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AS MEDIA STUDIES
G321 FOUNDATION PORTFOLIO
        EVALUATION

                 By Tia Seymour
1. In what ways does your media product use, develop or challenge forms
                      and conventions of real media products?

  The Front Cover
  My magazine incorporates generic conventions through the use of a clear layout displaying a masthead creating a unique and individual brand for the
  product, which implies the magazine is for those into music especially of hip/hop and rnb genre, the name titled as ‘Bass’ which is referring to the rhythm
  and baselines of rnbs music. The use of frequent cover lines was also greatly considered through my product with lines such as ‘50 songs of the summer',
  'From the Streets to Making Beats. Tricky G’ using a sense of rhyme in order to relate back to the idea of Hip Hop Rap artists rhyming their lyrics, to create a
  more long lasting effect on their target audience whilst sharing personal experiences similarly to the content of the article. The main focus however was the
  main cover line presenting my artist ‘Flossy B’ as an overpowering and dominant in the issue through a main image of herself placed central on the front
  cover and a bold statement ‘’I’m just me’’ underneath the text of her name. Barcodes and a date were placed to reveal whether the magazine was
  weekly/monthly etc while a price was chosen through the feedback from my audience research questionnaire through the process of creating the
  magazine.
  http://tiarianna.blogspot.co.uk/2013/02/final-proof.html#!/2013/02/final-proof.html




A quote was used similarly to other magazines out in the market to
create a strong personal connection between the artist and her fan
base/demographic. The idea was taken from ‘Blender Magazine’
where Alicia Keys featured on the front.
(continued)

The Contents Page- Through the development of the Contents page conventions such as titled
page numbers and a editors note were present in the product in order to reflect a diverse and familiar
magazine out in the market. Colours throughout were kept within the house style with a shade of pink, white
and black. Additional features such as links for social networking sites such as Facebook and twitter gave the
target audience the opportunity to search for further updates or information. Flossy B was again the main
focus similarly to other issues of magazines as the image had taken up half of the page.
http://2.bp.blogspot.com/-
rPre2_IMTRA/URzzUS1hopI/AAAAAAAAAic/Z_kCaZojYNs/s1600/base+magazine+contents+final.jpg
Inspiration came from the Q magazine’s contents in the sense that they’re cover stars feature once again in the
contents page. The titles of pages were left with a white background to give the impression that they were
almost like labels, edgy and rough. The idea came from a music magazine that lily allen featured in.
(continued)
Double Page Spread- Through the Double Page Spread I edited an image in black and white to
replicate the effect that Lady Gaga’s image had on myself in Q Magazine. The image appeared professional and
realistic to the audience. http://tiarianna.blogspot.co.uk/2012/12/content-of-double-page-
spread.html#!/2012/12/content-of-double-page-spread.html The idea was then posted on my blog indicating
that I had carefully considered and studied various magazines double page images and layouts. The article itself
was planned through reading Taylor Swifts edition of the rolling stones where I found the article began with a
description of her rise to fame which I decided to incorporate into mine. I also studied the visual content of the
double page spread and images which could be used for my product.
http://tiarianna.blogspot.co.uk/?view=magazine#!/2012/11/rolling-stones-taylor-swift.html
Promotion of the artists debut single was added at the bottom to reveal the magazines support for the artist .
The Questions asked focused on the her successes.

The use of highlighting various
letters whilst keeping others
black was constructed through
studying vibes text in there front
covers.
http://tiarianna.blogspot.co.uk/
2013/01/possible-features-for-
bass-magazine.html
2. How does your media product represent particular social groups?

