Strategic Marketing

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Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.

For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.

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Strategic Marketing

  1. 1. Strategic Marketing Presented by: Mr Kenneth Tan Chief Operating Officer, MDA and Director, Singapore Film Commission On behalf of Cassandra Tay Director, Communications and Community & International Relations
  2. 2. Connecting you to the world 1. International Partnerships - Building Strategic Networks - Accessing Markets through Government Initiatives - Engaging Industry Multipliers - Developing Pathfinder projects Beijing Shanghai Tokyo Bristol 2. Media Markets
  3. 3. Building Strategic Networks 3 Key Media Markets 4 Co-Production Treaties 20 G2G MOUs AUSTRALIA AUSTRALIA CANNES Film Festival CANADA BRUNEI MIPCOM KOREA CANADA MIPTV NEW ZEALAND CHINA FRANCE ITALY Negotiating with INDIA CHINA and ITALY INDONESIA JAPAN KOREA MALAYSIA PHILIPPINES THAILAND
  4. 4. Accessing Markets through MediaCorp Raintree & Eyeworks Touchdown (New Zealand) Communications Convergence Infocus Asia & Digital Chosun (Korea) ST Telemedia & Nelvana (Canada) European Network of Regional Film Funds End of Empire Raiders of the Sulu Sea Crest Communications & Four Square Productions Oak3 & Channel Q (Korea) (Canada)
  5. 5. Engaging Industry Multipliers
  6. 6. Developing Pathfinder Projects IPTV Testbeds with Shanghai & Beijing to promote Singapore content / applications IDM R&D to spur international animation / new media collaborations
  7. 7. You can Look Forward to • Interactive Media and Games Business Mission to China, Jun ’09 • Broadcast/ Film Business Mission to Indonesia, May ’09 • Media Business Mission to China, Aug/Sep ’09 • Media Business Mission to Japan, Oct ’09 • Please indicate interest in feedback form. Limited Places Only.
  8. 8. NEW Market Development Schemes Trade Event Scheme Markets with Singapore Up to 70% subsidy (Airfare, Accom, Booth) from IE Singapore’s Pavilion led by industry IMAP scheme associations 50% subsidy (Registration) from MDA’s Market Development (e.g Cannes Film Market, Scheme MIPCOM, • Apply through AIPRO MIPTV) • Criteria apply Supported Markets • 50% subsidy from MDA’s Market Development Scheme (Airfare, (without Singapore Accommodation, Registration) Pavilion) • For Broadcast, Film & Animation, apply thru AIPRO • For Publishing, Interactive Media & Games, apply to MDA
  9. 9. Market Development Schemes (Approx costs based on MIPCOM) Typical Participation Companies Companies pay with Companies pay with New with booth pay on Existing MDS & Market Scheme + IES IMAP their own package (Working Example only) $5,014 $4,000 $4,000 Booth (4 sqm) (MDA subsidised Market (Up to 70% subsidy from Package) IMAP) $4,400 $3,080 $1,320 Airfare for 2 (economy) (30% subsidy from MDS) (Up to 70% subsidy from IMAP) $1,220 $854 $366 Accommodation for 2 (30% subsidy from MDS) (Up to70% subsidy from IMAP) $1,560 $1,092 $780 Registration (30% subsidy from MDS) (50% subsidy from new MDS) Total $12,194 $9,026 $6,466 Savings for companies $3,168 $5,728 Value Add NONE $16,000 worth Per company in terms of (per company) Publicity, A&P, Meeting & Reception, Networking
  10. 10. Application for Markets with Singapore Pavilion •Apply through AIPRO Singapore •Tel: +65 63240859 •Email: info@aipro.tv •Limited spaces available, selection based on criteria such as Content being sold, No. of potential leads & meetings, etc •For Cannes Film Market (13-24 May 09), register your interest with AIPRO by 20 Mar 09 •For MIPCOM 09 & MIPTV 10 by 31st May 09
  11. 11. Criteria for Supported Markets •Significance of market to cluster •Size of market •Track record & Visitorship
  12. 12. MDS Supported Markets for Broadcast, Film & Animation (Apply through AIPRO) No Date Event Name Location 1 11 - 14 Oct Asian Film Market Korea 2 4-11 Nov American Film Market (AFM) USA 3 1-4 Dec Australia World Congress of Science and Factual Producers 4 11-13 Feb KidScreen Summit USA 5 March 2010 Hong Kong FilMart (2010) Hong Kong
  13. 13. MDS Supported Markets for Publishing (Apply to MDA at www.smf.sg) No Date Event Name Location 1 15-19 Oct Frankfurt Book Fair Europe 2 23-26 Mar Bologna Children’s Book Fair Europe 3 20-22 Apr London Book Fair UK 4 4-6 May 37th FIPP World Magazine Congress Europe 5 28-31 May Book Expo America (BEA) USA 6 23-26 July San Diego Comic-Con USA
  14. 14. MDS Supported Markets for Interactive Media & Games (Apply to MDA at www.smf.sg) No Date Event Name Location 1 23-27 Mar Games Developers Conference World/ USA 2 Oct G-Star Expo South Korea
  15. 15. THANK YOU

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