customer	
  experience	
  to	
  
generate	
  repeat	
  spend	
  
•  Improving	
  business	
  operaFons	
  
•  Easily	
  adapFng	
  to	
  changing	
  business	
  
models	
  
Card	
  vendors	
  
Fraud	
  vendors	
  
Credit	
  bureau	
  
Alterna7ve	
  
payments	
  
Associa7ons	
  
Issuer	
  
Consumer	
  
Merchant	
  
Gateway	
  
Acquirer	
  
Who are the Payment Stakeholders?
What	
  are	
  their	
  needs?	
  
Typical mCommerce user experience
Payment	
  iniFated	
   Payment	
  in	
  progress	
  
Merchant	
  app	
   Merchant	
  app	
  
Payment	
  successful	
  
mobile.connect	
  
The	
  shopper	
  
proceeds	
  to	
  payment	
  
The	
  shopper	
  selects	
  a	
  
payment	
  method	
  
The	
  shopper	
  enters	
  
the	
  payment	
  
informaFon	
  
The	
  payment	
  is	
  
processed	
  
The	
  shopper	
  receives	
  
a	
  receipt	
  
Typical Transaction Flow
3
Choose	
  the	
  service
Consumer	
  
PSP	
  
	
  
Acquire	
  bank	
  
Merchant	
  
	
  
Send	
  the	
  requirement	
  of	
  deducFon	
  
2
1
4
offer	
  the	
  service
8 Result	
  of	
  payment	
  
7
Send	
  the	
  result	
  to	
  
merchant
Input	
  the	
  credit	
  card	
  info
3-­‐D	
  
Secure	
  
5
6
9
Send	
  the	
  pay	
  order
Issuing	
  	
  bank	
  
Past solutions
Server side API – (HTML over HTTP)
• 	
  Merchant	
  has	
  to	
  provide	
  the	
  payment	
  page	
  –	
  re-­‐invenFng	
  the	
  wheel	
  
• 	
  Merchant	
  has	
  full	
  control	
  over	
  the	
  layout	
  	
  
• 	
  Merchant	
  touches	
  the	
  credit	
  card	
  data	
  and	
  must	
  be	
  PCI	
  compliant	
  
• 	
  IntegraFon	
  Fmeline	
  weeks	
  to	
  months	
  
Provider hosted payment page
• 	
  Re-­‐use	
  and	
  convenience	
  –	
  works	
  out-­‐of-­‐the-­‐box	
  
• 	
  Limited	
  control	
  over	
  layout,	
  opFons	
  and	
  workflow	
  
• 	
  IntegraFon	
  Fmeline	
  –	
  days,	
  weeks	
  
New approach
Merchant-hosted payment page, embedding a ready-made JavaScript payment
component
• 	
  Re-­‐use	
  and	
  convenience	
  
• 	
  Gives	
  full	
  control	
  to	
  the	
  developers	
  
• 	
  Solves	
  PCI	
  problem	
  
• 	
  IntegraFon	
  Fmeline	
  hours	
  -­‐	
  days	
  
	
  
Payment Integration has moved on…
Merchant provides and controls surrounding page
Ready-made JavaScript widget comes from the provider
Widget honors CSS (Cascading style sheets) of the surrounding page, so it adapts to the layout
When the shopper pays, the widget securely sends the credit card data to the provider
Provider sends back a secure token
Component sends payment request with token but no card data
Merchant can refer to the payment using the secure token
New solutions: How do they work?
Merchant	
  
Server	
  
Provider	
  	
  
Server	
  
Payment	
  Page	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
JS	
  
Component	
  
Understanding the clients needs
•  Products, type and number
•  Consumer demographics
•  Regional cover – language and currency
•  Time to marketsaid
Building & protecting developers reputation
•  Security of payment systems
•  Ease of integrating payment modules into OpenSource systems
•  Ease of setting up between bank source and payment system for financial
transactions
•  Need for high performance and availability
Ongoing support
•  Technical and business
•  Familiarity of payment system (marketing, existing clients)
•  Speed of payments, support by provider
•  Adoption of new payment types and channels
What are the challenges for m commerce developer and
payments?
Said	
  that	
  fraud	
  can	
  be	
  x4	
  
1mes	
  higher	
  via	
  mobile	
  
channel	
  
Dimension 1:
Is Easy, convenient, customisable, works out-of-the-box –
technically and commercially
Dimension 2:
Supports full breadth of payment methods
Dimension 3:
Supports full breadth of channels (omni-channel)
Shop for a three dimensional payment solution that...
Prevalence of payment types vary country on country
Need to ensure optimal conversion
What Payment Methods?
International
France
Netherlands
UK Germany
Denmark
Japan
Korea
China >30
??
Sing
MerchantMerchantShopper
Support all channels – Omni Channel
• Seamless one time integration
• Single backend, control panel and consolidated reporting
• Ease of addons - payments, channels, 3rd party applications.
• One payment provider not multiple
Support all payments not just credit
• Mainstream and alternative
• Multi region, multi currency, multi language
Fast, safe and secure
• High speed response times
• Integrated fraud prevention services
• Contracted up times
Commercial recognition for target audience
• Fast sign for start ups – hours/days not weeks
• Minimal if any contractual commitment
What functionality do you need and why do you want it?
Omni Channel Payment processing
Omni-­‐channel	
  plaBorm	
  
eCommerce	
   mCommerce	
  
mPOS	
   MOTO	
  
h_ps://tompays.test.ctpe.info	
  
	
  
