Marketing In Business Success

Marketing in Business Success
Introduction
Today, marketing plays an important role in business success. "Marketing drives successful
organization, but it is often misinterpreted and sometimes gets bad press" (Jobber and Ellis–
Chadwick, 2013: 4). Peter Drucker stated that "the basic function of marketing is to attract and
retain customers at a profit". On the other hand, British Institute of Marketing (BIM) defines
"Marketing is the management process for identifying, anticipating and satisfying customer
requirements profitably." Along with rapid globalization, changing information technology,
changing consumer profile and intensity of competition, "marketing is more sophisticated than the
past" (Dalgic and Yeniceri, 2013). There are many ways for new products approaching the markets.
Many companies use customer oriented marketing as the main strategy, especially in the context of
the marketing mix for their new products. This assignment will discuss customer orientation and its
implications of two factors of the marketing mix: product and price.
I. Customer orientation in context of marketing mix
1. Marketing mix
Based on understanding about customer behaviour, the companies tend to depend on their created
marketing mix to promote new products, which consists originally four key elements (4Ps) namely
product, price, promotion and place. Today, marketing mix is developed and includes other Ps like
physical evidence, processes, and people as critical elements (CIM 2009).
2. What is customer orientation?
... Get more on HelpWriting.net ...

Business For Business Service Marketing
Business to Business Service Marketing
Executive summary
The following report will give a description of the music industry and the good and the bad aspects
of spotify. We will then analyze how Spotify can outcome the risks it faces and future goals it could
take in continuing our success in the online music streaming business.
Through using of the marketing mix the gaps model and CRM we can closely identify the key
features for Spotify 's improvement both in the digital service market but also for in current and
potential consumers.
SPOTIFY
As you know Spotify is an online music streaming service that was launched in 2008.(Spotify for
Dummies Introduction). Since, our launch Spotify has over 12.5 million subscribers currently boasts
a library of around 15 million music tracks and about 50 million users (Spotify Press 2015). Spotify
is a service and "services are deeds processes and performances (Business Service Marketing Page
5) our service provides consumers with music to suit their needs. Though Spotify still sour behind
some of the higher end contenders, Pandora being the current market leader, therefore it important to
understand how Spotify has managed to succeed in the music streaming industry thus far.
DIGITAL MUSIC INDUSTRY
Let us look at first of all at the digital music industry which consists of two markets these are the
streaming markets which has various different competitors and the digital download markets.If we
look at

International And Business-to-Business Marketing Essay
International And Business–to–Business Marketing Business markets are "markets for products and
services, local to international, bought by businesses, government bodies, and institutions, for
incorporation, for consumption, for use, or for resale."[1] In business marketing, the customers are
organisations, (businesses, governments, and institutions). An organisation is a group of people
pursuing a common aim through co–ordinated activities, organisations are characterised by
structure, activity and goals.[2] The search for improved quality and superior performance has
spawned a significant shift in the purchasing practices. To develop profitable relationships with
organisational customers, ... Show more content on Helpwriting.net ...
BT's specifications are precise therefore more emphasis would be placed on personal selling, guided
by long term–relationship. For example, BT's revenue from CRM–related business was £778
million at the end of the last financial year. This equates to approximately 25% of BT's addressable
CRM market in the UK. BT estimates annual revenue of more than £2 billion from CRM by 2005.
Supply chain management is a strategic technique that links the manufacturers operations with those
of all its suppliers and its key intermediaries and customers. The approach is endorsed by BT and
Siebel, both companies seeks to integrate the relationships and operations of both immediate, first
tier suppliers, and those several tiers back in the supply chain, in order to assist second, third, and
fourth–tier suppliers in meeting requirements like quality, delivery, and the timely exchange of
information. They also solicit ideas from key suppliers and involve them directly in the new product
development process. By managing supply chain costs and linking supplier capabilities to new
product development, the purchasing function is advancing corporate performance in many
organisations. BT's partnerships with other leading companies that form an 'ecosystem' include

Business to Business Marketing Case Study Essay
Business to Business Marketing Case Study
Ask the average case–bred business school student about revolutionary marketers, and you'll most
likely hear about Amazon, Dell, and perhaps Saturn–all companies that turned industries on their
ears by dumping the conventional business model and taking an entirely different approach. Some
might mention IBM or Intel, two companies that transformed their businesses and successfully
resuscitated their brands. But there's a new case on the block, one so inspiring it may match the
popularity and instructional value found in these other notable examples.
In the Beginning
The story of Deluxe Financial Services (DFS) has humble beginnings. Founded in 1915 in St. Paul,
Minn., in a one room print ... Show more content on Helpwriting.net ...
The consumer and check printer never interacted. While check printing represented a basic service
their customers required, FIs generally viewed it as unimportant, boring, and a commodity; they saw
little difference between Deluxe and its competitors. Decision makers at FIs looked for vendors who
would provide mistake–free checks for their customers at the best prices–end of story. They
certainly didn't view their checking programs as a vehicle freighted with boxcars of potential profits.
With an industry in decline and primary customers who treated check printing as a commodity, the
twenty–first century did not look all that bright for Deluxe. It had to do something, but what?
Starting From Scratch
To change what, at the time, seemed a certain and unpleasant future, DFS's president, Chuck Feltz,
and his senior management team took an unusual step: They decided to throw everything they
thought they knew about the check printing business–its customers, its end users, the best marketing
approach–out the window. Driven by a relentless pursuit of new ideas, they refused to allow old
thinking and entrenched habits to box them in and even went so far as to scrap the company's long–
standing motto.
Starting from scratch, Feltz first acknowledged that DFS could not stop the decline of the check
printing industry in general. Paper checks faced competition from credit and debit cards, as well as
from new

Content Marketing For Business Marketing
Content Marketing Definition. Content marketing, especially in the business to business marketing
environment, is a relatively new term and concept. A common definition that has been used to
describe content marketing came from Joe Pulizzi the founder of the Content Marketing Institute.
Pulizzi defines content marketing as "the marketing and business process used to create and
distribute relevant and valuable content to a target audience." The process should attract, acquire and
engage the audience while clearly marketing a product or service. Content marketing should use all
possible channels (print, social media, web based, interview, or in–person) to achieve the goal of
establishing their brand status and a relationship with the customer. (Pulizzi, 2012) Holliman and
Rowley give additional information to elaborate on the concept of content marketing. Any
information that has been put on a business's website is content marketing, and anything on the page
that users are there to see and use to learn about the business. Content in any form should be created
and used to tell the brand's story and the story of their product or service they are offering. Not only
should it tell the story, it should also focus on creating a valuable experience to draw in and retain
customers. (Holliman & Rowley, 2014)
B2B Content Marketing and Statistics. Business to business marketing faces challenges not found in
the business to consumer environment. As stated in the B2B Environment and

