1. Black and white are the colours used to represents the ageing effects here. Giving it an old, traditional value. The red is used because it’s the colour of the logo and also makes the main words “vote” and “icon” stand out, this draws the particular demographic in as it interacts with them, gives them the chance to interact. The main picture of the double spread page is a rock icon playing a guitar. This is a stereotypical old traditional rock person. This highlights to the target audience who can represent to the type of music he plays. Also the expression on his face is very mellow, in depth and in touch with playing his music. This gives the magazine that same type of value. The pictures are placed in for different squares with different lighting and shading. This gives a denotation of the different artists and there personalities. The face expressions are very calm and melodious giving a traditional value to the magazines. The font is very plain, ordinary and straight forward suggesting that they don’t need much font the pictures are enough.