My magazine targets mainly teenagers who mainly listen to hip hop/rnb. My Cover Star has been represented as
an individual black female artist which I feel has came across through the whole product. In rnb artists such as
Rihanna and Beyonce they have been displayed as ‘fierce’ ‘sexy’ and unstoppable, all three elements in which I
wanted to portray. The Female has definitely been portrayed as the most dominant and powerful sex through the
use of bold statements such as the cover line ‘I’m just Me’ and fun, natural shot revealing that she's in fact like
everybody else and in touch with the latest fashion styles and trends.
Stereotypes of the dominant male in hip hop have been challenged relating back to the now success of more
female urban artists and there impact on music.
http://tiarianna.blogspot.co.uk/2012/12/identity-of-cover-star.html
The link is of other urban artists image and persona that I researched and greatly considered.

http://tiarianna.blogspot.co.uk/2012/10/rihanna.html
This entry shows that from the beginning I have considered rihannas image to reflect through my artists.
3.What kind of Institution might distribute your media product?



 Bauer Media- Is a UK based media group distributing magazines such as Grazia,Heat,Closer and Empire. My
  magazine ‘Bass’ would be one of the Uks leading Hip Hop/Rnb music magazines which therefore means it
would need to be distributed successfully and be up against other music magazines of various genres including
  kerrang. Bauer Media would then give my magazine the opportunity to sell effectively and compete in a
competitive market due to the magazines unique and individual approach to urban music. It would be the first
                             urban magazine to be apart of Bauer Media Group.
4. Who would be the audience for your media product?

•   My target audience was females and males ranging from 16-25 as the magazine will focus on the latest
    young, hip and diverse musical talent in the urban industry with exclusive interviews and behind the scenes
    info. My audience has been based around the type of demographic 'Vibe' Magazine may attract-young
    individuals who have a love and passion for hip hop/RnB music and possibly are trying to get into the
    industry through producing and writing their own music. Other Magazines similar to my own include the
    US Hip Hop/Rnb magazine ‘Vibe’ and ‘Rap Up’ which cater to the same audience I am targeting.
5. How did you attract/address your audience?

Colours- The use of colour was evident applying tones such as a bubblegum pink,black and white because they
appealed to the female audience that the weekly issue was targetting- a fierce, dependent and successful
young artist. The Pink emphasised the feminine and insightful side of the issue whilst the black for the
masthead and contents implied a bold and strong statement all which hip hop/rnb music display through their
lyrical content.

Masthead- ‘Bass’ is appealing to a target audience as it refers to one of the key elements in creating an urban
track. It also however implies the magazine has a cool,fresh and modern vibe to it.

Language/Register- The language I have used is similar to those seen in a ‘popular magazine’s incorporating an
informal approach creating a personal connection through not only the interview however the editors note
while also keeping a level of sophistication and fluency as the magazine is for 16 years plus, both males and
females. The level of connection would then create a more successful and exclusive read for the demographic.

Exclusives- None were used however links of the magazines facebook and twitter addresses were present at
the bottom of the contents page in order for the target audience to have updates
(continued)
Images- http://tiarianna.blogspot.co.uk/2012/12/draft-of-photography.html
The use of images throughout the magazine were all of the main cover star ‘Flossy B’ once again highlighting
    her importance and career in the urban industry. Shots of herself were individually unique as I wanted to
    capture various aspects of he personality through different angles and visual effects. The use of a leopard
    print background created an almost fierce and strong character emphasising a possible alter ego or stage
    presence my artist may apply to her carrer.
                                                                        The Costume and Make Up was
                                                                        also greatly considered through
                                                                        planning the clothing ‘Flossy B’
T                                                                       would wear to represent her as an
                                                                        artist and appeal to her fan base
                                                                        and target audience. The Zebra
                                                                        blazer was an essential item as it
                                                                        added style, individuality to her
                                                                        and made her appear almost as a
                                                                        fashion icon with the leopard print
    Shot One- Displaying her                                            also in the backdrop.
    flirtatious and daring side as         Shot Two- Revealing her
    she make strong direct mode            childish side through        http://tiarianna.blogspot.co.uk/201
    of address                             the geeky glasses and        2/11/logo-draft.html
                                           beanie.
6. What have you learnt about technologies from the process of
                            constructing the product?