Marketing Strategy Of A Business
Marketing Strategy Situation As a business to business and business to consumer company is
fundamental for us to acknowledge the demand for our services in these two dimensions. On the
consumer side, US subscription commerce sites have over 21 million visitors and it increases
significantly each year (Statista, 2016). By consulting trends on Google we determined the interest
of the international population for subscription commerce and discovered that it has been increasing
since 2013. The most significant interest comes from the UK, Canada and Australia. This good
indicator that our services are needed by the Australian consumer as the majority of US subscription
commerce companies do not ship to Australia. On the business side, ... Show more content on
Helpwriting.net ...
By following the example of these companies Smuggle can improve on information architecture and
online marketing to achieve successful customer conversion and retention rates.
Objectives Our main focus is to acquire customers as well as building strong relationships with
subscription commerce companies. We also want to achieve a satisfactory conversion rate with our
website and its functionality. Our objectives are as follows: Directly approach 70 of the top
subscription e–commerce companies in the US to pitch our value proposition by the end of the first
month after the company's official launch.
Partner with 20 subscription commerce companies at the end of the third month after the company's
official launch.
Achieve a website traffic of 150 views per day with an acceptable bounce rate (less than 50%) by
the end of the second month after the company's official launch.
Create a Facebook and Twitter account to generate buzz to attract at least 800 followers by the end
of the first month after the company's official launch
Have 2000 active subscribers per month by the end of the first year after the company's official
launch. After our acquisition and conversion initial objectives have been reached we will set
objectives to diminish the consumer churn rate and keep an always incrementing figure of members
to our service.
Plan Smuggle main consumers

Marketing in Business
The importance of Marketing in Business February 19, 2013
In the following paragraphs the definitions of marketing will be developed in accordance to different
sources. The importance of a strong marketing department to drive successful business will be
discussed relaying in real life examples from MGM International strategies. "The purest treasure
mortal times can afford is a spotless reputation– William Shakespeare." (Brenner, 2013) Marketing
in my own words are the strategies used by business to attract more clients and to differentiate from
... Show more content on Helpwriting.net ...
I have to make sure my entire department is properly trained and everyone is sharing the benefits
with our guest. M life drives millions of guest to MGM International property because of the
greatness of the program. It rewards guest for staying in the rooms, having dinner, enjoy a show and
gambling. "It is the ultimate way to earn rewards for virtually every dollar you spend. All you have
to do is enjoy hotel, dining, entertainment, and spa experiences – along with slots and table games –
and you'll earn your way toward amazing rewards and benefits." (About M life, 2013) The reason I
selected M Life as the main example is because this company focuses on rewards its guest, this is
the way MGM drives all their products and services from retail to food and beverage. Other
examples of marketing within this company are the advertisement of its services and products
through property websites. Also the company has associated with several partners such as Cirque du
Soleil, Avis, the Light Group, Royal Caribbean and many more. This associations gives the guest
more options of earn rewards while they have fun. This is a magnificent marketing strategy because
guests are more likely to return to MGM resorts. Marketing can make a huge difference in business;
good marketing can set a company as a leader in the industry. "Because it is its purpose to create a
customer, any business enterprise has two,

Role of Business Intelligence in Marketing
ROLE OF BUSINESS INTELLIGENCE IN MARKETING
Knowledge is profit. As a general rule, the most successful man in life is the man who has the best
information. It is the same in case of business organizations; the business which has the best
available information always has a sustainable competitive advantage. But there is so much
information available and very little time.
Business Intelligence helps organizations to make better, faster decisions about their customers,
partners, and operations by turning mountains of data into valuable business information. It helps to
bring together information, people, and technology to create successful business strategies and helps
to execute those strategies with confidence.
Business ... Show more content on Helpwriting.net ...
Customer segmentation can be done using clustering or Chi–squared Automatic Interaction Detector
(CHAID) Analysis. Both techniques have specific applications. Customer segmentation provides
intelligence regarding customer demographics, customer spending and value by segment, and
buying or attrition characteristics per segment.
Customer Buying Behavior Buying Behavior is the decision processes and acts of people involved
in buying and using products. If the marketer can analyze what, when, where, and how the customer
buys; he can predict how the buyer would react to their marketing strategies. This information
enables the organization to market its product prudently.
Identification of Valuable Customers A detailed analysis of customer data is needed to understand
the value of the customers, their buying behavior, motivators and patterns. Business intelligence can
be gained by analyzing the relationships between various data sets and by performing a regression
analysis on certain data sets to view changes over time. It is said that the 80% of profit to any
organization is generated by 20% of their loyal customers. So its really important to indentify an
organizations loyal customers and serving to their needs.
Measuring marketing efficiency An important application of business intelligence with marketing is
the measurement of marketing efficiency. It evaluates the success of a marketing campaign. It is
extremely useful for planning

The Field Of Business Marketing
My research for this paper included various online articles in the field of business marketing. In my
research using these sources, I found things that I have never known (Previously didn 't know) about
marketing in the business world. In this process, I found that finding information on my topic has
really gotten me more interested in my major and my topic. This research has really given me a
better insight on starting my research paper. My google search for marketing did not end up as well
as the database search. Most of the results that came from google seemed to be irrelevant and
contained many advertisements, which were also unhelpful. However, when I searched marketing
psychology in google, I found better and more credible results. One of my sources, "The Consumer
Psychologist", (Italicize titles) turned out to be very helpful and seemed to be credible as it was
written by a professor with a Ph.D. Also, it provided a good definition and explanation of consumer
behavior which really helps to understand it. Also, it includes the basic principles of marketing
which does not make it too complicated. So, this showed me that when using google, I will have to
be more specific with my search terms in order to get better and more helpful results. In my
database research, I did not have much success at first. My searches were not turning too many
results to begin with. I tried searching "marketing strategies" and that showed me many results, but
they all seemed

Business: Marketing and Promotional Campaign
BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425
QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January
2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student
Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to:
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is
able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit
criteria, the learner is able to: P1 Describe ... Show more content on Helpwriting.net ...
Use the information from lessons as well as an independent research sensibly and do not commit
plagiarism! Write yourself an action plan for the tasks. Think about: What you will need for each
task When you plan to start & finish the task so you meet the deadline Any meanings of words you
are unsure of Leaving time to process and check work prior to handing it in. TASKS Tick when
completed 1. Task 1 P1 – Describe the promotional mix used by two selected organisations for a
selected product/service. a) Select one higher education institution with which you have had some
contact, and describe the promotional mix used in a campaign it has been running to attract students
onto its business degree programmes. In your description, consider the following constituents of the
promotional mix for this institution. What are their products? What is the product range? Who are
the target customers? How are prices defined? How are their products distributed? (This one might
be quite difficult but you could consider, for example, are all the programmes based on attendance
or are distance–learning programmes used?) What are the elements of the promotional mix and the
media used, including exhibitions, written materials, websites and electronic communications,
person–to–person contact etc. How have the elements in the promotional mix been designed to
appeal to the

