5 insights to plan your 2017 digital media marketing budget

For Innovative Outcomes…
5 Insights To Plan
Your 2017 Digital
Media Marketing
Budget
Image Source : CC BY-SA 3.0 NY

© Innovatus Marketers Touchpoint LLP. All rights reserved. http://marketerstouchpoint.com
With just a few weeks
left in the year, you
might be setting new
business goals or
trying to create a
marketing plan and
budget for 2017 .
Image Source : tec_estromberg, Flickr
Introduction
2

01
02
03
04
05
How will you attract your audience?
How will you keep them engaged?
How will you convert them into paying customers?
Do you have the budget to support all of these efforts?
What are the required resources and timelines to implement and
support it?
Your Challenge
Marketing fatigue is overwhelming prospects, so
3

To Gain A Competitive Edge…
Allocate sufficient amount to the different aspects of your marketing plan.
Such as:
Market research
Addressing new
markets/new buyer personas
Continuation of the
current marketing mix
Utilising the Martech and
AdTech innovations
Developing the skills of
marketing personnel
Metrics and analysis
4
1 2 3
4 5 6

Image Source : InfoWire.dk, Flickr
Though you don’t have a
crystal ball to predict the
future, that doesn’t mean
you can’t draw upon these
5 insights to kick-start the
New Year on the right foot
with some informed
predictions and get the
buy-in from the
management for the
budget.
To Get Started…
5

#1: Examine 2016 Plans, Actual Sales, And Metrics
03
Where would you like to make
improvements to prevent losing sales, by
correcting things that are in your control?
01What were your 2016 strategies?
02 How effective were they in meeting your
marketing and sales goals?
6

#2: Take A Hard Look At The Customer Data
Do a quick check on where your industry is headed and ask yourself that
can help you understand
Customers changing needs, wants,
and characteristics
How your prospects prefer to engage
with you along the buying journey
using the physicals and digital
touchpoints
1 2
7

#3: 'What's New?', 'What's Hot?', And 'What's Next?'
Programmatic ads,
digital assistants like
Apple’s Siri and
Microsoft’s Cortana.
What’s new
Marketing automation,
omnichannel or cross-
device marketing, video
content, app indexing in
search engines, IoT,
artificial intelligence.
What’s hot
Personalisation
What’s next
8

#4: Compare Yourself And Benchmark With The Best-
In-Class In Your Industry
Compare website visit
experiences, social media
interactions,
personalisation, content
quality and assess where
you stand.
Image Source :shelley_shang, Pixabay
9

#5: Recalibrate Talent Game Plan
Invest in technical
acumen and hiring the
right talent who have
the attitude to learn and
deliver on the job.
Image Source : Enri Endrian, Flickr
10

Conclusion – When, Where, And How Much To Invest
Identified the dots you need to connect, set the goal, and consider the different
elements & channels to fit your marketing approach.
What is the cost and how will it impact the marketing budget?
What are the resources and people strength that will be needed to implement and support
it?
How to align the different departments to ensure two-way conversation between the
internal and external stakeholders?
What are the implementation timelines and associated risks?
How to monitor the expected results, how can it be used to improve other marketing
efforts?
1
2
3
4
5
11

Best Practice #1
Though there is no shortage of
tools and techniques, what you
need is a concrete direction
and a full alignment and
collaboration your internal
(employees) and external
customers (buyers), website,
applications, networks and
platforms to make it
meaningful and to gain a
competitive edge. Image Source : skitterphoto.com
12

A part of your 2017
budget is the
investment you need to
make, to embark on your
organization’s digital
transformation journey.
Image Source : 401(K) 2012, Flickr
Best Practice #2
13

I hope these insights have stirred your
thoughts, and help you plan your SMART
(Specific, Measurable, Achievable, Result
Oriented and Time-bound)
2017 marketing budget!
14

Vidya Priya Rao| Founder and Director
+91-8080015500
in.linkedin.com/in/vidyapriyarao
vidyapriya.rao@marketerstouchpoint.com
Contact
http://marketerstouchpoint.com

5 insights to plan your 2017 digital media marketing budget

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (14)

Similar to 5 insights to plan your 2017 digital media marketing budget

Similar to 5 insights to plan your 2017 digital media marketing budget (20)

Recently uploaded

Recently uploaded (20)

5 insights to plan your 2017 digital media marketing budget