SWOT Analysis of Tata Docomo

Swot Analysis of Docomo
SWOT Analysis Of Docomo
Strengths: Postpaid Connection@Doorstep
Tata DOCOMO, the GSM brand of Tata Teleservices Limited, has announced the launch of "Postpay @ your doorstep", an initiative where Tata
DOCOMO would assist potential customers with their queries on new post pay connections. Through a simple process, a customer can readily get
access to a postpay connection, at his doorstep with expert guidance from Tata DOCOMO.
To avail this service, customers just need to call the toll free number 1800 266 0000 where they would be guided by Tata DOCOMO representatives,
who would help suggest the best value plan, customized to the needs of the customer based on their usage amount and usage pattern. Once the
customer decides on a ... Show more content on Helpwriting.net ...
Radio RJs shuffled their regular jock talk and telecast timings on Station Docomo to exemplify the message across 8 launch markets and top 13 stations.
Not only did 48 TV channels Do the New with New Format shows, Special rounds and innovative Cricket usage, But also telecast the Consumers
version of Do the New with special animations on Music
Channels and a Consumer created jingle for Tata Docomo on Star TV.
Do The New magic continued across consumer media moments, always unexpected and away from the usual. Be it a floral hoarding to greet Onam or
innovative signage on buses.
The final layer was digital with the 'Create' site for consumers to do their own versions of the brand visuals or tune. Fans built up across networking
sites like Facebook, Orkut and many others involving consumers in spreading and sharing the Tata Docomo 'Do the New' message through consumer
generated content.
Effectiveness:
Results that broke the norms as well!
22Mn Subscribers added in record time
#1 in adding subscribers consistently over last 7 months
Tata Docomo 'Do The New' Community has already enrolled 1Mn fans online
First one to use social media tool

The perfect reason for Tata DOCOMO to draw up an extensive strategy to harness the power of Social Media and build the brand with its consumers.
Laying the Social Media Strategy
At the very core of the Social Media strategy was the idea of
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The Pact Between Tata Motors and Fiat
Analyzing and serving the consumer
International marketing is an important factor in serving organizations to develop into becoming globally competitive. Companies who operate within
domestic markets purely are having difficulties competing with a global organization. Therefore, what does it take to move an organization globally?
According to Cateora, Gilly, and Graham (2013), "international marketing is the performance of business activities designed to plan, price, promote,
and direct flow of the companies goods and services to consumers of users in more than one nation for profit" (p. 10). International marketing strategies
and its effectiveness assists in the expansion of an organization. The development of global markets was ... Show more content on Helpwriting.net ...
The joint venture had its benefits for both parties and India was at first the primary focus but their strategies include servicing global markets as well.
A great advantage was their program would be enabled without the need for great investments.
Fiat needing a partner
As previously indicated, Fait was faced with economic issues. They turned to their defined strategy which consisted of a targeted coalition through the
automobile value chain (Cullen & Parboteeah, 2011). This meant that the two organizations would syndicate together in product development, the
manufacturing of the products, the sourcing of raw materials, and the distribution of their goods. Both companies would utilize each other to gain
strength in the automobile industry. This strategy was a strong move towards gainingmarket share within India and other global markets such as Europe
and Latin America. Fiat was extremely slow–moving in acclimating to the changes in the economic market and needed an innovative vision to be
successful.
Fiat and Tata as partners
Fiat had some very tough competition in India and one of the fiercest was Tata Motors. In the business world it is essential to erect a relationship with
your partners (Prabhakar, 2010). This theory proved to work for Fiat. This partnership help both companies experience growth through the use of each
other's grouped strategies. An example of this collaboration was Fiat took advantage of sourcing of spare parts

Tata Steel Group, Their Ecological And Health Hazards
Dynamic
The reason for this study is to highlight on the basic parts of any business, breaking down the three distinct parts of Tata steel Group, their ecological
and Health hazards, their Business Ethics, their employment and destinations security lastly their staff wellbeing. Tata attempted to employ an outer
organization to convey and cover the three dangers at their destinations and the outcome was promising to the point that the organization is having now
a more streamlined, yet greatly expert and hearty, security arrangement set up and things are solid for the future crosswise over Europe.
Presentation
Tata Steel is the second biggest steel maker in Europe and has its principle steelmaking plants in the UK and Holland. It supplies steel and related
administrations to significant commercial enterprises, for example, development, vehicle generation and bundling. The European operations are a
backup of Tata Steel Group, one of the world 's main ten steel makers. The consolidated Group has around 80,000 workers. (http:/
/www.referenceforbusiness.com/administration/Log–Mar/Management–Functions.html)
The Tata Steel Group is one of the world 's most topographically differentiated steel makers, with operations in 26 nations and business workplaces in
more than 50 nations. The Group serves various and requesting markets
around the world, including car, development, vitality and power, lifting and
exhuming, rail, bundling, aviation, safeguard and security and

The Swot Analysis Of The Tata Group
As one of the most representative corporate player of the Indian economy, Tata group is a multinational company headquartered in Mumbai. It was
founded by Jamsetji Tata in 1868 and nowadays comprises over 100 independent operation companies by being active in more than 100 countries in all
six continents. The revenue of the Tata companies together was 108.78 bn in 2014–2015 with over 600'000 employees. Tata group companies have
achieved global leadership in their business, e.g. Tata Communications, which is the first international wholesale voice provider (Tata 2015a). In
order to keep the high ethical standards, Mr. Ratan Tata crafted a Code of Conduct in 1998. It constantly changes to align with the environment and
guides the employees in doing business. The Corporate Governance is now depicted for the whole Tata group. In order to gain better insights in a
possible collaborator or competitor to Swiss firms, the analysis then focuses on Tata Consulting, which works in the areas of consulting, services, IT
services and business solutions. Tata Consulting is the largest IT software and services firm in India and the second one in the world with a revenue of
about 15.5bn (TCS 2015a).
Corporate Governance
A ... Show more content on Helpwriting.net ...
The overall strategy can be depicted from the core values and ideas of the Tata group. These values are integrity, understanding, excellence, unity and
responsibility. In an interview by the economist Mr. Chandrasekaran, the CEO of TCS mentioned that the strategy is simple and client–focused
(Mendonca 2014). Trust and partnership are key to the strategy of TCS. The statement on the Homepage of TCS further underlines it: "We ensure the
highest levels of certainty and satisfaction through a deep–set commitment to our clients, comprehensive industry expertise and a global network of
innovation and delivery centers" (TCS

Essay on Tata Nano's Formulated Usa Launch
Direct Marketing Plan for the NANO car's launch in U.S.A
TATA Motors– Brief Introduction
The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned
entrepreneurship formed in 1860s by Jamsetji Tata, the great business man during time who had put India on the global map of economic trade.TATA
group includes various sectors of business like Tata power, Tata chemicals, Tata Tea, Tata global beverages, The Titan
Watch Industries, Tata phone and mobile services, Tata Consultancy Services and of course the world renewed Taj Group of hotels in India. The
various business domains that Tata is associated with, is the reason because of which the company is in active ... Show more content on Helpwriting.net
...
Tata
Motors acquired the South Korean truck manufacturer Daewoo Commercial Vehicles Company in 2004 and the British premium car maker Jaguar
Land Rover in 2008. Jaguar–Land Rover PLC is a British premium automaker headquartered in Whitley, Coventry, United Kingdom and has been a
wholly owned subsidiary of Tata Motors since June 2008, when it was acquired from Ford Motor Company. Its principal activity is the development,
manufacture and sale of Jaguar luxury and sports cars and Land Rover premium four wheel drive vehicles. It also owns the currently dormant
Daimler, Lanchester and Rover brands. Jaguar Land Rover has two design centers and two assembly plants in the UK. Under Tata ownership, Jaguar
Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar FType and the fourth–generation Range Rover".
[Citations are from open online source – http://en.wikipedia.org/wiki/Land_Rover]
In North America, there are 3 'Jaguar Land Rover North America LLC' locations; based in New Jersey,
Ontario and Mexico. Based on these locations the Jaguar–Land Rover brand operates 333 showroom dealerships and retailers across

