Multi-Disciplinary experience in media & creatives for 17 years

1. +968.9413.7141
@: shajahan.ar@gmail.com
Shajahan Abdul Razak
Sultanate of Oman - +968-94137141
shajahan.ar@gmail.com
LinkedIn: http://www.linkedin.com/in/shajahanar
Behance Portfolio: http://www.behance.net/shajahan
Application for: Creative Manager / Brand Manager
UI / UX Specialist
Web Operation & E-Commerce Manager
UI, UX, Digital, Branding, Web, Online, Social & Interactive
Communication
Professional Summary
18 years professional experience in Digital, Interactive Online Media, Web, Social &
Corporate IT environment in building effective multidisciplinary teams and the
concept creative services from concept to delivery.
- Significant experience in Digital Design, UI Visual Design, Art Direction, Flash animation,
Interactive communications, Usability design, Web design & Interaction design
management
- A savvy, digital project manager with a successful track record in leading digital
web project, marketing and strategy for innovative brands
- 17+ years in Graphic & Branding Design expertise, Creative Project Management, Online
Digital Design Communication
- More than 15+ years in Interaction & Interactive Design
- 11+ years Experience in pre-sales and project management
- 10+ years of Solid understanding of digital marketing activities (SEO, SEM, PPC, Email
campaigns, Digital & Social advertising, social channel maintenance, mobile advertising,
Content Management, Google Analytics, etc.) and digital customer experience
- CX/UI/UX experience & expertise for Application & Software
- Experience in writing business, functional and technical specifications (B2B & B2C
portals, eCRM) with an ability to finish documents to a high level of detail.
- Strong skills in project analysis, ideation and execution
- RFPs & Proposal, Online bidding, Functional Documentation, Training Documents for
B2B, B2C, eCRM, SharePoint website, Intranet portals, CMS websites.
- An excellent understanding of software architecture and an ability to offer solutions to
problems using the Internet and associated mediums
- Lead and develop the Creative team, developers, eCRM, Social Media & stakeholders.
- Emphasis on balancing customer needs with organizational needs
to create effective, informative and engaging user experiences

2. - Work on the technicalities of the booking engine (travels website) to make it more
secure and user friendly
- Study the Google analytics/trends to optimize the traffic to lead to conversion and
reduce the bounce rate
- Hotel/ Travel websites and extranet update, Tracking, measurement and reporting of
site and program performance.
- Preparing and implement marketing plan for online market segments
- Social media and networking for online brand awareness and customer service
improvement.
- Explore New GEO market online to increase the online exposure to reach larger
audience, create awareness, promote wider and influence traffic to the website.
- Promote promotional packages for online market segments.
- Exposure & Execution of design service to various industry & corporate organization in
India, Kuwait, US & Other ME Region
- Degree in Commerce & Advertising has allowed me to learn the nuances of people and
has enabled me with good investigative and analytical skills that will suit your needs for
customer assistance & satisfaction
Professional Specialties
Multi-Site Operations Human Resource Leadership Staff Motivation & Retention
Digital Strategy Strategic Planning Digital Transformation
Program Management Crisis Management Project Scoping, Budgeting
Business Process Systems & Process Implementation Project / Program Management
P & L Responsibility Profitability Improvement Media Buying, Market Research
Requirement Gathering Team Leadership Developing Project Proposals & Plans
Social Media Management Remarketing Campaigns Internet/ Multimedia Marketing
YouTube Video Marketing Event Mngt, Trade Marketing Art Direction (On-Offline, Interactive)
CMS Devpt. Web Commerce Web Devpt. (Inter & Intra) Analytics, Web CMS Managing
Google Adwords/ AdSense SEO, SEM, PPC Strategies Paid/ Organic Link Building
EDM, Vision6, Mail Chimp E-Sales, E-Marketing Domain & Hosting Management

