Plutus is a PC-based card processing solution that replaces traditional EDC terminals. It allows merchants to accept all major payment types through their existing PCs and offers several advantages over EDCs: 1) It eliminates telecommunication costs associated with EDCs by using existing internet connections instead of dial-up. 2) It streamlines operations at the point-of-sale by automating tasks, integrating with billing systems, and allowing faster transactions. 3) It allows merchants to centrally manage transaction routing rules to optimize costs, without relying on individual cashiers. 4) It facilitates transaction aggregation, settlement and reconciliation through centralized reporting and interfaces.

1. Plutus Credit/Debit Processing on the PC POS
June 2010

2. Pine Labs is a leading innovator in Payments and Loyalty
solutions
Select Clients
2004
Launched largest closed-user group loyalty solutions in India for Retail
Petroleum industry
–Petro Card solution for BPCL: more than 1.5M smart card holders,
4M transactions per month
–Fleet card program for IOCL: 1.5M card holders, over 2.5M
transactions per month
2005
Introduced first PC-based card authorization application
–Used by leading Indian Retail chains and Banks
–EMV compliant and Visa certified
2006 ORIX
Entered into organized retail sector with real-time Loyalty Solutions
–Strategic Alliance with largest international loyalty solution provider,
LMG
Bank Relationships
–Expert in turn-key ASP solutions for Indian Retail segment
2007
Built Value added services network with Tata Teleservices
–Bill payment & ticketing payment network, launched at over 1000
Indian retailers
2008
Partners
Launched stored value card program in India
–Managing prepaid card program for Future Group, India’s largest
retailer - including online and 3rd party distribution
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3. Plutus: How it works
• Solution runs on existing PC-
based POS
• New merchants install Plutus
via CD and guided installation
interfaces
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4. Plutus Features Summary
Certified by major Bank Accepts all payment Best-in-class security
Acquirers, and Visa instruments features
• Axis, HDFC, ICICI, • Credit / Debit • 3DES data encryption
HSBC, Citi bank, State • Pin-based (Maestro) from swipe
Bank of India (SBI) • EMV • User access
• American Express • Mobile management
• PCI-PADSS, • PPC/GV • TID licensing and key
• PABP • Contactless management
• EMI transaction handling • Input device control
Only PC-based product - Integrated with leading
Value-added features
replaces EDC POS peripherals
• Higher security • Plutus Multi-acquirer - • Card readers - MagTek,
• Flexible connectivity – route transactions to AMDL, Verifone, Ingenico
Internet, CDMA, GPRS, preferred Acquirer (least • Bar code scanners
VSAT, VPN costly acquirer) • PED
• Integrated with Biller - No • Plutus Secure - Bank- • Smart Card reader
manual entry (Amount) certified internet • Printers - OPOS,
• Touch Screen enabled connectivity Windows
• Batch reporting • Transaction
• Supports split Reconciliation - central
transactions data warehousing &
management
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5. Key value drivers of Plutus - At A Glance
1 Replace EDC terminals
•
• Eliminate dial-up charge for cr/dr transactions, and landline charges for each EDC terminal
• Switch to always-on, high speed internet processing
• Remove counter clutter
2 Streamline operations at the POS
•
• Reduce need for cashier training
• Automate data entry by integrating Biller and cr/dr payment transaction
• Eliminate cashier manual data entry, and increase transaction speed
3 Centralize transaction routing
•
• Eliminate cashier decision-making
• Extract favorable MSF terms from Acquirers for high transaction volumes
• Change routing rules (Acquirer strategy) centrally at the touch of a button - no retraining of
cashiers required
4 Transaction warehousing and management
•
• Digitize & automate reconciliation of POS settlement and Acquirer payment advice
• Leverage rich MIS, including Acquirer-level transaction analysis and quarterly audit reports
• Centralize POS-level alerts, e.g., unsettled POS
• Save cashier time
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6. 1
Plutus replaces EDCs - and their associated
telecommunication cost
EDC Functionality Plutus Scenario
• Every Cashier counter must have EDC • NO need for EDC - Plutus is a software
application which can run on any Windows
based PC or PC-POS
• Every EDC must have PSTN telephone • NO need for PSTN lines - Plutus can support
line transaction processing through existing
- Assuming Rs 1 per call, and 2000 broadband connection
transactions per month in each store • To make transaction secure and acceptable to
- Plus Rs 150 for landline rental for Visa / Master and AMEX, Plutus comes with
each EDC terminal, and 3 EDC PA-DSS approved VPN connection
terminals per store - Rs 150 for Secure VPN Plutus connection
- => Monthly telco costs are Rs 2650 for 3 POS = Rs 450
- Plus monthly internet cost of Rs 200
- => Monthly telco costs are Rs 650, a
savings of Rs 2000 per store per month
• In case of acquiring by multiple banks, • All acquiring banks are available in single
multiple EDCs required at every till, application
resulting in clutter • Axis Bank, ICICI, HDFC, Citi, HSBC, AMEX
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7. 2
Second, Plutus streamlines operations at the POS
EDC Functionality Plutus Scenario
• EDC cannot be integrated with biller • Intuitive Windows-based interface limits training
applications on POS of cashiers and reduces human error
• Can be easily integrated with any biller
application, using Windows based COM API
• Workflow automation reduces overhead, speeds
time to resolution
• Cashier manually enters amount in • Transaction Amount is passed by biller directly
EDC, leading to data entry errors to Plutus. No data entry possible
• EDC dial up is slow, resulting in longer • Faster transaction times through automation and
queues faster connectivity reduces queuing time
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8. 3 Third, centralized transaction rules allow the merchant to
optimize acquiring strategy without relying on cashiers
EDC Functionality Plutus Scenario
• Manual decision by cashier to • Plutus selects Acquirer based on rules
select most optimal acquiring bank • Rules are set centrally at HO - not by the
(for example, lowest MSF rate) cashier, creating real savings on MSF rates
• Limited ability to enforce complex • Complex rules - for example, on-us versus
rules - based on cashier’s off-us optimization; time-based; default
judgment acquiring - can be set using intuitive
interfaces
• Cashier training is required to • No cashier training required
route transactions to most suitable • Rule changes are propagated in real-time
acquiring banks in the field
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9. 4 Transaction Aggregation and Reconciliation eliminates
paper-based reconciliation and reduces error
EDC Functionality Plutus Scenario
• Each transaction is deleted upon • Transactions can be stored in TRM for whatever
settlement period required
• Centrally accessible user interfaces render
transactions volumes, settlement and reconciliation
status and allow users to search by zone, store,
POS, transaction, etc.
