Recommended
More Related Content
Similar to Hommies voice over final 4mins54secs v2
Similar to Hommies voice over final 4mins54secs v2 (20)
Recently uploaded
Recently uploaded (20)
Hommies voice over final 4mins54secs v2
- 2. Executive Summary 2 Hommies App Build a “Community” industry to facilitate home based people, valuable unused resources, to work for needing service users in the same local community to get income. Community Homebased Butlers Needing Service Users
- 3. Market Opportunity exists worldwide, BUT… We see great opportunity to start with CHINA 3 • Increasing demand for affordable, clean and healthy food from busy working people • Increasing demand from expats and new immigrants for help in daily life • A great number of people considering to start a home-based business or taking part-time jobs to share their skills and extra time to provide services in exchange for an income According to Bain and Kantar Worldpanel, Chinese consumers are switching from meals prepared at home to dining out & food delivery. Food delivery has grown by 44% since 2010, while out-of-home dining rose by 10%. Consumer spending on dinning out exceeds RMB 3 trillion. Just in Shanghai and Beijing, there are more than 300 thousand expats and the numbers are increasing, causing an increased demand for help in daily home life before they master the Chinese language. The State Administration for Industry and Commerce showed that there were 117 million self-employed people in 2015, a 47% increase from 2011. This growing trend has indicates a large number of home-based people who have valuable unused resources.
- 4. Brand Value Proposition “ECHO” - we strive for Empowering our local Community with Hope and Opportunities. Hommies connects people together by providing a platform for everyone to share their homemade products & services with those in need at more affordable price. Hommies can enable personalized touch and care to others around you and to strengthen the bonding of your community. 4 Reliable Afford- able New IncomeFast Self- worth Empowerment • Enable housewives or homebased people become a valuable of the society • Empower homebased people to use their skill set and time • Nearby – can respond to your needs promptly • Get extra income in spare time • Lower cost vs. retailers • No rental. No fixed cost • What you get is what our butler prepare for their family
- 5. 5 *Working couples want home food • Mr.&Mrs.Chen have very long working hours. • They are health-conscious but they cannot cook dinner very often. New immigrants who need help • Linh is a new immigrant who cannot speak local language. • There is water leak on the pipes and she needs a technician nearby to fix it immediately. *Homebased cook • Rachel is a housewife. She cooks meals for her family everyday. • She can cook more for others in exchange for some money. *Homebased dog carers • James cannot leave home for too long as he has to take care of his old mother. • He walks his dog every morning and he can bring along other dogs. Homebased nanny • Susan is a full-time mother with a small daughter. • She can manage more kids, who cam also be good companion to her girl. Working parents with kids • Janet is a mom with full-time job. • She needs someone to take care of her kid every afternoon before she returns home. Homebased technician • David is recently laid off. It is not easy to find a new job very soon. • He is an experienced technician who can repair many things. *People cannot walk dog because of work • Joy is rushing on a project for a few weeks. She loves her dog but she does not have time to bring him for a walk. Hommies Users Home- based Butlers 5 Customer Personas * Like to be early adopters as they are internet savvy and spend more time online
- 6. 6 Home-Cook - Start-up company linking home cooks with consumers • Products: home-cooked food delivery services • Main revenue stream: venture capital Weakness: no English version, wrong targeting to the occasional users who do not really have such need. Meituan - One of the largest O2O (online-to- offline) life service platform in China • Products: vouchers and delivery services. • Number of users: 240 mil + consumers and 5 mil local merchants covering entire China • Main revenue stream: commissions. Weakness: no English version, commission rates too high for small businesses and home-based service providersKey Competition Competitors only focus on food services but no single App for all services people need in daily living!