Through constructing the product various elements of software including Publisher and Paint. Net were used to edit photos and construct a
layout. In order to achieve a quality and professional product my IT skills needed to further be developed where I found my strengths and
weaknesses.

Strengths- Publisher
• Being Familiar with the software and cropping/re-sizing images/text
• Applying simple effects on images imported from documents
•Accessing a Print Preview to see how the page will appear in full A4 View
•Being able to see construction lines

•Strengths-Paint.Net
•Files being saved as a J.PEG to upload onto my blog profile
•Applying a change in texts colour/background
•Adding a new layer

Weaknesses-Publisher
•Being able to get a good quality image when cropped
•Being able to fit everything on one page

•Weaknesses- Paint.Net
•Takes up alot of time to edit small touches such as feathering and the magic wand
•Its easy to get confused with layers if they aren’t all named
(continued)


   Through the process of creating the front cover, contents page and double page spread various copies of
   sketches were drawn of the layout I had in mind for each page. In order for a final copy to be constructed
   various ideas had to be deliberated due to the difficulty of creating them or a simple change in mind. Below
   are the drafts of all elements of the magazines and the reasons for not choosing them.


http://tiarianna.blogspot.co.uk/2012/12/draft-of-magazine-front-cover.html -     http://tiarianna.blogspot.co.uk/2012/11/contents-page-draft.html



                               The front cover draft included a selling                                        The Draft of the contents was
                               line which I later didn't include in the final                                  kept fairly the same having the
                               copy due to a lack of space available                                           cover star as the main image
                               above the masthead and I wanted it to be                                        and content page numbers
                               the main focus- ‘Bass’                                                          below however the editors
                                                                                                               note was placed in the middle.
                                                                                                               The draft in comparison was
                                                                                                               slightly more structured and
                                                                                                               organised however i wanted
                                                                                                               the page to be a bit rough and
                                                                                                               untidy relating to the genre.



http://tiarianna.blogspot.co.uk/2012/12/double-page-                            The double page drafts were found the most
spread-hand-drawn-draft.html                                                    difficult to pick from as they all were going to be
                                                                                difficult to construct which therefore lead me to
                                                                                pick none of the hand-drawn designs however
                                                                                the blog entry provides evidence for planning of
                                                                                my product
(continued)
 The Contents page also differs to the final product as there is more colour present as I felt I
 was more familiar with the target audience my magazine was being targeted at while the
 school magazine was slightly more challenging to construct as it was for a smaller range from
 ages 16-18 therefore the content had to relate to sixth form only, not a wider age gap. The
 use of websites were however a similarity as when I first began the construction i knew in my
 final product web addresses were something I wanted to include.
                                                                                  Final Product
Preliminary

                               The images have also been
                               edited in my final product in
                               comparison to the school
                               magazine showing my
                               development in skills
                               through ICT.
7. Looking back to your preliminary task, what do you feel that you have
                 learnt in the progression from it to the full product

 I feel through the development of my product my IT skills have improved significantly in comparison to the beginning of the
 front cover. Firstly I was unable to even crop an image in paint.net therefore my preliminary task, resulted in being created
 in publisher as it was the most familiar with the software. Below is my final magazine product and the school magazine
 exercise which shows a great improvement in my ability to place various cover lines more appropriately, and spaced out and
 the understanding of the magazines conventions as on my full product a barcode, price and dateline is present in
 comparison to my school magazine.


                                       The Masthead is also
                                       larger to reveal the
                                       brands importance and
                                       keeps to a regular colour
                                       scheme.