Similarities And Differences Between China And India
1. Introduction
Some of the most frequent economic discussions nowadays concern the power and unique growth trajectories of emerging markets. Especially the two
biggest countries population wise, China and India, are subject to many recent academic works. Most of them analyze country specific advantages as
for example the vast pool of labor. However, there is an emerging trend towards researches about the new paths of capability accumulation these two
countries have followed. This paper aims to illustrate the similarities and differences in the catch–up process of an Indian and a Chinese firm.
Firstly, the paper describes the different macroeconomic environments in both countries. Secondly,Tata Motors Limited and Shanghai Automotive
Industry ... Show more content on Helpwriting.net ...
SAIC
SAIC was founded as state owned enterprise (SOE) under the direct control of the Shanghai municipality. The company produced its first passenger
vehicle in 1959, a reversed–engineered imitation based on the Mercedes 220s of 1956 targeting elite public officials (Nam, 2015). Between 1970 and
the 1980s SAIC achieved an annual production volume of 3000–5000 units, which was sufficient to reach the market leadership in China due to the
general repression of sedans.
Yet, the car manufacturer was unable to strengthen its extremely weak technological capabilities. In order to do so, a joint venture between
Volkswagen (VW) and SAIC, SVW, was founded in 1985 providing market access to VW and learning opportunities for SAIC. According to Thun, the
Chinese manufacturer was operating with decrepit assembly plants, outdated equipment based on highly labor intensive procedures. Furthermore, it
was embedded in an unfavorable environment lacking competitiveness and supplier (Thun, 2006). The government of Shanghai initiated a localization
drive through tax methods, subsidized credits and monitoring (Nam, 2015). Nevertheless, it supported SVW through relaxed foreign exchange
constraints and put effort into solving the problem of lacking suppliers (Nam,

1.According To Industry Analysts, Acquisition Can Increase
1.According to industry analysts, acquisition can increase the company's global footprint, which means it can achieve publicity on an international
scale. It is conducive for Tata to increase the company's business diversity across markets and product segments, which brings Tata advanced
technology, low cost engineering and design to the industry. Based on Market analyses, acquisition is a fast way to bring the brand into a new market.
The competitive advantage was the main supplier of automotive high–grade steel to JLR and other automobile industries in the US and Europe.
Jaguar's vehicles are high profit margins in case they can offer a range of Luxury vehicles to broaden the brand portfolio internationally.
2.The key issue in this case ... Show more content on Helpwriting.net ...
Besides, from the experience the Nano has in the India market, we can clearly see the pros and cons that fit with customers' needs. But, there may be
threats that come from strong competitors like BMW, Lexus, and Mercedes. It is undeniable that the weakness of brand image for Tata and new
products and market buildings are also big problems. The cons for Tata are challenges from other competitors since they share the risk with each other
and unclearly market shares. The last action Tata may choose is complementary strategic. Tata can grow a competitive advantage if they purchase
Jaguar and Land Rover. The pro in this situation is that it can bring the well–known brands emerging in the Indian car market an opportunity.
Admittedly that offers Tata a high certification across the global market within a brief period. The cons may have is partners fail to use their resources
in the market or inadequate contracts unsure creating value chain.
4. I think the diversifying strategic alliance is the best option for Tata, because we know in a long wayTata Motors were highly dependent on Indian
markets. So in that way, it will be less dependent on the Indian market. As a key to acquisition, if Tata purchase Jaguar and Land Rover, it can bring
separate market share reputation and more. In this case, Tata can avoid the damage to brand image. Besides, Jaguar and Land Rover both can increase
the design services and sourcing like low cost

Tata Group Essay
This quote by Jamsetji Tata explains why the Tata group was so successful throughout history from a simple trading company to a global conglomerate
which makes more than makes more than US$ 103.27 billion (2014) and employs more than 580,000 people throughout the world.
The foundation of the future Tata Group was laid in 1868 by Jamsetji Tata through the establishment of a trading company in Bombay. This initial
investment was followed by the acquisition of a bankrupt oil mill in 1869 which, after being converted into a cotton mill, was sold to make profit and
enable him to undertake the first major industrial project of the Tata Group by setting up another cotton mill in 1874, the Empress mill (named after the
Empress of India, Queen Victoria). ... Show more content on Helpwriting.net ...
It would be under his leadership that his father's ideas would be realized essentially with the establishment of the conglomerates, Tata Steel (1907) and
Tata Power (1911). Both constitute the core of the present–day Tata group. Moreover, Sir Dorab Tata also contributed to helping India's educational
system grow by creating the Indian Institute of Science in Bangalore in 1911. This would become one of the first of many centers of research and
learning that would both support the Tata group and enhance its development. In addition, the Tata group is also characterized by the way they care for
their employees. A perfect example of this would be, when in 1912, Tata Steel introduced an eight–hour working day even though it was not statutory
in most industrialized nations. Under Sir Dorab Tata's management, the Tata group, which already possessed three cotton mills and a luxury hotel, now
also included the largest private sector steel company as well as three electric companies and one of India's main insurance companies, New India
Insurance Co Ltd in 1919 (the largest General Insurance Company in

Similarities Between Emoticons And Emojis
Emojis, A History
Emojis – the little picture messages that have worked their way into our devices, hearts, and to some extent, our speech! Where did they come from?
Furthermore, how did they take over? For that matter, what even constitutes an emoji? Relatively few of us take the time consider these questions,
despite their central, all encompassing role in our daily lives. The answers, as will soon be discovered, are rich and fascinating!
A tiny misnomer that needs to be clarified, before we go down the emoji rabbit hole, is that emojis are not emoticons. These two terms are often
interchangeably used, but they are in fact quite different!
Emoticons VS Emojis
The distinction between emoticons and emojis is actually fairly simple to ... Show more content on Helpwriting.net ...
Regardless of the fact that he invented the former, he believes that the latter lacks the same imagination that spurred interesting emoticons.
Furthermore, he briefly noted in Smiley Lore how it's "interesting to note that Microsoft and AOL now intercept these character strings and turn them
into little pictures. Personally, I think this destroys the whimsical element of the original."
The Father of Emoji: Shigetaka Kurita
About a decade after the birth of the emoticon, the first iteration of the emoji was created in Tokyo. Pagers were booming in popularity amongst the
youth in Japan, and the mobile device company NTT Docomo decided to add a heart symbol to their Pocket Bell device. This allowed people to send a
cute picture message to their friends. Pocket Bell users loved this feature. However, when NTT Docomo decided to market their devices to a more
business–friendly market, they abandoned their heart emoji precursor. To say that the users were upset is an understatement. Imagine if Apple took a
feature away from the iPhone, and you hated the move so much that you actually switched phones. (We lose features all the time, but we don't all feel
as strongly about it). Users actually started to leave NTT Docomo pagers, in favor of competitors that had adopted the heart symbol.
Enter Shigetaka Kurita – a man working on a revolutionary project at NTT Docomo known as i–mode. This mobile platform would prove to be nearly
a decade ahead

Ford Motor Co : An Active Automobile Industry
Executive Summary:
The USA has an active automobile industry, and this is attributed to the availability of a market for the cars. "In 2015, the auto sales record were
broken in the USA, a new record of 1,641,913 vehicles were sold up from 1,507,229 in 2014. Ford Motor Co. was among the top sellers with their
sales standing at 237, 606" (Automotive News, 2016). The quality of automobiles in the USA has been improving thanks to the policies adopted by the
government and the competition between players to produce quality vehicles.
In America, the quality of a motor vehicle is defined regarding its specifications, durability, serviceability, conformance with emission standards, and
user–friendliness among others. In this paper, we are ... Show more content on Helpwriting.net ...
In 2013 alone Ford made 16 vehicle recalls which are relatively high compared to other automobile manufacturers. The firm has put into place some
measures to ensure it deals with the quality issues and raise its rating among consumers.
The Unites States of America Automobile Industry
Ford Motors
Introduction
The Legal Information Institute provides definition to terms that are used in law in the United States; the Institute has provided access to the law
since 1992. According to the Legal Information Institute, a motor vehicle is a term that is used to describe a carriage or a contrivance which is
propelled by the use of mechanical power. The motor vehicle can be used commercially to transport passengers, goods or cargo.
Definition of quality
The quality of a motor vehicle in America is defined by a number of factors, and one critical one that is being watched keenly is the emission given by
a particular automobile. The United States Environment Protection Agency has the mandate to set policies to help reduce the emission of harmful
gases which are a result of burning fuel in motor vehicles. According to the agency, on quality on emission, a high–quality motor vehicle will have
minimal harmful emissions.
Another method that is used to measure the quality of motor vehicles is the number problems per a hundred vehicles (PP100). The study is carried out
by carrying