- 7. Our Solution 7 Community Platform Simple & User-friendly Nano translation companion HomeBank easy payment
- 8. COMMIT TO LOCALIZED CONTENT LEVERAGE ON WORD-OF-MOUTH ENGAGE VIA SOCIAL LISTENING & CONVERSATIONS ORGANIC Create neighborhood- based forums where community-specific members can interact Coin catchy hashtags to encourage mentions: #HommiesGotYou #WeHommies Converse directly with followers to strengthen brand affinity PAID Partner with local content creators to craft boosted posts & videos about their community regularly • Tap influencers & bloggers to promote Hommies • Incentivize referrals and social sharing Scan online with social listening tools to know what community members need & say about us SOCIAL MEDIA STRATEGY 8 Hommies will open business accounts across social media platforms CHINA-SPECIFIC FIRST GLOBAL SITES NEXT OWNED
- 9. Mobile First Strategy 9 AUTOMATIC GEO-LOCATION SYNC WITH CLOCK & CALENDAR For smart recommendations INSTANT TRANSACTIONS: -Direct messaging -QR code scanner -Mobile payment -Feedback IN-APP PURCHASES CLICK-TO-CALL DIRECTORY Available even offline
- 11. Revenue, Cost and Key Metrics 11 REVENUE COST KEY METRICS 1. Raising Capital 2. Operation revenue streams • Yearly App Membership fee • Service Provider Yearly fee • Service Provider design and start up fee • % fee on service /product • Advertising fees • Upgrade App fee • Translation device sales • App Development • App Maintenance • Research & Development for continued innovation • Marketing and Sales • Accounting Infrastructure • Hardware production of Translation Devices • Distribution Platform • 24 Hour Support Services • Number of members • Sales Volumes and Analysis • Number of Hommies Service providers • Customer Feedback on Hommies Services and Product
- 12. 12 BUSINESS MODEL PROBLEM • Limited social and homebased community apps that co-ordinate opportunities for individuals to upsell their skills and services and interact locally. • Limited community translation apps in communities to cover most languages. EXISTING ALTERNATIVE • Yellow Pages Business Directory for local communities • Many available individual community apps which provide one service or product solution, e.g. Home Cooks. SOLUTION To provide a one stop shop Community App that brings community’s together through an easy to use online and mobile platform solution. Start in China then expand further throughout Asia and rest of the world. Work with local community strategically based partners to rapidly expand customer base. UNIQUE VALUE PROPOSITION Our Motto “ECHO” - Empowering Our local community w/Hope & Opportunities Hommies connects people together by providing a platform for everyone to share their homemade products & services with those in need at more affordable price.. HIGH-LEVEL CONCEPT ● Empowerment ● Fast ● Reliable ● Affordable ● Self-worth ● New income CUSTOMER SEGMENTS Hommies users ● Working couples ● Busy people who need help ● Business traveler ● Expat and immigrants Homebased butlers ● Home based family ● Housewives/umemployed ● Skillful technicians ● Unskilled labours EARLY ADOPTERS ● Young savvy working couples ● Tech savvy individuals ● People with more time online CHANNELS • App Marketplace, Web Apps • Partner with Large social media companies, We Chat, Facebook • Partner with Amazon For Sales and Distribution of the of the Translation Companion • Google Maps - For Location Services KEY METRICS • Number of members • Sales Volumes and Analysis • Number of Hommies Service providers • Customer Feedback on Hommies Services and Product REVENUE STREAMS • Yearly App Membership fee • Service Provider Yearly fee • Service Provider design and start up fee • % fee on service or product sold • Advertising fees • Upgrade App fee • Translation device sales COST STRUCTURE • Development & Maintenance • Research & Development • Marketing and Sales • Accounting Infrastructure • Hardware of Translation Devices • Distribution Platform • 24 Hour Support Services
- 13. Scalability 13 Goal: To provide worldwide Hommies communities with a flexible, reliable, fast but stable platform for a community service based web and mobile first platform. A mobile and cloud based platform that can be quickly and economically scalable as the number of Hommies users grow, but at the same time allowing for flexibility of localised input and resources. Hommies Technology team will launch Hommies in alignment with Amazon Web Services AWS Cloud platform which allows developers to build scalable web and mobile backends and offers affordable pay for use start up solutions, coupled with security and global partners for world expansion. Hommies translation companion and language services will be incorporated throughout the roll out. China Asia Worldwide
- 14. Thanks! Any questions? You can find us at : module2@team31 And preview our app here: https://invis.io/A4CI69Q6E 14
Editor's Notes
- Hommies App is your personal butler to provide you various services to support you with the basic necessities of life. You can also be our Hommies butlers to support others in exchange for an income. It is a platform to connect the resource of home based people to give a hand to the persons with needs to find those who can serve their needs at the quickest and nearest spot with the lowest cost, such as home cook food, to plumbing, electrician, laundry services, baby sitting, dog walking, nutrition, private gym instructors, repairing TV, lap top, looking after the elderly and etc.
- Increasing demand for affordable, clean and healthy food delivered to the door from busy working people in the city Increasing demand from expats and new immigrants for help in daily life A great number of people starting or considering to start a home-based business or taking part-time jobs to share their skills and extra time to provide services in exchange for an income Reference: [1] http://bain.com/publications/articles/chinas-two-speed-growth-in-and-out-of-the-home.aspx [2] http://www.beijingrelocation.com/blog/expats-in-china-nationalities-and-in-which-cities-they-settle/ [3] https://www.aegon.com/contentassets/968623ed5e9049a38469c18d8cfa753d/china-self-employed-retirement.pdf
- WHY Hommies? – “Echo” is our motto. We strive for Empowering Our local community with Hope and Opportunities. We aim at building a community of acceptance and inclusion by creating meaningful connections. Hommies connects people together for sharing their homemade products & services with those in need at more affordable price. Hommies can enable personalized touch and care to others around you and to strengthen the bonding of your community. It empowers homebased people to work for their own community, and become a valuable part of the society to enhance their self-worth image. They can also earn extra income even without a full-time job. You can get fastest and reliable services. Lowest cost compared to retailers as no operating cost with their home facility. The food and the service they provide is not only for you, but for their family. You do not need to worry about the quality.