3. +968.9413.7141
@: shajahan.ar@gmail.com
Achievements
- Best Project Award – 7 Zones Website, June 2008 - Fuel Creatives & IT Solutions.
- Winner | 2nd All India Brochure Management Excellence Award 2000 for
Welingkar Management Institute (”B”-School)
- Employee of the Month – (October 2008, April 2009) Mazaya Real Estate.
- Employee of the Month – (June 2006, August 2007) Axis Solutions Co.
Professional Skills & Interests
Persona & Scenario Development, Prototyping, Storyboards.
Digital Savvy & Online Advertising.
Digital campaigning & social media planning.
Task Analysis, User Flows, User Testing, Wireframes.
Communication Consulting & Documentation.
Information Architecture, Design & Visualization, Film & Story Direction.
Digital Signage, Typography, Usability, Creative Briefs & Direction.
Software Skills & Expertise
• Diploma in Web Designing & Multimedia – Edit Institute – year 2000
• Diploma in Graphics – ACE Design Institute – year 1999
Platform Windows 95/98/2000/Xp/2000 Server
Adobe CS5.5 & Family Photoshop CS, Illustrator CS, In Design CS, Premier CS,
After Effects CS, Image Ready CS. Adobe Flash, Dreamweaver,
Freehand CS, Flash Video Encoder
Development HTML5, CSS3, DHTML, JQuery, JavaScript (limited) &
Action Script AS2
Multimedia / Editor iFilm Edit, Digital Morphed, Poser 5. Sound Forge 5
Other Tools Corel Draw 13, Swift 3D, Swish 3.1, FTP Programs
Microsoft Visio, Projects, Word, Excel, Power Point, Publisher
Social / Digital Tools MailChimp, Google Analytics, Kissmetric, Adobe Analytics,
HootSuite, Sprout Social, Sprout Landscape, Get Response,
AdRoll, FB Power Editor, Twitter Native Platform, Google
AdWords, Optimizely, Oracle Maxymiser, Wistia.
Proficient in Adobe, Digital Tools, Web Operations & Project Management.

4. Summary of Positions Held
Deputy Manager
Web, E-Commerce & Digital Media Suhail Bahwan Group (Holding) LLC. - Oman
Creative Consultant -
(Art Direction & Interactive Services)
United Real Estate Co. - Kuwait
Web & Interactive Project Direction Fuel Creatives & IT Solutions - Kuwait
Manager
Web & Interactive Projects
Al Mazaya Real Estate Devpt Co. - Kuwait
Project Leader & Sr. Creative
Designer (Web Art Direction)
Axis Solutions Co. - Kuwait
Sr. Creative Designer Indigo Consulting Pvt. Ltd. - India
Web Usability Expert Zarca Interactive Pvt. Ltd. - India
Multimedia Developer & Designer FUEL IT (India) Pvt. Ltd. - India
Visualizer & Web Animator Think WhyNot Solution - AD Agency - India
About Myself
I deliver my projects ON TIME & within Budget with a Contented Development Team
under the below capacity:
Self Starter Independent Performer Interactive Acumen
Elicitations Expert Communication Stakeholder Friendly
Efficient & Effective Self-Upgrading Handing Setbacks
Customer & Solution
Focused
Engaging & winning
Attitude
Convincible

5. +968.9413.7141
@: shajahan.ar@gmail.com
Career Development & History
v Deputy Manager – Web & Digital Media
Suhail Bahwan Group (Holding) LLC. - from December 2013 – till date
A multibillion-dollar corporate entity... Its support of hundreds of business partners and the
dedication of over 15,000 employees enabled the Group to forge ahead, with an enterprising
spirit, embracing change and creating value for all stakeholders.
Projects
SBGH Website - www.suhailbahwangroup.com
Travel website - www.bahwantravels.com / (upcoming New Development here)
Online Travels - www.skysouq.com
Moltaqa Bahwan - Link here
Bahwan Electronics - Under Construction
Work Description
My current role make me responsible for the day-to-day running of Online / Digital Media
Communication Unit; including the entire flow of work and maintenance of the multiple
business unit under Suhail Bahwan Group, which includes 35+ online & interactive domains.
- Managing all aspects of projects from initial briefings through to conceptualization
and final delivery.
- Largely focused on management and delivery of global online display advertising
campaigns; liaison with media planners; reviewing performance; working with
creative teams on bringing creative concepts to life online.
- Lead the Software application planning, UI development & maintenance
- SharePoint UI Design & core team lead till the development & maintenance.
- Planning on Application, Intranet & Online Product Briefings.
- Assisting in developing the online e-commerce site & Email marketing for Bahwan
Travels Agency & Sky Souk.
- Develop E-Commerce commercial calendar.
- Create on-brand assets for marketing activities / brief for assets required.
- Manage SEM campaigns on Google Search Network & Display Network end to end.
- Formulation & execution of Online Marketing strategies.
- Responsible for Online reputation of brand.
- Handling team of content writer, graphic designer, web designer, SEO and SMO.
- Managing and optimizing Campaigns CPL.
- Generating Campaign Performance Reports, analysis and optimization.
- Planning on Application, Intranet & Online Product Briefings.
- Planning & Development of - Online Branding & - Online Brand Presence.
- Website Design & Design Planning.
- Web Development & Project Management.
- Digital Strategy, Planning & Implementation.
- Online Reputation Management.
- Social Media Development & Activation.
- Social Media Strategy and Implementation.
- Campaign Development, E-Mail Marketing.
- Smart & Mobile Project Design & Management.
- Administration of LifeRay CMS for Content management & publishing.

