for digital marketing

1. Template to Design DM Strategy
BACKGROUND
Company Name: ____________________________________
Official Website: ______________________________________________________________
Company Apps: _______________________________________________________________
Product
1
Categories: ___________________________________________________________
Positioning
2
: __________________________________________________________________
Best-Selling Product(s): ________________________________________________________
Target Market:
1. Age range: ______________________________________
2. Gender: ________________________________________
3. Marriage status(if applicable): __________________________________
4. Education(if applicable):: ______________________________________
5. Estimated household income(if applicable):: _______________________
6. Location: _______________________________________
7. Lifestyle(if applicable):: _______________________________________
8. Other: _________________________________________
1
Products includegoods and services.
2
How you want your target market identifies your business;your goal for your brand image
1

2. PROMOTION
One Product you want to promote this year: _______________________________________
_____________________________________________________________________________
Target Market for the Promoted Product:
Leave this blank if it is as same as the Company’s Target Market.
1. Age range: ______________________________________
2. Gender: ________________________________________
3. Marriage status(if applicable): __________________________________
4. Education(if applicable):: ______________________________________
5. Estimated household income(if applicable):: _______________________
6. Location: _______________________________________
7. Lifestyle(if applicable):: _______________________________________
8. Other: _________________________________________
Consumer Behavior
3
for the Promoted Product: ___________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Current Ad Campaign:
1. Theme: ________________________________________________________________
2. Slogan: ________________________________________________________________
3. Coverage
4
: _____________________________________________________________
3
Describethe process your customers usually go through when buyingyour products.Whatgoals drivetheir
behavior? Where and when do they buy your products?Includestatistics,if possible.
4
Where and when are your ads displayed?
2

3. 4. Attach your print ads and/or your digital ads (i.e. commercial video, radio ad, etc.),
if applicable.
OTHER CONTENT
What stories do you want to share with your audiences?
 _______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
What do your audiences want to hear more? (A survey may be needed to answer this
question.)
 _______________________________________________________________________

_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
What do your audiences want to hear less? (A survey may be needed to answer this
question.)
 _______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________
3

4. Competitor 1 Competitor 2
Scope National/regional/Local
Reach
Links
Facebook Likes
Twitter Followers
Email reach
You Tube Subscribes
Instagram. Pinterest
Blog Subscribers
Traffic to website
Other chanels
Action
Important pages
Content headlines
Titles
Page load time
Social profile pages
Number of conversion
points