Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2014 Annual Business Planning Workshop

Glenn Smith, Owner & Lead Coach
281-841-6680 • g.smith@thegrowthcoach.com

Annual ...
7 Things To Avoid In Planning
1.
2.
3.
4.
5.
6.
7.

Failure to Put Your Plan in Writing
Failure to Review Your Plan Weekly...
3 Different Types of Plans
Start-Up Plan (Refocus Plan) – long-range
Annual Business Plan – 1 year
Scenario Planning – unc...
Start-Up/Refocus Plan
Start-Up Plan
Primary Audience

Lender or Investor

Outcome Desired

Resources/Big Picture/
Confiden...
Components of Start-Up Plan
•
•
•
•
•
•
•
•
•

Executive Summary
Company Overview
Products & Services
Market Analysis
Comp...
Annual Business Plan
Annual Business Plan
Primary Audience

Me; My Team

Outcome Desired

Growth/Profitability/
Retention/...
The 3 Components of an
Annual Business Plan
• Budget (Financial Projections)
• Marketing Calendar (with Lead
Generation & ...
Our Mission/Purpose
Our company exists to:
_____________________________________
_____________________________________
___...
Internal Analysis
• Strengths:

• Weaknesses:

9
Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights R...
External Analysis
• Opportunities: (To deliver more value to our
existing customers? Gain a competitive advantage?
Attract...
How Do I Want My Business To
Look:
• In 1 year?

• In 3 years?

11
Annual Plan Copyright © 2013 by GC Franchising Systems,...
Budget/Financial Plan
• Begin by reviewing 2013. What can you expect
to increase in 2014? To decrease?
• Project your sale...
Marketing Calendar/Plan
• Marketing Focus (Ideal Customer)
• Marketing Mediums/Channels
• Marketing Calendar
(see sample)
...
Operational Improvement Goals
1. Leadership (direction, strategy, goals, accountability)
_________________________________...
Operational Improvement Goals
5. Fulfillment (delivering our products or services)
_______________________________________...
Take Action
• Locate your Year-End Financial Statements
for 2012 and 2013 for review; create your
Budget/Financial Plan fo...
Personal Growth
• How do YOU need to grow personally?
Mindset/Attitude?

Skills?

Behaviors/Habits?

16
Annual Plan Copyri...
FREE 30-Minute Strategy Session
If you would like more help with your annual
business plan feel free to contact us for a
F...
Upcoming SlideShare
Loading in …5
×

2014 annual business planning workshop

7,281 views

Published on

Annual Business Planning Workshop specifically designed for the established small business.

Published in: Business

2014 annual business planning workshop

  1. 1. 2014 Annual Business Planning Workshop Glenn Smith, Owner & Lead Coach 281-841-6680 • g.smith@thegrowthcoach.com Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  2. 2. 7 Things To Avoid In Planning 1. 2. 3. 4. 5. 6. 7. Failure to Put Your Plan in Writing Failure to Review Your Plan Weekly Ignoring Customer Feedback/Input Underestimating Your Competition Ignoring Your Strengths Shying Away From Reasonable Risk Failure to Learn & Grow Personally 2 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  3. 3. 3 Different Types of Plans Start-Up Plan (Refocus Plan) – long-range Annual Business Plan – 1 year Scenario Planning – uncertainty 3 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  4. 4. Start-Up/Refocus Plan Start-Up Plan Primary Audience Lender or Investor Outcome Desired Resources/Big Picture/ Confidence Me; Advisors; Potential Customers; Stakeholders Thorough: Customer, Competition, Capabilities 1-2 Months Participants Research Time Required 4 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  5. 5. Components of Start-Up Plan • • • • • • • • • Executive Summary Company Overview Products & Services Market Analysis Competitive Analysis Marketing Strategy & Implementation Operations Plan Management Overview Financial Plan & Projections 5 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  6. 6. Annual Business Plan Annual Business Plan Primary Audience Me; My Team Outcome Desired Growth/Profitability/ Retention/Confidence Me; My Team Participants Research Time Required Past Performance; Current Trends; Competition 4-8 hours 6 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  7. 7. The 3 Components of an Annual Business Plan • Budget (Financial Projections) • Marketing Calendar (with Lead Generation & Sales Goals) • Operational Improvement Goals 7 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  8. 8. Our Mission/Purpose Our company exists to: _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ _____________________________________ 8 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  9. 9. Internal Analysis • Strengths: • Weaknesses: 9 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  10. 10. External Analysis • Opportunities: (To deliver more value to our existing customers? Gain a competitive advantage? Attract new customers? Tap new resources? Etc.?) • Potential Threats: 10 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  11. 11. How Do I Want My Business To Look: • In 1 year? • In 3 years? 11 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  12. 12. Budget/Financial Plan • Begin by reviewing 2013. What can you expect to increase in 2014? To decrease? • Project your sales for each month. Look at last year (maybe the last 2 years) to gauge “highs” and “lows.” What new initiatives might effect your sales? • Project your expenses for each month. Look at last year to gauge “highs” and “lows.” • See the sample spreadsheet. 12 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  13. 13. Marketing Calendar/Plan • Marketing Focus (Ideal Customer) • Marketing Mediums/Channels • Marketing Calendar (see sample) 13 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  14. 14. Operational Improvement Goals 1. Leadership (direction, strategy, goals, accountability) ______________________________________________ 2. Management (systems, documentation, process improvement) ______________________________________________ 3. Marketing (message, U.S.P., metrics, dashboard, internet/ social media, tools/collateral materials, etc.) ______________________________________________ 4. Selling (sales process, scripts, training, etc.) ______________________________________________ 14 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  15. 15. Operational Improvement Goals 5. Fulfillment (delivering our products or services) _______________________________________________ 6. Customer Service (need id & relationship management) _______________________________________________ 7. Back-Office (accounting, finance, A/P, A/R, HR, infrastructure, data management, technology, etc.) _______________________________________________ 14 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  16. 16. Take Action • Locate your Year-End Financial Statements for 2012 and 2013 for review; create your Budget/Financial Plan for 2014. • Create your Marketing Plan for 2014 with a Marketing Calendar. Be sure this activity is in your budget. • Brainstorm each of the 7 areas of your Operational Plan; set 1-3 goals for each area; put action steps to each goal. Process this with your team! (Staff retreat) 15 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  17. 17. Personal Growth • How do YOU need to grow personally? Mindset/Attitude? Skills? Behaviors/Habits? 16 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved
  18. 18. FREE 30-Minute Strategy Session If you would like more help with your annual business plan feel free to contact us for a FREE 30 minute consultation/strategy session by phone. To arrange a time call: 281-841-6680 15 Annual Plan Copyright © 2013 by GC Franchising Systems, Inc. All Rights Reserved

×