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Parle agro ppt

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Parle agro ppt

  1. 1. IIILM –Academy of Higher Learning Jaipur Parle Agro Presented by: Deepak Sharma PGDM(12- 14)
  2. 2. Parle Agro Refreshing India By : Deepak Sharma PGDM (12-14) IILM-AHL
  3. 3. Original Parle company split into 3
  4. 4. Parle Agro Company
  5. 5. Establishment…
  6. 6. Major business verticals • Beverages : fruit drinks, nectars, juice
  7. 7. Factories…Parle Agro has its factories located in:ü Silvassaü Patalgangaü Bhopalü Chennaiü Ghaziabad.
  8. 8. STRATERGIES used behind its Glory...Direct marketing for the brand Developing products on the health plank- hippo, apple juice. Nearness to the retail outlet.
  9. 9. Hippo tweet campaign : the ideawas to crowd source retailer andtrack more and more retailerwithout any cost. Customer ideology- frooti for children and appy fizz appeal the youth
  10. 10. Competitors…
  11. 11. Parle Agro Production Life Cycle… Parle Agro Production Cycle 12 10 8 6 4 2 0
  12. 12. Why Parle Agro?
  13. 13. Thank you

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