New Approaches to the Business-to-Business Marketing...
ISSN 1822–6515
EKONOMIKA IR VADYBA: 2011. 16
ISSN 1822–6515
ECONOMICS AND MANAGEMENT: 2011. 16
NEW APPROACHES TO THE BUSINESS–TO–BUSINESS MARKETING
COMMUNICATION
Eva Chlebišová1, Jana Kyzeková2, Markéta Zajarošová3
1
Technical University Ostrava, Czech Republic, eva.chlebisova.st@vsb.cz
Technical University Ostrava, Czech Republic, jana.kyzekova.st@vsb.cz
3
Technical University Ostrava, Czech Republic, marketa.zajarosova@vsb.cz
2
Abstract
Approach to the business–to–business communication goes through the significant changes. The
global crisis caused the shift to cheaper communication methods with the stress to the overall
communication efficiency. The Internet and social on–line networks gets to the foreground. ... Show
more content on Helpwriting.net ...
Even more difficult is the explanation of this process in conditions of group decision making where
each individual member of a decision making unit is influenced and influence other members as
well. Motivation of single members and their rate of involvement in the purchase process can also
vary according to the rate of personal usage of the purchased product or interest in this particular
buying task for the firm. Therefore, it is necessary to take into consideration personal effects and
interaction of members within a unit and emotional motives for decision making about a purchase in
communication (Gilliland & Johnston, 1997).
1231
ISSN 1822–6515
EKONOMIKA IR VADYBA: 2011. 16
ISSN 1822–6515

ECONOMICS AND MANAGEMENT: 2011. 16
The Model of B2B Communication Effects
In the 1997 Gilliland and Johnston published a model of B2B communication effects mentioned
individual preferences influencing business buying decision and other factors which create the
dynamics of the DMU. Most of presented opinions in accessible literature presume that decision
making about organization purchase is influenced more or less by rational arguments than emotional
arguments. However, an emotional message has an essential role in forming individual attitudes,
perception of a trademark and a

Marketing the Business Essay
Marketing the Business Janice Reynolds has worked in a national chain sports shop in Harrow for
several years, and is now intending to start a business of her own. She wants to start a business as a
Sole Trader and set up a local sports retail outlet store somewhere in the local area.
She knows that there will competition as there are other sport shops in the area, and knows the only
way that she can succeed is through effective marketing for her to be successful.
In this project are research and then a written report to Janice in which there will be advice on
marketing the business that will include:
· Where to locate the new sports shop
· What sort of ... Show more content on Helpwriting.net ...
Now, however, the marketing process starts even before decisions are taken about what products
should be made.
From Encarta 2000
1. The commercial functions involved in transferring goods from producer to consumer.
From Dictionary.com
In general, marketing activities are all those associated with identifying the particular wants and
needs of a target market of customers, and then going about satisfying those customers better than
the competitors? This involves doing market research on customers, analyzing their needs, and then
making strategic decisions about product design, pricing, promotion and distribution.
From http://iws.ohiolink.edu/moti/homedefinition.html
2. Methodology
This report is to provide Janice Reynolds the information that she needs to start her business and
also the market she will need to set up a sole trader successfully. To do this, she will need to answer
the following question:

· Where to find the new shop
· What products the shop will sell
· What kind of pricing that they will use
· Who they should aim the shop at
· What similar shops in the area are doing
· How to compete effectively with other jobs
· How to promote the new business
In order to get answers to these questions some research will need to be carried out. This will
involve collecting primary data by using a

Marketing Plan For A Business Model
In marketing, the business model a firm chose can be one of the ways that reflects the process of
value–creating into the market. It defined the physical elements of the enterprise and the procedure
about taking apart in the marketplace and market shares acquisition. Strategy and tactics are the two
key components of the business model. Philip Kotler(2001) said that, "marketing plan plays an
important role in the course of strategic planning, which is the basis for all marketing strategies and
decisions." In words, marketing plan is the key strategy of products or brands and there are two
kinds of it. On the one hand, strategic marketing plan depicts the total business goal and strategies
with a basement of the current market atmosphere and analyses of possible opportunities. On the
other hand, followed the strategic marketing plan, tactical marketing plan formulates a series of
specific activities like brand building, incentives and communication.
To achieve and stay in an advantaged position in the market, companies should always consider in
developing their core competitive factors. The book of Profit from the core that wrote by Mr. Chris
Zook and Mr. James Allen(2001) highlights "3C strategies",which are competent, consumer and
concentration, should be adopted as the key element of the growth of a firm. A clear awareness of
the core business of the company can be the most important thing for the owner and is also helpful
to realize the accounts and products developing.

Assignment On Business Marketing
Final Assignment
MARK 3490 – Business Marketing
Section 001
Group 7
Cauã F. Paulucci #300251858
Juliana K. Omasa #300243401
Natalia Delgado #300219382
Natan Baessi #300247984
Douglas College
Executive Summary This report will look over all the business and marketing decisions made during
the past 10 years of Allstar as a company. The group's objectives were to increase Allstar's stock
price, capitalize in new market opportunities by expanding our product line with new products,
increase the net income maintaining it positive, and also increase our market share. These objectives
were measured by different actions and factors, such as brand awareness, consumer satisfaction,
brand perception, reports purchased market updates and our performance summary – where we
could find values and information on the company, such as sales force spending, promotional
spending and net income. Our strategy was to look at the market update and get as many
information as possible, so we could create awareness and stimulate demand, emphasize our
product's benefits to our consumer, accordingly from what they were looking for, we also compared
our products with our main competitors and checked how they were doing and which decisions they
were making, and lastly, we tried to maintain our awareness and stimulate repurchase.
(http://app4.interpretive.com/psf17/doc/guide.pdf) The information gather during the periods helped
us to decode and understand our performance

Business Marketing Management : Business Management
Amanda Gross
Ms. Jessica Madinger
Comp 101 C
9 November 2015
Business Marketing Management Outline
Business has several majors to seek, such as: Accounting, Economics, Administration, Marketing,
International business, Entrepreneurship, and lastly Management. A business degree has many of
opportunities. This paper is going to specifically focus on Management which you can get a minor
in marketing, which would be called marketing management. Management has several classes to
can take, and several of careers to pursue. Those classes are similar to other professions; Marketing
and Administration which have similar classes to take. Business Management was essentially
created around 7200 B.C., the Ubaidians, of Sumer created the first ... Show more content on
Helpwriting.net ...
There are many of tasks that are used daily in business management. Such as, coordinating and
being involved in promotional activities. To improve product or services direct or help with
marketing ideas. Evaluate financial aspects, to improve customer satisfactions. Conduct a list to
describe product and service offerings. Direct hiring by training and watching future employees
performances to help them know what to do when they enter the field, so they can help improve
services. Communicate with vendors to improve distribution. Also they analyze date, make crucial
business decisions and supervise a single department.
There are many of skills that are required in business management. Skills, such as: active learning,
active listening, critical thinking, reading comprehension social perceptiveness, speaking, judgment
and decision making, monitoring, persuasion and lastly complex problem solving (Job and Career
Accelerator). There are also many abilities that are required to be mastered before pursuing a career
in management. These abilities consist of oral comprehension, oral expression, written
comprehension, deductive reasoning, written expression, fluency of