6. v Design Consultant (Art Direction & Interactive Services)
United Real Estate Co. - from March 2013 – November 2013
Work Description
- Creative & Art Direction in all mediums, developing concepts, coming up with idea.
Working closely with departments & publishing team.
- Developing Ad campaigns for property & projects.
- Producing offline materials for marketing & Sales tools.
- Visualizing design & banners for online website, designing & deployment of SharePoint
design elements in pages & quality check.
- Social media control & design campaigns.
v Web & Interactive Project Direction
Fuel Creatives & IT Solutions - from Jan 2010 – Feb 2013
Work Description
- Creative Direction in all medium, Developing concepts, coming up with idea. Working
closely with client & team.
- Developing project ideas, structure, online planning, designing, deployment & quality
check.
- Visualizing for offline & online projects. Social media control & design campaigns.
- Online Marketing of website & services in Facebook, Google Adwords.
- Sales for Fuel Creatives & Business Development activities.
- Optimized website profit dynamic and maximized online traffic with focus on sales and
profitability.
Facebook and social media, promotions, marketing and management, led to thirty
thousand new FB Likes, hundreds of thousands of shares and followers.
- Increased email, by hundreds of thousands, lead generation and outbound email
management.
Managed online promotions, with deal. Led product placement, negotiated terms and
conditions, pricing and achieved sales results.
v Manager - Web & Interactive Communication
Al Mazaya Real Estate Development Co. - from July 2008 till Dec 2009
Work Description
- Developing concepts, Marketing Ideas, Online campaign, coming up with new idea.
- Overlooking entire projects from concept stage to execution.
- Creating designs and animations for online advertising campaigns and websites.
- Working client facing and closely with creative director, and a team of designer and
programmers & Marketing team.
- Producing design & mock-ups design, presentation for marketing & sales products.
- Interactive Solution Design in Flash. Digital presentation for client & services
v Project Leader & Sr. Creative Designer (Web Art Direction)
Axis Solutions Co. (Kuwait). - From Dec 2005 – July 2008
Work Description
- Creating designs and animations for online advertising campaigns and websites.
- Working closely with clients, marketing & Sales team, designer and programmers.

7. +968.9413.7141
@: shajahan.ar@gmail.com
- Producing pre-sales design & mock-ups design, presentation for marketing & sales
products.
- In-house graphic campaigns, Interactive Solution Design in Flash.
- Multimedia presentation for client & services.
v Sr. Creative Designer
Indigo Consulting Pvt. Ltd. (Mumbai) - from Nov 2003 to Dec 2004
v Web Usability Expert
Zarca Interactive Pvt. Ltd. (Mumbai) - from April 2003 Sept 2003
Work Description
- Zarca.com as a Product was designed with its very base UI Design,
- Designing of new prototypes, modules designs, UI for forms, layouts & required flash
animation.
- Worked with the development team to integrate the design elements.
- Worked on the creative Look-n-feel and create standardize prototypes using Photoshop,
Html, CSS.
- Work with the programmers & testers for the usability of the website & content.
MouthShut.com – Review Portal
- Designed a new concept look with the page & community usability.
- Optimized the pages with proper design of graphics.
- Redesigned all the frontend pages, CSS, back end pages & UI of the MouthShut.com website.
v Multimedia Developer & Designer
FUEL IT (India) Pvt. Ltd. (Mumbai) - from Mar 2002 to Mar 2003
Work Description
E-Learning Course design & Multimedia development for projects & clients;
- Pitman - Reuters - TenTen Edit
- British Telecom - NRG-e - Nike - Canon.
v Visualizer & Web Animator
Think WhyNot Solution - AD Agency (Mumbai) - from Feb 2000 to Mar 2002
Work Description
- Developing ideas and concepts, creating layouts, illustration.
- Overlooking the design process from concept to execution.
- Range of work including print advertising, magazine design, websites, online advertising.
Working closely with clients, creative directors, programmers and printers.