 Preliminary                                                                         Final Product
The use of blogger also enabled me to create a
record of evidence and planning towards the final
product through posting an entry and recording
my level of progress from the beginning of the
coursework until the end. When adding blogs
they could be edited or removed if they were
unnecessary however each blog uploaded helped
me get a step closer to my magazine. It was easy,
accessible and meant no sheets/sketches had to
be in a folder where sheets may have gotten
lost/misplaced. Entries such as drafts and re-
drafts helped me to see what other information
could be added.
Overall, I feel my products fits to the brief as I researched various magazines from my
chosen genre ad artists in which I could replicate for my magazine in order for the product
to appeal to the same demographic. Also through drafting of magazine names, layout I was
able to see what would work and what possibly wouldn't studying not only the magazine of
my genre however more rock/pop products such as ‘Q’. The use of conventions were also
used effectively as I was able to include various cover lines relating back to the genre and
create a strong photograph for the front cover.

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AS MEDIA STUDIES

  • 1. AS MEDIA STUDIES G321 FOUNDATION PORTFOLIO EVALUATION By Tia Seymour
  • 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? The Front Cover My magazine incorporates generic conventions through the use of a clear layout displaying a masthead creating a unique and individual brand for the product, which implies the magazine is for those into music especially of hip/hop and rnb genre, the name titled as ‘Bass’ which is referring to the rhythm and baselines of rnbs music. The use of frequent cover lines was also greatly considered through my product with lines such as ‘50 songs of the summer', 'From the Streets to Making Beats. Tricky G’ using a sense of rhyme in order to relate back to the idea of Hip Hop Rap artists rhyming their lyrics, to create a more long lasting effect on their target audience whilst sharing personal experiences similarly to the content of the article. The main focus however was the main cover line presenting my artist ‘Flossy B’ as an overpowering and dominant in the issue through a main image of herself placed central on the front cover and a bold statement ‘’I’m just me’’ underneath the text of her name. Barcodes and a date were placed to reveal whether the magazine was weekly/monthly etc while a price was chosen through the feedback from my audience research questionnaire through the process of creating the magazine. http://tiarianna.blogspot.co.uk/2013/02/final-proof.html#!/2013/02/final-proof.html A quote was used similarly to other magazines out in the market to create a strong personal connection between the artist and her fan base/demographic. The idea was taken from ‘Blender Magazine’ where Alicia Keys featured on the front.
  • 3. (continued) The Contents Page- Through the development of the Contents page conventions such as titled page numbers and a editors note were present in the product in order to reflect a diverse and familiar magazine out in the market. Colours throughout were kept within the house style with a shade of pink, white and black. Additional features such as links for social networking sites such as Facebook and twitter gave the target audience the opportunity to search for further updates or information. Flossy B was again the main focus similarly to other issues of magazines as the image had taken up half of the page. http://2.bp.blogspot.com/- rPre2_IMTRA/URzzUS1hopI/AAAAAAAAAic/Z_kCaZojYNs/s1600/base+magazine+contents+final.jpg Inspiration came from the Q magazine’s contents in the sense that they’re cover stars feature once again in the contents page. The titles of pages were left with a white background to give the impression that they were almost like labels, edgy and rough. The idea came from a music magazine that lily allen featured in.
  • 4. (continued) Double Page Spread- Through the Double Page Spread I edited an image in black and white to replicate the effect that Lady Gaga’s image had on myself in Q Magazine. The image appeared professional and realistic to the audience. http://tiarianna.blogspot.co.uk/2012/12/content-of-double-page- spread.html#!/2012/12/content-of-double-page-spread.html The idea was then posted on my blog indicating that I had carefully considered and studied various magazines double page images and layouts. The article itself was planned through reading Taylor Swifts edition of the rolling stones where I found the article began with a description of her rise to fame which I decided to incorporate into mine. I also studied the visual content of the double page spread and images which could be used for my product. http://tiarianna.blogspot.co.uk/?view=magazine#!/2012/11/rolling-stones-taylor-swift.html Promotion of the artists debut single was added at the bottom to reveal the magazines support for the artist . The Questions asked focused on the her successes. The use of highlighting various letters whilst keeping others black was constructed through studying vibes text in there front covers. http://tiarianna.blogspot.co.uk/ 2013/01/possible-features-for- bass-magazine.html