Business Analysis : Marketing Strategy
COURSE: Diploma of Business & Enterprise
UNIT OF STUDY: Marketing
ASSESSMENT TYPE: Individual Assignment
ASSESSMENT TITLE: PART 2
Student id: 4496643
Student name: Harjot Kaur Sahota
Teacher name: Rocco Gargano
Table of contents:
Executive summary..........................
Marketing objectives.........................
Target marketing....................................
Proposed marketing strategy.............................
Marketing budget..................................................
Conclusion.....................................................
Executive summary:
The blush hair and beauty studio (salon) is located in Ringwood east Melbourne. This salon offering
an entire family to have their needs satisfied in one appropriate location. This salon serves men,
women, and children and accepts appointments as well as. Blush hair and beauty salon also sells
retail ... Show more content on Helpwriting.net ...
Here I am going to explain the marketing objectives: Structured: day to day work increase the
effectiveness of salon. The salon member structured or develops the new product to their customer.
In this way their marketing strategy will increase.
Precise: To develop new products and new facial or hair products and also change the location over
the upcoming years. To increase the number of customer.
Measurable: market trend of salon is increase day by day. While in improvements, women are likely
to purchase extra services such as hair colouring or perms.
Realistic: our product are genuine because that is natural products. Our products are free from
chemicals which we are use in salon. That is why more customer like our products.
Flexible: according to season we know what type of products customers need. We know what is
good and what it takes to succeed, because we plans all things in a time.
Long time: some plans take long time like as renovate the building and change the location of salon
that is our future plans but it takes a long time.
Legal or ethical: we have legally certificate of our salon. Government give us permission to open the
salon.
Target market:

The main aim of our salon to provide all facilities to all kind of people. Like as
Men: men will normally make up 70–75% of the clients. The reason for this is that men have shorter
hair requiring a faster, simpler job.
Women: more number of women is our products because they know that our products

Cadillac's Marketing and Business Strategy
Cadillac's Marketing/Business Strategy Massachusetts Introduction The Cadillac belongs to a luxury
car segment that was earlier dominated by Packard in the US and by Benz in Europe. The
positioning of the Cadillac and twenty years of struggle to make it number one has paid off today
even though General Motors is in trouble. The Cadillac survives as a separate entity in the luxury
market and this again is the result of a most brilliant strategy. History and Present Position America's
most prestigious automobile manufacturers were the Packard in the segment that now is ruled by
Cadillac. With fifty–nine years of history Packard defined the market segment for luxury line of
autos. However after World War II years in 1956 Packard folded and it happened ironically when the
US was in the biggest automotive booms in history. The fall of the Packard could also be attributed
to the General Motor's strategy that with the Cadillac tried to knock off Packard. While Packard was
the 'prestige car' the Cadillac was offered as an alternate. During the 1930's and up to 50s the market
for Cadillac was low, and nowhere near that of Packard. Cadillac was the second car in the luxury
market. Carefully the Ford offering was sustained in spite of loss. Then Packard made the fatal
mistake of entering the low price car segment, which was simply disastrous because it lost the
'prestige car' segment. (Ward, 1995) That prompted GM to take over the segment, and Packard did
not do well in the

Marketing Business Communication
1.0 Introduction Communication is any behavior, verbal or nonverbal, that is perceived by another.
(Dwyer 2006) business communications are purposive interchanges of ideas, opinions, information,
instructions and the like, presented personally or impersonally by symbol or signal as to attain the
goods of organization. (Rosenblatt, Cheatham & Watt 1992) Today, the organization is growing
more complex and the business is growing larger, because of this, the communication is necessary
for passing information between people working in the same organization, it provides the critical
link between core functions. As Robert Kent, former dean of Harvard Business School has said, ¡°In
business, communication is everything.¡±(Blalock 2005) In this ... Show more content on
Helpwriting.net ...
Not all information with in an organization, through formal channels often it travels in informal
channels.( ibid) the informal channels are usually based on the relationship in which individuals talk
about work when they are having lunch, meeting beside the natatorium, working out, golfing or
carpooling to work. 6.0 Effective Communication Makes More Benefit The organization is made of
people. The good communication skills are necessary and important for the employee, according to
the report: The National Commission on Writing estimates that American businesses spend $3.1
billion annually just training people to write. (Blalock 2005) We can see that those companies spend
much money to retrain their employee, if the employees have good communication, the companies
can economize the money. 7.0 Multi–cultural Workshop Make Communication More Important
Today, companies are growing multinational; a successful company is realizing the advantage of use
the creativity, talents, experiences and perspectives of a diverse employee base. Because of this
advantage, the employees are different in age, race, ethnic heritage, gender and sexual orientation.
Good communication is the key to build trust, promote understanding and motivate others. 8.0 The
Economic is Becoming Global In the 21st century, the companies are growing multinational as I just
mentioned, the companies will want to confer with another or

Marketing Mix Of An Annual Business
Essentially, a business plan is a map of a business, showing where it currently stands, where it is
hoped it will arrive in the future, and the particular goals envisioned for it to accomplish throughout
its growth (RGS Business Department, 2015, p. 6). Fundamentally, the plan adds direction,
justification and motive to the business. It assists in identifying the business' strengths and
weaknesses, helps to ensure clarity and focus of future objectives, and forces the business owner to
justify his/her actions ( Peterson, Jaret and Schenk, 2015). The purpose of this report is to discuss
the marketing mix of an upcoming tuition business.
1.1 Business Name:
The chosen business name is: Next Step– Inspired Tuition
Intended to represent the idea of a transition or progression of sorts, 'Next Step' is included as the
focal point of the business' identity. The name itself is unique, simplistic and memorable, utilised to
capture the idea that the business in question is future driven with the objective of helping students
take their education figuratively and literally, to the 'next' level.
The inclusion of 'Tuition' after the main brand name (Next Step) is used as a simple summary of the
business's main purpose, with the word 'Inspired,' subtly incorporated as an indicator of the business'
almost impulsive quality and creativity–as the words definition implies.
1.2 Mission Statement
Next Step seeks to actively assist school–aged children throughout their academic and

Marketing Management : Business Studies
School of Business and Law
MARKETING MANAGEMENT
Department: BA (Honours) Business Studies
LEVEL4
Name: Sreedevi Sreekandan Nair Sasikala
Student ID: B0283DHGDHG0415
Assessor: Ellie Semsar
Date of submission: 22th June 2015
Academic year: April – June 2015
Semester/trimester: 1st
TABLE OF CONTENT
Section Page No
1. Introduction 3
2. Meaning and Role of STP 3
3. Burberry STP 5
4. Zara STP 6
5. Primark STP 6
6. Matalan STP 6
7. Meaning and role of Marketing Mix 7–8
8. Burberry Marketing Mix 8
9. Zara marketing Mix 8–9
10. Primark Marketing Mix 9
11. Matalan marketing Mix 9–10
12. Conclusion 10
13. Reference 10–12
Introduction Marketing is selling the product goods and service by knowing the needs and wants of
the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of
knowing the change of an organisation to manage both the internal and external challenges of

environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies
the demand of the supplying

