Sales Promotion:- -Meaning -Objectives -Tools of Sales Promotion.

1. Name : Megha Mohan Nikam Patil

3. CONTENTS :
1. Meaning
2. Objectives
3. Importance
4. Tools of Sales Promotion

4. *MEANING :
Sales promotion are the set of marketing
activities undertaken to boost sales of the product
or service.
Sales promotion is any initiative undertaken by
an orgnisation to promote increase in sales.

5. *DEFINITION :
“ Sales promotion means any step that are
taken for the purpose of obtaining or
increasing sales”
- A.H.R.Delons

6. To introduce new products.
To attract new customers and retain the existing
ones .
To maintain sales of seasonal products.
To meet the challenges of competition.
*OBJECTIVES :

7. *IMPORTANCE OF SALES PROMOTION :
 From the point of view of manufacturers –
It helps to increase sales in a competitive market
and thus, increases profits.
It helps to introduce new products in market by
drawing attention of potential customers.

8. TATA NANO SALES PROMOTION :
It shows growth
in sales because
of sales
promotion.

9.  From the point of view of consumer –
The consumer gets the product at a cheaper rate.
 It gives financial benefit to the customers by
way of providing prizes and sending them to visit
different places.
Continued..

10. Some Examples :

11. Continued…
 Certain schemes like money back offer creates
confidence in the mind of customers about the
quality of goods ;
and
 It helps to raise standard of living of people.

12. TOOLS OF SALES PROMOTION :
Free sample
Exchange
schemes
Price-off
offer
Coupons
Fairs and
Exhibitions
Scratch and
win offer
Money
back offer
Tools of sales
promotion

13. *CONCLUSION :
The importance of sales promotion
in modern marketing has increased mainly on
account of its ability in promoting sales and
preparing the ground for future expansion.

14. Thank you,
for your attention…..
***