Principle of Design
Principle of Design
  should always incorporated
  in any graphic design project
Principle of Design
     however it must suit
  the taste of the audience
Sense of Design
Sense of Design
how to develop
     Sense of Design
Visual EYES
Visual EYES
 Examine
 (What catches your attention)
Visual EYES
Critic EYES
Visual EYES
Critic EYES
 Separate
 (The good and the bad)
Visual EYES
Critic EYES
Analy EYES
Visual EYES
Critic EYES
Analy EYES
 Select
 (The elements that makes good design)
Visual EYES
Critic EYES
Analy EYES
Visual EYES
Critic EYES
Analy EYES
Quality of Design
how to create
   Quality of Design
Vision
Vision
Able to detect an idea or objective
           of the project
Imagination
Imagination
Able to detect an idea effectively
(brainstorm and bring it to state)
Judgement
Judgement
Able to evaluate in a correct place and use
example
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)




                  Vision
Project: Poster for wealth seminar
           (for vocalpoint pte ltd)




                     Vision
example:   1- Photo...
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)




       Imagination
Project: Poster for wealth seminar
            (for vocalpoint pte ltd)




           Imagination
example:   1- Pick the ...
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)




        Judgement
Project: Poster for wealth seminar
         (for vocalpoint pte ltd)




Judgement
                                    WEA...
Project: Poster for wealth seminar
        (for vocalpoint pte ltd)



                          WEALTH SEMINAR 2008

    ...
Project: Poster for wealth seminar
         (for vocalpoint pte ltd)



                           WEALTH SEMINAR 2008

  ...
Project: Poster for wealth seminar
         (for vocalpoint pte ltd)



                           WEALTH SEMINAR 2008

  ...
What the hell is

Principle of Design
          ????
Principle of Design
Principle of Design
    • Balance
Principle of Design
    • Balance

    • Contrast
Principle of Design
    • Balance

    • Contrast

    • Harmony
Principle of Design
    • Balance

    • Contrast

    • Harmony

    • Action
Balance
Balance
Balance
Balance
Balance
Balance: Optical   center
Balance: Optical   center
Balance: Optical   center

                   Optical
                   Center
Balance: Symmetrical
Balance: Symmetrical
Balance: Symmetrical



  image      image



   text       text
Balance: Asymmetrical
Balance: Asymmetrical
Balance: Asymmetrical


              image

   image
              text
Balance: SYMMETRICAL
Balance: SYMMETRICAL


• equal both side
Balance: SYMMETRICAL


• equal both side
• more static
Balance: SYMMETRICAL


• equal both side
• more static
• restful design
Balance: SYMMETRICAL


• equal both side
• more static
• restful design
• very easy and boring
Balance: ASYMMETRICAL
Balance: ASYMMETRICAL


• unequal
Balance: ASYMMETRICAL


• unequal
• more white space
Balance: ASYMMETRICAL


• unequal
• more white space
• interesting
Symmetric
Symmetric   Asymmetric
Contrast
Contrast
Contrast
Contrast
Contrast
Contrast: in   Size
Contrast: in   Size
Contrast: in   Size
Contrast: in   Size
Contrast: in   Position
Contrast: in   Position
Contrast: in   Position
Contrast: in   Shape
Contrast: in   Shape
Contrast: in   Shape
Contrast: in   Color
Contrast: in   Color
Contrast: in   Color
contrast colors
harmony colors
Harmony
Harmony
Opposite of contrast
Harmony: in   Color & Shape
Harmony: in   Color & Shape
Harmony: in   Color & Shape
Harmony: in   Color & Shape
Harmony: in   Color & Shape
Action
Action
Understanding the behaviour of reader
Eye movement
Eye movement
Eye movement
using the principle of action
the reader should be visually guided
using the principle of action
the reader should be visually guided
One more thing...
why?
ease for reading
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Dyod Class Day2   Principle
Upcoming SlideShare
Loading in …5
×

Dyod Class Day2 Principle

929 views

Published on

Published in: Business, Design
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
929
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
4
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Dyod Class Day2 Principle

