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10 Golden Social Media Rules for Developer Relations Manager

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Social media is great. Being in contact with people from all over the world and being able to help your community from everywhere is nothing short but amazing. Yet, there are a few things to keep in mind to use these tools to their full extend without failing. This session introduces you to some very basic communication skills and walks you through the 10 golden rules in social media.

Published in: Marketing
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10 Golden Social Media Rules for Developer Relations Manager

  1. 1. 10 golden social media rules for Developer Relations Manager
  2. 2. Markus Eisele @myfear m@lightbend.com blog.eisele.net ! "
  3. 3. The Great Cocktail Party That Lives In the Internet
  4. 4. Why do most people use social media? 4 To keep track of friends and family. 4 To keep up with news, pop culture, be part of cultural conversations. 4 To share funny stuff, cute cat photos, “viral”content, recipes.
  5. 5. Why do most people use social media? 4 To document their lives (“microblogging”, Instagram, “selfies,” etc.) 4 To meet & connect with others around shared interests, hobbies & fandoms. 4 To network & promote their professional work.
  6. 6. Why do Developer Relations People use it? 4 Promotion & Publicity 4 Collaboration 4 Solving Problems 4 ALL THE SAME REASONS OTHER PEOPLE DO
  7. 7. Signal To Noise 4 People are inundated with stuff to read and watch. 4 Social media is ephemeral, no way to ever keep up. 4 Stand out by having great content that you believe in, expressing yourself authentically, and developing relationships with people.
  8. 8. Rule 1Be yourself.
  9. 9. "Act like a person before you try to promote a product." 1 @CAwkward
  10. 10. Manners. 4 Online interactions are “real” interactions. 4 Be kind. 4 Share. 4 Say “please” and “thank you.” 4 Show a genuine interest in others. 4 People who only talk about themselves are insufferable in any medium!
  11. 11. Your Feed. 4 Your feed is a collection of things you’re interested in. 4 Share useful & interesting content. 4 Share (retweet, etc.) when they share great stuff with you. 4 Share your thoughts, insights, struggles, opinions. 4 Vulnerability is ok, no one loves PROFESSION-BOT,
  12. 12. Be approachable. 4 Post interesting stuff with descriptive log lines (not just a URL). 4 Use an image to make yourself recognizable. 4 Add buttons & links to your social media profiles to your website. 4 Follow others and engage with them.
  13. 13. Use questions. 4 Are targeted and show that you’ve paid attention to people, to their lives & their work. 4 Are about stuff you couldn’t just Google for yourself. 4 Draw people out and offer them a chance to show their knowledge.
  14. 14. Have a Sounding Board. 4 People from your field who consistently interact with you online might be a good sounding board or virtual mentors. 4 They probably don’t want to read your content calendar. 4 But they might look at a post or idea, give you insights, or make an introduction to someone you want to meet.
  15. 15. Rule 2Listen more than you talk.
  16. 16. “You have [...] two ears, but only one mouth. This is so because you are supposed to [...] listen more than you talk.” 1 Lucca Kaldahl
  17. 17. When and with whom 4 Watch, listen, and get a sense of people & culture before you participate. 4 “Am I really adding something to the discussion?” 4 Just because you can see it/read it doesn’t mean it’s directed at you. 4 Give credit, always. 4 Creative culture + curator culture = the art of the
  18. 18. Rule 3Remember we work in marketing.
  19. 19. Honor the three E's of Content Marketing
  20. 20. Educate 4 Content is king 4 Valuable and unique content 4 Unknown tips and tricks 4 Early previews
  21. 21. Engage 4 Use Call To Actions 4 Answer questions from your followers 4 Respond to needs
  22. 22. Entertain 4 Be personal 4 Keep your stories real 4 You can have flaws and struggles 4 Be a helper
  23. 23. Rule 4Respect the receiver.
  24. 24. Every message has four sides. 1 Schulz vonThun
  25. 25. Every layer can be misunderstood individually.
  26. 26. "Hey, the traffic lights are green".
  27. 27. Rule 5Have a focus.
  28. 28. Stay focused, go after your dreams and keep moving toward your goals. 1 LL Cool J
  29. 29. 4 Don't attempt to please everyone 4 specialize on your industry, product or topic 4 Switch coverage layers but not topics
  30. 30. Rule 6Deliver relevant content
  31. 31. “I'd rather make a show 100 people need to see, than a show that 1000 people want to see.” 1 Joss Whedon
  32. 32. 4 Deliver relevant content 4 Post unique content 4 Help your audience 4 Solve Problems 4 Share tips and best practices 4 War stories 4 Success stories
  33. 33. Rule 7Don't spam.
  34. 34. “The internet is 95 percent porn and spam” 1 Margaret Atwood
  35. 35. 4 Don't 4 DM your content 4 tweet your content @ people w/o being asked 4 repost every day 4 act like a bot
  36. 36. Rule 8Know your metrics.
  37. 37. “What's measured improves” 1 Peter F. Drucker
  38. 38. 4 Know your analytics tools 4 Find the right tools to help with metrics 4 Talk about metrics to your boss 4 Have a target 4 Learn from your mistakes
  39. 39. Rule 9A picture is worth a thousand words.
  40. 40. “A picture can tell a thousand words, but a few words can change it’s story.” 1 Sebastyne Young
  41. 41. 4 We are visual persons 4 Use visualizations and pictures 4 Short videos can help explain
  42. 42. Rule 10Respect cultural differences.
  43. 43. “To become a true global citizen, one must abandon all notions of 'otherness' and instead embrace 'togetherness'. 1 Suzy Kassem
  44. 44. 4 Increasing Your Knowledge Base 4 Practice self-awareness. 4 Read books / articles about other cultures. 4 Study another religion. 4 Talk to a person from another culture. 4 Keep an open mind. 4 Teach your children to be respectful. 4 Experience new cultures.
  45. 45. “There is no such thing as a weird human being, It's just that some people require more understanding than others.” 1 Tom Robbins

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