  • 5. 2. How does your media product represent particular social groups? My magazine targets mainly teenagers who mainly listen to hip hop/rnb. My Cover Star has been represented as an individual black female artist which I feel has came across through the whole product. In rnb artists such as Rihanna and Beyonce they have been displayed as ‘fierce’ ‘sexy’ and unstoppable, all three elements in which I wanted to portray. The Female has definitely been portrayed as the most dominant and powerful sex through the use of bold statements such as the cover line ‘I’m just Me’ and fun, natural shot revealing that she's in fact like everybody else and in touch with the latest fashion styles and trends. Stereotypes of the dominant male in hip hop have been challenged relating back to the now success of more female urban artists and there impact on music. http://tiarianna.blogspot.co.uk/2012/12/identity-of-cover-star.html The link is of other urban artists image and persona that I researched and greatly considered. http://tiarianna.blogspot.co.uk/2012/10/rihanna.html This entry shows that from the beginning I have considered rihannas image to reflect through my artists.
  • 6. 3.What kind of Institution might distribute your media product? Bauer Media- Is a UK based media group distributing magazines such as Grazia,Heat,Closer and Empire. My magazine ‘Bass’ would be one of the Uks leading Hip Hop/Rnb music magazines which therefore means it would need to be distributed successfully and be up against other music magazines of various genres including kerrang. Bauer Media would then give my magazine the opportunity to sell effectively and compete in a competitive market due to the magazines unique and individual approach to urban music. It would be the first urban magazine to be apart of Bauer Media Group.
  • 7. 4. Who would be the audience for your media product? • My target audience was females and males ranging from 16-25 as the magazine will focus on the latest young, hip and diverse musical talent in the urban industry with exclusive interviews and behind the scenes info. My audience has been based around the type of demographic 'Vibe' Magazine may attract-young individuals who have a love and passion for hip hop/RnB music and possibly are trying to get into the industry through producing and writing their own music. Other Magazines similar to my own include the US Hip Hop/Rnb magazine ‘Vibe’ and ‘Rap Up’ which cater to the same audience I am targeting.
  • 8. 5. How did you attract/address your audience? Colours- The use of colour was evident applying tones such as a bubblegum pink,black and white because they appealed to the female audience that the weekly issue was targetting- a fierce, dependent and successful young artist. The Pink emphasised the feminine and insightful side of the issue whilst the black for the masthead and contents implied a bold and strong statement all which hip hop/rnb music display through their lyrical content. Masthead- ‘Bass’ is appealing to a target audience as it refers to one of the key elements in creating an urban track. It also however implies the magazine has a cool,fresh and modern vibe to it. Language/Register- The language I have used is similar to those seen in a ‘popular magazine’s incorporating an informal approach creating a personal connection through not only the interview however the editors note while also keeping a level of sophistication and fluency as the magazine is for 16 years plus, both males and females. The level of connection would then create a more successful and exclusive read for the demographic. Exclusives- None were used however links of the magazines facebook and twitter addresses were present at the bottom of the contents page in order for the target audience to have updates
  • 9. (continued) Images- http://tiarianna.blogspot.co.uk/2012/12/draft-of-photography.html The use of images throughout the magazine were all of the main cover star ‘Flossy B’ once again highlighting her importance and career in the urban industry. Shots of herself were individually unique as I wanted to capture various aspects of he personality through different angles and visual effects. The use of a leopard print background created an almost fierce and strong character emphasising a possible alter ego or stage presence my artist may apply to her carrer. The Costume and Make Up was also greatly considered through planning the clothing ‘Flossy B’ T would wear to represent her as an artist and appeal to her fan base and target audience. The Zebra blazer was an essential item as it added style, individuality to her and made her appear almost as a fashion icon with the leopard print Shot One- Displaying her also in the backdrop. flirtatious and daring side as Shot Two- Revealing her she make strong direct mode childish side through http://tiarianna.blogspot.co.uk/201 of address the geeky glasses and 2/11/logo-draft.html beanie.