AbhinavInternational Monthly Refereed Journal Of Research
Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, February'13
ISSN – 2320–0073
CONSUMER BEHAVIOR FOR SMALL CARS: AN
EMPIRICAL STUDY
Shiv Prasad Joshi
Assistant Professor, JIET– School of Management, Mogra, Jodhpur, India
Email: shiv.joshi@jietjodhpur.com
ABSTRACT
The small car market in India is soon going to be one of the biggest in the world, as major automakers are investing here in this segment. There is Tata
Nano ready to be launched and many others who are eyeing the Indian consumers to keep up their global sales figures.
There is increasing competition with the entry of many new foreign as well as Indian players in the market. The war has begun and the fate of these
firms will be ... Show more content on Helpwriting.net ...
We used the convenience sampling method to carry out the present study. The sample size consists of 100 respondents.
A well–designed questionnaire was prepared for obtaining the information. The respondents were asked to mark on the five point Likert scale. The
scale was administered on the users of various small cars. After scoring, the raw scores were tabulated for analysis. Likert scale and rating scale have
been used to analyze the data.
RESULTS AND ANALYSIS
Table 1. Brands possessed by the customers
S. No.
1
2
3

4
5
6
7
Name of the Brand Possessed
Maruti 800
Tata Indica
Maruti Zen
Palio
Alto
Spark
Santro
% of the Respondents
28
15
10
03
23
06
15
The total sample surveyed which consisted of 100 respondents were the car–owners. Table 1 clearly indicates that Maruti is still the market leader in
small car segment. 61% of the customers were found as brand possessors of Maruti cars (28%, 23% and 10% for Maruti
800, Alto and Zen respectively). Equal number of respondents owned Santro and Tata Indica
i.e. 15% of the respondents having each.
Table 2. Motivators for purchase of a specific brand
S. No.
Motivators
% of the Respondents
1
Advertisements (TV & Print media)
56
2

Dealer's recommendations
15
3
Family member's & friend's recommendations
27
4
Others
02
To find out from the respondents a question was asked related to the motivators which have considerably influenced their purchases decision. The
information given in table 2 indicates
48

Case Study Of Tata Steel And Corus Group
Tata Steel acquired Corus Group in April 2007 for ВЈ6.2bn. Tata Steel is India's largest private sector steel company with 2005/06 revenues of US$5.0
billion and crude steel production of 5.3 million tons across India and South–East Asia. Corus Group is Europe's second largest steel producer with
annual revenues of over ВЈ9.2 billion and a crude steel production of 18.2 million tons in 2005. This is an interesting acquisition as the acquired
company was almost four times the size of the acquirer in terms of revenue. The combined entity became the fifth largest steel company in the world.
The acquisition allowed Tata Steel entry into the European market. This deal follows the merger of Arcelor–Mittal forming world's largest steel
company. It is the biggest deal ever from an emerging market. The deal is a powerful combination of low cost upstream production in India with the
high end downstream processing facilities of Corus. The deal occurred through 9 rounds of competitive bidding between Tata Steel and... Show more
content on Helpwriting.net ...
In 2014–15, the share was down to 57.3 percent. While Tata Steel group witnessed a 6 percent growth in turnover over the period, Tata Steel Europe
saw a 20 percent decline in turnover. Clearly, Tata Steel Europe has been a drag on the group. As far as operating profit is concerned, Tata Steel group
saw a decline of 30 percent between 2007–08 and 2014–15. Tata Steel Europe, meanwhile witnessed a sharper 53 percent decline. In 2007–08, a year
before the global financial crisis started, the foreign subsidiary had a 50 percent contribution to overall Ebitda. The business never went back to that
level of operating profit after that. The share in 2014–15 stood at 33.6 percent. In 2015–16 up to December, the group's consolidated EBITDA stood at
Rs 11,165 crore. Tata Steel Europe, meanwhile, reported an operating loss of Rs 339

Tata Motors Increase in It's Global Footprint Essay
Both very successful global companies, Tata Motors are part of the Tata Group a sprawling conglomerate with a presence across many industries.
Chiquita Brands International Inc. is the global market leaders in producing, distributing, and marketer of bananas (Chiquita story). Chiquita's global
expansion came from acquiring existing businesses. Through subsidiaries and associate companies, Tata Motors increased its global footprint operations
in the UK, South Korea, Thailand, Spain, South Africa and Indonesia (Tata Motors). Tata Motors is India's largest automobile company, employing
over 60,000 staff.
Although Tata Motors had a comprehensive strategic plan, by purchasing land from the West Bengal government, it did not manage the micro... Show
more content on Helpwriting.net ...
With increased pressure and focus on multinational companies towards social, ethical and environmental responsibilities over the past decade, Chiquita
and Tata Motors achieved a high standard through strategic alliances and partnerships with such groups as the Rainforest Alliance in 1993 (Chiquita
story) as well as refining its products by building friendly technologies in emissions (Tata Motors) and improving the quality of communities and
conservation in poorly developed countries, imbedding ethical and moral business practices through corporate governance. Both companies placed
immense importance on corporate responsibility as an essential part of their culture and business strategy; however initially this was not always a
priority of Chiquita. Two very different organisational cultures, Tata Motors incubator approach created an environment that thrived on intense,
emotional commitment producing what they believed to be the 'people's car overlooked the consumers' needs for basic luxury. Chiquita's Eiffel Tower
approach was not working, resulting in the re–evaluating of its core mission and business principals. Subsequently this resulted in the rewriting of its
procedures, mission values and the implementation of a Code of Conduct (Chiquita story) in 2000. Whilst the Family approach is foreign to most
American managers, this approach would have played a beneficial role in the nurturing process with its employees which may have offset their

Swot Analysis Of Tata
COMPANY PROFILE:
TATA GROUP:
Tata group which was founded by Jamsetji Tata in 1868 comprises more than 100 operating companies in various seven sectors like communication and
IT, services, material, engineering, energy, chemicals and consumer products. The group operates in more than 80 countries and its exports in count for
more than 85 countries, operating across six continents.
Being an Indian conglomerate holding company with its headquarter in Mumbai, Maharashtra.. Tata's have 30 publicly– listed enterprises with a
market capitalization of approximate $134 billion. And it has its own respect for its values and business ethics since from 1868, that is for more than
148 years. TITAN COMPANY:
The Indian based Titan company limited has engaged itself in watch manufacturing of its own brand. Titan's primary segment consist of watches
followed by jewelry and others.
Titans secondary segment consist of eye wear, machine building, precision engineering and accessories. In addition to this it also provides Tanishq
which is a jewelry brand.
Titan brought a great revolution in India with its Indian watch market after it introduced quartz technology, with a international styling. Titan company
limited is ranked as ... Show more content on Helpwriting.net ...
They formed a joint venture with Timex Group, that lasted until 1998. This was to have a distribution network across country. The success of Titan
began long back in 1984 with a joint venture between Tata group and the TIDCO i.e., Tamil Nadu Industrial Development Corporation. The company
has various divisions namely watches and accessories, eyewear, jewelry, precision engineering, fragrances. Hosur, Tamil Nadu is the largest
manufacturing unit. It also has manufacturing unit in Dehradun, Pantnagar in Uttaranchal, Roorkee and in Goa an Electro Circuit Boards plant. This
has 1100 retail stores surrounding 1.5 million sq.feet. It also has 740 after sales service