Marketing Plan For A Business Plan
"Matilda Coconut hair products aims to provide high quality hair care products that enhance the
beautiful, health and shine hair and positively contribute to the environment by using natural
ingredients found in coconut oil. We pride ourselves on providing a high quality product that carters
to our customers' hair management care and enables them to grow health hair."
2) Next, create an outline for a business plan by answering the following "nine questions every
business plan should answer":
1. Who is the customer?
The customer is the party that will receives or consumes my products and has the ability to choose
between different products and suppliers. The customers for my products would the working moms,
housewives and dads in my local area. I would like to start by selling and marketing my product to
them firms because I know how I can reach them. I would also call them my target customers
because I have a clear strategy and know channels to use to reach them. To be able to know my
customers needs and met their needs I would have to perform a customer analysis to define exactly
which customers I need serving.
2. How does the customer make decisions about buying this product or service?
It is good to able to examine how the customer makes decisions about which product to buy after
evaluating the different solutions and products available for respond to his/her need, he/she will be
able to choose the product or brand that seems most appropriate to his needs.. One has to

Marketing Strategy For A Business
Marketing through social media is very important in this generation and it requires a complete set of
new strategies that are planned ahead of time to grow the business and its products successfully. In
general when making a marketing or PR plan, the buyers' interests are the number one priority over
anything else. Therefore, when devising a marketing plan, "The most important thing to remember
as you develop a marketing and PR plan is to put your products and services to the side for just a
little while and focus your complete attention on the buyers of your products"(Scott, 2013). Another
important step to closely consider when creating a marketing strategy for a business is to utilize is to
market through a specific social media platform to find a target audience or buyer. This will aid in
understanding what the buyer wants and finding a way to satisfy the buyers wants and needs with
the product the business sells. It also helps to keep realistic and attainable goals in mind to keep the
marketing plan and strategies used on the right path and in identifying target buyers and consumers.
Choosing a specific platform is a great strategy since different consumers use different social media
platforms. Small business can use platforms as a strategy since each platform has different qualities
and can make it easier and bring more success to the business if the platform is the best fit for the
companies' products.
The goals of the marketing strategy which is to sell what the

Marketing Is Vital For The Existence Of A Business
Marketing is vital to the existence of a business, as it is experienced every day of our lives as
consumers. When a new product is invented or an existing one is improved, there is no guarantee
customers will purchase it. Without marketing these products may never reach the customers
attention, regardless how good or how revelant the particular product may be to the customer's
needs.
Businesse's are in danger of not fulfilling their optiminal sales if they do not market and promote
their product successfully. According to statistics more than 70 percent of new products launched in
the market fail in the first year of operations due to limited or bad marketing. Marketing affects
everyone including the buyer, the seller and the public. ... Show more content on Helpwriting.net ...
BY utilizing these different philosophies businesses 's are enabaled to focus more on the individual
areas in which marketing as a whole can optimally improve the business in question 's performance .
Needs and wants:
Marketing has such high importance because potentially everyone is a customer. The Customers
needs or wants for products and, or services are what determines their consumption. A need is a
personal requirement, a state of felt deprivation. Needs, can be physical, social and self–expression
for example needs for food, water, clothing and safety.
Want's are taken in the form by needs, as they are shaped by culture and individual personality.
Wants always have a reference to culturally defined objects For example if you live in Australia you
may feel hungry and want a barbequed sausage whereas if you are living in Italy you may feel
hungry and want a pizza.
Needs and wants commonly get confused a need is something that has to be done whereas a want is
a desired product or outcome. For example the Fitbit Alta is a electronic slim fit wrist band which
tracks your dayly activities, provides reminders to move, tracks your exercise, receives calls, texts
and provides calendar alerts and also provides many more features. This product may

Marketing Strategy Of A Business
Marketing Strategy Situation Being a business to business and business to consumer company is
fundamental for us to consider the demand of our services in these two dimensions. On the
consumer side, US subscription commerce sites have over 21 million visitors and it increases
significantly each year (Statista, 2016). By consulting trends on Google we determined the interest
of the international population for subscription commerce and discovered that it has been increasing
since 2013. The most significant interest comes from UK, Canada and Australia. This good indicator
that our services are needed by the Australian consumer as the majority of US subscription
commerce companies do not ship to Australia. Moreover, the NAB online retail sales index from
March 2016 indicates that international sales continue to increase in the country, meaning that there
is a great potential of consumers wanting to order things from international companies and use our
services to bring them to Australia. On the business side, we offer the chance to expand their market
for free. As we do not charge anything to the businesses our potential consumers are every US–
based subscription commerce company, which product has the potential to attract the Australian
market and shipping capabilities consist of "US–only" options. A popular review site of subscription
boxes (popular name given to the products from subscription commerce companies) has a list of
2956 subscription boxes

The Marketing Process Of A Business
The management consultant Peter Drucker once said "The aim of marketing is to know and
understand the customer so well the product or service fits him and sells itself."
Marketing is defined as The management process through which goods and services move from
concept to the customer. (Nelson, 2016).
And in our world of mass consumption and constant desire to own the newest products, it plays a
crucial role in our lives. Its goals are to identify our needs and fulfil these the best way possible.
Given that, it seems correct to say that the customer 's function in the marketing process of a
business is primordial, but we can wonder, in view of the dynamic nature of the marketing
environment, to what extent consumers are in practice, ... Show more content on Helpwriting.net ...
If we take a closer look at these three levels, we realise that there is the "Macro environment", which
is composed mainly of factors that the company can 't control and affect it on the long term. For
example, some of these factors are the health and legislation, the Media, Population change (which
can increase or reduce the number of customers ready to buy in a geographical zone), green
technology. Nowadays firms have to be "eco–friendly" and choose productions methods that are
"environmentally responsible" which is now rewarded, being "Green" is a long term investment, and
can also bring the company some positive publicity. As an illustration, we can see that in 2015, the
company Biogen Inc. has received the 1st place in the list of companies with the best green score,
determining what companies in the world are the most eco friendly. (No date, Newsweek) Some
other economical factors include the inflation or the recession, during which the consumers are
forced to allocate a smaller part of their income to consuming certain products. The Macro
environment can be analysed through a PEST analysis It is an analysis of the Policical, Economical,
Social and Technological factors surrounding a company. When it also includes the Legal and
Environmental factors, it is called a PESTLE analysis (PEST/STEP analysis – the marketing
environment, no date)
Then there is the Micro environment, with factors that are close to the firm and affect it on a

