The document discusses feedback received on a music video and ancillary products created for a target audience of 16-24 year old males. Feedback indicated that including a female artist, using contrasting light and dark settings, and ensuring the ancillary materials were consistent and easy to understand were well-received elements that made the video and products more appealing. Receiving feedback during the creative process helped the creator improve the work and ensure it effectively engaged and communicated with the target demographic.

1. Fahmida Begum

2. Who was the target audience?
 The music video we created is widely aimed at 16-24
year olds, specifically males. My target age group is 16 24 year olds because I find they will be able to
understand and relate to the lyrics the most. As the song
is representing change, this is usually a point in time
where young males who may be on ‘the wrong path’
are looking for guidance, improvement and forgiveness.

3. Rough cut feedback
 When the rough-cut was shown to my peers, I found that
the majority of people found it slightly disengaging
because there was only one shot for each verse/chorus –
but this was only due the fact that we did not start
cutting our music video. They did, however, like the
camera movement which made the rough cut dynamic
and not static.

4. Official music video feedback
 After the screening of the music video, I received a lot
positive feedback.
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The main feedback being in relation to the chorus. The
audience enjoyed this because of two reasons:
1) A female artist was introduced and appealed to the
majority of the audience . This may be due the way in
which she was dressed.
2) It added to the pace of the beat and the atmosphere.

5. What appealed to the audience?
 From audience feedback, I had found that the use of a
female artist was an important aspect of attracting my
target audience. The female artist in my music video
appealed to a young female audience because it
meant the song wasn’t only male orientated. This would
have also attracted a male audience as they do not
particularly enjoy looking at a male artist throughout a
video; and as the music video was not very materialistic,
we could not just have T-C dancing with girls or have
dismembered girls on screen.

6. What appealed to the audience?
 The juxtaposition of dark and light settings appealed to the
audience. They liked this because it made it atypical of hiphop music videos.
 From this particular feedback, I have learnt that people do
not usually like hip-hop music videos because it is usually
dark and people do not see much meaning behind them
music videos. However, this is all open to opinion as not
everyone enjoys hip-hop music videos.
 This also showed me that sometimes people like to view
something that’s not conventional and is unique. But, some
things should stay conventional such as having a black
rapper in the music video, as one of the audience
mentioned.

7. What appealed to the audience?
 The lightings used for the verses was also liked by the
audience because they said it added to the meaning of
the lyrics and to the atmosphere it created.
 From this, I have learnt that the lighting is an important
aspect of music videos as it can change the meaning of
the lyrics and create a certain atmosphere.

8. Ancillary
 The digipak and advert which I created also received
positive feedback, mainly because it was consistent in
the colours and images used. Also, the pictures were in
focus.

9. What appealed to the audience?
 The front of the digipak had T-C in two different outfits
facing himself – which is what most people liked as it
showed a battle and a fight for change.
 From this, I have learnt that people like to see images
which are simple but have a powerful meaning without
having to be explained.
 They also liked that it was easy to link the music video to
the ancillary work due to costume and lighting.

10. What appealed to the audience?
 I had used a clear font and simple colour scheme in my
ancillary work, and people had liked this because it was
easy on the eye and gave all the necessary information.
 So, if I was to do this project again, I would make sure
that I keep my layout, text and colour simple as this is
what appeals to people.

11. What appealed to the audience?
 In regards to the inside of the digipak, people liked the
idea of T-C’s old character ‘going away’ and his new self
appearing. People like to see something which has some
sort of meaningful story behind it and relates to the
album name.
 From this, I have learnt that people like to see images
which have significance and relate to the album.

12. Summary
 When creating a product for a specific target audience,
it is important to ask for feedback and constructive
criticism during the planning and production stages. By
doing this, it will ensure that my music video and ancillary
products will be tailored for the right group of people
and that they will enjoy it.
 Upon receiving audience feedback I was able to
evaluate how clear I had been in my storytelling, and
what intended and/or unintended reactions came to
light. The responses played an integral part in how I
constructed, edited and improved the music video.