Essay On Tata Nano
The following project lays down the marketing strategy of a small size car, Tata Nano. It begins with introducing the car, the beginning of it's
manufacturing. And then it goes on to describe why Ratan Tata's dream project couldn't realize the huge expectations that were laid upon it. It further
mentions market analysis of India's Automotive industry, segmentation of the huge market and the appropriate target segment selected for the product.
It then entails how the product is to be positions in the minds of the target audience and how that goal can be achieved; finally ending with the
conclusion of the report.
INTRODUCTION
Tata Nano is a city car being manufactured by Tata Motors since 2008. Designed to lure India's burgeoning middle ... Show more content on
Helpwriting.net ...
So, it's too expensive for lower class, and too cheap for the middle class.
Negative public perception– got the poor man's car tag
The title of Nano being 'the cheapest car ' was not received properly by the Indian crowd it turns out that people in a lower income bracket have the
same sense of self–preservation as their counterparts further up the economic ladder, as well as similar image issues. And, due to lack of funds,
they're cautious, sensible buyers who'd rather not be fobbed off with a poor man's car, or trade their family's safety for a low price tag.
Safety issues in the beginning–not addressed well. In the beginning the Nano has suffered a lot of drawbacks other than its image which was lack of
proper safety features and it not being a safe car for the people, even though a lot has changed in the newly realised Nano at an additional cost it was
too late for the company to cover up its loss and by then the Indian customers have found a better alternative which was already readily available in the

Tata Steel Project
INTRODUCTION
Tata Steel, formerly known as TISCO and Tata Iron and Steel Company Limited, is the world 's sixth largest steel company, with an annual crude steel
capacity of 31 million tonnes. It is the largest private sector steel company in India in terms of domestic production. Ranked 258th on Fortune Global
500, it is based in Jamshedpur, Jharkhand, India. It is part of Tata Group of companies. Tata Steel is also India 's second–largest and second–most
profitable company in private sector with consolidated revenues of Rs 1,32,110 crore and net profit of over Rs 12,350 crore during the year ended
March 31, 2008. Backed by 100 glorious years of experience in steel making, Tata Steel is among the top ten steel producers in the world ... Show more
In 1973, the Steel Authority of India Ltd. (SAIL) was created as a holding company to oversee most of India 's iron and steel production.
COMPANY PROFILE
Established in 1907, it is the first integrated steel plant in Asia and is now the world`s second most geographically diversified steel producer and a
Fortune 500 Company. Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions; the company has become a multinational
with operations in various countries. The Jamshedpur plant contains the DCS supplied by Honeywell. The registered office of Tata Steel is in
Mumbai. The company was also recognized as the world 's best steel producer by World Steel Dynamics in 2005. The company is listed on
Bombay Stock Exchange and National Stock Exchange of India, and employs about 82,700 people (as of 2007). Tata Steel has a balanced global
presence in over 50 developed European and fast growing Asian markets, with manufacturing units in 26 countries. It was the vision of the founder;
Jamsetji Nusserwanji Tata., that on 27th February, 1908, the first stake was driven into the soil of Sakchi. His vision helped Tata Steel overcome
several periods of adversity and strive to improve against all odds. Tata Steel`s Jamshedpur (India) Works has a crude steel production capacity of 6.8
MTPA which is slated to increase to 10 MTPA by 2010. The Company also has proposed three Greenfield steel projects in the

Social Media Definition Essay
Definition The term social media define the attribution to the fact that it relates to the technology and platform to allow interactive web's creation,
collaboration and exchange of comments of the participants and public. Social media in today's context changes the way of communicating between
many users: business executives, individuals, as well as the public. Facebook, Twitter, Blogs and Youtube are examples of various user
–driven
(inbound marketing) channels that are widely used presently. Define a Multinational Corporation A multinational Corporation is an enterprise
company (sometimes referred as transnational corporation) that operate in several countries but managed from (home) country. Such companies have
offices or factories in... Show more content on Helpwriting.net ...
With the new online platforms, the brand stood out and work best from its contemporaries and also, this help to ease the communication and
information sharing in a positive manner. Having known that, it is never easy to address all problems in such a large scale corporation but without
consumers/customers query there would be a possibility in losing business opportunities as every problem that had raise is a chance given to the
company to showcase their customer support. In addition, having facebook platform as a form of communication, consumers need not worry about
the efficiency and the cost of conveying the messages through mails as it is FOC and is providing a personalized service. Branding Loyalty and
improving marketing through the use of facebook With the social media assistances, Tata able to bring communication to a brand new level as
majority of the product or services can be convey through the media platform. Webpage also can be created in the facebook website, with the help of
social media platform; browser will lead to 'like' selection to comment on their opinion on the marketing method. As an organisational point of view,
cost saving for the company is important, through the use of social media, advertising costs are reduced. Company would just need to flash out their
new products through facebook. In a short period, many browsers/online consumers would be expected to view this in web page. In encouraging more
supporters, online viewers, Tata can

Swot Analysis of Tata Motors
Auto–hide: on SWOT ANALYSIS OF TATA MOTORS LIMITEDCOMPANY PROFILE:
Tata Motors Limited is India 's largest automobile company. It is the leader in commercial vehiclessegment. It is ranked among the top three in
passenger vehicles segment such as compact car,midsize car and other utility vehicle segments. It is the world 's second largest bus manufacturer
andworld 's fourth largest truck manufacturer.Tata Motors Limited is established in 1945 with its vision
"best in the manner in which we operate,best in the products we deliver, and best in our value system and ethics."
The company has 24000employees who are guided by its vision.
HISTORY
The first vehicles of the company has rolled out in 1954 and now more than 5.9 million Tata... Show more content on Helpwriting.net ...
y The company has a stron g focus and strate gy on the management development forits further expansion and growth as a leader globally.
WEAKNESSES y The rate of return on Tata Motors shares is low which in turn affects its growth in financialterms amidst investors. y Tata Motors is
still behind the technology advancements despite having large R&DDepartment in the country. It is still producing vehicles in the old generation
platformswithout any additional developments in the engineering department. Customers expect newtechnologies which Tata motors fail to meet. It
also affects its competitive advanta g e over itsrivals. y While most of the other car manufacturers in the country has concentrated on the luxury
carsegment, Tata Motors remain isolated from luxury car market which is a disadvantage to thecompany. y Tata Motors fails to meet the safety and
emission standard norms as regulated by theSociety of Indian Automobile Manufacturers (SIAM).
OPPORTUNITIES
y Since Tata Motors has bought one of the world 's luxurious car brands Jaguar and Landroverfrom Ford Motors officially in 2008 for a whooping
ВЈ2.3million(GBP), it has increased itspossibility of gaining a substantial amount of market share in the luxury car segments. Theseadded acquisitions
to Tata 's portfolio will certainly gain competitive advantage. y Tata Motors has launched a low cost car
Nano
which is targeted

Global Crisis
Global crisis occurs due to financial crisis and economic crisis. These are nothing but risk that could threaten humankind as a whole or even cause
the end of planet Earth. A financial crisis is a situation where money demand quickly rises relative to money supply. A stock market crash is an
example for this. Whereas economic crisis refers to the economic down of countries all over the world. They are going down in –ve zone. Global
economy has become a hot topic for international forums. It believed that the value of IT off shore consists of better process management of
operational skillfulness. So, they should put effort in developing technology platforms to make business more efficient. The Major concern in India...
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Technology upgradation, investment in R&D, foreign collaborations, quality standards, and | | | |focus on employee skill development and quality
norms have emerged as the significant strategies to enhance | | | |global competitiveness. | In the face of intensified global competition and liberalised
trade, productivity has emerged as a key indicator of successful restructuring and upgrading by firms and industries. Traditionally, productivity growth
has been regarded as one of the main sources of income growth, along with the factors such as capital accumulation and the deepening of human capital
development. Over the past two decades, liberalisation has become an important part of many countries' development strategies. The present study
analyses the review of earlier studies on productivity IT sector & outsourcing: Limited impact Nasscom: The global financial meltdown following the
collapse of US investment banks will have limited impact on the Indian IT sector in the short and medium terms, but poses a challenge in the long
term. Growth will happen but at 22–23 percent it will be lower than in the last two–three years when the booming IT industry posted a CGPA
(cumulative growth per annum) of 31

