1. By Sheilee Cherry
Client Brief
Deadline and budget
Style
Our company
Our company designs graphics and advertisements for various clients for just over a decade. We
have a success rating of 97%. Many clients have recommended us to other business and have come
back to us in the past for other jobs.
Fizzy drink INC
Copyright
The product doesn’t exist on the web as of yet. We will not use anything that belongs to
anyone else. Copyright legislation applies to the information that is posted on the internet, and
there for you should acknowledge the source from any information you find. Sometimes certain
information or material requires permission from the copyright holder to reproduce them. For
education you must say where you got the information from but if you are in a business you must
ask to use images sometimes you do get asked to use your own images and take your own
photographs to use for your own site. If someone modifies the work or put the owners work into
their own work for example a collage then that would be copyright. If they want to use the images
they have to ask the owner’s permission if the answer is no then they can’t use it. The law exists on
poetry, books, music, dances and also computer software. If anyone publicly displays the graphics
without the owner’s consent that is also copyright.
The copyright laws to the graphics for this product will last until the owner dies then 70
years after that then anyone may use the products as the law has expired.
If copyright is infringed then the owner of the pictures or software will take you to court
they can either sue you or make you pay a hefty fine for using their work without any
permission.
Confidentiality issues
The product is completely confidential. The only people that will know about the products
will be you and I. Anything that will be leaked will not be my problem as I will stick to
keeping the products confidential. People may steal the ideas otherwise and that wouldn’t
be fair as then all the work will be ruined and for nothing. No one will know about the
completion date, the designs or what the product is actually going to look like.
The client has the responsibility and duty to keep confidential all confidential information
and to abide by and strictly implement all confidentiality regulations;
The client shall not provide or disclose confidential information to any third parties
(including irrelevant employees of the artist’s) without the artist's written approval; the

2. By Sheilee Cherry
client shall not copy confidential information other than for the purposes of job
requirements. If confidential information has to be copied due to work requirements, the
copies (including but not limited to files, discs, CDs, computer memories, etc.) are
exclusively owned by Party A and Party B shall clearly mark the copies and protect and
manage the copies; the client shall not take any media carrying confidential
information(Including but not limited to files, discs, CDs, computer memories, etc.) out of
The artist's offices without the artist’s written approval; The client shall not talk about the
content of any confidential information in public or through public media (including but not
limited to telephones, e-mail, internet, etc.). If the client must deliver confidential
information through public media, the client shall adopt confidentiality measures Such as
encryption, passwords, dispersion, etc. according to the artist’s confidentiality
requirements; if the artist does not set forth specific requirements, the client shall return
confidential information to the artist within three working days after the use of the
confidential information. When The Client terminates the employment relationship with
The artist, The Client shall return all original files and copies that contain, represent, display,
record or constitute confidential information, including but not limited to devices, records,
data, notes, reports, proposals, business cards, letters, specifications, drawings, equipment,
materials, etc. to The artist
Ethical issues
The video will be for all genders and not for a specific gender for example the only colours
available will be pink girly designs with floral patterns it will be suited for both genders in all
different colours so they won’t think it is gender specific. The colours used in the layout will
be for both genders with purples, greens and reds. Even for the advertising for the website
there will be people of different sexes and different races so that it will show equality. The
images will also show a range or people with different weights and different ages as then
that will being ageist. The product will keep to the levels of decency the product
advertisement will not have people drinking alcohol or taking drugs or appearing naked on
the screen that would be indecent to children if they saw the drink being advertised it will
be a bad influence on them and may encourage them to take drugs or drink alcohol at a
young age.
Intellectual property rights
During the period when the artist is employed by the client and for one year after both
Parties terminate their employment relationship, all technical achievements, including, but
not limited to, discoveries, inventions, know-how, concepts, processes, products, methods
and renovations (hereinafter referred to as "technical achievements"), related to the

3. By Sheilee Cherry
businesses, products, programs andservices of the client that are contemplated, developed
and accomplished by the artist, whether independently or jointly with others, shall be
deemed the artists technical achievements and absolute property and all the corresponding
rights including intellectual property rights shall belong solely to the client.
The artist agrees to record and keep the technical achievements developed by
The client, whether independently or jointly with others, according to the formats or
methods required by the artist while the artist is employed by the client. These materials
belong to the artist exclusively and the artist has the right to retrieve the above mentioned
materials at any time.
The artist agrees to help the client or the client’s agents, at the client’s expense, to protect
the client’s interests in the aforesaid technical achievements and their related intellectual
property rights by appropriate means in any countries, including by disclosing all relevant
information and data and by executing all relevant legal documents. The artist agrees that
the relevant legal documents executed according to the aforesaid obligations shall survive
the termination of the employment relationship between the Parties. If the artist fails to
sign the relevant legal documents due to psychological, physical or any other reasons, The
artist agrees to delegate the client or the client's authorized person or agents as The artist's
proxy to sign the aforesaid legal documents on behalf of or in the interest of the artist and
to exercise other activities permitted by laws in order to obtain relevant patents, copyrights
and other intellectual property rights. The actions of the persons delegated by the artist
shall have the same binding effect as the artist’s action and such delegation shall be
irrevocable. The artist shall list all inventions, original works with copyrights, improvements,
renovations and other business secrets (hereinafter referred to as "prior achievements")
that are related to the businesses, products and research and development of the client but
not transferred to the client prior to the artist's employment by the client, in the appendix
to this agreement. The artist agrees that the artist shall not have any "prior achievement" if
the artists does not list such prior achievement in the appendix of this agreement.
During the period the artist is employed by the client, if the artist introduces any "prior
achievements" in which the artist has ownership or interests in the products, processes and
machines of the client, the artist agrees to give the client non-exclusive, irrevocable,
permanent and global permission to produce, revise, use or sell the above products,
processes, machines or related "prior achievements" and the client shall not be required to
pay any fees to the artist.