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CASE STUDY
Vertigo Films
Vertigo Films was established in 2002 by producer Allan Niblo,
James Richardson.
Allan Niblo and James Richardson have produced all of the
companies films.
Other People Behind the company
Rob Morgan – Supervises the financial aspects of the
enterprise, managing all production and distribution
Rupert Preston – Supervises all the distribution of the
films made by the company. Preston has also acted as
producer for Dirty Sanchez and has been an executive
producer for Monsters
Nick Love – Co-owns the company, alongside Allan Niblo
and James Richardson. He has written and directed 5
feature films for the company; The Firm, The Sweeney,
Outlaw, The Football Factory and The Business
One of Love’s big feature films was a remake of the seventies
T.V series The Sweeney. This was one of Vertigo Film’s most
expensive productions with a budget of an estimated £3 000
000, however Niblo expressed his confidence in the film saying
‘This is one of the genres Vertigo and Love do best’ for
example gritty urban lad movies.
Independence
Vertigo has always stayed true to their title of an independent
film company, using innovative new technologies to solve
problems because perhaps they don’t have enough budget to
use the proper things. Also they have paid careful attention to
budget whilst keeping in mind the tastes of their audiences.
Vertigo very much benefit from the home entertainment market
with over 50% of their revenue coming from DVD sales so are a
successful distribution company as they are a production
company.
Deeping into everything
Over Vertigo Film’s 14 years, the company haven’t just stuck to
the genre’s they are known for (gritty urban lad movies). They
have produced and distributed a wide range of genre’s.
HORROR
A Night in the Woods (2011)
(produced +distributed)
Synopsis
On what intended to be a fun
camping trip to investigate and to
chill in the atmosphere of the
legendary haunted past of Dartmoor
and Wistman’s woods, Brody, his girlfriend Kerry and her
cousin Leo very soon find themselves mysteriously ill at ease
both with their surroundings and their companions. Found
footage based.
Director: Richard Parry Writer: Richard Parry
Shrooms (2007)
(produced and
distributed)
Synopsis
3 couples go to Ireland
woods to collect magic mushrooms
and trip out. On their way they meet
some strange inhabitants of the woods and it doenst take them
long until a creepy story is being told at the camp fire which
might be more than just a story. The horror kicks in along with
the effect of the mushrooms.
Director: Paddy Breathnach Writer: Pearse Elliot
CRIME/DRAMA
The Business
(2005) (produced +
distributed)
Synopsis
Set in the thatcher era, The
Business is an action packed
gangster flick set amongst Spains
Costa Del crime. Frankie is on the run from south London,
looking for a new life in Malaga. He soon gets involved with a
playboy and ex-con, Charlie and becomes one of the gang, He
finds himself drawn into a flamboyant and violent world of
organised crime.
Director: Nick Love Writer: Nick Love Budget: £2 000 000
SCI-FI
Monsters (2010)
(produced +
distributed)
Synopsis Six years
ago NASA discovered the
possibility of alien life within our
solar system. A probe was
launched to collect sample, but
crashed upon re-entry over Central America. Soon after, new
life forms began to appear there and half of Mexico was
quarantined as an infected zone. Monsters explores the
aftermath of a partial alien invasion. Guerilla film-making
Director/Writer: Gareth Edwards Budget: £500 000
DRAMA/ROMANCE
StreetDance 3D
(2010) (produced +
distributed)
Synopsis
Whilst training for the UK
championships, a street dance
crew are forced to work with
ballet dancers in return for free
rehearsal space.
Directors: Max Giwa & Dania Pasquini
Writer: Jane English Budget: £3 500 000
StreetDance was one of britains first 3D films and was Vertigo
film’s first 3D film. Vertigo clearly wanted to keep with the times
so decided to release the innovative 3D film in order to win the
hearts of their audiences. Here is what Niblo had to say about
3D whilst the company were producing StreetDance 3D
-“3D is still very much in its infancy, and for the company
to expand and stay current within the market place we
need to become involved…..especially with the genre films
we produce, audiences expect the 3D factor….”
I feel as though Vertigo Film’s would have a place for The
Holiday as they have explored high rated horror movies already
such as A Night In The Woods and Shrooms both rated as 18’s
however have not hit that younger horror audience with a 15
rated film. Also even though the story line of A Night in the
Woods has the same idea of a group of friends going away on
holiday, I feel that my characters within my film are more
relatable to a younger audience. Also I would feel very
comfortable that Vertigo Films would not turn it into a
Hollywood blockbuster and keep it sweet and simple. They
have also had experience with found footage films as the entire
film A Night in the Woods is found footage. I would feel more
confident with an independent film company as I believe they
would give me more freedom to explore my way of telling the
story.
Vertigo Film’s also holds an annual competition for young new
filmmakers. This would give me a potential root into getting the
backing of Vertigo Film’s. The last lucky winner was Ian Clark
with a short film called Guinea Pigs which Vertigo Film’s went
on to make into big feature film called The Facility. This shows
that Vertigo supports new and upcoming film makers.
As Vertigo Films is a small independent company, it is vital that
they understand their target audience and as a production and
distribution company it is vital that they also expand their target
audience in order to meet a wide range of different people so
that they are making the most out of profits to be made. I feel
that vertigo would be perfect to distribute my film because you
can tell that they really put a lot of time and thought into their
target audience otherwise the company wouldn’t be able to
make profit or great films like they do.

