The document is an investor presentation for a new on-demand chef service startup called Shef. It summarizes market research showing students are willing to pay more per meal but adults and families will use the service more. It notes there are no competitors offering casual on-demand chefs. The presentation outlines plans to launch in affluent areas with families, targeting over $200 billion spent annually on quick meals. It provides a product development plan and seeks investment for developers, marketing, hiring chefs, and office space.

1. Investor
Presentation
Akshay Patel
Jacob Courtney
Kyle Fratello-Hakim
3/11/2015 Property of Shef App 1

2. Market Research
• Students are willing to pay $10.90 per person per use
• Adults are willing to pay $9.45 per person per use
• 50% of students are at least moderately likely to use the
service
• 72% of adults are at least moderately likely to use the service
• Takeaway: Students will pay more, but adults will use it and
have more people per meal to profit on (families). Launch in
affluent town/city with many families.
3/11/2015 Property of Shef App 2

3. Competitors
• No current options for casual on-demand chef
3/11/2015 Property of Shef App 3

4. Opportunities
• Fast food: $191 Billion
• Frozen Food: $19 Billion
• $210 Billion annually not even including existing personal
chefs
• Goal: Carve out a chunk of the money spent by families
(and students) on quick, lazy meals.
3/11/2015 Property of Shef App 4

5. Product Plan
• Spring: Website, Logos, Prototype, Hire Developers, Safety
Policies, Narrow List of Launch Locations (L1), Look for
chefs, continue working on app
• Summer: Build Chef side of app, plan Spotlight Meals,
Begin advertising in L1, draft budgets for L1, Finish
Development, test
• Fall: Hire chefs in L1, have ingredients ready, Launch in L1
and analyze trends to optimize revenue
3/11/2015 Property of Shef App 5

6. Desired Investment
• Developers
• Marketing
• Chefs
• Office Space
• Seeking experienced entrepreneur with culinary
experience or marketing expertise. A technology
background would be a bonus.
3/11/2015 Property of Shef App 6