2. THE ACTION GENRE
Action films are some of the most loved films
which dominate a lot of the industry each and
every year. These definitely appeal to the mass
audience rather than a niche one as the
themes used within action films are generally
engaging to the modern era of both teenagers
and adults. This is because there are a lot of
relatable situations and events which occur
within them. We chose the action genre for our
opening sequence and therefore we believe
that it would interest a number of people.
3. THE TARGETED VIEWER
As my opening sequence falls in to the action
genre bracket I think that the targeted viewer
would be male who falls within the ages of 15-
40. Most likely they would be in the economic
category of ABC1 or C2 as these people have
enough money to afford luxuries such as these.
The targeted viewer would enjoy adrenalin
pumping action and violence. They would
undoubtedly be a common film lover and
someone who follows what the masses like
rather than being too individual.
4. THE STATISTICS
It is well known that action films attract some of
the largest audiences and make a large
amount of money, for example:
The latest James Bond film ‘Skyfall’
accumulated around $304,360,277 from
cinema screenings and also ‘The Avengers’
amassed a huge sum of $623,279,547.
These statistics clearly back up that the action
genre has a massive target audience. This is the
group of people who our opening sequence
would be aimed at.