  1. 1. Principle of Design
  2. 2. Principle of Design should always incorporated in any graphic design project
  3. 3. Principle of Design however it must suit the taste of the audience
  4. 4. Sense of Design
  5. 5. Sense of Design
  6. 6. how to develop Sense of Design
  7. 7. Visual EYES
  8. 8. Visual EYES Examine (What catches your attention)
  9. 9. Visual EYES Critic EYES
  10. 10. Visual EYES Critic EYES Separate (The good and the bad)
  11. 11. Visual EYES Critic EYES Analy EYES
  12. 12. Visual EYES Critic EYES Analy EYES Select (The elements that makes good design)
  13. 13. Visual EYES Critic EYES Analy EYES
  14. 14. Visual EYES Critic EYES Analy EYES
  15. 15. Quality of Design
  16. 16. how to create Quality of Design
  17. 17. Vision
  18. 18. Vision Able to detect an idea or objective of the project
  19. 19. Imagination
  20. 20. Imagination Able to detect an idea effectively (brainstorm and bring it to state)
  21. 21. Judgement
  22. 22. Judgement Able to evaluate in a correct place and use
  23. 23. example
  24. 24. Project: Poster for wealth seminar (for vocalpoint pte ltd)
  25. 25. Project: Poster for wealth seminar (for vocalpoint pte ltd)
  26. 26. Project: Poster for wealth seminar (for vocalpoint pte ltd) Vision
  27. 27. Project: Poster for wealth seminar (for vocalpoint pte ltd) Vision example: 1- Photos that Look modern 2- Simple but attractive
  28. 28. Project: Poster for wealth seminar (for vocalpoint pte ltd)
  29. 29. Project: Poster for wealth seminar (for vocalpoint pte ltd) Imagination
  30. 30. Project: Poster for wealth seminar (for vocalpoint pte ltd) Imagination example: 1- Pick the main attraction 2- Fresh color (Blue-ish)
  31. 31. Project: Poster for wealth seminar (for vocalpoint pte ltd)
  32. 32. Project: Poster for wealth seminar (for vocalpoint pte ltd) Judgement
  33. 33. Project: Poster for wealth seminar (for vocalpoint pte ltd) Judgement WEALTH SEMINAR 2008 ENTREPRENEURSHIP Your First Step to Financial Freedom Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire. Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance. Date: 24 Feb 2008 Venue: Singapore Expo Tickets: SGD 200 www.vocalp.com
  34. 34. Project: Poster for wealth seminar (for vocalpoint pte ltd) WEALTH SEMINAR 2008 ENTREPRENEURSHIP Your First Step to Financial Freedom Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire. Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance. Date: 24 Feb 2008 Venue: Singapore Expo Tickets: SGD 200 www.vocalp.com
  35. 35. Project: Poster for wealth seminar (for vocalpoint pte ltd) WEALTH SEMINAR 2008 ENTREPRENEURSHIP Your First Step to Financial Freedom Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire. Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance. Date: 24 Feb 2008 Venue: Singapore Expo Tickets: SGD 200 The main attraction www.vocalp.com
  36. 36. Project: Poster for wealth seminar (for vocalpoint pte ltd) WEALTH SEMINAR 2008 ENTREPRENEURSHIP Focus Your First Step to Financial Freedom Vocal Point Pte Ltd proudly presents to you Wealth Seminar 2008 – Entrepreneurship: Your First Step to Financial Freedom. This seminar will feature a line of prominent speakers in the fields of business and entrepreneurship. The objective of this seminar is to educate and inspire the participants to attain the level of financial success that they desire. Participants will be able to experience the sharing of knowledge and expertise from speakers who are leaders in the business world, live in a grand arena. The desired outcome of this event is that by the end of the seminar, each participant would be motivated and inspired enough to take action and move towards the attainment of his/her goals in achieving financial freedom and abundance. Call for Date: Venue: 24 Feb 2008 Singapore Expo Action Tickets: SGD 200 The main attraction www.vocalp.com
  37. 37. What the hell is Principle of Design ????
  38. 38. Principle of Design
  39. 39. Principle of Design • Balance
  40. 40. Principle of Design • Balance • Contrast
  41. 41. Principle of Design • Balance • Contrast • Harmony
  42. 42. Principle of Design • Balance • Contrast • Harmony • Action
  43. 43. Balance
  44. 44. Balance
  45. 45. Balance
  46. 46. Balance
  47. 47. Balance
  48. 48. Balance: Optical center
  49. 49. Balance: Optical center
  50. 50. Balance: Optical center Optical Center
  51. 51. Balance: Symmetrical
  52. 52. Balance: Symmetrical
  53. 53. Balance: Symmetrical image image text text
  54. 54. Balance: Asymmetrical
  55. 55. Balance: Asymmetrical
  56. 56. Balance: Asymmetrical image image text
  57. 57. Balance: SYMMETRICAL
  58. 58. Balance: SYMMETRICAL • equal both side
  59. 59. Balance: SYMMETRICAL • equal both side • more static
  60. 60. Balance: SYMMETRICAL • equal both side • more static • restful design
  61. 61. Balance: SYMMETRICAL • equal both side • more static • restful design • very easy and boring
  62. 62. Balance: ASYMMETRICAL
  63. 63. Balance: ASYMMETRICAL • unequal
  64. 64. Balance: ASYMMETRICAL • unequal • more white space
  65. 65. Balance: ASYMMETRICAL • unequal • more white space • interesting
  66. 66. Symmetric
  67. 67. Symmetric Asymmetric
  68. 68. Contrast
  69. 69. Contrast
  70. 70. Contrast
  71. 71. Contrast
  72. 72. Contrast
  73. 73. Contrast: in Size
  74. 74. Contrast: in Size
  75. 75. Contrast: in Size
  76. 76. Contrast: in Size
  77. 77. Contrast: in Position
  78. 78. Contrast: in Position
  79. 79. Contrast: in Position
  80. 80. Contrast: in Shape
  81. 81. Contrast: in Shape
  82. 82. Contrast: in Shape
  83. 83. Contrast: in Color
  84. 84. Contrast: in Color
  85. 85. Contrast: in Color
  86. 86. contrast colors
  87. 87. harmony colors
  88. 88. Harmony
  89. 89. Harmony Opposite of contrast
  90. 90. Harmony: in Color & Shape
  91. 91. Harmony: in Color & Shape
  92. 92. Harmony: in Color & Shape
  93. 93. Harmony: in Color & Shape
  94. 94. Harmony: in Color & Shape
  95. 95. Action
  96. 96. Action Understanding the behaviour of reader
  97. 97. Eye movement
  98. 98. Eye movement
  99. 99. Eye movement
  100. 100. using the principle of action the reader should be visually guided
  101. 101. using the principle of action the reader should be visually guided
  102. 102. One more thing...
  103. 103. why?
  104. 104. ease for reading

×