Ensure provider supports fast sign up and support the respective merchant type
category and period in business
Not just technical selection….
In summary…….
Make sure of a match with clients current and future needs
Regional	
  coverage	
  and	
  payment	
  types	
  –	
  who	
  is	
  the	
  target?	
  
Just	
  Visa/MasterCard	
  will	
  be	
  shortsighted	
  and	
  limiFng	
  
Add	
  value	
  -­‐	
  think	
  	
  for	
  the	
  client	
  –	
  increase	
  your	
  value	
  
Take an omni-channel approach
One	
  placorm	
  supporFng	
  all	
  channels	
  giving	
  a	
  seamless	
  experience	
  
Seek fast development with proven sample code and process
Sandbox	
  development	
  tool	
  kit	
  
Online	
  test	
  and	
  validaFon	
  	
  
Ensure highly secure, high availability and fast response times with a fraud
management focus
Build	
  and	
  protect	
  your	
  reputaFon	
  
Verify ongoing support needs and enhancements
Low	
  maintenance	
  but	
  opportunity	
  for	
  repeat	
  business	
  
Validate the sign up process for the merchant in terms of viability and timeline
Be commerce driven not just technical……..
Choosing an Online Payment Provider ….
Thank you
Happy coding J
Additional data
•  http://www.payon.com/en/platform
•  http://blog.payon.com/blog/consolidate-payment-streams-and-save-costs-by-multi-
channel-processing-via-one-single-platform
•  http://www.paysourcing.com/mcommerce
•  https://support.stripe.com/
•  https://support.braintreepayments.com
•  http://www.wildapricot.com/membership-articles/how-to-select-an-online-payment-
service-provider
•  http://www.easefinances.com/2013/07/selling-online-choose-best-payment.html
•  http://www.istekuk.com/5%20questions%20to%20ask%20with%20online
%20payments.pdf
•  www.oliverdesigns.com

