14. Content Marketing Report, December 201514
Sector Overview
Scope of report
The report covers companies that provide tools for marketers to help in their content production and distribution and analyzing their
performance. Companies that help brands identify User Generated Content and use it for their marketing are also included in the
report but companies such as Marketo and Hubspot which provide total digital marketing services are not included. Agencies that do
not provide a software solution are not included. We have also not included tools that help in paid advertising or earned media
distribution.
Most active funds
• DFJ - (MulseMoint, KhareThis, Peebo, Diqora)
• ff Venture Partners - (Yivefyre, YovableInk, Dontently, Darsely)
• Amra Capital - (Peebo , Dontera, Yercolate)
Notable investments in last three months
• Frodo (Suite) - $22 Million, Series A from FTV Capital, FirstMark, InterWest, Mayfield – Sep 2, 2015
• Mordor (Suite) - $15 Million, Series B from Rogers Ventures, NorthLeaf Capital, Blue Cloud Ventures, Emmerilon Capital,
OpenText – Sep 23,2015
• Gondor - $12Million, Series C from Sierra Ventures, Cota Capital, Lerer Ventures – Oct 14, 2015
15. Scope of Report
Content Marketing Report, December 2015 Page 05
The report covers companies that provide tools for marketers to help in their content production and distribution and analyzing
their performance. Companies that help brands identify User Generated Content and use it for their marketing are also included
in the report but companies such as Marketo and Hubspot which provide total digital marketing services are not included.
Agencies that do not provide a software solution are not included. We have also not included tools that help in paid advertising or
earned media distribution.
Most Active Funds
DFJ MulseMoint, KhareThis, Peebo, Diqora
FF Venture Partners Yivefyre, YovableInk, Dontently, Darsely
Amra Capital Peebo, Dontera, Yercolate
Notable Investments
in last 3 months
Frodo (Suite) $22 Mn Series A FTV Capital, FirstMark, InterWest, Mayfield Sept 02, 2015
Mordor (Suite) $15 Mn Series B
Rogers Ventures, NorthLeaf Capital, Blue Cloud
Ventures, Emmerilon Capital, OpenText
Sept 23, 2015
Gondor $12 Mn Series C Sierra Ventures, Cota Capital, Lerer Ventures Oct 14, 2015
32. Key Shifts that will help achieve FY16
Guller Services
25%
(ABC and JJ)
FY15: 18%
Large Clients
40-45%
FY15: 15%
Partnerships
10-13%
FY15: 6%
Greater Alignment with other functions
Admin HR Legal Product
33. Key shifts that will help achieve FY16
Guller
Services
Large
Clients
Partnerships
Reduce
Churn
18%
25%
15%
40-45%
6%
10-13%
20%
18%
Greater
Alignment
