Search engine Optimization,Advantages Of SEO, Benefits of Seo


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Search engine Optimization,Advantages Of SEO, Benefits of Seo

  1. 1. Search Engine Optimization<br /> By,<br />Dheeraj V Sukumar<br /> White Hatters (P)Ltd<br />1<br />White Hatters (P) Ltd<br />
  2. 2. What Is SEO?<br />The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing). This includes things you do to your site itself, such as making changes to your text and HTML code. It also includes communicating directly with the search engines, or pursuing other sources of traffic by making requests for listings or links. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.<br />2<br />White Hatters (P) Ltd<br />
  3. 3. Differences between major search engines;<br /> Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.<br /> There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.<br />3<br />White Hatters (P) Ltd<br />
  4. 4. How Search Engines Work?<br />The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.<br />4<br />White Hatters (P) Ltd<br />
  5. 5. Keywords –the Most Important Item in SEO<br />Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.<br />5<br />White Hatters (P) Ltd<br />
  6. 6. Choosing the Right Keywords to Optimize<br /> It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.<br /> The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your initial list of keywords by the Google keyword Suggestion tool, you'll get a related list of keywords, shortlist a couple of keywords that seem relevant and have a decent global search volume.When choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website.<br />6<br />White Hatters (P) Ltd<br />
  7. 7. 2. Keyword Density<br />After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.<br />3. Keywords in Special Places<br /> Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.<br />7<br />White Hatters (P) Ltd<br />
  8. 8. Links-Another Important SEO Term<br /> There are two types of links: inbound and outbound. Outbound links start from your site and lead to an external site, while inbound links or back links, come from an external site to yours. e.g. if links to, the link from is a back link (inbound) for, however the link is an outbound link from's perspective. Back links are among the main building blocks to good Search Engine Optimisation (SEO).<br />Why Back links Are Important<br />The number of back links is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines like Google, give more credit to websites that have a large number of quality back links, and consider those websites more relevant than others in their results pages for a search query.<br />8<br />White Hatters (P) Ltd<br />
  9. 9. Meta Tags<br />Meta tags are used to summarize information of a page for search engine crawlers. This information is not directly visible to humans visiting your website. The most popular are the meta keywords and description tag. These meta tags to be inserted into the area of your page.<br /> A couple of years ago meta tags were the primary tool for search engine optimization and there was a direct correlation between keywords in the meta tags and your ranking in the search results. However, algorithms have got better and today the importance of metadata is decreasing day by day.<br />9<br />White Hatters (P) Ltd<br />
  10. 10. Content Is King<br />Search engines (and your readers) love fresh content and providing them with regularly updated, relevant content is a recipe for success. Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site sooner. You can't take for sure that if you update your site daily, the spider will visit it even once a week but if you do not update your contents regularly, this will certainly drop you to from the top of search results.<br /> For company sites that are not focused on writing but on manufacturing constantly adding text can be a problem because generally company sites are not reading rooms or online magazines that update their content daily, weekly or monthly but even for company sites there are reasonable solutions. No matter what your business is, one is for sure – it is always relevant to include a news section on your site – it can be company news or RSS feeds but this will keep the ball rolling.<br />10<br />White Hatters (P) Ltd<br />
  11. 11. Visual Extras and SEO<br />Search engines have no means to index directly extras like images, sounds, flash movies, JavaScript. Instead, they rely on your to provide meaningful textual description and based on it they can index these files. In a sense, the situation is similar to that with text 10 or so years ago – you provide a description in the met tag and search engines uses this description to index and process your page. If technology advances further, one day it might be possible for search engines to index images, movies, etc. but for the time being this is just a dream.<br />Images<br />Images are an essential part of any Web page and from a designer point of view they are not an extra but a most mandatory item for every site. However, here designers and search engines are on two poles because for search engines every piece of information that is buried in an image is lost. When working with designers, sometimes it takes a while to explain to them that having textual links (with proper anchor text) instead of shining images is not a whim and that clear text navigation is really mandatory. <br />11<br />White Hatters (P) Ltd<br />