Tata Nano
Introduction
Tata Engineering and Locomotive Co. Ltd was established in 1945. In 1954, the company launched its first automobile; between 1954 and 1969, it
collaborated with Daimler Benz to produce commercial vehicles. By the 1990s, the company had entered the passenger vehicle market. In 2004 Tata
Motors acquired Daewoo commercial Vehicle Co. Ltd., Korea's second– Largest truck manufacturer, and became the first Indian company to be listed
on New York Stock Exchange. The next year, it acquired a 21% stake in a Spanish bus manufacturer, and in May 2008, it bought British automotive
icons Jaguar and Land Rover from Ford Motor Co. The auto mobile industry in India benefited significantly from liberalization in the 1990s, when the
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To be sure, even Mercedes had two false starts before getting its pitch for the Smart car right.
A company spokesperson agreed that the Nano became a victim of its own hype. The marketing pitch is now aimed at breaking that image and giving
the brand a more emotive personality as a mobility solution, a smart city car. The Nano Awesomeness ad campaign is a step in that direction.
The product strategy which will be adapted would be the straight product extension, which is marketing the car in another foreign market without any
change. This is because there would be no additional product development cost, manufacturing changes, or new promotion.
3.2 Product Review
There are three variants in the Nano range: Nano, Nano CX and Nano LX
Only the Nano CX variant would be introduced in the Srilankan and Malaysian Market for the first stage
Tata Nano LX will introduced in the Malaysia and Srilanka Market during the following year The car has achieved its low price by minimizing costs on
unnecessary "luxuries", the basic Nano comes without front and rear fog lights, without a heater or air conditioning, withoutanti–lock brakes, only one
single windscreen wiper, manually operated windows, manual steering with no air bags, tiny 12" wheels, plastic body parts joined with adhesive
instead of more conventional metal and welding and a two cylinder 623 cc engine that provides a massive maximum speed of 65 mph (around 105 km
/h).
Stylish and comfortable
The People's Car,

Job Design and Employees Motivation
All in a day's work Employee empowerment is the latest buzzword in business and a variety of Tata companies are working overtime to place their
people in the driver's seat The crowd holds its collective breath as Pakistan speedster Shoaib Akhtar prepares to strike. But the batsman, B
Muthuraman, is unperturbed. The delivery is sent flying into the stands. The cheers get louder as the Tata Steel managing director raises his bat in
triumph. Not real life, but an inspirational film. "It's a part of our Vision 2007 campaign," explains Niroop Mahanty, vice president (HRM), Tata
Steel. Adds BN Sarangi, chief, HR/IR, Tata Steel, "The idea was to motivate employees to accomplish the impossible, like hit a six off Shoaib Akhtar."
Or... Show more content on Helpwriting.net ...
This is one of the key elements of the company's Stars, or Special Thanks and Recognition Systems programme. Since its launch three years ago, the
globally acclaimed model has triggered soaring employee satisfaction scores, besides numerous employee suggestions and innovations, many of
which are best practices today. "Whether it's an indigenously manufactured bathroom mat or a new chemical for the laundry, every idea is big and
shared across the hotel chain," says Mr Martyris. "It has shattered the myth that only people at the top are creatively inclined." There is a huge
reservoir of innovation waiting to be tapped among all levels of employees. The success of the earlier programme led Indian Hotels to introduce 'Stars
Plus', a spin–off for its service providers, and 'Joy at the Workplace', which is aimed at team building and bringing cheer to the office. From
celebrating birthdays to organising cricket matches between the various Taj properties, the objective is to keep employees motivated. Instead of major
initiatives, HR is engaging in small but innovative activities which might appear mundane but make the employee feel at home while at work. The
human factor HR has also discovered the lost art of listening. Employee satisfaction surveys and primary mood reflectors within the organisation have
become sacred. This helps in

To What Extent Is Embracing Technological Change The Most...
To what extent is embracing technological change the most significant factor in the future success of UK manufacturing businesses? Justify your
answer with reference to your own research and the item above. (40 marks)
Technology is the application of scientific knowledge for practical purposes, especially in industry. It can be argued that skills and other factors are
considerably more important than technological change, for the future success of UK manufacturing businesses. Yet I disagree, I view technological
change to be the most significant. In this essay, I am going to talk about several companies in which technology is vital.
Firstly, within the Food sectors, technology is absolutely essential. This is due to the need to adapt,... Show more content on Helpwriting.net ...
This technique means that there is no wastage of stock, and reduces time wastage too as the manager doesn't need to assess the remaining stock
throughout the day. Also, as robots are becoming cheaper and slowly more advanced, it has seen the sales of them go up by 28% in 2013 in the food
sector, once again showing how technology plays a large part in UK manufacturing.
However, in contrast, technology isn't vital for Crockett & Jones of Northampton. This shoe company was founded in 1879. It began with 20
employees hand cutting and tanning leather. As technology developed, the company did begin to use it, yet only on the smallest of tasks, in order to
not lose the significance of the hand quality goods which they gained their reputation for. Despite not using a lot of technology, they still have
implemented some, which shows again how important technological change is to UK manufacturing.
Yet in the automotive sector, technology is viewed to be vital, as it allows from quality and precision to be improved greatly. This is shown in the case
of Jaguar Land Rover, where they produce premium cars that provide excellent quality, whilst being assembled quickly. This has been successful due to
the implementation of robotics and automation, whilst also reducing the costs of production too. The costs are reduced, because the business is seen to
be more

Tata Motors And The International Market
Political: Tata Motors operates in a vast amount of places all across the world . They've had great success in regions like Europe, Africa, Asia, the
Middle East and Australia. When it come to politics influences Tata Motors need to pay close attention to Laws and regulations as well as the
governing bodies that control the area. Local governments regulate commerce, trade, and investments. The local markets and economies are all
influenced by national and local influences. For example, Tata motors just acquired Jaguar and Land Rover from Ford Co. To gain success through
these newly acquired companies they must fully understand the laws and regulations that United Kingdom practices. Tata Motors headquarters is
located in Mumbai, India and is strictly controlled by the local government. The Indian government regulates operations of all dealerships. Regulations
are different in every country. Tata Motors has manufacturing plants all over the world and have to be constantly watched for political change. The
reason why Tata Motors is so successful in the international market is because its understanding of the country 's economic situation, customer needs,
and government regulations.
Economic: With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within
countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across

Case Study Of Tata Docomo
Tata DoCoMo launched its operations on June 24th, 2009 in Chennai, its unique selling proposition was the one paisa per second billing plan for
telephone calls. Anil Sardana who was the then managing director at TTL, made the first call under the new tariff system that day to telecom minister
Adimuthu Raja. Ratan Tata,Tata Group's chairman at that time, said at the launch that the per second tariff plan will create a paradigm shift for the
phone users.
Sandhu studied various markets and similar tariff schemes before launching per–second plan. One such scheme was by the Emirates Integrated
Telecommunications Co., which operated under the Du brand in Middle East. But this had not achieved much success due to lack of adequate
marketing support system.
The company launched TV and print advertisements with catchy taglines such as 'Second is the new minute'. Within five months of the launch Tata
DoCoMo attracted 10 million customers. Three–fourths of them came from other operators. Soon, all operators including market leaders Bharti Airtel,
Vodafone and Idea Cellular launched per–second plans and a major tariff war erupted in the telecom industry that had far–reaching effects.
Here Tata Docomo was at an expanding stage. The offers it provided gave them good feedbacks and it flourished in the market.
From about 500 million subscribers in 2009, the ... Show more content on Helpwriting.net ...
Turn around strategy came into effect.A turn around strategy is the financial recovery of a company that has been performing poorly for an extended
time. To effect a turnaround, a company must acknowledge and identify its problems, consider changes in management, and develop and implement a
problem–solving strategy. Tata Docomo was performing poorly as compared to other telecom service companies. So hence, they decided to identify
where they are lacing. What is that element which led to a huge downfall of their company, reason why they are performing poorly in comparison to
other

