Social Media - your asset management toolbox


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This is a problem that I am sure plagues many a university or most any large organization in general. Universities are very decentralized in nature. There are Departments, Colleges, Centers and Programs. Each of these has their own assets, and I while show you how to share them via social media tools. Each department has an internal server where files are stored all over. Many times there is very little logic as to how they will categorize information to find it later. I will show you how with various tools including using flickr for images where you can tag, geotag and share images easily with various licensing options. Delicous is a great way to share links to all the important information across a team, Documents can be created using tools like google docs and wikis that enable very easy collaboration and sharing.

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Social Media - your asset management toolbox

  1. 1. Social media - your asset management toolbox Matt Herzberger
  2. 2. <ul><li>You might think social media is all about friends and fun but it can also be useful for organizing assets. What do I mean by assets? Images, videos, document, links, etc. </li></ul>
  3. 4. Wikis Documents Videos Livecasting Photos Bookmarks Blogs Lifestream Customer Service Presentations Alerts Mapping Feeds Analytics Events
  4. 6. Down to Business
  5. 8. Order to chaos <ul><li>Remember </li></ul><ul><li>How do we do this? </li></ul><ul><li>Meta data </li></ul><ul><li>Tags (folksonomy) </li></ul><ul><li>Collaboration </li></ul><ul><li>Geo data </li></ul><ul><li>Creative commons </li></ul><ul><li>Crowd source </li></ul><ul><li>Feel free to look these up later </li></ul>
  6. 9. TAG THIS
  7. 11. Web 2.0 = collab and create Now we need to organize and categorize
  8. 12. WIKIS - Powerful information tools - easy creation and editing of any number of interlinked Web pages. often used to create collaborative websites, to power community websites, and for note taking.
  9. 13. COLLAB DOCS - Documents that can built collaboratively, eliminates the need to pass around documents can include word processing, spreadsheet, presentation, etc.
  10. 14. VIDEO – Various sites provide branded channels where you can post your video, all views regardless of where are aggregated. Helps get data about the campaign. Easily embeddable elsewhere
  11. 15. LIVECASTING – Similar to Youtube and other video sites but they provide a live feed of events and capture the live backchannel
  12. 16. PHOTOS – Various site provide the ability to share tag and create sets. Can be used for events with the creation of group with or tags (pools). Others such as smugmug provide a photo sales mechanism for rapid turnaround
  13. 17. BLOGS – Great mechanism to create and share stories, events and information. Now the blog platform is being adopted by many news site
  14. 18. MICROBLOGS – This is the in between blog post info, great to track buzz (search or trends) around you also can be a great engagement mechanism follow @comcastcares or @fiuconnection Also visit
  15. 19. LIFESTREAM – Aggregate info from all social sites, including video, photo, microblogs, blog, etc. Create a searchable index
  16. 20. CUSTOMER SERVICE – These services offer open customer service and feedback mechanism. They can be viewed by all and include mechanisms to show action take. Similar to WWW.MYSTARBUCKSIDEA.COM/
  17. 21. PRESENTATIONS – Create the ability to share and aggregate presentations with similar functionality to video or photo sharing sites
  18. 22. EVENTS – Ability to add organize, tag events you can list attendees. They tend to be marked up in open formats (Microformats –hcal)
  19. 23. MAPPING – Shareable, linkable maps that can contain data point and pull in geotagged information from across the web. Many sites have leverages these site to create mashups
  20. 24. ALERTS – Great tool for tracking buzz and the perfect price FREE, I know lots of people use news clipping type services that cost thousands of dollars. This is a bit more work but it can do lots. Look to partner this with Google reader and it can be about similar to news service setup.
  21. 25. ANALYTICS – All these efforts mentioned above can be analyzed and tracked using this tool. It’s more than page views. To learn more visit
  22. 26. FEEDS / RSS – Another great mechanism to aggregate data, it is in the background as plumbing many people use feed readers or start pages to access this data. Simple yet powerful
  23. 27. Questions / Comments ? Matt Herzberger [email_address] Twitter: @mherzber