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Top 5 Digital Marketing
Modules
1. SEO
2. SMO
3. SMM
4. Google Ads
5. PPC
SOCIAL MEDIA OPTIMIZATION (SEO)

. SEO stands for Search Engine Optimization. It is the practice of optimizing a
website or online content to improve its visibility and ranking on search engine
results pages (SERPs). The primary goal of SEO is to enhance a website's
chances of being found by people searching for relevant information, products,
or services on search engines like Google, Bing, or Yahoo
Social media optimization (SMO)
 Social Media Optimization (SMO) refers to the process of enhancing a website or content for
better visibility and engagement on social media platforms. The goal of SMO is to increase the
reach, awareness, and interaction with a target audience through various social media
channels. This optimization involves creating and sharing content that appeals to the
audience, optimizing profiles and pages, and utilizing social media features to encourage
sharing and participation
Social media marketing (SMM)
Social media marketing is a digital marketing strategy that
involves creating and sharing content on various social media
platforms to achieve marketing and branding goals. The
primary objective is to engage a target audience and promote
products, services, or ideas through social media channels.
GOOGLE ADS
 Google Ads is an online advertising platform developed by
Google, allowing advertisers to display ads on Google's
search engine and other Google properties. It's a pay-per-
click (PPC) advertising system, where advertisers bid on
specific keywords or phrases to have their clickable ads
appear in Google's search results.
Pay-Per-Click
 PPC stands for "Pay-Per-Click," which is a digital advertising model where
advertisers pay a fee each time their ad is clicked. It's a form of online
advertising commonly used to drive traffic to websites, and it's prevalent on
search engines, social media platforms, and other websites.

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Top 5 Digital Marketing Modules.ppt. 2024

  • 1. Top 5 Digital Marketing Modules 1. SEO 2. SMO 3. SMM 4. Google Ads 5. PPC
  • 2. SOCIAL MEDIA OPTIMIZATION (SEO)  . SEO stands for Search Engine Optimization. It is the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to enhance a website's chances of being found by people searching for relevant information, products, or services on search engines like Google, Bing, or Yahoo
  • 3. Social media optimization (SMO)  Social Media Optimization (SMO) refers to the process of enhancing a website or content for better visibility and engagement on social media platforms. The goal of SMO is to increase the reach, awareness, and interaction with a target audience through various social media channels. This optimization involves creating and sharing content that appeals to the audience, optimizing profiles and pages, and utilizing social media features to encourage sharing and participation
  • 4. Social media marketing (SMM) Social media marketing is a digital marketing strategy that involves creating and sharing content on various social media platforms to achieve marketing and branding goals. The primary objective is to engage a target audience and promote products, services, or ideas through social media channels.
  • 5. GOOGLE ADS  Google Ads is an online advertising platform developed by Google, allowing advertisers to display ads on Google's search engine and other Google properties. It's a pay-per- click (PPC) advertising system, where advertisers bid on specific keywords or phrases to have their clickable ads appear in Google's search results.
  • 6. Pay-Per-Click  PPC stands for "Pay-Per-Click," which is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's a form of online advertising commonly used to drive traffic to websites, and it's prevalent on search engines, social media platforms, and other websites.