Managed by is a franchise concept for food carts in Egypt established in 2005. It offers franchisees a fully equipped food cart, menu, marketing support, and training. Franchisees are obligated to follow Managed by's operational standards and purchase supplies through them. The 10-year franchise agreement details the obligations of both franchisor and franchisee. Managed by aims to help entrepreneurs start their own food business through this franchise model.

1. Managed by

2. Managed by
Outline
Who We Are?
HCCA’s Services
FSS Mission Statement
About hibye
Why hibye
Benefits of being Franchisee
What the food cart include?
Franchisor Obligation
Franchisee Obligation
Content of franchise System
Content of franchise Agreement
Duration of franchise Agreement
Financial Information

3. Managed by
Who We Are?
Established in 5th of May, 2005 with the aim of
developing the SME’s intellectual asset, hence leveraging its
individual and organizational performance

4. Managed by
HCCA’s Services
Organizational Development Services.
Training Services.
International Speakers Conferences Services.
Franchise Support Services - FSS.

5. Managed by
M. A. Soliman
Founder of the
1st Food Cart Franchise Concept, in Egypt
Also Mr. Soliman is a chairman & CEO to one
of the catering companies in Egypt.
Areas of expertise include a wide range of
strategic, general management, & organization
development toward performance
improvement to many local and regional SMEs.
Also he possess HR & training key functional areas while providing
solutions such as: Setting strategies, performance measurement, service
improvement, HR planning process, HR product development, operational
field support, structuring & restructuring, training and development,
benchmarking, Executive search interviewing and selection, performance
management with BSC and its KPIs, business planning, management
development program, creating reward & recognition culture, job
evaluation, HR audit, incentives & bonus scheme design.

6. Managed by
A. S. Abdallah
Co-founder of the
1st Food Cart Franchise Concept, in Egypt
Mr. Shawky areas of expertise include a wide
range of strategic, general management, &
organization development toward
performance improvement to many local and
regional SMEs.
Also he possess HR & training key functional areas while providing
solutions such as: Setting strategies, performance measurement, service
improvement, HR planning process, HR product development, operational
field support, structuring & restructuring, training and development,
benchmarking, Executive search interviewing and selection, performance
management with BSC and its KPIs, business planning, management
development program, creating reward & recognition culture, job
evaluation, HR audit, incentives & bonus scheme design.

7. Managed by
M. Makbool
Co-founder of the
1st Food Cart Franchise Concept, in Egypt
Mr. Soliman areas of expertise include a wide
range of strategic, general management, &
organization development toward
performance improvement to many local and
regional SMEs.
Also he possess HR & training key functional areas while providing
solutions such as: Setting strategies, performance measurement, service
improvement, HR planning process, HR product development, operational
field support, structuring & restructuring, training and development,
benchmarking, Executive search interviewing and selection, performance
management with BSC and its KPIs, business planning, management
development program, creating reward & recognition culture, job
evaluation, HR audit, incentives & bonus scheme design.

8. Managed by
FSS Mission Statement
To support entrepreneurs moving their know-how from tacit to
explicit.
To provide the best opportunities of investment for both
franchisee and franchisor.
To help building the micro-economies in the countries in which
we operate.
To leverage the innovation culture of people and organization.
Finding business opportunities through planned channels.

9. Managed by
About hibye
• It took us about two years to carefully design hibye, supported
with studies to provide quality food at a competitive pricing
structure.
• The slogan of “Good Eats & Treats”, indicate that the brand of
hibye is a creative concept, and our guests will be served by
friendly & well trained staff who will love to serve them.
• hibye is aimed principally at all segments of the community.
• We believe that providing attractive range of quality food drink
& services is what sets us apart from our competitors
differentiation strategy

10. Managed by
Why hibye … cont
Small and Successful Business Model
hibye will help you not only to start a food cart business, but will
also teach you how to ensure the sustainability of your food
cart running business, which is considered the hardest part of
the business.
Getting a very basic cart is all you need to get started. If you are
going to serve something hot, then obviously you need one of
the insulated models that can keep stuff warm one design to fit
all.