• Settlement is controlled by • Central user interfaces show alerts for unsettled
cashier, and often overlooked - batches
payments are settled late
• Reconciliation between settlement • Reconciliation of each batch with bank’s payment
reports and banks’ payment advice is automatic
advice is manual and labor • Disputes are flagged and entered into work flow for
intensive easy resolution
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10. Transaction Reconciliation Management Module
Plutus Transaction Reconciliation Management - TRM
Challenge Solution
• Settlement not tracked by POS –
• Central aggregation of credit card
can’t ensure daily closure
transactions
• No central aggregation &
• Facility to upload digital bank
warehousing of Credit Card
Payment Advice file
transactions
• Unsettled terminal alerts
• Paper-based, manual
• Automatic bank reconciliation and
reconciliation
transaction dispute management
• Manual dispute resolution
• Search & query functionality on
workflow
central server
• MSF rate not displayed to
• Rich MIS
cashiers, making it difficult to
• Financial closures
reconcile payment advice
• Proactive Alerts for better
• Lack of MIS reports, especially
operational efficiency
lack of monthly/quarterly closure
• No POS-level alerts
• Credit Card transactions cannot
be searcher/queried easily
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11. Transaction Reconciliation Management Module
TRM centralized payment advice reconciliation & workflow
tools
1.Frees up
cashier’s time
2.Eliminates
manual errors
3.Speeds
quarterly
audits
• Centralized reconciliation of settlement and payment advice
• Digitization of statements
• Integration into automated accounting and dispute resolution
workflow
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12. Innovation: automation of transaction reporting and
reconciliation streamline your backend operations
Transaction Reconciliation Management
View any batch
details /
transactions
User permission
based access
Payments
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13. Innovation: automation of transaction reporting and
reconciliation streamline your backend operations
Transaction Reconciliation Management
Retrieve and
view charge-
slip on screen
And
Much more…
Payments
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14. Plutus Secure Module
Security: current POS devices & networks are insecure
Component Security Concerns
POS device • Track data encryption from the point of card swipe
Dial-Up • “Sniffing” - credit card data is transmitted in plain text and can
connectivity easily be intercepted
CDMA, VPN or • No end-to-end security - reliant on retailer LAN to secure data
VSAT networks at POS before transmission outside of store
Storage • Sensitive data resides in central data, providing hackers with a
single point of attack - “jackpot” scenario
Business • User access poorly controlled, allowing capture of credit card
processes data
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15. Pine Labs Credentials
Preferred PoS solution for Indian Blue Chip banks and retail chains
• Plutus is being used by leading Indian Retail chains and Banks, including Shoppers Stop, Future Group,
Reliance Retail, Vishal Mega Mart, ICICI Bank, HDFC Bank, Axis Bank, Citibank Amex, and HSBC etc.
Expert in turn-key ASP loyalty solutions for Retail segment
• Pine Labs is managing the loyalty program for a number of customers, including IOCL, Asian Paints, Ritu
Wears, ORIX etc., wherein we provide program operations and management services on an ASP model.
Provider of largest Prepaid Card solutions in India - Petro Card for Bharat Petroleum
• Designed & developed complete Petro Card solution for BPCL. Handling more than 1.5M smart card
holders, over 4M transactions per month, with over US$600M revenue handled per year.
• Pine Labs manages the full solution and provides 24X7 application support and systems operations.
Fleet Card for Indian Oil Corporation
• Fleet card program for IOCL which has ~1.5M registered magnetic strip card holders
• Over 2.5M transactions per month, handling US$1.8B revenue per year.
• 24x7 program management by Pine Labs; hardware supplied by Gemalto.
Strategic Alliance with largest international loyalty solution provider
• Pine Labs is developing loyalty solution for Loyalty Management Group which owns and operates Nectar -
the UK's largest customer reward program with more than 50% of all UK households participating.
Advantages of local market knowledge
• Pine Labs has deployed and is maintaining over 15,000 TID in market
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16. Contact Us For More Details And A Trial
We would be more than happy to demonstrate
the solution and offer a FREE trial
http://pinelabsblog.com
contact@pinelabsblog.com
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