1. TASK 1
In what ways does your media product
use, develop or challenge forms and
conventions of real
media products?

3. 1.
In image one it shows 4 character on a bench with one of them lying across their laps
making it look like he is flying, this links to the song with lyrics when Jamie-T sing
“Here he‟s high flyin ant that”. This is an illustrative example of the link between
visuals and lyrics.
2.
This image is good to use because this is the sort of picture a record company would
use showing us as the audiences that the main character is interested in music. On
the drums also showing that he is musical and talented.
3.
This next picture of Zac and Tom represents the „Indi genre . The clothes that they are
wearing is a typical look towards the style, by butting up there shirt and wearing
skinny trousers with a hat on. Zac is dressed in a similar way in which Jamie-T
would be.
4.
This Shot of Zac and Tom in the background going down an ally way is similar to the
music video itself (Sticks and Stones). When him and his friend are running down
the ally.
5.
This camera shot of tom is a low angle. This works well because of the dark sort of
colour and the guitar working well with the sky.

4. 6.
In this shot we have used a dim light to give the viewers the effect that it‟s the morning
and he is just about to wake up. We created this dim light by putting paper over a
small light giving it a good effect.
7.
The Mise-en-scene of this photo was supposed to portray like they have just had a
heavy night with beer bottle and Tobacco on the floor giving it that sort of
environment. This combines with their costumes and positions in the scene to
create a particular feel.
8.
The shot of the group of boys on top of a roof works well by also seeing this done by
many other artist and bands.
9.
The final shot has been seen many times by showing the audience the wealth of some
artists by him being young and getting into a Range Rover.

6. 1.
This shows someone on a platform of a station and at the same time uses the lyrics that say „Well the across the
platform shouting lightweight pricks‟ many artist use these techniques in the video that relate to the lyrics because it
make the video sound more effective.
2.
In this photo it shows a band playing in front of a crowed which shows us as the audience that they
are interested and very talented musicians. This is the type of shot a record company would use
because there obtusely well known by the amount of people there watching.
3.
In this next shot it shows us a typical style of an Indi genre with not only the clothing that he is
wearing but also the hair style he has got, this is a very similar style to Jamie-T.
4.
This shot shows us 50 cent and his group going into a club all wearing a similar style of clothing
giving us the impression that its more Hip-hop than Indi. This relates to the Jamie-T video of going
down the ally with his friends and know one else who they don‟t know.
5.
The use of camera angle is good on this snap shop because eit give you a clear view of who is the
main person and him „leading‟ his friends showing us he is powerful and by a close up of his face
showing us he is powerful in a way. This is very conventional in genres such as hip-hop.
6.
In this shot they have used a dim light which portrays the song with the lyrics, this also shows us the
type of mood the song is set in and how she is trying to get her point across. By using this lighting
and creating shadows it creates a meaning to the specific shot.

7. 7.
The Mise-en-scene of this photo isn't so much good but relates to the type of music video
it is. By having the main character dressed up in a typical R&B style. Also having sun
glasses giving it that preppy look.
8.
This is similar to our music video in which it is a group of boys together as a group. And by
the looks of it they are all friends.
9.
With this photo it shows us how celebrities show of there wealth and success. I used this
photos because it is a classic example of a rich artist splashing his money in a club for
everyone else.

8. TASK 2
How effective is the combination of your main product and ancillary texts?

9. When comparing this photo to
the front cover it links in well
with each other. We decided to
scatter beer bottles around the
floor and on peoples laps to
show the viewers that we have
been drinking the night before.
I find by doing this it gives of
more to the genre of the music
video.
In this picture on the right
would be either the picture
or a similar one in which we
would use on the front
cover magazine. This is a
picture of Zac who is the
main role (Jamie-T). Buy
using a image of the main
character is good for
marketing for catching the
viewers eye and wanting
them to buy the product.

10. TASK 3
What have you learned from your audience feedback?

11. 1. Class and teacher feedback on your initial treatment
For our treatment we received a large amount of feedback from the
teacher and other pupils in the class. The class and our teacher really
enjoyed the idea of a group of boys mucking around with good
qualities to it. The feedback we got at the start was positive about our
song choice and how it wasn‟t only a good song but it suited the type
of people we actually are. This song isn't well know at all really
however its an interesting Indi peace. We posted this video on
Facebook not thinking people would take any knowledge however we
managed to get a number of likes and a few comments say “when‟s it
finished” ect. We where happy that people where going to watch it at
its final product. It did cross our mind that the video its self would
become repetitive and boring so we decided to make sure that didn‟t
happen by many different caption locations and a lot of camera shot
that are taken to keep the viewers interested.

12. 2. Rough cut- class feedback and teacher feedback
When we made are first cut of the video to our class the feedback
we got was good and mostly positive, as a group of producing this
video happy with the changes that we made. This is evidence of
feedback and also giving us advise for example about the
drumming of the song in one of the scenes.
We then as a class all got feedback from Mr Milburn our Media
Studies teacher. He gave us positive thought and a couple of
pointers that we could use during the film for example with one
of the opening scenes was too long and it may bored out
audience. So we decided to cut that scene short by a couple of
seconds to intrest the viewers more than before.

13. Class Feedback on Front and back cover
When we had to all show are front cover to the rest of the class we
got some positive and helpful feed back. The main positive feedback
was that the front and back relate to each other with alcohol.
However some of the positive things that where used to help us was
that the front cover needed some more detail because there view
was that it was a bit plain.

14. 4. Final version of everything- class feedback and facebook from anyone
else
After we finished are music video we got a lot of feedback from the class,
the feedback was mostly positives about the use of camera shots and
editting that had gone on throughout the video. When we uploaded this
video on face book we also got a lot of feedback from our friends and family
that watched it. However we also had people‟s opinions on the film and
what else do you reckon we could have added, we found this information
helpful towards the end product of the music video.

15. TASK 4
How did you use media technologies in the
construction and research, planning and
evaluation stages?

17. This is a collage I made of all the equipment I used to produce this
music video.
This include many different apparatus for example video camera, tripod,
a PC, Blogger, Facebook and finally Sony Vegas.
Without having all these different type of equipment we wouldn‟t have
been able to produce this music video. Also if we weren't able to access
all these different apparatus we would have come across a lot more
problems and difficulties.
If we didn‟t have Sony vegas this would have been a huge struggle. We
wouldn‟t have been able to create such nice effects in the editing for
example fades and colour balances to ensure the colours were kept
consistent throughout the video.
We used social networking to get feedback for other viewers and to
make different cut thought the video and Blogger allowed us to organise
our work in one place and display it online.

18.  The layering effects in photoshop meant that we were able to
create the „old paper‟ look of the front cover as well as adding
detail like the ink blots.
 The camera we used was very helpful and was quick and easy to
use. Having the camera allowed us to make many adjustments to
our video and for it to be easy operate changes. The desktop
computers were also good to use because of them being quick
and powerful with a good amount of storage.
 Without the use of YouTube would of not been able to post the
video to the enormous audience. This was also a very good for
feedback through the comments on YouTube. The advantage of
website like this is anyone in the would will be able to access it
and been shown by other people around the world who are
interested. Youtube was also useful in the planning stage as
many artists upload their work to youtube or similar and we could
see a wide range of videos to help us see conventions in different
types of video