Education technology company for Latino academic advancement.

1. © Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
To Plant and
To Harvest
Investor Presentation
March 11, 2014
1

2. What Drives Us
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
Problem
• Not enough Hispanics and Latinos are achieving the goals of
higher education
Why
• Retention issues at all levels of the education system
• Not seen as part of the highly educated demographic
Why it’s Important NOW
• In the U.S. over the next 10 years, we need 1M more workers
for science, technology, engineering, and math (STEM) jobs
that will be created.
• The fastest growing U.S. demographic MUST deliver a large %
of those workers
• The future economic health of the U.S. 2

3. What We See
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
Today
• Problems students face have not changed in over 50 years
• Lack of resources to help students get answers
Trends
• Hispanics are adopting technology faster than any other group
• Mobile devices provide the connection to the online world
53M U.S. Hispanics today, majority status 2043
• Age 18-24 6M
• K-12 13M
• Buying power 1.5T in 2015
What’s Needed
• Scalable solution to reach students where the live 3
Huge Market Opportunity

4. Our Focus
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
Target
• Students looking for direction, help, and guidance
• Counseling office has been left out of technology advances
• 800:1 student to counselor ratio is a huge leverage point
Solution
• Utilize highly scalable, social-networking technology to
connect counselors to students
• Build a culturally sensitive platform to manage and track
information flow
• Design for ease of use by student and counselors
• Exploit mobile device adoption in the student age population
• Use a highly targeted ad revenue to monetize the platform
4

5. Our Focus
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
Target
• Students looking for direction, help, and guidance
• Counseling office has been left out of technology advances
• 800:1 student to counselor ratio is a huge leverage point
Solution
• Utilize highly scalable, social-networking technology to
connect counselors to students
• Build a culturally sensitive platform to manage and track
information flow
• Design for ease of use by student and counselors
• Exploit mobile device adoption in the student age population
• Use a highly targeted ad revenue to monetize the platform
5

6. Phase 1 Delivery – Counselor Connect
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
6
• Communication platform for
counselors
• Enables 1-to-1 and group distribution
of notices, information, & reminders
• Real-time and off-line communication
• Enables parent communication
• Daily/weekly/monthly activity reports
for parents
• Gathers data to track
acknowledgments, responses,
productivity metrics
• Designed for ease of use
• Scalable architecture for more users
and new feature additions
Siembra
Platform

7. Future Products
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
7
Phase 2
Extended
Integration
Phase 3
Live Student
Mentoring
Phase 4
Gamification
Phase 5
Virtual
Mentoring
• Create an ecosystem of learning and career development.
• Valuable data is created with Siembra’s virtual student engagement system.
• Student is captured in a virtual learning environment.
• Siembra creates learning algorithms and metrics for key stakeholders.

8. Go To Market Strategy
A self sustaining business model that consistently generates cash
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
• Corporate Ad Spend for the
Hispanic market is exploding.
• Agreement with ad agencies, ,
like Education Funding Partners,
brings in substantial ad rates,
provides a “free” solution set for
schools.
• Interest from colleges competing
for minority recruitment to
support their Title V funding, seat
licensing.
• Explore all monetization options
to maximize the ROI for the
mobile marketplace.
8

9. Where we’re at
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
9
Major Achievements
• 1 live beta, 800 students, So Cal middle-school
Next Up
• 5 schools ready for Counselor Connect beta sites – 7500 users
• 5 additional schools identified for beta sites – 15K-20K
2013 20142012
CC Platform Ready
Launch Beta SitesPilot Site Live
Company Formed Prototype Rdy

10. Financials
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
Siembra Inc. - Projected Revenue
Confidential
($M)
Yr1 Yr2 Yr3 Yr4 Yr5 Yr6
$0.0 $2.1 $12.2 $32.6 $46.8 $59.5
Assumptions
Market Penetration 7.5% of the target market (under 26, internet enabled).
Blended CPM Rate $4.42 based on market research, trending Hispanic ad campaigns.
Ad Units per Click at 1 and growing to 3.
Does not include sponsorship adverstising permanent presence, or data base seat licensing for
university recruiting.
B/E approx. 1M users.
10

11. The Deal
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
11
Crowdfunding $50,000
• Rewards based, kicked-off March ???
• Limited traction
Seed 1 - Concept Development $100,000
• Convertible note, 30% discount on Series A to aggregate
• Target 10 close investors, close 6/15/2014
Seed 2 - Expand users, Bus Model $350,000est
• Convertible note, standard terms
• Target angel investors, groups, close Dec 2014
Series A - Feature expansion $ TBD
• Equity round

12. SIEMBRA
Management Team
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
• Co-founder & President – Timothy Kral, Private/Public Company CFO and Director, technology
startups Silicon Valley.
• Chief Technology Officer – Steven Montoya, Kintero Ventures, UC Davis College of Engineering,
Topanga Technologies, HID Labs, California Clean Tech Open, MBA Pepperdine University.
• Director Information Technology – Derick Needham, Universidad de Guatemala, systems
support & deployments.
• Director, Business Development – Brenda Trejo (acting), Gates Millennial Scholar, Cum
Laude, University Seattle.
12
Founders
• Co-founder – Monica Favela Cole, B.A. International Relations 2005, San Francisco State
University. Estilo Fashion startup Palo Alto CA.
• Co-founder – Felicitas Rubalcava, B.S. Biology and Education, Cal Polytechnic San Luis Obispo,
bilingual educator Chula Vista CA.

13. Advisory Boards
© Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
Education Advisors
• Dr. Mark Warschauer – Dean School of Education, UC Irvine, Education Technology Expert.
• Dr. Gabriella Gutierrez – Ph.D. Stanford, Director Latin American Studies Seattle University.
• Dr. Doris M. Madrigal – Ph.D. Stanford, Teach for America, Loyola Marymount University.
• Bonnie D. Mashack – Ed. Psychology MS PPS MFT, Academic Counselor, Education Management.
• Charles Merritt – Technology Coordinator Palo Alto High School. Project-based learning.
• Dr. Jose Luis Valenzuela – Professor of Theater UCLA. Latino Theater Lab, Los Angeles
• Rebecca Altamirano – Masters in Education, Stanford University, Stanford Schools Corporation
Board Advisors
• Randall D. Martinez – Chief Operating Officer, Cordoba Corporation.
• Ed Hernandez – Hispanic Association on Corporate Responsibility, NSMBA Officer (former)
• Archie Robinson – Founder, Robinson & Wood
• Gary Sawka – Founding Partner, Crimson Growth Partners
• Michele Peralta – Vice-President, Silicon Valley Bank Accelerator Program
Cultural Advisor
• Oscar Hernandez – Grammy Award Winning Composer/Pianist, Spanish Harlem Orchestra, Worldwide.
13

14. © Siembra, Inc., Privilegedand ConfidentialInformationof Siembra, Inc. Intended only for the designated recipient. Unauthorizeduse, disclosure or reproduction is strictly prohibited.
THANK YOU!
Contact
•Timothy Kral CEO 408.757.5996
•Steven Montoya CTO 408.202.2852
14