Made in India
Made in India
There are about 65 million scooter owners in India. Families are forced to pile onto scooters, or make several trips to commute. Clearly, this is not an
ideal form of transportation for most people. However, the low income in India has prohibited individuals from purchasing a vehicle than can cost
more than $10,000. Is India's Tata Motors new four–door, four–seat, rear–engine car for $2,500 a good alternative plan for transportation in India?
In an article, "No, No, No, Don't Follow Us," Thomas L. Friedman, who became the New York Times foreign affairs columnist in 1995, reporting on
international issues like the Middle East conflict, U.S. domestic politics and foreign policy, and international economics, claims that ... Show more
There is no question that there is a demand for cheap cars in India and it will be beneficial for their economy to produce cars to meet that demand.
Once the people's car is successful in India, India's market will grow when they begin exporting to other fast–growing markets where a relatively few
percent of people own cars. Soon India will not only be competing at the top of auto industry, but it will be competing at the top with the innovative
People's Car.
The People's Car will also provide reliable, cost–efficient transportation to consumers. Tata is planning to produce 250,000 People's Cars within the
first year (Giridharadas). Considering that India's middle class is almost 300 million, the potential for sales is enormous. Profits will be made, leading
to benefits for both India and Tata Motors. Even if the profit margins are small, the numbers of products being sold will generate a sufficient amount to
make it worthwhile for Tata Motors.
To take Friedman's point of view into consideration, we will consider the fact that cheaper cars will increase traffic and pollution. Isn't this inevitable?
In this fast paced world, everyone wants more. Let's consider asking Americans to give up their cars for scooters or a bus ride everyday. How many
of them would allow this? Very few. I acknowledge a statement by Andrew Buncombe, a writer for The Independent, a British newspaper: "It's not about

The Economic Characteristics Of The Global Motor Vehicle...
) The economic characteristics of the global motor vehicle industry are very complex. It takes a lot of effort and a lot of moving parts to ensure
continued and successful grow. For a company to maintain good economic characteristics a company must continually set out to grow their business,
they must have a defined buyers, number and scope of their direct and potential rivals, product development and innovation, supply/demand
relationship, technological change, knowledge and experience of the vehicle and global markets, economies of scales, and value vertical integration.
All of these characteristics are vital to success in the global vehicle industry. As mentioned above, the first economic characteristic would be to grow
their business and market size. These companies either expand domestically, but most importantly internationally. When expanding internationally most
companies seek to enter in developing counties because of the potential future benefit. Tata motors has excelled at this tactic because they gained a
humongous presence in their home country and then expanded to developing countries such as Africa, ––––––,––––––––,–––––––––. The second
example of characteristics of a global motor vehicle company would be defining their buyers. Tata has set itself apart from it competitors by offering
affordable cars to the middle–income family. –––––––The affordable car––––––– The cars they offer are the most basic cars, but they suit the need of
their core customers. As

The Economic Characteristics Of The Global Motor Vehicle...
1.Describe the economic characteristics of the global motor vehicle industry. Global vehicle industry has experienced several changes due to internal
and external factors. External factors were such as the effects of Great Recession and following credit crunch, which has made it hard for consumers
to undertake loan for vehicle purchasing causing a slowdown in depend, which was further compounded by uncertain economic conditions. Since
vehicles are dependent on gas, the industry overall has been influenced by oscillating price of gas. Certain vehicle manufactures did not foresee a
change in trends, that the times of high prices, consumers were looking for more efficient and low fuel cars, which has spurred another branch of motor
... Show more content on Helpwriting.net ...
Having extensive support network, it really can solidify a company in a certain geographic area as a leader. Many Americans shy away from buying
European cars (and vice versa) due to lack of this support. Other key factors is ever increase in ever growing increase in commodity prices, so having
available to locate resources at the cheaper price point is important., however, increase in commodity pricing would have effect on all manufactures.
Competing in global economy, a currency exchange rate cannot be discounted.
3.What are Tata Motors' internal strengths and weaknesses? Identify competencies and capabilities that the company's major competitors are lacking.
What market opportunities does the company have and what threats can you identify that may negatively impact the company's future?
Strength
– ability to interpret a need in Indian market for a low cost
– brand recognition in local market and target markets
– Tata has entered into several acquisitions and joint ventures, which when combined offer a joint and diverse human capital across various
departments such as R&D, marketing, sales and operations Tata's management is strengthened by thecollective experience of its partners and acquired
companies
– Tata has great purchasing power due to its size
Weakness
– no credit and financing opportunity
– Tata Nano needs a major overhaul to meet emissions and safety standards, along

Objectives Of Tata Motors
INTRODUCTION: Tata motors limited is the India's largest automobile company, with the consolidated revenues of INR 2, 62,796 crores in the year
of 2014–15. It is the leader in the commercial vehicles in each segment, and among the top in the passenger vehicles with the winning products in the
compact, midsize cars and the utility vehicle segments. The Tata motors group has over 60,000 employees are been guided by the mission "to be
passionate in anticipating and providing the best vehicle and experience that excite our customer globally. It has been established in the year of 1945,
Tata motors presence cuts across the length and the breath of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out... Show
more content on Helpwriting.net ...
The Tata motors is expanding its international footprints established through the exports since 1961. The company's commercial and the passenger
vehicles are already being marketed in the several countries in the Europe, Africa, middle east, south east Asia, south Asia, south America, Australia, cis
and Russia. It has the franchise and the joint venture assembly operations in Bangladesh, Ukraine and Senegal. The company's today has R&D centres
in Pune, Jamshedpur, Lucknow, and Dharwad in India and in South Korea, Italy, Spain and the UK. Tata Motors is committed to improving the quality
of life of communities by working on four thrust areas – employability, education, health and environment. The activities touch the lives of more than a
million citizens. The company's support on education and employability is focused on youth and women. They range from schools to technical
education institutes to actual facilitation of income generation. In health, the company's intervention is in both preventive and curative health care. The
goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by
introducing appropriate technologies in vehicles and operations for constantly enhancing

Swot Analysis of Tata Motors
AUTOMOBILE INDUSTRY
[pic]
TATA MOTORS
SWOT ANALYSIS
REPORT PREPARED BY:
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INTRODUCTION
Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), was formed in 1954. It is the only fully integrated
automobile manufacturer that now stands as India's largest and the world's 5th largest passenger automobile and commercial vehicle manufacturing
company with a product range designed to meet national and international transportation needs.
Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying into passenger cars like Tata Sierra,Tata Estate,Tata Indigo
and Indica, concept vehicles like Aria Roadster and Tata... Show more content on Helpwriting.net ...
Also because of this consumers may think the passenger cars can lack aesthetics and are more built for robustness. According to auto experts, low cost
is a stronger motive at Tata Motors that sometimes makes quality take a backseat. The company is overstaffed and hence human resource utilization is
sub optimal. Also decision making gets a hard hit due to extensive hierarchy prevalent at Tata Motors. They do not have a presence in high volume
markets like Europe and America. Not very high car sales volume which hampers their future plans like increasing their production and expansion.
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OPPORTUNITIES Tata plans to leverage on the strong presence of TDCV in the heavy–tonnage range and introduce products in India at an

appropriate time. The JV with Marcopolo will be beneficial to both companies since the latter will absorb technology and expertise in chassis and
aggregates from Tata Motors, and Marcopolo will provide know–how in processes and systems for bodybuilding and bus body design. JV with Fiat, it
is likely to gain access to Fiat's diesel technology and to the latter's strong overseas distribution network for its passenger cars. Tata Motors may

