Branding is not just a logo - it is a reflection of how people perceive an entity based on conscious choices to alter perception through a particular lens. Branding can change the words, emotions and overall perception people associate with an image simply by adding a brand mark like Nike or FIU.

1. What’s
in
a
brand

2. This
is
not
a
brand

3. Branding

4.
Branding
is
a
lens
through
which
we
view
ourselves
and
the
world.
It
is
a
way
to
alter
percep7on
through
conscious
choice.
It’s
not
a
logo.

5. Brand
is
a
reflec7on
of
how
people
perceive
us

9. What
words
come
to
mind
when
you
see
this
image?
What
emo7ons?

13. Has
anything
changed
with
the
addi7on
of
the
Nike
mark?

17. Has
anything
changed
with
the
addi7on
of
the
FIU
mark?