- Our 1st type of target audience is the “Hommies Users” (on the left), those who “need” services. If we go through See-Think-Do-Care framework, they are busy working people with long working hours. They need help on daily living - to have someone to cook for them, take care of kids, walk dogs or even fix things in their home. Some might be new immigrants who cannot speak local language but with similar needs. Our 2nd type of target audience is the “Homebased Butlers” (on the right), those who “provide” services. They are homebased people who cannot go out to work full-time for different reasons, caring family members, being unemployed, etc. They want to see if they can earn some money from their spare time. Early adopters can be users or homebased butlers who are internet savvy and go online everyday. They have seen Hommies app from social media. They like the idea and give it a try. They will try the other servcies and will recommend to friends and neigbours in similar situation.
- Our potential key competitors in China are big O2O platforms, represented by Meituan, and similar start-ups represented by Home-Cook. Meituan is the world's largest online and on-demand delivery platform with 240 mil consumers and 5 mil local merchants in China. The main products they offer are vouchers for e-commerce services and products. Commissions from sales is its main revenue stream. But it has some weaknesses that Hommies can gain advantage over them. 1) Their service is to local Chinese only, no English version and not supporting any other language; 2) Meituan’s commission rates are too high for small businesses and home-based service providers to join and sustain profitability. Our second key competitor is a start-up company Home-Cook, which is an App linking home cooks with consumers and offers deliveries services. But they also do not support English or any foreign languages. And secondly it has been targeting the wrong home-cook audience. The App was promoted only in Beijing’s city-center communities to financially well-off housewives and elders, i.e. people who don’t really need extra earnings. They use the App occasionally just to try out new things and have fun. The App cannot reach out to the large working class and multi-generation communities who really have a need for such service. Hommies has a better strategy and the right targets. We also see in the market that all the competitors only focus on food services or single product only. There is no single App to support people all they need in daily living. Here we are – Hommies! [1] https://en.wikipedia.org/wiki/Meituan.com
- We understand the needs of our customers and constantly improve the customer experience to ensure the help you need comes right at your fingertip. Hommies App is a community platform for home based people to provide services to those in need at the quickest and nearest spot at a more affordable cost, such as home cook food, to plumbing, electrician, laundry services, baby-sitting, dog walking, nutrition, private gym instructors, repairing TV, laptop, looking after the young and elderly and etc. It comes with simple and user friendly menu design, easy and optimised search engine, valuable feedback on services provided and Homebased butlers, friendly e-notification options and a full support customer service call centre team should you require our assistance. It has a built-in “Nano translation companion” device to support global migration who cannot speak local language to be our customers or Hommies butlers with tiny-sized speakers and audio equipment which can literally be pinned on a shirt that can operate offline. Another add-on feature “Ease Payment”, an easy to use e-wallet function without cash involved. The person using the service can just transfer the payment via the Hommies payment feature named “HomeBank”.
- Hommies is all about the community, and our 3-part Social Media Strategy reflects that as well. First, we will commit to localized content by creating neighborhood-based forums & by regularly boosting posts crafted by local content creators. Next, we will leverage on word of mouth by coining catchy hashtags, tapping influencers and running refferal promos Lastly, Hommies will engage followers in meaningful online conversations with the use of social listening tools.
- The Hommies app leveraged on built-in smartphone features, such as the geo-location function that identifies nearby butlers. It can also provide smart recommendations for upcoming activities by syncing with the phone’s calendar. Instant transactions allow members to send messages, signify completion of the task through QR code scanning, settle payment and leave feedback. Members can also opt to call their previous butlers and may choose to upgrade their account to get the translator device at any time.
- We will use the various channels to promote our app and also establish long-term collaboration with business partners for a win-win relationship to build our brand, acquire and users. For example, connect with the hospitals to let our butlers taking care of more patients. In helping the poor NGO, Hommies could provide more working opportunities to get extra income, which is the Hommies CSR goal
- For our revenue we have two different streams, by raising capital, and by operations. 1) For raising capital, we will seek venture Capital Investors, Start-Up Launch Platforms, Crowdfunding Sites, Professional Social Networking, Private Equity firms and Online Lending Platforms. 2) Operation revenue streams include Yearly App Membership fee, Service Provider Yearly fee, Service Provider design and start up fee, commission on service or product sold, Advertising fees, Upgrade App fee and Translation device sales. Our cost structures consists of fixed cost and variable cost. The fixed cost consists of the development & maintenance of the App, which can be approximately $1mil for v1.0 [1], the research and development cost for continued innovation, approx $1mil, accounting infrastructure cost and factory for production of translation devices, making the total fixed cost to be around $4 mil. Variable cost include marketing and sales, distribution platform and 24 h customer service. Our Key metrics are number of members, including number of Hommies service providers and consumers; total sales volumes; and customer feedback and rating. Reference: [1] https://savvyapps.com/blog/how-much-does-app-cost-massive-review-pricing-budget-considerations
- We have attached the full business model in appendix for reference.
- Amazon’s AWS a leader in the Industry is the perfect partner to assist Hommies to establish a stable and expandable network worldwide. Airbnb's web and mobile apps run on AWS and scale automatically to support demand. Spotify uses AWS's scalable IT to suport usage peaks and can launch new features faster. Pinterest uses AWS to manage multiple petabytes of data and perform daily refreshes of its massive search index.