Create EMI offerings for your products instantly and rive incremental sales.

1. Instant EMI Solution
Solution Overview

2. Agenda
• Instant EMI Solution
• Plutus Credit/Debit Acceptance at the PC POS
2

3. Introducing Instant EMI Solution for 0% Financing Offers
• Manufacturers can drive incremental sales by launching an attractive real-time EMI
offer on White Goods, Consumer Electronics, Travel Packages and much more
• Higher sales volumes
• Control over products - to sell slow-moving goods, restrict to high-margin products,
improve sales in competitive categories or launch new product lines
• Control over merchants – offer presented only at designated stores during designated
time periods
• EMI transactions are authorized at the POS in real-time…
• Manufacturer sets centralized rules by Product Category, by Duration, by Merchant and
Store, by date, and by transaction value
• Manufacturers can contract with multiple credit card Issuers to make offers available to
broadest possible prospect universe
• Merchant does NOT need to install devices or train cashiers – all rules are set centrally
and enforced automatically
• …and settled directly between Issuer and Manufacturer
• Financing cost is reported daily – by duration, product, store, etc.
• Manufacturer reimburses the negotiated subvention rate to Issuer via ECS payment
3

4. How It Works: seamless customer experience at the Point of
Sale, with complete control from backend
Manufacturer logs into At the Point of Sale, Plutus application asks Plutus queries EMI Host for
1 EMI Host and sets offer
2 Cashier selects EMI
3 Cashier to enter Product
4 applicable Offer – for that
rules: Product, Retailer, transaction and swipes Category & Serial Number product, card, amount, etc.
Location, Duration, customer’s Card
Issuer & Rate
BANK
8 Plutus generates 7 Plutus receives 6 Customer selects EMI Offer 5 Plutus displays available
settlement reports at End authorization & prints and Plutus sends offers to Cashier
of Day charge slip transaction to Bank
4

5. Key Benefits: EMI program supports flexible schemes,
creating a valuable new marketing channel for Manufacturers
•
1 Control offer delivery at the Point of Sale
• Set centralized rules to control which EMI offer is presented to the consumer – eliminate Cashier
decision-making
• Configure by product category & product line, by merchant or by store, by date range and by
Issuer
• Use convenient web interfaces to update or edit schemes in real-time
• Substantially reduce the risk of offer fraud and eliminate Cashier decision making
2 Increase reach into Issuers’ portfolios and at Retailers’ outlets
•
• Plutus front-end application can be integrated with Merchant’s POS Application , eliminating the
need for Cashier data entry
• No need for EDC hardware installation and cashier training
• Tie up with multiple Card Issuers: no need for “on us” transactions, no need to install new EDC
machines at merchant outlet
3 Leverage rich MIS at the cardholder and product level
•
• Receive automated reports – or pull in real-time from EMI Host using convenient interfaces
• Reports include cardholder details, transaction information, computation of financing costs
• Manufacturer can leverage MIS to track performance of individual EMI campaigns in real-time
5

6. 1
Manufacturer sets rules by Product, Amount, Retailer and
Time Period using online interfaces – for centralized control
Manufacturers can set rules by:
1. Product category: set EMI terms by
product categories. For example, 12
month EMI on Televisions and 3 month
EMI offers on mobile phones
2. Transaction value: set EMI terms by
cumulative amount. For example, 12
months on purchases > Rs 50,000; 6
months on purchases < Rs 50,000
3. Merchant: set MIDs and regions
eligible for offer. For example, program
applies only to Croma stores in North
4. Offer dates: set program duration. For
example, scheme can be run for month
of November only
5. Issuer: set rules for Issuer and for BIN
range of cardholders
6

7. 2
Program’s reach extends to multiple Issuers’ cardholder
portfolios – without EDC installation
Conventional EMI Solution
• EMI offers for “on-us”
transactions only – locked into
single Acquirer/Issuer
• Slow time to market of any new
EDC Single Acquirer/ program
Issuer
Plutus EMI Solution
• EMI offers from multiple Issuers –
Issuer 1 add or drop at will
• Issuers can set rules to accept
cards by BIN range for EMI offers
Acquirer Issuer 2
POS • Reconciliation and settlement
reports generated EOD for all
parties
Issuer 3
7

8. 3
Plutus provides rich real-time MIS for reconciliation,
including cardholder and product details
Online User Interfaces
1. Customer-level data: Name,
phone number, address, product
category, serial number
2. Transaction-level data: Product
category, Merchant, Location,
Value
3. Offer-level data: Issuer, EMI
scheme details
4. Automated computation of
finance charges
5. Fraud management: velocity
checks, de-duplication
8