Marketing and E-business
E–Business
E–business is the largest emerging trend in business today. The movement into e–business is
dramatically changing the way people buy and sell. Business is no longer a one for all concept, that
concept is being replaced by a consumer economy that is driven by choice. These choices are not
only in product and price but in shopping environment as well, where their transactions can take
place face to face or in an online environment. Not only are traditional businesses completing their
transactions with other businesses in such an online format, but such transactions are taking place
between businesses and consumers as well as consumers to consumers. The following paper outlines
some of the differences and similarities of each of ... Show more content on Helpwriting.net ...
Stores are limited in the number of items they have available, but this is generally not the case when
shopping online. This marketing concept can be observed currently among large retailers such as
Amazon.com. They can offer their customers the most specialized products just as easy as everyday
products. Most consumers cite convenience as being a prime motivator for online transactions.
Customers no longer have to arrange their schedules around the business hours of a local retailer.
Shopping at three in the morning is as easy as twelve in the afternoon. In addition to the
convenience, education behind the transaction is greatly enhanced. For example, Amazon.com is
able to give brief summaries of their products, so that easy comparison is possible.
Threats
The number one threat to the consumer when shopping in a virtual environment is security. Vast
improvements have been made in the area of Internet security. Unfortunately, rumors and breached
security can have a bad effect amongst consumers with less knowledge of their surroundings. In the
area of e–commerce, security perception reigns over reality, especially since reality is hardly defined
in such areas. According Melanie Menagh, associate

Marketing and Business Development
OBJECTIVE
A management position in which acquired expertise, creative talents and commitment to excellence
will have valuable application.
CAREER PROFILE
Energetic and enthusiastic person with qualifications and diverse experiences in Marketing,
Management and Access/Admin. Equipped with strong and effective organizational and
communication skills. Good team player and able to use own initiative to achieve objectives.
Versatile and learns new tasks/skills quickly.
Core Competencies
Skilled in conflict resolution, performance evaluation, facilitating diverse learning, and building
productive relationships with clients and staff.
Energetic self–starter with excellent team development, conflict resolution and negotiation ... Show
more content on Helpwriting.net ...
Sourcing new business streams besides developing and maintaining good relationship with existing
clients.
Support senior management in augmenting business strategies and targets
Studding the market to provide focused, well–researches forecasts that will support the company 's
business planning
Conducting market surveys.
Identifying, organizing and participating in Exhibitions and events.
Collecting and assimilating information to gain a thorough understanding of the targeted customers
and their requirement as well as the competitive environment.
Applying innovative strategies to penetrate the new market areas.
Screen projects opportunities for new real estate projects.
Assist the head of business development to formulate and implement strategies for growth of the
organization 's business and development.
Involving investors and other companies for joint ventures
Training for New employees about the UAE market
Working direct for the president of Zoom Developers
Strategic Solutions Consultancy, Dubai April 2006 – September 2007

Industry: Business Consultant & Real Estate co Business Development Consultant & Operation
Manager
Responsibilities:
Determine and formulate policies and business strategies and provide overall direction of private
sector organizations. Plan, direct, and coordinate operational activities at the highest level of
management with

Marketing Is The Success Of A Business
(Mindtools.com, 2015) "Putting the right product in the right place, at the right price, at the right
time". It 's quite straightforward, you simply need to make an item that a specific group of
individuals need, put it or sell it somewhere where those same individuals visit consistently, and
value it at a level which coordinates the quality they understand they get of it; and do all at a time
they will all want to purchase it. At that point you have it made!
(Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small,
with its primary focus on quality, consumer value and customer satisfaction.
There 's a great deal of truth in this thought. In any case, a great deal of diligent work needs to go
into figuring out what clients need, and recognizing where they do their shopping. At that point you
have to make sense of how to deliver the product at a value that speaks to esteem to them, and get it
all to meet up at the basic time.
In any case, on the off chance that you get only one component wrong, it can spell catastrophe. You
could be left selling a car with great fuel efficiency in a nation where fuel is extremely cheap; or
distributed a textbook after the beginning of the new school year, or offering a product at a value
that is too high – or too low – to pull in the target audience.
The marketing mix is a desirable place to begin when you are thoroughly considering creating a new
product or service, and it offers you some

Marketing Plan For A Business
The Problem Growing your business can be a daunting task in today's business and economic
conditions. Competition is fierce in almost every trade. To carve out your own niche in a highly
competitive market, you need to align your business plan with your marketing plan from the get–go.
Customers today are influenced by several elements
In addition to running your business, marketing your products or services has now become a full–
fledged endeavor that is crucial to the promotion of a business. The promotional messages have to
be crafted especially keeping this current competitive environment in mind and a sound knowledge
of your potential customers' preferences. One must know one's target market inside out in order to ...
Show more content on Helpwriting.net ...
What you need Your needs for marketing are basically as follows: 1) Detailed identification of the
target market and the best way to approach different segments. For example, a product or service
aimed at college students shall be best served by a marketing campaign targeting seminars and
webinars at educational institutes, cell phone messages, educational websites, book fairs,
promotional events at libraries and colleges etc.
2) Formulation of custom made messages for the identified methods of delivery. The messages have
to be tailored to catch the eye of the customers and must be positioned suitably to reach the potential
clients. The messages in both a comprehensive or basic marketing campaign typically include
product packaging, slogans, sales presentations, promotional text for flyers, brochures and point of
sale material, website content, copy for print, electronic media and web advertisements, press
releases and articles.
3) The production and execution of different forms of marketing messages involves extensive
working with text, ideas, materials and vendors, making it a time consuming and focused activity on
its own. Producing paper or plastic print media messages in the form of advertisements, brochures,
flyers, billboards, product packaging, electronic media

Business Marketing
Page 1
Toyota Motor Corporation is a Japanese multinational automobile company since 1937 found by
Kiichiro Toyoda. It is currently directed by Akio Toyoda. Toyota is a large company that currently
work with 331,876 employees since March, 2013. (Toyota, 2013). As most successful companies,
Toyota had its great moment of success in the United States. Due to acceleration issues on its
automobiles, the company was recalled for safety risks in 6 million of its cars, and Toyota's
reputation really suffered from it.
However, the company has been producing and creating cars as today it has a range of 22
automobiles model. They create different body types such as cars, hybrids, crossovers, SUVs,
trucks, and minivans. The automobile company ... Show more content on Helpwriting.net ...
Toyota could use more advertising to raise awareness about the Yaris and convince the generation Y
since its Toyota's main target market. This communication technique impact the affective component
which appeals to consumers' feelings and emotional reactions to a product, because it leads
marketers to differenciate the utilitarian or functional benefits to attitudes from hedonic or emotional
benefits (Marketing Techniques, 2013). Therefore, companies can use better strategies based on
consumers reactions and feedback to enhance the quality and performance of the products, as well
as raise awareness about the specific product. Toyota may use advertising through the affective
component to change young buyers attitude toward cars such as the Yaris.
* Internet Marketing is a sort of advertising that mainly proceeds online. Since the Internet has
become easily accessible to everyone, many people do their primary research about a product
online. Thus,
Page 4
companies have customized their web pages because they are the first impression to the online
clientele about the company. Moreover, Internet Marketing is progressively becoming more popular
because over 80 percent of consumers are looking for products and tend to shop online.
Consequently, Toyota can take advantage of Internet

