SlideShare a Scribd company logo
1 of 5
Download to read offline
Marketing / Revenue:
Who is Our User / Customer? What Do They Want?
People with smartphones and Smart TVs
upper-income audience by today's standards.
In 3-5 years? Ubiquitous. Worldwide growth
Our customers want to quickly, easily and inexpensively
connect with their groups, making it a fun and overall
enlightening “Experience”.
Our goal is to acquire and retain 10M+ active users worldwide
within 36 months or less, inexpensively.
Marketing / Revenue:
What’s Our Marketing Strategy?
PR / Journalism, SEO, WORD OF MOUTH
We want customers to open and use regularly.
To make people want to share.
We want to delight them! To build a loyal and loving audience.
The User Experience must be stellar to hook early adopters.
We will grow our fan base from the inside / out
So our audience grows fast and inexpensively.
Marketing / Revenue:
Strategy: International
We intend on developing products for international audiences
by using spare, easy-to-understand user interactions and
English wording that speakers of all levels may easily interpret.
We will grow our customer base worldwide!
“
Marketing / Revenue:
Why Buy From Us?
What's our competitive angle? How are we different?
We will build a loyal and loving audience by the following:
Easy help / instructions via ichat
Tutorials on how to get the most from the app
Very friendly, easy-to-use interface
Special, curated Top100 content (10 categories), not available
anywhere else.
Safe, private
Fun!
Marketing / Revenue:
How Will We Make Money?
Quick, inexpensive and efficient user / customer acquisition,
active Social Networking and PR campaigns and an avid loyal
fan base will result in fast-growing revenue.
Business, tech and creative advisors will keep us on the
leading edge, thereby maintaining that $100M+ annual
business with good margins.

More Related Content

What's hot

Creative brief example advertising
Creative brief example   advertisingCreative brief example   advertising
Creative brief example advertising
luisfvazquez1
 
Social media marketing strategy for wal mart
Social media marketing strategy for wal martSocial media marketing strategy for wal mart
Social media marketing strategy for wal mart
Hyun Woo Son
 
Anthropologie: Full Digital Strategy
Anthropologie: Full Digital StrategyAnthropologie: Full Digital Strategy
Anthropologie: Full Digital Strategy
cgazoul
 

What's hot (20)

Marketing plan final
Marketing plan finalMarketing plan final
Marketing plan final
 
gantibaju presentasi
gantibaju presentasigantibaju presentasi
gantibaju presentasi
 
Hudsons coffee - BMA 349 Campaign Pitch
Hudsons coffee - BMA 349 Campaign PitchHudsons coffee - BMA 349 Campaign Pitch
Hudsons coffee - BMA 349 Campaign Pitch
 
[Assignment 16.1][Digital Marketing Strategy] Hung Van
[Assignment 16.1][Digital Marketing Strategy] Hung Van[Assignment 16.1][Digital Marketing Strategy] Hung Van
[Assignment 16.1][Digital Marketing Strategy] Hung Van
 
Elite 2-Mobile Marketing Strate - Hồng Ngọc + Hương Giang
Elite 2-Mobile Marketing Strate - Hồng Ngọc + Hương GiangElite 2-Mobile Marketing Strate - Hồng Ngọc + Hương Giang
Elite 2-Mobile Marketing Strate - Hồng Ngọc + Hương Giang
 
Creative brief example advertising
Creative brief example   advertisingCreative brief example   advertising
Creative brief example advertising
 
Advanced digital marketing for Retail for Omnichannel businesses
Advanced digital marketing for Retail for Omnichannel businessesAdvanced digital marketing for Retail for Omnichannel businesses
Advanced digital marketing for Retail for Omnichannel businesses
 
Building Your Marketing Plan
Building Your Marketing Plan Building Your Marketing Plan
Building Your Marketing Plan
 
Ifortis ppt aarambh 3.o
Ifortis ppt aarambh 3.oIfortis ppt aarambh 3.o
Ifortis ppt aarambh 3.o
 
Elite assigment 2 digital marketing strategy - mai bang kim ha
Elite assigment 2   digital marketing strategy - mai bang kim haElite assigment 2   digital marketing strategy - mai bang kim ha
Elite assigment 2 digital marketing strategy - mai bang kim ha
 
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumbo
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano ZumboAdriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumbo
Adriana Cefola BMA349 Campaign Pitch Presentation - Tim Tam by Adriano Zumbo
 
Digital transformation for aftermarket sales service
Digital transformation for aftermarket sales serviceDigital transformation for aftermarket sales service
Digital transformation for aftermarket sales service
 
Webloft agency credentials
Webloft agency credentialsWebloft agency credentials
Webloft agency credentials
 
[Assignment 17.1][Mobile Marketing Strategy] Hung Van
[Assignment 17.1][Mobile Marketing Strategy] Hung Van[Assignment 17.1][Mobile Marketing Strategy] Hung Van
[Assignment 17.1][Mobile Marketing Strategy] Hung Van
 
Web marketing & traditional marketing
Web marketing & traditional marketingWeb marketing & traditional marketing
Web marketing & traditional marketing
 
Social media marketing strategy for wal mart
Social media marketing strategy for wal martSocial media marketing strategy for wal mart
Social media marketing strategy for wal mart
 
7 Tips to Leverage the Power of SMS Marketing
7 Tips to Leverage the Power of SMS Marketing7 Tips to Leverage the Power of SMS Marketing
7 Tips to Leverage the Power of SMS Marketing
 
