This document outlines strategic marketing initiatives and international partnerships for Singapore's media industries. It discusses 1) building networks through government initiatives and engaging industry partners in key markets like Beijing, Shanghai, and Tokyo. 2) Developing three key media markets in Australia, Canada, and Korea through four coproduction treaties and 20 bilateral memorandums of understanding. 3) Several upcoming business missions and trade events in countries like China, Indonesia, Japan, and opportunities for local companies to participate and receive government subsidies.

1. Strategic Marketing
Presented by:
Mr Kenneth Tan
Chief Operating Officer, MDA
and Director, Singapore Film Commission
On behalf of
Cassandra Tay
Director, Communications and
Community & International Relations

2. Connecting you to the world
1. International Partnerships
- Building Strategic Networks
- Accessing Markets through Government Initiatives
- Engaging Industry Multipliers
- Developing Pathfinder projects
Beijing Shanghai Tokyo Bristol
2. Media Markets

3. Building Strategic Networks
3 Key Media Markets 4 Co-Production Treaties 20 G2G MOUs
AUSTRALIA AUSTRALIA
CANNES Film Festival
CANADA BRUNEI
MIPCOM
KOREA CANADA
MIPTV
NEW ZEALAND CHINA
FRANCE
ITALY
Negotiating with
INDIA
CHINA and ITALY
INDONESIA
JAPAN
KOREA
MALAYSIA
PHILIPPINES
THAILAND

4. Accessing Markets through
MediaCorp Raintree &
Eyeworks Touchdown
(New Zealand)
Communications Convergence
Infocus Asia & Digital Chosun (Korea)
ST Telemedia & Nelvana (Canada)
European Network of Regional Film Funds
End of Empire Raiders of the Sulu Sea
Crest Communications
& Four Square Productions Oak3 & Channel Q (Korea)
(Canada)

5. Engaging Industry Multipliers

6. Developing Pathfinder Projects
IPTV Testbeds with Shanghai &
Beijing to promote Singapore
content / applications
IDM R&D to spur
international animation /
new media collaborations

7. You can Look Forward to
• Interactive Media and Games Business Mission
to China, Jun ’09
• Broadcast/ Film Business Mission to Indonesia,
May ’09
• Media Business Mission to China, Aug/Sep ’09
• Media Business Mission to Japan, Oct ’09
• Please indicate interest in feedback form.
Limited Places Only.

8. NEW Market Development
Schemes
Trade Event Scheme
Markets with Singapore Up to 70% subsidy (Airfare, Accom, Booth) from IE Singapore’s
Pavilion led by industry IMAP scheme
associations 50% subsidy (Registration) from MDA’s Market Development
(e.g Cannes Film Market, Scheme
MIPCOM, • Apply through AIPRO
MIPTV) • Criteria apply
Supported Markets • 50% subsidy from MDA’s Market Development Scheme (Airfare,
(without Singapore Accommodation, Registration)
Pavilion) • For Broadcast, Film & Animation,
apply thru AIPRO
• For Publishing, Interactive Media & Games,
apply to MDA

9. Market Development Schemes
(Approx costs based on MIPCOM)
Typical Participation Companies Companies pay with Companies pay with New
with booth pay on Existing MDS & Market Scheme + IES IMAP
their own package (Working Example only)
$5,014 $4,000 $4,000
Booth (4 sqm)
(MDA subsidised Market (Up to 70% subsidy from
Package) IMAP)
$4,400 $3,080 $1,320
Airfare for 2 (economy)
(30% subsidy from MDS) (Up to 70% subsidy from
IMAP)
$1,220 $854 $366
Accommodation for 2
(30% subsidy from MDS) (Up to70% subsidy from
IMAP)
$1,560 $1,092 $780
Registration
(30% subsidy from MDS) (50% subsidy from new MDS)
Total $12,194 $9,026 $6,466
Savings for companies $3,168 $5,728
Value Add NONE $16,000 worth
Per company in terms of (per company)
Publicity, A&P, Meeting &
Reception, Networking

10. Application for Markets with
Singapore Pavilion
•Apply through AIPRO Singapore
•Tel: +65 63240859
•Email: info@aipro.tv
•Limited spaces available, selection based on criteria such as Content
being sold, No. of potential leads & meetings, etc
•For Cannes Film Market (13-24 May 09),
register your interest with AIPRO by 20 Mar 09
•For MIPCOM 09 & MIPTV 10 by 31st May 09

11. Criteria for Supported Markets
•Significance of market to cluster
•Size of market
•Track record & Visitorship

12. MDS Supported Markets for
Broadcast, Film & Animation
(Apply through AIPRO)
No Date Event Name Location
1 11 - 14 Oct Asian Film Market Korea
2 4-11 Nov American Film Market (AFM) USA
3 1-4 Dec Australia
World Congress of Science and Factual Producers
4 11-13 Feb KidScreen Summit USA
5 March 2010 Hong Kong FilMart (2010) Hong Kong

13. MDS Supported Markets for
Publishing
(Apply to MDA at www.smf.sg)
No Date Event Name Location
1 15-19 Oct Frankfurt Book Fair Europe
2 23-26 Mar Bologna Children’s Book Fair Europe
3 20-22 Apr London Book Fair UK
4 4-6 May 37th FIPP World Magazine Congress Europe
5 28-31 May Book Expo America (BEA) USA
6 23-26 July San Diego Comic-Con USA

14. MDS Supported Markets for
Interactive Media & Games
(Apply to MDA at www.smf.sg)
No Date Event Name Location
1 23-27 Mar Games Developers Conference World/ USA
2 Oct G-Star Expo South Korea

15. THANK YOU