DNA FILMS DNA films are a British film production company, that specializein British thrillers, comedies, and costume dramas. Some of their productions include: 28 Weeks Later, The HistoryBoys, The Last King of Scotland, Love Actually, and Never Let MeGo.
BOX OFFICE & BUDGET Opening Weekend: $111,734 (USA) (19 September 2010). Gross: $2,412,045 (USA) (12 December 2010). Budget: $15,000,000.
PRODUCTION Never let me go was a DNA films and Film 4 co-production. The benefits of co-production are:1) Companies are able to access their partner’s market, or a third market, essentially broadening it.2) They also have the ability to share each others financial resources.3) They have access to locations in each other’s country.
DISTRIBUTION Never let me go was distributed by Fox Searchlight Pictures, andwas given limited release into four movie theatres in the US. It was given full release in the UK. To date, it has made $9.4 million dollars in the box office, and $1.4million dollars on DVD release. Due to the themes included in this film, I believe it was givenlimited release in the US and full release in the UK because of therelate ability to the different audiences.
CAST Carey Mulligan – This actress starred in An Education, another Film 4production of a similar nature. She was probably chosen on the basis that shehad shown a prior interest in the film, and was familiar with the type of role. Andrew Garfield – I believe he was cast because he showed that hisattraction to the film came from its message and themes. Keira Knightly – This actress is famous for starring in British costume dramasand would attract the audience on the grounds of similarity. If people know thatshe has been cast in a film, they could make an intelligent guess about what itwould entail.
MARKETING The film was shown at the 54th London film festival, and the2010 Toronto International film festival. It received generally positive reviews from many high profilecritics, although when compared to the book by some critics,many felt as though it didnt live up to expectation.