9. Our solution benefits all stakeholders in the EMI program,
increasing adoption and ROI of EMI
Manufacturer Retailer Issuer
• Higher sales on select • Higher turnover in the • Higher volumes of credit
products and Retailers store, especially on high- card usage, at no extra
ticket items cost
• Ability to run targeted
campaigns - seasonal, • Convenient integration • Automation of EMI Offer
new product launches, with Manufacturer sales processing and
incentives on slow- strategy at minimum settlement
moving goods or high- operational effort
• Access to “off us”
margin products
• Rapid check out process transactions at the
• Convenience & control of Retailer
• Opportunity to integrate
launching and editing EMI
directly with POS • New income streams
Offer strategy in real-time
application from financing charges
• Complete MIS for
• Differentiated offer to the
performance evaluation
cardholder
9

10. Agenda
• Instant EMI Solution
• Plutus Credit/Debit Acceptance at the PC POS
10

11. Introducing Plutus, our credit & debit processing application
for the PC POS
How It Works
• Solution runs on existing
PC-based POS
• Merchants install Plutus via
CD and guided installation
interfaces
11

12. Plutus Features Summary
Certified by major Bank Accepts all payment Best-in-class security
Acquirers, and Visa instruments features
• ICICI, HDFC, AXIS, • Cr/Dr • 3DES data encryption
HSBC Global Payments, • Pin-based from swipe
Citibank, SBI • EMV • User access
• Amex • Mobile management
• Visa PCI, EMV • PPC/GV • TID licensing and key
• Contactless management
• Input device control
Only PC-based product - Integrated with leading
Value-added features
replaces EDC POS peripherals
• Higher security • Plutus Multi-acquirer - • Card readers - MagTek,
• Flexible connectivity - route transactions to AMDL, Wincore
CDMA, VPN, VSAT, IP preferred Acquirer • Bar code scanners
• Integrated with Biller - • Plutus Secure - Bank- • PED
manual data entry certified IP connectivity • Smart Card reader
• Touchscreen enabled • Transaction • Printers - OPOS,
• Batch reporting Reconciliation - central Windows
• Supports split data warehousing &
transactions management
12

13. Key value drivers of Plutus - At A Glance
1 Replace EDC terminals
•
• Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal
• Switch to always-on, high speed internet processing
• Remove counter clutter
•
2 Streamline operations at the POS
• Reduce need for cashier training
• Automate data entry by integrating Biller and cr/dr payment transaction
• Eliminate cashier manual data entry, and increase transaction speed
•
3 Centralize transaction routing
• Eliminate cashier decision-making
• Extract favorable MSF terms from Acquirers for high transaction volumes
• Change routing rules (Acquirer strategy) centrally at the touch of a button - no retraining of cashiers required
•
4 Leverage Transaction warehousing and automatic reconciliation
• Digitize & automate reconciliation of POS settlement and Acquirer payment advice
• Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports
• Centralize POS-level alerts, e.g., unsettled POS
• Save cashier time
5 Rely on highest Security standards
•
• End-to-end PCI Compliant solution eliminates need for PCI certification of merchant’s POS or network or data
center
• EMV-compliant card acceptance through Pin Entry Device integration
13

14. 1
Plutus replaces EDCs - and their associated
telecommunication cost
EDC Functionality Plutus Scenario
• Every Cashier counter must have EDC • NO need for EDC - Plutus is a software
application which can run on any Windows
based PC or PC-POS
• Every EDC must have PSTN telephone • NO need for PSTN lines - Plutus can support
line transaction processing through existing
- Assuming Rs 1 per call, and 2000 broadband connection
transactions per month in each store • To make transaction secure and acceptable to
- Plus Rs 150 for landline rental for Visa / Master and AMEX, Plutus comes with
each EDC terminal, and 3 EDC PA-DSS approved VPN connection
terminals per store - Rs 150 for Secure VPN Plutus connection
- => Monthly telco costs are Rs 2650 for 3 POS = Rs 450
- Plus monthly internet cost of Rs 200
- => Monthly telco costs are Rs 650, a
savings of Rs 2000 per store per month
• In case of acquiring by multiple banks, • All acquiring banks are available in single
multiple EDCs required at every till, application
resulting in clutter • Axis Bank, ICICI, HDFC, Citi, HSBC, AMEX
14