ntt docomo Essays
A STUDY GLOBAL MARKET ENTRY
WITH THE EXAMPLE OF NTT DOCOMO'S JV WITH TATA TELESERVICES LIMITED
NTT DOCOMO, Inc. is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 46 million
people subscribing to FOMA, launched as the world's first 3G mobile service based on W–CDMA in 2001. DOCOMO also offers a wide variety of
leading–edge mobile multimedia services, including i–mode, the world's most popular mobile e–mail/Internet service, used by 48 million people. With
the addition of credit–card and other e–wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is
listed on the Tokyo, London and New York stock exchanges.
NTT DOCOMO has a global ... Show more content on Helpwriting.net ...
The advantages of the partnership with TTSL as identified by NTT DOCOMO are as follows:
TTSL is a part of Tata Group which is the largest conglomerate in India with a very strong sense of reliability and trust.
With the GSM services roll out in 2009, TTSL would be able to acquire a larger number of subscriber bases.
DOCOMO's involvement in terms of technology or operation know–how, can lead to enhanced enterprise value and enterprise growth.
In each given circle, TTSL has been granted very high ratings for quality. In terms of maintenance and technology, it has been ranked among the top
by Telecom Regulatory Authority of India. DOCOMO has sent a team of experts to do a market survey and they also have given a positive feedback
on the expertise of TTSL.
TTSL has a very large pool of some 1500 technological experts primarily engineers. They made investment in infrastructure such as facilities and human
resource which gave them the ability to make their own assessment.
TTSL already had the CDMA facilities, and when the GSM was rolled out the transmission part of the network could be shared and hence it was
30%–40% less costly.
They had more than 3500 exclusive or company owned stores and in a growing market the power of the network of stores was extremely strong.
They had great potential as a sales network and it was possible also to expand more into the rural areas going forward. And so it was possible to acquire

Business Analysis Of Tata Group
1) Source Problem
Core problem which Tata Group faces are constant attraction and recruitment of talented individual to build up its network of companies, which will
then be capable of flourishing in the current economy. According to Tata Steel's head of human resource Suresh Tripathy, 17% of their senior leaders
are due to retire in the next few years' The challenges of increased demand in a constrained supply situation are therefore compounded (Mandavia 2014).
Tata Group prides itself on its cultures and corporate social responsibility (CSR). New or old companies that are either acquired or through mergers
will continue to abide to the code of conduct and ensure that ethical business practices are carried on, even after the departure of Ratan Tata.
2) Secondary Problem
2.1) Mergers and ... Show more content on Helpwriting.net ...
Tata Nano being price at roughly $2500, is 1/19 the price of the cheapest Jaguar, XF base model. US dealer's worries that Jaguar and Land rover would
suffer devaluation in brand name if they were Indian– owned (Timmons 2007). A combination of luxurious and cheap product might seem like an
unlikely business model to many.
However, Tata Group a conglomerate company is full of similar contradiction (Dealbook 2007). An example would be Taj Hotels; one night stay in the
luxury suite of Taj Mahal Palace would cost around $2795.
Currently Tata Group is involve in building a cheap no–frills hotel, with rates as low as $37.00 per night for a double room (Timmons 2007).
4) Criteria of Evaluation
Having strong business excellence movement is critical in helping Tata Group grow and presenting themselves on the global market (Tata Sons Ltd
2014). Quantitative goals such as business's profitability should be put in place thereby allowing them to keep note of their business

Tata Nano
Cost Management and Strategy used
The great wonder car by Tata's has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000
were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in
lime light and has been making news in the auto sector throughout the world.
Much of India 's low–cost production edge comes from cheap labor and a large part of the low–cost assembly in factories and plants is done through
manual operations. However this situation is changing fast with companies wanting to increase productivity by automating their lines. Tata cut costs by
minimizing components, particularly steel, ... Show more content on Helpwriting.net ...
On the onset, the two–wheeler manufacturers would be forced to work on new technologies to make better motorbikes and scooters. This would also in
turn influence the price tag of the two–wheelers.
Impact on 4 wheeler segment
With the launch of Nano, the dynamics of India's auto industry are likely to undergo major changes as wide spectrum of auto manufacturers ranging
from two–wheelers to cars will come under intense pressure to minimize prices as much as possible. Success of Nano is expected to make every
automobile company change the way it works and looks at the volume market. The creation of an ultra low cost segment has already created a
shudder in the automobile industry. Many automobile companies have announced their entry into this segment while others have hinted price cuts to
sustain demand. Industry experts believe that introduction of Nano will lead to a sharp drop in prices of used car and in turn will stretch the budget
of a new car buyer looking for exchanging old car. This aspect will affect sales of all small cars like Wagon R, Zen Estillo, Santro, Indica, Hyundai 'i10'
and Spark.
While Maruti is already working on re–pricing its cheapest offering – Maruti – 800 aggressively, Bajaj Auto has firmed up plans to enter into the

NTT DoCoMo: Marketing i-mode
Business Information Systems II
NTT DoCoMo: Marketing i–mode
Marc Hesse, Jan Upmeier, Philip Ebeling, Robert Vennemann
Q1. Japan's technological infrastructure: With its low internet penetration and already high mobile network coverage, Japan was an ideal place to
implement a mobile internet service.
NTT DoCoMo's market position: Due to the former governmental telecom monopoly NTT its subsidiary DoCoMo has a 60% share of Japan's mobile
internet market. This allows the market leader to dictate strict specifications to the handset manufactures.
Win–win strategy: DoCoMo achieved to create a system that formed a win–win situation for both the developers and the subscribers.
Q2. There are four main parties in the value chain of i–mode: ... Show more content on Helpwriting.net ...
Advertising: When launching i–mode they wanted to promote a new type of communication, not mentioning the words "web" or "internet". Instead
they chose a friendly "i" and an anthropomorphic design but under the risk of people not being interested.
Pricing: DoCoMo thought everyone should be able to afford i–mode and therefore chose a price which nobody would even think about when using the
service. Also i–mode users pay per package and not per minute. A disadvantage of low costs is of course a high break even quantity.
Q4. As outlined before NTT DoCoMo has always been the innovative force in Japan's mobile telecommunication market using unconventional
marketing methods and pushing technological standards. With the launch of "FOMA" the company showed once more that they are best when it
comes to understanding customer needs. The increased importance in mobile internet access and high bandwidth for multimedia applications forced a
next generation of networks. NTT DoCoMo again proved to understand the market just like when they introduced the i–mode service.
The number of 3G–subscribers rose enormously up to 3.05 million, which with no doubt was due to the launch of "FOMA" and the new

900i–handsets. The company even prognoses this figure to reach 10.6 million by 2005 whereas the 2G–subscriber number should go down by 13.5%
to 37.1 million. The net profit more than tripled in the past fiscal year to 4.9 million

The Three Step Strategy Of Tata Motors
PROMOTION
The (Exceeding customer expectations by enabling distribution) 'EXCEED' program has a three–step strategy to engage dealers, which in turn impact
on customers delight. The first step is to promote partnership with the dealer. Tata Motors then worked for dealer profitability. Customer feedback is
continuously fed into the process, while a panel of dealer highlights areas of excellence and addresses concerns in the dealer–customer engagement
process. Together, these initiatives create a strong and durable to ensure customer satisfaction process.
New market initiatives such as Neev program, an initiative of rural marketing and rural clients Tata OK, business exchange used vehicle, have provided
greater access to commercial vehicles ... Show more content on Helpwriting.net ...
Tata Motors–have aussi Followed the footsteps beens and a pioneer in Technical Advancements inautomobile sector. Tata Motors Benefit from the
advanced Technically engineers operate in more than That 20 publicly traded companies Tata Group for it's R & D practical purposes. As Ratan Tata
Said "The foundation of the company's growth is a deep understanding of Economic stimuli and customer needs, and the Ability to translate
customer–Them Into Desired offerings through leading edge R & D". Tata Motors employs more than 1400 Scientists and Engineers All which make
Tata Motors a winner in terms of technology in home market. Tata Indica, first as Indigenous, andTata Nano, world's cheapest car, are examples of the
technical capabilities and cost effective production efficiency of Tata Motors. Tata Motors
–have–been Continuously investing around 2% of it's annual
profits in research and development to stay ahead in the competition. Tata Motors is equipped with the 'only certified crash test facility in India' and
Tata Motors set up it's European Technical Centre in 2005 That Improved companies competency in design engineering and product development. In
services also, Tata Motors Developed has a–Electronic Control Unit as Compared to the Conventional Unit That the marriages accessories in a
Manner effective sans Requiring a full fledges servicing

