1. Amrita Ingole 12020242004
Gurwinder Singh 12020242019

2. Product Information
ITC HS Code List:8021100

3. GENERAL CHARACTERISTICS
 Almonds, though considered to be nuts are
technically the seed of the fruit of the almond
tree, which is a medium-sized tree that bears
fragrant pink and white flowers.
Almonds
unshelled Shelled Blanched

4. Almonds
Bitter
Sweet

6. Forms of Almond
Paste
Slices or Slivers or Diced or Meal or Almond Almond Green
Whole and
Flakes Halves Chopped Flour Milk Oil Almonds
Butter

7. Global usage
• Confectionery, energy bars, bakery
• Salad dressings
• Non-food (e.g., cosmetics, moisturizer)
• Sauce thickener Perfect for making almond
butter or marzipan
• Snacking

8. SCENARIO
The annual Global Sweet almond production on
shelled-basis has been in the range of 7 - 8.5 lakh
tonnes
 Major producing Countries
China India
California
european
Australia
union
turkey
chile

9.  The annual trade in almonds has been around
4.6 lakh tonnes (on shelled basis) in the recent
years.
 The major exporters
500000
400000
300000
200000
100000
0

10. MAJOR IMPORTERS
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
India Japan China Turkey

11. COMPETING NUTS MARKETABLE PRODUCTION
2008/09
Hazelnuts
1% Other Nuts
1%
Pecans
Pistachios 4%
6%
Walnuts
18%
Almonds
70%
Source: USDA, Economic Research Service, Fruit & Tree Nut Situation and Outlook.

12. Indian Scenario

13. Almonds are an integral part of India’s cultural
and culinary heritage, and are considered a prized
“brain food” for children. They are also a key
ingredient in traditional Indian sweets known as
Mithai, as well as popular for gifting during the
Diwali festive season.

14. INDIAN SCENARIO
 The annual rate of increase in India's domestic
consumption of almonds is reported to be around
20%.
 > 95% of almonds consumed by Indians is
imported
 80% of imports being sourced from California &
rest from Australia
 Production 1200tons only
 Non-descript variety-Bitter Almond
 India imports almonds with shells and processes
it domestically to obtain shelled almonds

15.  Most of the manual shelling of almonds in India
is undertaken at Bombay and New Delhi, from
where the shelled almonds are transported to
other consumption centers
 The Indian festival season extending from
September to December is the peak consumption
period for almonds, with maximum demand
witnessed in November
 In the 2011-12 financial year India imported
74,600 tonnes of almonds

16. WHY CALIFORNIA
 India now imports over $100 million worth of
almond, especially from California, making it the
number-one US export to India
 United States of America is the single largest
producer, consumer and exporter of Sweet
almonds, with the country contributing to over 80% of
the global almond production
 The world's largest almond handler is the Blue
Diamond Growers Cooperative, which is located in
Sacramento, California
 Blue Diamond is owned by over two-thirds of
California growers and markets two-third of
California's crop
 India is the fastest growing market for California
almonds because of their high protein value in a
meatless society.

17. CATEGORIES OF IMPORTER
Importetrs
Industrial user
Non-industrial
User
Non-actual
user

18. Non industrial user Retailers
Service
industries
Confectioneries
Manufacturing
units

19. Trade fairs
N Name of the Event Venue Date of Event Invitation for Participation
1
World Food, Moscow Russia 17-20 Sept., 2012 Announcement
2 Saudi Agro Food, Riyadh Saudi Arabia 24-27 Sept., 2012
3 SIAL Food Fair 2012 Paris France 21-25 Oct., 2012 Announcement
4 India Show Bangladesh 03-05 Dec., 2012
5 World Food Ukraine 31 Oct., to 02 Nov., 2012 Announcement
6 FHC China Shanghai, China 14-16 Nov., 2012 Announcement
7 Fruit Logistica 2013 Berlin 06-08 Feb., 2013
8 BioFach – 2013 Nuremberg Germany 13-16 Feb., 2012
9 GULFOOD - 2013 UAE 25-28 Feb., 2013
10 Canadian Food & Bev. Show Toronto, Canada Feb/Mar 2013
11 Foodex Japan 2013 Tokyo, Japan 05-08 Mar., 2013
12 IFE London United Kingdom 17-20 Mar., 2013