15. 2
Second, Plutus streamlines operations at the POS
EDC Functionality Plutus Scenario
• EDC cannot be integrated with biller • Intuitive Windows-based interface limits training
applications on POS of cashiers and reduces human error
• Can be easily integrated with any biller
application, using Windows based COM API
• Workflow automation reduces overhead, speeds
time to resolution
• Cashier manually enters amount in • Transaction Amount is passed by biller directly
EDC, leading to data entry errors to Plutus. No data entry possible
• EDC dial up is slow, resulting in longer • Faster transaction times through automation and
queues faster connectivity reduces queuing time
15

16. 3 Third, centralized transaction rules allow the merchant to
optimize acquiring strategy without relying on cashiers
EDC Functionality Plutus Scenario
• Manual decision by cashier to • Plutus selects Acquirer based on rules
select most optimal acquiring bank • Rules are set centrally at HO - not by the
(for example, lowest MSF rate) cashier, creating real savings on MSF rates
• Limited ability to enforce complex • Complex rules - for example, on-us versus
rules - based on cashier’s off-us optimization; time-based; default
judgment acquiring - can be set using intuitive
interfaces
• Cashier training is required to • No cashier training required
route transactions to most suitable • Rule changes are propagated in real-time
acquiring banks in the field
16

17. 3
Multi-Acquirer solution ensures transactions are routed
to on-us Acquirer with favorable MSF rate
Single Acquirer Solution ~70% of transactions
are routed to V/MC for
off-us settlement
Issuer 1
QuickTime™ and a
decompressor
are needed to see this picture.
POS Single Acquirer/ Visa/Master- Issuer 2
Issuer card Gateway
Issuer 3
Multi Acquirer Solution Only ~20% of
transactions are
routed through V/MC
for off-us settlement
Acquirer/Issuer 1
QuickTime™ and a
decompressor
are needed to see this picture.
Other Issuer
POS Acquirer/Issuer 2 Visa/Master-
card Gateway
~80% of transactions
are routed directly to
Acquirer.Issuer for on-
us settlement Acquirer/Issuer 3
17

18. 4 Lastly, Transaction Aggregation and Reconciliation
eliminates paper-based reconciliation and reduces error
EDC Functionality Plutus Scenario
• Each transaction is deleted upon • Transactions can be stored in TRM for whatever
settlement period required
• Centrally accessible user interfaces render
transactions volumes, settlement and reconciliation
status and allow users to search by zone, store,
POS, transaction, etc.
• Settlement is controlled by cashier, • Central user interfaces show alerts for unsettled
and often overlooked - payments batches
are settled late
• Reconciliation between settlement • Reconciliation of each batch with bank’s payment
reports and banks’ payment advice is automatic
advice is manual and labor • Disputes are flagged and entered into work flow for
intensive easy resolution
18

19. 4
TRM centralized payment advice reconciliation &
workflow tools
1.Frees up
cashier’s time
2.Eliminates
manual errors
3.Speeds
quarterly
audits
• Centralized reconciliation of settlement and payment advice
• Digitization of statements
• Integration into automated accounting and dispute resolution
workflow
19

20. 5
Security: current POS devices & networks are insecure
Component Security Concerns
POS device • Track data encryption from the point of card swipe
Dial-Up • “Sniffing” - credit card data is transmitted in plain text and can
connectivity easily be intercepted
CDMA, VPN or • No end-to-end security - reliant on retailer LAN to secure data
VSAT networks at POS before transmission outside of store
Storage • Sensitive data resides in central data, providing hackers with a
single point of attack - “jackpot” scenario
Business • User access poorly controlled, allowing capture of credit card
processes data
20

21. 5
Plutus Secure application enables transaction processing
via broadband - PCI PA DSS certified
Transaction Process Flow with
Plutus Secure
Broadband
PC-based POS in Bank Payment
Connection on Data Centre
Store Switch
Public IP
• Secure card swipe • Transmission of • Data transformation to • Transaction
• Data packet encryption encrypted data packet in bank protocol authorization
secured channel
Faster transactions, with higher
Security at lower connectivity cost
21

22. Proposed Architecture: Plutus with Secure Internet
connection to Banks
Secure Processing via Internet
• TRM stores masked data for
transaction management
• Automatically reconciles with
Banks’ payment report
• Data encrypted and
transmitted securely via
broadband
• End-to-end PCI Certified -
merchant’s network
requires no certification
• Rule Configurator
sets routing rules
at POS level
22

23. Our Contact Details
We would be more than happy to demonstrate
the solution and offer a FREE trial
http://pinelabsblog.com
contact@pinelabsblog.com