OD Interventions: An Analysis Of Tata Motors
Analysis Of OD Intervention
Evaluating the organizational change in culture, Tata Motors follow different approaches such as, analyzing the fundamental assumptions,
investigating the cultural gaps and managerial behaviour in the organization. There are different models provided for investigating and analyzing the
organizational culture. But in our researches we applied the "Denison" model. This model is one of the most comprehensive models that divide the
organizational culture into four parts based on two axels (degree of focus and degree of stability)On the basis of organizational concentration It is
possible to divide this model into two parts by horizontal dissection. Cooperation and compatibility pay attention to organization internal dynamism, but
they don't care about ... Show more content on Helpwriting.net ...
Mission distinguishes goals of the organization with defining social role and external objectives of the organization. With the help of the direction and
these distinct goals, mission specifies the activities that should be performed by the employees. Considering the position where organization is planned
to reach, activities and strategies will be identified. Probability of organization's success will be increased by converging employees and the
organization.
Standards of this section are:
пѓ Strategic direction and intent
пѓ Goals and objectives
пѓ Vision
OD interventions are basically behavioral science interventions, it has got great impact in improving the operational efficiency of TATA MOTORS
. It
has to be specially noted that different OD interventions do not differ much in their effect. Application of OD interventions helps in the following
aspects:
Behaviour Modification:
It is a programme where managers identify performance– related employee behaviours in tourism destinations and then implement an intervention
strategy like MBO to strengthen desirable performance behaviours and weaken undesirable behaviours.

Encounter

Tata Nano: the People's Car
9–710–420
REV: JUNE 3, 2010
KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI
Tat Nano – The Peopl Car ta o e le's r dia k big. Ind must think small to stay b – Ra atan Tata, Cha airman Tata G Group In March 2009, Tata Motors
India's larg , s, gest automob company by sales lau bile unched the world's cheap pest car, the Tata Nano i India price at $2500 (see Exhibit 1 for a pict
in ed ture of the N Nano). Throu ugh this laun nch, the comp pany realized Tata Group Chairman R d Ratan Tata's v vision of mak king a "peop ple's
car" – a safe, affordab car which was within everyone's r ble h reach. Ratan T Tata's overar rching ambit tion was to build innova b ative product for the
ma ts asses. He exp plained, "The aim is to c e create produ ... Show more content on Helpwriting.net ...
In 2009a, Maruti Suzuki India Ltd. was the leader in the passenger vehicle segment with 47% market share (see Exhibit 2a and 2b for competitive
landscape for passenger vehicles in India and segment wise market share).3 This segment was expected to grow at a compounded annual growth
rate of 14.5% in the period from 2009 to 2013.4 Bulk of this growth was expected in the passenger car segment, especially the small car segment on
the back of the reviving Indian economy and shifting preference to fuel efficient and low maintenance cars. The UV and MPV segments were
expected to grow because of reductions in taxes. The market was also witnessing a polarization with people 's preferences moving from sedans to
small cars or utility vehicles.5 A 22% growth in premium car sales in 2009 had prompted players such as BMW and Mercedes Benz to expand in
India. Exports were another growth area and India's largest markets were Asia and Africa and as output quality improved Europe was also gaining in
importance.6
Tata Group
The Tata Group founded by Jamsetji N. Tata in 1868 as a trading firm, was India's largest conglomerate with revenues of $70.8 billion in 2009. Its 98
group companies, operating in more than 80 countries in across seven business sectors–information technology and communications, engineering,
material, services, energy, consumer

Revamping of Recruitment Center of Tata Motors
PROJECT REPORT
[Revamping Of Recruitment Center of TATA Motors]
June–July 2010
TATA MOTORS
Lucknow plant
DECLARATION
I, Ms. Shambhavi Singh student of MBA III Semester,, Hindustan Institute of Management & Computer Studies Mathura, hereby solemnly declare that
the Summer Training Project Report titled "REVAMPING OF RECRUITMENT CENTER OFTATA MOTORS
" is my own original work and has not
been submitted to any other University or institute for the award of any degree or diploma.
DATE: 18/10/2010
NAME OF STUDENT: Ms. Shambhavi Singh
ACKNOWLEDGEMENT
"Success is the manifestation of diligence, inspiration, motivation and innovation."
Words fail to express my sincerest ... Show more content on Helpwriting.net ...
Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company 's manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic
alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and
Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The company 's dealership, sales, services and spare
parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.
Tata Motors, the first company from India 's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as

an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand
and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the
Daewoo Commercial Vehicles Company, South Korea 's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has
launched several new products in the

Essay on Tata Motors
Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The characteristics of the global motor vehicle industry are
a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan's big three
went into bankruptcy American car makers are going "full throttle" with sales in August hitting an annual rate that if substantiated can take them back
over 16 million and that is a rate that was last hit before the economic crisis and 80% higher than 2009 when GM and Chrysler went into bankruptcy.
The opposite is happening in Europe being in its sixth year slump now and with a weak economy, high petroleum prices and an aging... Show more
The next factor is to have a quality, compelling products that innovate and capture the customers attention. This is clear in that while people are
statistically staying away from buying a car in exchange for public transportation especially in England, that luxury cars are selling well in
worldwide poor economies. I would say the next factor is to create cars to sell to the U.S. market. Take the foreign market for example where the
Ford focus in the United states is a clear C list car that isn't that desirable is a great seller in countries like Germany where it is highly desired. The
third factor is public perception. Auto makers must capture the public attention for sales, not just make the "best" or cheapest car. For years in
America we have an opinion that due to the bailout for example that foreign cars are better and as such seek out Mercedes, Audi, BMW, Jaguar etc.
and not a Cadillac. We seen this with GM who was trying to sell the ponaic G8 that was half the cost of European performance sedans and was a
failure in the U.S. despite being one of GM's most exciting cars ever made for the market. The forth factor would be to study the market carefully.
Motor vehicle companies must compete globally to make a living and as such must examine the growing markets worldwide and

Essay On Tata Steel Limited
INTRODUCTION
The organization that is chosen for this assignment is Tata Steel Limited. Tata Steel Limited is a supplementary organization of Tata Group which
headquarters in Mumbai, India. Tata Steel Limited specializes in steel making globally. The Tata Steel Limited was founded by Dorabji Tata in 25th
August 1907. The organization had been in operation over hundred years since it been firstly founded.
Moreover The Tata Steel Limited currently ranked not only as the one of the top twenty steel production organizations worldwide but also as the second
largest private sector steel organization in India. The Tata Steel Limited has production plants in 26 countries around the globe that includes Australia,
China, India, Netherlands, Singapore ... Show more content on Helpwriting.net ...
Thus, the organization signed a MoU with the Vietnam Steel Corp and Vietnam Cement Industries in 2007 to develop a steel plant in Ha Tinh as a
step to fulfill their venture plan. However, there was no progression in the venturing process took place in past few years. According to Amruta
Karambelkar (2011), the delay in the development of the steel plant was caused by few reasons. One of the main reasons was absence of investment
license by The Tata Steel Limited. Furthermore, the land clearance cost for the steel plant was payable by the investor which was not expected since
the investor was expecting the cost to be supported by the Vietnam Government but refused due to constraints. The reason for the conflict to occur is
due to differential treatment whereby project site was given to the Taiwanese

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