8. Education Qualification
- Bachelor of Commerce
University of Mumbai – Year 2000
Specialization: Advertising & Accounts - S.I.E.S. College of Art, Science & Commerce
- Diploma in Marketing & Salesmanship
Maharashtra Board – Year 1995 to 1997
Vivekanand Education Society (Govt. Recog.)
- Higher Secondary School. - Vocational Commerce
Maharashtra Board – 1997, Swami Vivekanand Education
References (Previous Direct Reporting / Management Supervisors)
1. Mr. Khalil Moideen, Operational/Program Manager at Cisco Systems.
moideen@gmail.com : +1(510) 779-4959
2. Mr. Nauman Shaikh, Vice President - MIS at United Real Estate Company.
shaikhnauman@gmail.com : +965.99696358
3. Mr. Ashok Jayaraman, Sr. Manager at Suhail Bahwan Group.
jayaramanashok67@gmail.com : +968.95501974
4. Mr. Qasid Parker Chief Operating Officer (COO) - MEA & India at Columbus ,
qasid.parkar@gmail.com : +971.501501759.
Appreciated / Selected Projects
Project list can be availed on request. shajahan.ar@gmail.com
Behance Portfolio (partial) http://www.behance.net/shajahan
Personal Information
Name : Shajahan Abdul Razak
Date of Birth : 11 November 1979
Marital Status : Married
Cell no. : 00968 – 94137141 (Oman)
@ : shajahan.ar@gmail.com
Passport No. : H5226029 (issued in Kuwait)
Nationality : Indian
Write & Speak : English, Urdu, Hindi, Marathi and Tamil.

9. +968.9413.7141
@: shajahan.ar@gmail.com
Project Client Project Medium Link
Suhail Bahwan Group Holding Corporate Website https://goo.gl/ck525w
Bahwan Travel Agency Corporate Communication https://goo.gl/yk2L86
SkySouq Travel Booking www.skysouq.com
Kuwait University – for Openware Software UI, Design Planning https://goo.gl/RFMCm2
United Real Estate Art Direction, Recycling Campaign https://goo.gl/3WaqY1
Smash Burger Restaurant – Kuwait Website, UI, UX https://goo.gl/oTxAYr
Salalah Mall – Oman, for URC Art Direction, Building Campaign https://goo.gl/njWZm2
Axis Solutions Co. – Kuwait
Corporate IT Website, UI,
Project Management.
https://goo.gl/9Jn7nL
United Real Estate BTL (Build Brand Awareness) https://goo.gl/z494Dz
Arnubah Dabdoob - Kids Saloon Website, UI, UX, Flash https://goo.gl/yX5kPE
Grant Thornton :
Al-Aiban & Al Qatami Co.
Consulting, Web Design & Web
Development
https://goo.gl/zAHCPC
Hullabaloo Productions Website, UI, UX https://goo.gl/1cw4RD
JTC : Jasem Stevedoring &
Transportation Co.
Website, UI, UX, Project Management https://goo.gl/pxbfG2
Kuwait International Advanced
Industries Company K.S.C. (KAI)
Corporate Video, Film, Photography
Video Editing & Event Shoot
https://goo.gl/U4EFFr
National Bank of Kuwait :
Corporate Social Responsibility
Flash, CSR, Intranet https://goo.gl/evvVeC
i2 International United Company Website, UI, UX https://goo.gl/sxRGbF
Al Anba Newspaper Website, UI, UX https://goo.gl/YBdLnQ
The 7 Zones Website, UI, UX, Flash project https://goo.gl/QRgp9j
Al Corniche Club : Resort & Spa Website, UI, UX https://goo.gl/XCT8aa