  12. 12. Animation and Movies<br />The situation with animation and movies is similar to that with images – they are valuable from a designer's point of view but are not loved by search engines. For instance, it is still pretty common to have an impressive Flash introduction on the home page. You just cannot imagine what a disadvantage with search engines this is – it is a number one rankings killer! And it gets even worse, if you use Flash to tell a story that can be written in plain text, hence crawled and indexed by search engines. <br />Frames<br />It is a good news that frames are slowly but surely disappearing from the Web. 5 or 10 years ago they were an absolute hit with designers but never with search engines. Search engines have difficulties indexing framed pages because the URL of the page is the same, no matter which of the separate frames is open. For search engines this was a shock because actually there were 3 or 4 pages and only one URL, while for search engines 1 URL is 1 page. Of course, search engines can follow the links to the pages in the frameset and index them but this is a hurdle for them.<br />12<br />White Hatters (P) Ltd<br />
  13. 13. JavaScript<br /> It is known by everybody that pure HTML is powerless to make complex sites with a lot of functionality (anyway, HTML was not intended to be a programming languages for building Web applications, so nobody expects that you can use HTML to handle writing to a database or even for storing session information) as required by today's Web users and that is why other programming languages (like JavaScript, or PHP) come to enhance HTML.<br />13<br />White Hatters (P) Ltd<br />
  14. 14. Advantages of SEO Services<br /> Most of people on Internet like to use search engines to search of a specific product or service. You product listing should be on top pages in major search engines. You can take services from SEO service providers to achieve specific target. SEO advantages includes targeting traffic, increase brand visibility, increase in sales etc. Keywords optimization plays significant role in making your best choice. SEO is very much cost effective method of marketing. Other advantages of SEO include best usability, browser compatibility and accessibility. Better SEO services will increase in sales and to increase your business services, affiliate business and credibility. SEO services can also increase your confidence and authority as well. Many search engines list websites for free however some of them extra top listings. SEO service providers can help you to get in top listings. If SEO services are implemented effectively then it can increase target traffic to your site and rank your site for long term basis as well. There are many SEO techniques are there and you can choose one best service from them. Any of these methods can be used to rank your website. However an ongoing SEO campaign must be used to get target result from your website.<br />14<br />White Hatters (P) Ltd<br />
  15. 15. Traffic concernedSEO can increase the number of visitors who seek your service or product actively.<br />Promotion that does ‘sleep of TImagine to have your own company of sale and promotions working exclusively just for you! One which functions 24 hours over 24,7 days per week, 365 days each year. That ‘s the advantage of SEO!<br />Increase the visibility of markSEO can give to your mark a high international profile – and for comparatively low expenditure.<br />High KINGHammer for book, dollar for the dollar, SEO brings a higher return to you on your investment than any comparable form of marketing.<br />Higher salesSEO can mean greater sales of your product or service.<br />Faster and smaller pagesThe correctly validated and optimized files will be smaller and thinner, meaning less requests/overheads for server and faster times of remote loading.<br />Long-term positioningOnce places from there, a site correctly conceived and optimized remains long-term in the rows compared with the PC where the costs and the expenditure are continuous and unforeseeable.<br />15<br />White Hatters (P) Ltd<br />
  16. 16. ProfitableSEO is among the most profitable manners of marketing.<br />AccessibilityTo observe significant procedures of optimization can make your site more accessible to all the users.<br />Compatibility of Cross-navigatorA site correctly optimized also almost like possible will be validated with the elevated levels. This means that it should function in all the navigators of W3C-compliant, meaning that your site can be looked by the greatest potential number of visitors.<br />Navigable by the enginesAll the bonds should function correctly and all the pages should be accessible to the engines, of this fact making your site easy for the engines to correctly index and classify by category.<br />ProfitabilityTo observe the basic directives of optimization should mean that the visitors have more pleasant experience of user.<br />No need to start moreWe should be able to work with your existing design.<br />Fast executionSEO can start rather because we have access of ftp to your site – or even front if we make a bond campaign.<br />16<br /> White Hatters (P) Ltd<br />
  17. 17. Short-term resultsYou should start to see a positive difference in weeks if not.<br />No need for aesthetic compromiseYour site should maintain its glance distinctive and feel front, during and after optimization.<br />Integrate with your existing siteThe major part of the work of optimization will be in the slides, gained you ‘notification of it.<br />17<br />White Hatters (P) Ltd<br />
  18. 18. Share of Search Market<br />August 2008<br />18<br />White Hatters (P) Ltd<br />
  19. 19. Organic Vs Paid<br />19<br />White Hatters (P) Ltd<br />
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  24. 24. Why It Matters<br /><ul><li>SEO is important because it improves the odds of someone finding your company online.
  25. 25. Online visibility can help your credibility and brand awareness.
  26. 26. Improved rankings don’t always translate to more traffic and sales.
  27. 27. Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services.
  28. 28. Your online marketing efforts should be focused on an end result.
