Shef Application

1. Investor
Presentation
Akshay Patel
Jacob Courtney
Kyle Fratello-Hakim
3/11/2015 Property of Shef App 1

2. Market Research
• Students are willing to pay $10.90 per person per use
• Adults are willing to pay $9.45 per person per use
• 50% of students are at least moderately likely to use the
service
• 72% of adults are at least moderately likely to use the service
• Takeaway: Students will pay more, but adults will use it and
have more people per meal to profit on (families). Launch in
affluent town/city with many families.
3/11/2015 Property of Shef App 2

3. Competitors
• No current options for casual on-demand chef
3/11/2015 Property of Shef App 3

4. Opportunities
• Fast food: $191 Billion
• Frozen Food: $19 Billion
• $210 Billion annually not even including existing personal
chefs
• Goal: Carve out a chunk of the money spent by families
(and students) on quick, lazy meals.
3/11/2015 Property of Shef App 4

5. Product Plan
• Spring: Website, Logos, Prototype, Hire Developers, Safety
Policies, Narrow List of Launch Locations (L1), Look for
chefs, continue working on app
• Summer: Build Chef side of app, plan Spotlight Meals,
Begin advertising in L1, draft budgets for L1, Finish
Development, test
• Fall: Hire chefs in L1, have ingredients ready, Launch in L1
and analyze trends to optimize revenue
3/11/2015 Property of Shef App 5

6. Desired Investment
• Developers
• Marketing
• Chefs
• Office Space
• Seeking experienced entrepreneur with culinary
experience or marketing expertise. A technology
background would be a bonus.
3/11/2015 Property of Shef App 6