  • 10. 6. What have you learnt about technologies from the process of constructing the product? Through constructing the product various elements of software including Publisher and Paint. Net were used to edit photos and construct a layout. In order to achieve a quality and professional product my IT skills needed to further be developed where I found my strengths and weaknesses. Strengths- Publisher • Being Familiar with the software and cropping/re-sizing images/text • Applying simple effects on images imported from documents •Accessing a Print Preview to see how the page will appear in full A4 View •Being able to see construction lines •Strengths-Paint.Net •Files being saved as a J.PEG to upload onto my blog profile •Applying a change in texts colour/background •Adding a new layer Weaknesses-Publisher •Being able to get a good quality image when cropped •Being able to fit everything on one page •Weaknesses- Paint.Net •Takes up alot of time to edit small touches such as feathering and the magic wand •Its easy to get confused with layers if they aren’t all named
  • 11. (continued) Through the process of creating the front cover, contents page and double page spread various copies of sketches were drawn of the layout I had in mind for each page. In order for a final copy to be constructed various ideas had to be deliberated due to the difficulty of creating them or a simple change in mind. Below are the drafts of all elements of the magazines and the reasons for not choosing them. http://tiarianna.blogspot.co.uk/2012/12/draft-of-magazine-front-cover.html - http://tiarianna.blogspot.co.uk/2012/11/contents-page-draft.html The front cover draft included a selling The Draft of the contents was line which I later didn't include in the final kept fairly the same having the copy due to a lack of space available cover star as the main image above the masthead and I wanted it to be and content page numbers the main focus- ‘Bass’ below however the editors note was placed in the middle. The draft in comparison was slightly more structured and organised however i wanted the page to be a bit rough and untidy relating to the genre. http://tiarianna.blogspot.co.uk/2012/12/double-page- The double page drafts were found the most spread-hand-drawn-draft.html difficult to pick from as they all were going to be difficult to construct which therefore lead me to pick none of the hand-drawn designs however the blog entry provides evidence for planning of my product
  • 12. (continued) The Contents page also differs to the final product as there is more colour present as I felt I was more familiar with the target audience my magazine was being targeted at while the school magazine was slightly more challenging to construct as it was for a smaller range from ages 16-18 therefore the content had to relate to sixth form only, not a wider age gap. The use of websites were however a similarity as when I first began the construction i knew in my final product web addresses were something I wanted to include. Final Product Preliminary The images have also been edited in my final product in comparison to the school magazine showing my development in skills through ICT.
  • 13. 7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product I feel through the development of my product my IT skills have improved significantly in comparison to the beginning of the front cover. Firstly I was unable to even crop an image in paint.net therefore my preliminary task, resulted in being created in publisher as it was the most familiar with the software. Below is my final magazine product and the school magazine exercise which shows a great improvement in my ability to place various cover lines more appropriately, and spaced out and the understanding of the magazines conventions as on my full product a barcode, price and dateline is present in comparison to my school magazine. The Masthead is also larger to reveal the brands importance and keeps to a regular colour scheme. Preliminary Final Product
  • 14. The use of blogger also enabled me to create a record of evidence and planning towards the final product through posting an entry and recording my level of progress from the beginning of the coursework until the end. When adding blogs they could be edited or removed if they were unnecessary however each blog uploaded helped me get a step closer to my magazine. It was easy, accessible and meant no sheets/sketches had to be in a folder where sheets may have gotten lost/misplaced. Entries such as drafts and re- drafts helped me to see what other information could be added.
  • 15. Overall, I feel my products fits to the brief as I researched various magazines from my chosen genre ad artists in which I could replicate for my magazine in order for the product to appeal to the same demographic. Also through drafting of magazine names, layout I was able to see what would work and what possibly wouldn't studying not only the magazine of my genre however more rock/pop products such as ‘Q’. The use of conventions were also used effectively as I was able to include various cover lines relating back to the genre and create a strong photograph for the front cover.