The document discusses how gyms can set up their social media presence. It recommends starting with Facebook, setting up social media profiles for platforms like YouTube and Twitter, and connecting them to share content. Regular posting of club news, events and programs is encouraged to engage members and prospects. Surveys found over half of gym members were unaware of their club's Facebook page, so notifications through emails and in-club signs are suggested. The presentation provides tips on social media strategy, content planning, and using platforms like Facebook, YouTube and Twitter to build relationships and drive engagement.

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How to set up your
social media foot print
for your gym.
presented by
date
Simon Hall
August 2012

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Social media foot print
Simon Hall
Marketing Manager

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Social media foot print
• Why use Social media
• Social media strategy
• What Social media platforms will work for you
• How to connect
• How to get started
Content

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Social media foot print
Reach LIKE
comments
share
stories tweets
retweets
engagement
polls
status update
about this events
milestonesfriendsfans
pins#hashtags
favourites
tracking
analytics
hootsuite
radian6
pintertest
facebook
foursquare
twitter
LinkedIn
Connections

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Australian Social Media statistics
Social media foot print

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Australian Social Media statistics
Social media foot print

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2012 Australian & New Zealand Fitness Industry Survey
Social media foot print

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2012 Australian & New Zealand Fitness Industry Survey
Social media foot print
Over 50%
Don’t even know their fitness club
has a Facebook page

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2011 Australian & New Zealand Fitness Industry Survey
Social media foot print
Average number of Facebook page likes. 303
90% of clubs with a Facebook page said it was a
useful or extremely useful tool.
75% said they used it to communicate with
their members.
54% used it to share club news.
32% generate new leads.

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What is your social media strategy?
Social media foot print
1. Listen & Learn
2. Prioritise objectives
3. Establish policy
4. Define your activity
5. Develop capacity
6. Measure and refine
7. Engage in conversation
8. Listen & Learn
Email me on simon.hall@ezypay.com for template

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Social media foot print

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Social media platforms for Fitness Businesses
Social media foot print

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Here are a few tips on how to build relationships
Social media foot print
• Talk to people and not at them
• Promote people and not just yourself
• Share your stories
• Contribute to discussions
• Say “thank you”
• Ask meaningful questions
• Advertise

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How will you let your members know
Social media foot print
• Add social media buttons to your email signature
• Add social media buttons to your website
• Put a sign up at your club
• Email your member and tell them to follow you
• Ask them to connect with you on joining
• Ask them to sign up for event & program on FB
• Run competitions
Over 50%of member didn’t know their club had a
Facebook page

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Social media platforms and how to use them
Social media foot print
Mini-Website
Mini club notice board
Engagement
platform
Competitions
Video Storage
Video sharing
SEO
Engagement
platform
Sharing content
Building networks

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How to get started on:
Social media foot print
• You must be on Facebook first
• Start a Facebook page
• Claim your Place
• Logo, cover image
• Timeline activity
• Extra tab pages
• Timetable
• Contact us page / enquiry page
• About the club / video
• Staff profiles – PT- Group Fitness

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Social media foot print

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Social media foot print
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Social media foot print
19
Email me on
simon.hall@ezypay.com
for template

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Social media foot print
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Social media foot print
Page Admin

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Social media foot print

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Social media foot print
• Set up a Google account
• Sign up to You Tube
• Go to YouTube and upload a video
• Name, Logo & background
• Websites
• Subscribe
• Upload more videos how too,
events, club tours, program promos
How to get started on:

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Social media foot print
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Social media foot print
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Social media foot print
• Sign up to twitter
• Username / Description
• Link with Facebook
• Follow locals
How to get started on:

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Social media foot print

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Social media foot print
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Social media foot print

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Social media foot print

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Social media foot print
Conclusion
• You know
• Set up your Social Media Strategy
• One platform at a time – Facebook 1st
• Tell your members all about it
• Don’t expect a massive change

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Social media foot print
Simon Hall
Marketing Manager
Simon.hall@ezypay.com.au
au.linkedin.com/in/sihall
@socialmediasi