School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

1. What Is Digital Marketing?
• Digital marketing is the act of promoting products and services through digital channels, such as
social media, SEO, email, and mobile apps. Any form of marketing that involves electronic devices
is considered digital marketing.
• Digital marketing, also called online marketing, refers to all marketing efforts that occur on the
internet. Businesses leverage digital channels such as search engines, social media, email, and
other websites to connect with current and prospective customers. This also includes
communication through text or multimedia messages.
• Digital marketing helps you reach a larger audience than you could through traditional methods
and target the prospects who are most likely to buy your product or service. Additionally, it's often
more cost-effective than traditional advertising and enables you to measure success on a daily
basis and pivot as you see fit.
• Digital marketing is defined by using numerous digital tactics and channels to connect with
customers where they spend much of their time: online. The best digital marketers have a clear
picture of how each digital marketing campaign supports their overarching goals.

3. How do search engines work?
Search engines work through three primary functions:
1.Crawling: Scour the Internet for content, looking over the code/content for each URL they find.
2.Indexing: Store and organize the content found during the crawling process. Once a page is in the index, it’s
in the running to be displayed as a result to relevant queries.
3.Ranking: Provide the pieces of content that will best answer a searcher's query, which means that results
are ordered by most relevant to least relevant.

4. White Hat SEO: White Hat SEO refers that working within search engines’ terms of service to improve a site’s
search engine results page (SERP) rankings while maintaining the integrity of your website and staying within
the search engines’ terms of service.
For Example: Offering quality content and services, Fast site loading times and mobile-friendliness, Using
descriptive, keyword-rich meta tags, Making your site easy to navigate, etc.
Black Hat SEO: Black hat SEO refers to a set of practices that are used to increase a site or page’s rank in search
engines through means that violate the search engine’s terms of service.
Techniques of Black hat SEO –
• Cloaking
• Content Hiding
• Keyword Stuffing
• Doorways Pages/Sneaky URL Redirect
• Duplicate/Copied Content

5. WHAT IS WEBSITE.?
A website (also written as a web site) is a collection of web pages and related content that is identified
by a common domain name and published on at least one web server.
WHAT IS URL.?
Uniform Resource Locator
URL is a combination of protocol, domain and subdomain.
What are Keywords.?
Keywords are phrases or words that marketers use to optimize their web content to help their websites
rank high in search engine results. Types of Keywords are as below –
• Generic Keyword
• Short Tail Keyword
• Long Tail Keyword
• Seasonal Keyword

6. Search Engine Results Pages (SERP)
This are the pages displayed by search engines in response to a query by a user. The page that a search engine
returns after a user submits a search query.
Google Sandbox Effect
A simple definition for the Google Sandbox effect is that it is one of the ranking factors, which will decide the
position of the newly launched website. It also checks whether website has any technical issue or not and time
period for this would be 2-3 weeks. Basically this is reading a website.

7. On-page SEO
This type of SEO focuses on all of the content that exists "on the page" when looking at a website.
META Tag Description
A meta description is an HTML element that provides a brief summary of a web page i.e, combination of URL,
Title and Description.
Indexing and Crawling Status –
1. Crawling :
Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or
spiders) to find newly updated content.
2. Indexing :
Indexing is the process that stores information they find in an index, a huge database of all the content
they have discovered, and seem good enough to serve up to searcher
Image Optimization
Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn
speeds up the load time of the page.

8. What is a robots.txt file?
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on
their website.
User-agent:[user-agent name]
Disallow:[URL string not to be crawled]
Content optimization
Content optimization is the process of making sure content is written in a way that it can reach the largest possible target
audience. The process of optimizing content should include making sure associated keywords are present, adding meta and
title tags, and relevant links.
Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your
website.
Types –
 Inbound and Outbound
 Internal Links/External Links
 Nofollow Links/Dofollow Links
 Reciprocal Links