Youth&subcultures

So…WHAT IS A YOUTH SUB-CULTURE?

ONE DEFINITION (BUT BY NO MEANS THE ONLY ONE) ,[object Object],[object Object]

Task: what are the values of a subculture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the values of a subculture? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Targetting Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SUBCULTURE THEORY THE BIRMINGHAM SCHOOL (Centre for Contemporary Cultural Studies) –CCCS for short!

WHAT ARE THE ORIGINS OF THIS SUBCULTURE MEMBER’S STYLE?

The Postmodern View - Plenitude ,[object Object],[object Object],[object Object],[object Object],[object Object]

Plenitude cont’d.. ,[object Object],[object Object],[object Object],[object Object]

Postmodernity and Subculture ,[object Object],[object Object],[object Object]

Example: Japanese ‘Para-para’ ,[object Object],[object Object]

[object Object],[object Object]

… .with the top-secret dance moves to this particular song printed on the sleeve: ,[object Object]

How would you classify ‘kosupure’ and ‘para-para’? ,[object Object],[object Object],[object Object]

How does the pop music industry target youth cultures? ,[object Object],[object Object],[object Object],[object Object]

Dyer’s ‘star theory’ ,[object Object],[object Object],[object Object],[object Object]

What values does Kylie promote here? What kind of audience would be attracted to her?

And here? How has Kylie’s image changed over time? Why do you think she (or her manager) has done this?

Example of student hypothesis: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Research process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Practical Projects ,[object Object],[object Object],[object Object]

Example: Bhangra Crossover ,[object Object]

Values/beliefs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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