Business Marketing
Chapter 7
LO1. There are four major trends that have influenced world trade and global marketing . first one is
decline of economic protectionism , is the practice of shielding one or more industries within a
country's economy from foreign competition through the use of tariffs or quotas . Second is rise of
economic integration , just like creation of the European Union and the North American Free Trade
Agreement . Third , there exists global competition among global companies for global consumers ,
resulting in firms adopting global marketing strategies and promoting global brands . And finally , is
the emergence of a networked global marketspace has emerged using internet technology as a tool
for exchanging goods , services , and ... Show more content on Helpwriting.net ...
Step 4 is develop findings from the marketing research data collected . This involved analyze the
data and present the findings of the research . The last step is take marketing actions , which
involves implement the action recommendations , evaluate the results .
LO3. Secondary data have already been recorded before the start of the project and consist of two
parts : internal secondary data , which originate from within the organization , such as sales reports
and customer comments , and external secondary data , which are created y other organizations ,
such as the U.S. Census Bureau , or business and trade publications , Primary data are collected
specifically for the project and are obtained by either observing or questioning people .
LO4. Marketing researchers observe people in various ways , such as electronically using Nielsen
people meters to measure TV viewing behavior or personally using mystery shoppers or
ethnographic techniques . A recent electronic innovation is neuromarketing ––useing high–tech
brain scanning to record the responses of a consumer's brain to marketing stimuli like packages or
TV ads . Questionnaires involve asking people questions in person using interviews or focus groups
or via a questionnaire using a telephone, fax , print, e–mail , or internet survey . Panels involve a
sample of consumers or stores that are

Marketing Plan For A Business
A marketing plan completely relies on the marketing strategy which have been used in order to
create a solid business plan for any corporate. In absence of strategies, it 's an impossible to get large
use of market plan. In terms of getting incentive benefits from a business, market plan gives a
blueprint outlines of marketing efforts which have to be done to raise good business. A market plan
is aimed to create incentive pay plans for business employees to satisfy the business corporate
objectives behind the company mission to encourage and motivate the company staffs and also
reward them for good sales. Furthermore, the corporate mission should not be either too narrow or
too wide.
A market plan is consist of deadlines, budget and staff allocation which identify, set and bring the
marketing strategies to business life. A business has four steps to follow which are;
1) to build business plan
2) to implement strategies to business plan
3) to meet the business goal
4)to refine the corporate business draft.
It a really important that the business strew goes which you have developed whether meeting the
whole the business plan or not. So end of the process of business, they have been audited. Solid
marketing tactics build a successful business so in this way, good strategies have to develop before
we initiate the market plan.
In the process of developing good market plan, a detailed market map have to be created. For
making thoughtful, well organised and well informed

Marketing Opportunities For Business Growth
2. Based on your answers above, you should rank each of the marketing opportunities that you have
identified from most viable to least viable and in terms of the contribution of each opportunity to
business growth. You should provide reasons for your rankings.
Marketing opportunities Ranking Reasons for rankings
Marketing opportunity 1: Joint ventures viable Joint ventures means that each party taking part in
forming it would contribute their respective share to the new ventures, be that financial resources or
management expertise. These pooled resources are usually correlated with high performance and
good profitability. In addition, a joint venture is often formed under a clear goal, such as exploring a
new market in another country. ... Show more content on Helpwriting.net ...
There are tons of professional website developers out there that can satisfy every need of even the
most demanding requirement and the cost of doing so is not that high. The second is that by tapping
into the online market, the company using this technology can reach a greater audience, which
would eventually lead to a higher profit. The third fact is that with every other similar business also
rushing into this market, the one who do not would be set at a great disadvantage since it will lose
its market share quickly.
Marketing opportunity 3: strategic alliances Least viable A strategic partnership is considered the
least viable option for three reasons after taking consideration of all relevant facts and analysis. The
first reason is that it is extremely hard to find a suitable partner to form a strategic alliance. It does
not only have to be reasonable, rational and love cooperation; it also has to be in a position where a
mutual benefit can be found existence. The second reason is that sometimes even after forming the
strategic partnership, the parties involved do not feel that secure since they might still worry their
counterpart would turn on their back is the payoff is lucrative. The third is that the process it takes to
form a strategic alliance is often long and complicated. It involved many back and forth negotiation
to maximize each party's interest and the legal issue can be complicated as well. In fact, in some
countries, a secret alliance between

Business Analysis : Business Marketing
Business–to–Business Marketing To understand the overall concept of business–to–business
marketing, it is significant to look into the value chain, which begins with a customer demand or
need for the product or service. Taking an example of a shirt that someone can buy from the shop,
business traders have sold the raw cotton to a business that performs the spinning, the spinning
business then sells the spanned cotton to a weaver who then sells it to a garment maker until when
the final product reaches the consumer. Every business buys the product with the aim of adding
value rather than for complete indulgence. Therefore, business–to–business marketing refers to the
idea of one business meeting the needs of another business despite the fact that final consumer is
responsible for the demand created. In this case, various factors make business–to–business
marketing distinct from consumer marketing.
Complexity in Decision–Making Business–to–business markets usually have a complex decision–
making unit in that the purchase of key materials that are significant for the business involves a huge
team responsible for making the most appropriate choice. The complexity as well as the dynamism,
according to Hutt and Speh (2012) creates some implications for the market. Firstly, the targeted
audiences are nebulous, constituted by teams of continuously changing persons with varied
motivations and desires. The buyer negotiates severely for favorable financial deals and production

Essay on Business Marketing
Examine the nature of the distinctive managerial, organisational and developmental characteristics
of small businesses vis–à–vis well–resourced large companies. What are the implications of such
distinctiveness for small businesses attempting to achieve sustained growth?
Entrepreneur is someone who takes a risk and initiates to take up an opportunity in the market for
any goods or service to be sold to the consumers. All decisions are made by the entrepreneur as he is
the risk taker and this obviously involves people working under him for example managers. All the
capital is raised, decisions are made by the entrepreneur and business activities are monitored by the
owners itself. As Bolton(1971) describes in his report small ... Show more content on
Helpwriting.net ...
Branson had earned enough money from his record shop to buy a country estate, in which he
installed a recording studio. He leased out studio time to fledgling artists, including multi–
instrumentalist Mike Oldfield and controversial bands like the Sex Pistols, whom other companies
were reluctant to sign. Virgin Records won praise for exposing the public to obscure avant–garde
music, but Branson sold the Virgin label to EMI in 1992, to help fund his airline company.
Branson had formed Virgin Atlantic Airways in 1984, and he went on to launch Virgin Trains in
1997, Virgin Mobile in 1999, and Virgin Blue in Australia in 2000. Branson continues to launch new
business ventures, with Virgin healthcare announcing in January 2008 that it would open a chain of
health care clinics that would offer conventional medical care alongside homeopathic and
complementary therapies. Virgin Money also bought the Northern Rock bank in 2011."
(https://www.brightsidestartuploans.org/knowledge–bank/business–and–finance/famous–
businesspeople/famous–entrepreneurs–richard–branson) Richard Branson started of small and is
now one of the richest entreprenuers in the world, infact he is looking forward to more challages and
anyone can submit their business venture on the Virgin website andhe may consider if he is
interested.
However not everyone is so lucky and not all entrepreneurs are willing to take high risk and to grow
their business on a