20. BUYERS IN INDIA
 Satya Foods
 Quantity required: 48 Metric Ton
 Annual purchase volume: 300 Metric Ton
 Shipping terms: FOB
 Pankaj and Distributors
 Quanlity required: 100 Metric Ton
 Annual purchase volume: 1000 Metric Ton
 Shipping terms: FOB
Alibaba.com

21. LETTER OF CREDIT
Blue diamond
almond Alminoinidi
(California) a pvt ltd.
CITY BANK IDBI BANK

22. PROTECTION AGAINST FOREX
Export Contract Will suffer from
with the Buyer was Losses
made in USD
If, unfavourable
FOREX rates, at
the time of payment
Forward Contract with IDBI Bank to fix FOREX rate
When IDBI gets payment from Buyer, it will pay us when shipment is sent on this
fixed conversion rate

23. APPROXIMATION OF FORWARD FOREX
 Assumptions
 Current Exchange Rate = 55 INR per USD
 Maturity Date = 90 days
 INR Interest rate = 8% p.a = 2% for 90 days
 USD Interest rate= 16% p.a = 4% for 90 days
 Suppose I deposit 1 USD in US bank and 55 INR in Indian Bank for
90 days
Timline Value of USD Value of INR
Current 1 55
In 90 days 1*(1+0.04) = 1.04 55*(1+0.02) = 56.10
 They both should be equal for 90 days. So 1USD will equal 53.94
INR. This can be a good approximation of forward exchange rate

24. DOCUMENTS REQUIRED
 Food Law/ Standard Certificate
 Prevention of food adulteration Act(PFA)
 Health and Sanitary Certificate
 Phytosanitary Certificate
 License from FSSAI
 For all units that process fruits and vegetables
 For irradiated food
 Import declaration in the prescribed Bill of Entry
format, disclosing the value of the imported goods
 Import License
 Certificate from port health authority that the
product conforms to standard of PFA
spring.gov.sg/QualityStandards/etac/food/Documents/INDIA.pdf

25. CONTD
 Standards declaration
 Name and address of manufacturer/packer/importer
 Name/trade name/description of product
 Ingredients in descending order
 Net quantity(metric units)
 Month and year of manufacturing/packing
 County of origin
 MRP
 Nutritional labelling
 Shelf life

26. CONTD
 Pesticide residue and other contaminants
 Insecticide act 1986
 Registered pesticides use
 Packaging and container regulations
 All weights or measures in metric units
 Use of PVC not allowed in packaging
 Port of Entry Inspection
 The clearance of imported food products at the port of
entry requires a certification form the port health
authority

27. Thank You

28. SEARCH OF OVERSEAS SELLER
 Participating in international trade fair in India & abroad
 Contact with export promotion councils
 Consulting international yellow pages of USA
 Visiting Embassies of USA
 Browsing net for importers on websites like
indiamart,alibaba , global sources, thomasnet,
kompass,exportersindia
 Making contacts with international trade development
authorities like foreign chamber of commerce
 Mailing agents,export trading houses, suppliers
 Directorate of industries
 Indenting agent of foreign suppliers
 Newsletters bought by EPCs, Commodity boards

30. OUR SELLER
 Blue Diamond® Growers
 Headquartered in Sacramento, California, Blue
Diamond® Growers is the world's largest almond
processing and marketing company.
 Founded in 1910, the 102 year-old cooperative is
owned by half of the state's almond growers who
produce over 80 percent of the world almond
supply.
 The California almond crop is marketed to all 50
states and more than 90 foreign
countries, making almonds California's largest
food export,