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Q3: What kind of media institution might distribute your media product and why?

  • 2. Vertigo Films Vertigo Films was established in 2002 by producer Allan Niblo, James Richardson. Allan Niblo and James Richardson have produced all of the companies films. Other People Behind the company Rob Morgan – Supervises the financial aspects of the enterprise, managing all production and distribution Rupert Preston – Supervises all the distribution of the films made by the company. Preston has also acted as producer for Dirty Sanchez and has been an executive producer for Monsters Nick Love – Co-owns the company, alongside Allan Niblo and James Richardson. He has written and directed 5 feature films for the company; The Firm, The Sweeney, Outlaw, The Football Factory and The Business One of Love’s big feature films was a remake of the seventies T.V series The Sweeney. This was one of Vertigo Film’s most expensive productions with a budget of an estimated £3 000 000, however Niblo expressed his confidence in the film saying ‘This is one of the genres Vertigo and Love do best’ for example gritty urban lad movies.
  • 3. Independence Vertigo has always stayed true to their title of an independent film company, using innovative new technologies to solve problems because perhaps they don’t have enough budget to use the proper things. Also they have paid careful attention to budget whilst keeping in mind the tastes of their audiences. Vertigo very much benefit from the home entertainment market with over 50% of their revenue coming from DVD sales so are a successful distribution company as they are a production company. Deeping into everything Over Vertigo Film’s 14 years, the company haven’t just stuck to the genre’s they are known for (gritty urban lad movies). They have produced and distributed a wide range of genre’s. HORROR A Night in the Woods (2011) (produced +distributed) Synopsis On what intended to be a fun camping trip to investigate and to chill in the atmosphere of the legendary haunted past of Dartmoor and Wistman’s woods, Brody, his girlfriend Kerry and her cousin Leo very soon find themselves mysteriously ill at ease both with their surroundings and their companions. Found footage based. Director: Richard Parry Writer: Richard Parry
  • 4. Shrooms (2007) (produced and distributed) Synopsis 3 couples go to Ireland woods to collect magic mushrooms and trip out. On their way they meet some strange inhabitants of the woods and it doenst take them long until a creepy story is being told at the camp fire which might be more than just a story. The horror kicks in along with the effect of the mushrooms. Director: Paddy Breathnach Writer: Pearse Elliot CRIME/DRAMA The Business (2005) (produced + distributed) Synopsis Set in the thatcher era, The Business is an action packed gangster flick set amongst Spains Costa Del crime. Frankie is on the run from south London, looking for a new life in Malaga. He soon gets involved with a playboy and ex-con, Charlie and becomes one of the gang, He finds himself drawn into a flamboyant and violent world of organised crime. Director: Nick Love Writer: Nick Love Budget: £2 000 000
  • 5. SCI-FI Monsters (2010) (produced + distributed) Synopsis Six years ago NASA discovered the possibility of alien life within our solar system. A probe was launched to collect sample, but crashed upon re-entry over Central America. Soon after, new life forms began to appear there and half of Mexico was quarantined as an infected zone. Monsters explores the aftermath of a partial alien invasion. Guerilla film-making Director/Writer: Gareth Edwards Budget: £500 000 DRAMA/ROMANCE StreetDance 3D (2010) (produced + distributed) Synopsis Whilst training for the UK championships, a street dance crew are forced to work with ballet dancers in return for free rehearsal space. Directors: Max Giwa & Dania Pasquini Writer: Jane English Budget: £3 500 000
  • 6. StreetDance was one of britains first 3D films and was Vertigo film’s first 3D film. Vertigo clearly wanted to keep with the times so decided to release the innovative 3D film in order to win the hearts of their audiences. Here is what Niblo had to say about 3D whilst the company were producing StreetDance 3D -“3D is still very much in its infancy, and for the company to expand and stay current within the market place we need to become involved…..especially with the genre films we produce, audiences expect the 3D factor….” I feel as though Vertigo Film’s would have a place for The Holiday as they have explored high rated horror movies already such as A Night In The Woods and Shrooms both rated as 18’s however have not hit that younger horror audience with a 15 rated film. Also even though the story line of A Night in the Woods has the same idea of a group of friends going away on holiday, I feel that my characters within my film are more relatable to a younger audience. Also I would feel very comfortable that Vertigo Films would not turn it into a Hollywood blockbuster and keep it sweet and simple. They have also had experience with found footage films as the entire film A Night in the Woods is found footage. I would feel more confident with an independent film company as I believe they would give me more freedom to explore my way of telling the story. Vertigo Film’s also holds an annual competition for young new filmmakers. This would give me a potential root into getting the backing of Vertigo Film’s. The last lucky winner was Ian Clark with a short film called Guinea Pigs which Vertigo Film’s went
  • 7. on to make into big feature film called The Facility. This shows that Vertigo supports new and upcoming film makers. As Vertigo Films is a small independent company, it is vital that they understand their target audience and as a production and distribution company it is vital that they also expand their target audience in order to meet a wide range of different people so that they are making the most out of profits to be made. I feel that vertigo would be perfect to distribute my film because you can tell that they really put a lot of time and thought into their target audience otherwise the company wouldn’t be able to make profit or great films like they do.