Marketing Analysis : The Business World Marketing
Introduction In the business world marketing is the key to whether a company's product will sell off
the shelves or remain there for the rest of the season. Unlike the other fractions that make up a
company such as; accounting, finance, and management, marketing has more at risk than the other
branches of business. Other business discourses such, as accounting and finance are all number
related and numbers don't lie, so there would be no risk involved in those fields. However when it
comes to my discourse community of marketing this is where the gamble comes in. It's not about
numbers it's about how clever and cunning your techniques for advertisement are and how you
market the product itself. Marketing knows no boundaries, with each ... Show more content on
Helpwriting.net ...
This subject of advertisement is constantly changing with each passing decade, with the new
technological advancements that are being invented constantly. Half a century ago the only
marketing tools that were used to target children were television and comic books now decade's later
companies have social media and videogames as well as the old fashion television on their arsenal
of tools to manipulate the youth. There are multiple ways to market to the young, but there are
methods that prove to be more effective than the rest. The young mind can be easily manipulated so
it doesn't take much to brainwash the youth into asking their parent into buying them a specific toy
they saw on television. This might sound easy but marketing to children can be trickier than it
seems. Children's minds aren't fully developed like their adult counter parts, which makes them a
huge target for companies like Disney and Hasbro to sell their products to. For my research I've
complied up the most heavily used techniques in marketing in today's world which consists of
television advertising, online advertising, cross promotion, and gender based marketing.
Television advertising Television advertising is the most classic form of advertising. "Children and
teens spend more time watching TV than they do using any of media on average of approximately
one hour a day among 2– to 8 year olds and more than two and a half hours a day of

Marketing Strategies For Business Marketing
Transactions or trading that is done between two or more companies and does not include the final
customer of products is considered to be a business–to–business model. (What is business–to–
business (B2B)?, 2016) These types of businesses have distinct differences from business–to–
customer companies that raise multiple marketing hurdles to jump. Some of these differences
include longer sales cycles, more complex products or services, few identifiable buyers, less buyer
research, and different channels for marketing strategies to use. (What Makes Business–to–Business
Marketing Different?, 2016). These problems have increased the demand for improved content
marketing strategies for companies in the business–to–business environment. Content marketing is
the use of a strategic marketing approach focused on presenting valuable, relevant, and consistent
content to attract and retain a specific and identified audience. (Pulizzi, 2012) The increased demand
for more and better content marketing has forced marketers to evaluate and develop marketing
strategies focused on this type of marketing. According to research done by the Content Marketing
Institute, marketers who document their strategy are more effective than companies that do not.
(Pulizzi, 2014)
Literature Review Business to business strategy typically consist of companies that are involved in
wholesaling products. These businesses are involved in the buying or selling of raw materials, parts
or components of a whole

Business-to-Business Marketing Report
Table of contents TOC o "1–3" h z u HYPERLINK l "_Toc322766293" Table of contents PAGEREF
_Toc322766293 h 2 HYPERLINK l "_Toc322766294" 1.0 Introduction PAGEREF _Toc322766294
h 3 HYPERLINK l "_Toc322766295" 2.0 Marketing Mix PAGEREF _Toc322766295 h 3
HYPERLINK l "_Toc322766296" 2.1 Product PAGEREF _Toc322766296 h 3 HYPERLINK l
"_Toc322766297" 2.2 Price PAGEREF _Toc322766297 h 5 HYPERLINK l "_Toc322766298" 2.3
Place PAGEREF _Toc322766298 h 6 HYPERLINK l "_Toc322766299" 2.4 Promotion PAGEREF
_Toc322766299 h 7 HYPERLINK l "_Toc322766300" 3.0 Relationship variables and business
networks PAGEREF _Toc322766300 h 8 HYPERLINK l "_Toc322766301" 3.1 Key relationship
variables PAGEREF _Toc322766301 h 8 HYPERLINK l "_Toc322766302" 3.1.1 Value. PAGEREF
_Toc322766302 h 8 HYPERLINK l "_Toc322766303" 3.1.2 Trust. PAGEREF _Toc322766303 h 8
HYPERLINK l "_Toc322766304" 3.1.3 Satisfaction. PAGEREF _Toc322766304 h 9 HYPERLINK
l "_Toc322766305" 3.2 Business networks PAGEREF _Toc322766305 h 11 HYPERLINK l
"_Toc322766306" 4.0 Structuring the sales force PAGEREF _Toc322766306 h 12 HYPERLINK l
"_Toc322766307" 5.0 Conclusion PAGEREF _Toc322766307 h 13
To: David Thorpe and Angela Brown, Triangle Creative Ltd
From: John Smith, XYZ Consulting Ltd
Re: Business–to–Business Marketing Report
1.0 Introduction
As requested, please find herewith our Business–to–Business Marketing report that addresses your
marketing concerns. The priority of this marketing strategy is to

Marketing And Business
Marketing is one of the most pivotal parts of doing business in today's society. Marketing
incorporates many different elements such as branding, customer relations, and promotions.
Conventional brick–and–mortar businesses have learned that there is significant value in marketing
their organization, product or services over the internet. Doing so allows them to reach a wide
audience online, which can only augment whatever conventional marketing they are doing in the
physical world. As such, it is quite clear that organizations should spend a great deal of their focus
marketing online.
One of the most effective means of marketing online is to utilize social media. Social media sites are
more beneficial that simply operating and utilizing a corporate web site, because they are places
where people go to congregate virtually. As such, there is a high level of traffic on social media web
sites that savvy organizations know how to exploit to their advantage. One of the most important
aspects about marketing via social media is to recognize what sorts of web sites have the biggest
audiences and which prove to be the most efficacious in terms of promoting a particular product or
brand.
At this stage in the Web 2.0 evolution, the most important social media site for marketing is
Facebook. This particular site is a more professional and better respected social media site than
MySpace although there are a number of similarities between the two. However, there are several
different

Marketing In Business Success

Recommended

Recommended

More Related Content

More from Sharon Roberts

More from Sharon Roberts (20)

Recently uploaded

Recently uploaded (20)

Marketing In Business Success