11. Managed by
Why hibye … cont
Uniqueness
hibye is a special and unique fully equipped food cart supported
with a study to ensure the following key success elements:-
• Innovative & creative food Items that everyone loves.
• Quality service.
• Convenient serving time.
• Marketing support.
• Supplies of food, beverage, wrapping and spare parts.

12. Managed by
Benefits of being franchisee
Help you becoming an entrepreneur.
Own fully equipped Food Cart.
Provide you with a full franchise system.
Help you in site selection.
Offer you menu with a competitive price structure.
Provide you with marketing, maintenance and logistics
support.
Assist you in finding the financial support
Fastest Return On Investment - ROI.
Raw material supply.
Training on how to use the equipment and implementation the
menu as well how to sell it to customers.

13. Managed by
What the food cart include?
hibye is set up to facilitate a smooth flow of traffic
throughout the sales process.
Refrigeration, dry-goods storage and a place for trash.
A way to keep hot food hot, cold items cold while
keeping items close to hand.
Two or more coolers.
A lock box or cash register.
A way to keep any appliances convenient for the cook
and out of harm's way for customers.
Electricity source / generator .
Security and safety tools to the cart.
Convertible from gas to electricity and vise versa

14. Managed by
Franchisor Obligation
• hibye will provide support to the franchisee in operations
management quality inspection training, and IT, to ensure that
hibye standard of operation is well maintained.
• hibye will provide the franchisee with manuals detailing
operations, quality, food preparation, and training.
• hibye will provide the franchisee with marketing support to
ensure achieve high sales turn over of each food cart.
• hibye will carry out regular R&D activities to ensure that
products in the food cart maintain a high rate of sale, and meet
the needs of the local market.
• hibye will provide the Franchisee with up to date financial
information.
• hibye will audit the franchisee on a regular basis.

15. Managed by
Franchisee Obligation
• The franchisee will operate and manage the franchise to the
standards, set by hibye.
• The franchisee will purchase all agreed products as outlined in
the franchise contract from hibye.
• The franchisee will allow for periodical maintenance for the
equipment through hibye maintenance team.
• The franchisee will not enter into any other business that will
compete directly with the franchise.
• The franchisee will provide hibye with accurate financial
information and will allow regular financial audits of the
franchise
• The franchisee will follow and implement all policies as agreed
and outlined in the franchise contract and supporting franchise
manuals.

16. Managed by
Content of Franchise System
• Franchise Agreement.
• Business Plan
• HR Manual
• Finance Manual
• Operations Manual.
• Training Manual.
• Purchasing Manual.
• Equipment Manual.
• Maintenance Manual.
• Site Selection Manual.
• Uniform Manual

17. Managed by
Content of Franchise Agreement
1. Preamble.
2. Approve for giving brand of hibye.
3. Agreement Duration,
4. Franchisor to support Franchisee to well manage hibye.
5. Approved Location.
6. Franchisee to manage hibye food cart.
7. Franchisee Obligation.
8. Training cost to be shouldered by Franchisor.
9. Royalties fees and marketing fees
10. The franchisee will not enter into any other business that will
compete directly with the franchise.

18. Managed by
Content of Franchise Agreement … cont.
11. Franchisee is obliged to pay all kind of taxes.
12. Does not allow sub-franchise, means that the franchisee will
not be able to franchise the brand name logo, theme, and/or
the know how to any others through out the contract or after.
13. Reasons become null and void this contract immediately
without the need of previous notice.
14. At the end of the agreement
15. In case of dispute arises.
16. Copied of the agreement

19. Managed by
Agreement Duration
• Duration of hibye franchise agreement is 10 years.

20. Managed by
Financial information
• What will it cost you to get franchise of hibye?
• What Do You Get For Your Money?
• What Could You Earn?

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Q&A
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