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Payments

  • 1. Choosing an Online Payment Provider that is simple to Integrate September    2013  
  • 2. Over thirty years technical, commercial and management experience in the supply of payments including online, mobile payments, point of sale, general payment systems and fleet systems including practical fraud experience across all platforms. Spearheaded numerous new market entry strategies, new office set-up, in new regions including SA, LATAM & China. Also completed extensive fund raising exercises and M&A activity. A payments expert and has held roles as CEO, MD, Director, Business Development / M&A & most recently Regional Director LATAM Holds a stake in a number of start ups and currently looking at launching a new PSP - Lionpay Nick Walker
  • 3. •  What are the challenges for developers of mobile apps and websites when choosing a payments system? •  What payment types do you need to offer / accept in certain regions? •  What functionality do you need and why do you want it? Choosing an Online Payment Provider
  • 4. System  Needs   •  High  availability   •  Merchants  want  100%   •  No  single  point  of  failure   •  If  fail,  hot  switch  over   •  Resilient  and  recoverable   •  Data  is  money   •  Secure   •  No  risk  of  compromise    of  data   •  Fraud  free   •  High  performance   •  Sub  second  response  Fmes   •  Upgradeable   •  New  interfaces   •  New  technologies   Business  Needs   •  Increase  revenue  and  profitability  –   how?   •  Cross  border  mulF  region   •  AccepFng  all  payments   •  AccepFng  more  genuine  business   •  IdenFfying  and  protecFng  genuine   customers   •  Improving  customer  experience  to   generate  repeat  spend   •  Improving  business  operaFons   •  Easily  adapFng  to  changing  business   models   Card  vendors   Fraud  vendors   Credit  bureau   Alterna7ve   payments   Associa7ons   Issuer   Consumer   Merchant   Gateway   Acquirer   Who are the Payment Stakeholders? What  are  their  needs?  
  • 5. Typical mCommerce user experience Payment  iniFated   Payment  in  progress   Merchant  app   Merchant  app   Payment  successful   mobile.connect   The  shopper   proceeds  to  payment   The  shopper  selects  a   payment  method   The  shopper  enters   the  payment   informaFon   The  payment  is   processed   The  shopper  receives   a  receipt  
  • 6. Typical Transaction Flow 3 Choose  the  service Consumer   PSP     Acquire  bank   Merchant     Send  the  requirement  of  deducFon   2 1 4 offer  the  service 8 Result  of  payment   7 Send  the  result  to   merchant Input  the  credit  card  info 3-­‐D   Secure   5 6 9 Send  the  pay  order Issuing    bank  
  • 7. Past solutions Server side API – (HTML over HTTP) •   Merchant  has  to  provide  the  payment  page  –  re-­‐invenFng  the  wheel   •   Merchant  has  full  control  over  the  layout     •   Merchant  touches  the  credit  card  data  and  must  be  PCI  compliant   •   IntegraFon  Fmeline  weeks  to  months   Provider hosted payment page •   Re-­‐use  and  convenience  –  works  out-­‐of-­‐the-­‐box   •   Limited  control  over  layout,  opFons  and  workflow   •   IntegraFon  Fmeline  –  days,  weeks   New approach Merchant-hosted payment page, embedding a ready-made JavaScript payment component •   Re-­‐use  and  convenience   •   Gives  full  control  to  the  developers   •   Solves  PCI  problem   •   IntegraFon  Fmeline  hours  -­‐  days     Payment Integration has moved on…
  • 8. Merchant provides and controls surrounding page Ready-made JavaScript widget comes from the provider Widget honors CSS (Cascading style sheets) of the surrounding page, so it adapts to the layout When the shopper pays, the widget securely sends the credit card data to the provider Provider sends back a secure token Component sends payment request with token but no card data Merchant can refer to the payment using the secure token New solutions: How do they work? Merchant   Server   Provider     Server   Payment  Page                 JS   Component  
  • 9. Understanding the clients needs •  Products, type and number •  Consumer demographics •  Regional cover – language and currency •  Time to marketsaid Building & protecting developers reputation •  Security of payment systems •  Ease of integrating payment modules into OpenSource systems •  Ease of setting up between bank source and payment system for financial transactions •  Need for high performance and availability Ongoing support •  Technical and business •  Familiarity of payment system (marketing, existing clients) •  Speed of payments, support by provider •  Adoption of new payment types and channels What are the challenges for m commerce developer and payments? Said  that  fraud  can  be  x4   1mes  higher  via  mobile   channel  
  • 10. Dimension 1: Is Easy, convenient, customisable, works out-of-the-box – technically and commercially Dimension 2: Supports full breadth of payment methods Dimension 3: Supports full breadth of channels (omni-channel) Shop for a three dimensional payment solution that...
  • 11. Prevalence of payment types vary country on country Need to ensure optimal conversion What Payment Methods? International France Netherlands UK Germany Denmark Japan Korea China >30 ?? Sing MerchantMerchantShopper
  • 12. Support all channels – Omni Channel • Seamless one time integration • Single backend, control panel and consolidated reporting • Ease of addons - payments, channels, 3rd party applications. • One payment provider not multiple Support all payments not just credit • Mainstream and alternative • Multi region, multi currency, multi language Fast, safe and secure • High speed response times • Integrated fraud prevention services • Contracted up times Commercial recognition for target audience • Fast sign for start ups – hours/days not weeks • Minimal if any contractual commitment What functionality do you need and why do you want it?
  • 13. Omni Channel Payment processing Omni-­‐channel  plaBorm   eCommerce   mCommerce   mPOS   MOTO   h_ps://tompays.test.ctpe.info    
  • 14. Ensure provider supports fast sign up and support the respective merchant type category and period in business Not just technical selection….
  • 15. In summary……. Make sure of a match with clients current and future needs Regional  coverage  and  payment  types  –  who  is  the  target?   Just  Visa/MasterCard  will  be  shortsighted  and  limiFng   Add  value  -­‐  think    for  the  client  –  increase  your  value   Take an omni-channel approach One  placorm  supporFng  all  channels  giving  a  seamless  experience   Seek fast development with proven sample code and process Sandbox  development  tool  kit   Online  test  and  validaFon     Ensure highly secure, high availability and fast response times with a fraud management focus Build  and  protect  your  reputaFon   Verify ongoing support needs and enhancements Low  maintenance  but  opportunity  for  repeat  business   Validate the sign up process for the merchant in terms of viability and timeline Be commerce driven not just technical…….. Choosing an Online Payment Provider ….
  • 17.
  • 18. Additional data •  http://www.payon.com/en/platform •  http://blog.payon.com/blog/consolidate-payment-streams-and-save-costs-by-multi- channel-processing-via-one-single-platform •  http://www.paysourcing.com/mcommerce •  https://support.stripe.com/ •  https://support.braintreepayments.com •  http://www.wildapricot.com/membership-articles/how-to-select-an-online-payment- service-provider •  http://www.easefinances.com/2013/07/selling-online-choose-best-payment.html •  http://www.istekuk.com/5%20questions%20to%20ask%20with%20online %20payments.pdf •  www.oliverdesigns.com