  29. 29. Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek.</li></ul>24<br />White Hatters (P) Ltd<br />
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  31. 31. Important SEO Resources<br />If you want to learn SEO, and actually get good at it, read and use the following resources:<br />SEO Blogs<br />Search Engine Land<br />Search Engine Guide<br />Search Engine Watch<br />SEOmoz<br />Online Marketing Blog<br />Search Engine Roundtable<br />SEO Book<br />Matt Cutts<br />Search Engine Journal<br />Marketing Pilgrim<br />John Battelle’s Search Blog<br />Google Blog<br />Traffick<br />White Hatters (P) Ltd<br />26<br />
  32. 32. SEO by the Sea<br />Google Blogoscoped<br />SEO Black Hat<br />Wolf Howl<br />SEO Information<br />Search Engine Comparison Chart<br />Marketing Terms<br />Google’s SEO Guidelines<br />SEO Beginners Guide<br />SEO Chat<br />Search Engine Colossus<br />Web Pro News<br />White Hatters (P) Ltd<br />27<br />
  33. 33. Simplifying SEO<br />SEO Cheat Sheet<br />SEO FAQ<br />SEO Pyramid<br />SEO Tools<br />SEO ToolSet<br />SpyFu<br />SEOmoz’s Tools<br />Wordtracker<br />Meta Tag Analyzer<br />Google Toolbar<br />Anchor Text Analyzer<br />Google Webmaster Tools<br />Digital Point SEO Tools<br />White Hatters (P) Ltd<br />28<br />
  34. 34. SEO Chat Tools<br />SEO for Firefox<br />AdWords Estimator<br />DIYSEO<br />Backlink Checker<br />Google Datacenter Search<br />SEO Forums<br />High Rankings Forum<br />Webmaster World<br />SEO Chat Forum<br />Digital Point Forum<br />Search Engine Watch Forum<br />SEO Black Hat Forum<br />White Hatters (P) Ltd<br />29<br />
  35. 35. SEO Conferences<br />Search Engine Strategies<br />PubCon<br />Blueglass<br />SMX<br />White Hatters (P) Ltd<br />30<br />
  36. 36. SEO Services Help You Increase Web Traffic and Sales;<br /> Are you happy with the amount of web traffic your website is receiving? If your statistics are low or could do with some improvement you may need the services of an SEO company. SEO stands for search engine optimisation and is a method used to increase your chances to being found on search engines and ranking on the first few pages.<br /> Visitors are the key to successful business, but if potential clients and customers don’t know your website exists you might as well shut up shop now. Imagine reaching thousands of potential customers a day, customers who are actually already looking for your product or service by typing relevant keywords into Google or any other major search engine.<br /> If you are not sure where you currently stand with regards to search engine ranking, an SEO company can run a number of reports on your current status. These reports will help your SEO consultant to determine your weak areas and make recommendations for improvements. This may be in the form of a new website being designed and built with SEO in mind or simply improvements to your website wording so that it includes strong keywords and key phrases.<br />31<br />White Hatters (P) Ltd<br />
  37. 37. There is much that can be done to improve your online profile and a small investment in SEO can bring big rewards. The key to online success is to reach your target audience and give them something that will make them return to your site and buy your product or service. If there is nothing of value on your site then why should you expect a visitor to browse your pages and make a purchase? Good landing pages, strong content, and a valid and to the point sales message are all key in helping you to make the sales and keep your website fresh and interesting.<br /> Many SEO companies offer a free SEO appraisal. This is a great benefit to take advantage of and will give you a good idea of what an SEO company can do for you. Budgeting for SEO services is easy with many SEO companies offering easy to manage monthly packages and fixed fee services. There are so many ways you can improve your website exposure and your levels of traffic and with a little investment with the right SEO company you will maximise your return on investment in no time.<br /> Finding a good SEO company is easy online. There are many to choose from with many offering special deals and free SEO appraisals. Look for companies boasting outstanding testimonials from current and past clients and who specialise in all industries. Once you find a good SEO company you will be glad you did and the results will speak for themselves.<br /> Successful Businesses offer Search Engine Optimisation London for a range of companies in and around the South East of England. No traffic to your site will lead to no sales, see how we can help you grow.<br />32<br />White Hatters (P) Ltd<br />
  38. 38. Contact <br />Dheeraj V Sukumar<br />White Hatters (P) Ltd<br />H.No:22<br />PLRA Lane<br />Kaloor<br />Cochin:17<br /><br />Call:+919846332383<br />Visit:<br /> :<br />White Hatters (P) Ltd<br />33<br />