Al Abbas Travels - AAT
Al Abbas Travels - AATAl Abbas Travels - AAT
Al Abbas Travels - AAT
 
Anthropologie: Full Digital Strategy
Anthropologie: Full Digital StrategyAnthropologie: Full Digital Strategy
Anthropologie: Full Digital Strategy
 
Cadbury campaign pitch presentation (naked idea agency)
Cadbury campaign pitch presentation (naked idea agency)Cadbury campaign pitch presentation (naked idea agency)
Cadbury campaign pitch presentation (naked idea agency)
 

Similar to Shoga Deck: Marketing

The Purpose Group Credentials
The Purpose Group  CredentialsThe Purpose Group  Credentials
The Purpose Group Credentials
AiiM
 
STRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docx
STRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docxSTRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docx
STRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docx
florriezhamphrey3065
 
ENG_Gomay_social_media_Final_Proposal
ENG_Gomay_social_media_Final_ProposalENG_Gomay_social_media_Final_Proposal
ENG_Gomay_social_media_Final_Proposal
Sherry Xue
 
SociaBuzz Company Profile
SociaBuzz Company ProfileSociaBuzz Company Profile
SociaBuzz Company Profile
Chris Reskaza
 
Bulk SMS Email Data Base
Bulk SMS Email Data BaseBulk SMS Email Data Base
Bulk SMS Email Data Base
sai_1997
 

Similar to Shoga Deck: Marketing (20)

The Purpose Group Credentials
The Purpose Group  CredentialsThe Purpose Group  Credentials
The Purpose Group Credentials
 
STRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docx
STRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docxSTRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docx
STRATEGIC OBJECTIVESSTUDENTS NAMEUNIT TITLECO.docx
 
Integrated Marketing Communications/ IMC Plan for students
Integrated Marketing Communications/ IMC Plan for studentsIntegrated Marketing Communications/ IMC Plan for students
Integrated Marketing Communications/ IMC Plan for students
 
ENG_Gomay_social_media_Final_Proposal
ENG_Gomay_social_media_Final_ProposalENG_Gomay_social_media_Final_Proposal
ENG_Gomay_social_media_Final_Proposal
 
H&M IMC Campaign
H&M IMC CampaignH&M IMC Campaign
H&M IMC Campaign
 
SociaBuzz Company Profile
SociaBuzz Company ProfileSociaBuzz Company Profile
SociaBuzz Company Profile
 
redline profile new
redline profile newredline profile new
redline profile new
 
Digicel 1
Digicel 1Digicel 1
Digicel 1
 
Presentation
PresentationPresentation
Presentation
 
Bulk SMS Email Data Base
Bulk SMS Email Data BaseBulk SMS Email Data Base
Bulk SMS Email Data Base
 
How can Digital Marketing be Used Effectively (3).pdf
How can Digital Marketing be Used Effectively (3).pdfHow can Digital Marketing be Used Effectively (3).pdf
How can Digital Marketing be Used Effectively (3).pdf
 
Lithos
Lithos Lithos
Lithos
 
Defino Ads
Defino AdsDefino Ads
Defino Ads
 
Go strategic communication (pvt)company profile
Go  strategic communication (pvt)company profile Go  strategic communication (pvt)company profile
Go strategic communication (pvt)company profile
 
GreenRoom Agency Capabilities Deck
GreenRoom Agency Capabilities DeckGreenRoom Agency Capabilities Deck
GreenRoom Agency Capabilities Deck
 
Zuji
ZujiZuji
Zuji
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo Seminar
 
Ms ss group1 (1)
Ms ss group1 (1)Ms ss group1 (1)
Ms ss group1 (1)
 
Digital marketing presentation
Digital marketing presentationDigital marketing presentation
Digital marketing presentation
 
URTEQi Digital Marketing Services
URTEQi  Digital Marketing ServicesURTEQi  Digital Marketing Services
URTEQi Digital Marketing Services
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 

Shoga Deck: Marketing

  • 1. Marketing / Revenue: Who is Our User / Customer? What Do They Want? People with smartphones and Smart TVs upper-income audience by today's standards. In 3-5 years? Ubiquitous. Worldwide growth Our customers want to quickly, easily and inexpensively connect with their groups, making it a fun and overall enlightening “Experience”. Our goal is to acquire and retain 10M+ active users worldwide within 36 months or less, inexpensively.
  • 2. Marketing / Revenue: What’s Our Marketing Strategy? PR / Journalism, SEO, WORD OF MOUTH We want customers to open and use regularly. To make people want to share. We want to delight them! To build a loyal and loving audience. The User Experience must be stellar to hook early adopters. We will grow our fan base from the inside / out So our audience grows fast and inexpensively.
  • 3. Marketing / Revenue: Strategy: International We intend on developing products for international audiences by using spare, easy-to-understand user interactions and English wording that speakers of all levels may easily interpret. We will grow our customer base worldwide! “
  • 4. Marketing / Revenue: Why Buy From Us? What's our competitive angle? How are we different? We will build a loyal and loving audience by the following: Easy help / instructions via ichat Tutorials on how to get the most from the app Very friendly, easy-to-use interface Special, curated Top100 content (10 categories), not available anywhere else. Safe, private Fun!
  • 5. Marketing / Revenue: How Will We Make Money? Quick, inexpensive and efficient user / customer acquisition, active Social Networking and PR campaigns and an avid loyal fan base will result in fast-growing revenue. Business, tech and creative advisors will keep us on the leading edge, thereby maintaining that $100M+ annual business with good margins.