1.
Hands on higher ed
Google Analytics
Matt Herzberger

2.
Goals
• Setup / Install tracking code
• Analytics terms
• Tagging for Event tracking/ URL Builder
• Goal conversion

3.
Setup/Tracking code
• Go to google.com/analytics
• Get account or contactWeb Comm to setup a
sub profile
• Get JS code to add to your site

4.
Terms
• Visits – number of sessions on your site, approx
one person, if a person comes back more than
once, that is two visits
• Pageviews – number of pages on your site that
are viewed, not meaningful
• Bounce rate – person saw one page and left, can
be a measure of content effectiveness

5.
Event tracking
• Outbound links
<a href="http://www.google.com/" onclick="_gaq.push(['_trackEvent', 'Outbound
Links', 'Click', 'Google']);">Google</a>
• File Downloads
<a href="this-form.pdf" onclick="_gaq.push(['_trackEvent', 'PDF Downloads',
'Download', 'TPS Report']);">TPS Report</a></p>
• Multimedia interactions
function sendToGA(filename,playerAction) {
_gaq.push(['_trackEvent', 'Videos', playerAction, filename]);}

6.
URL Builder

7.
Goal conversion
• What is your goal?
Ex: increase enrollment
• What would you benchmark that on your site?
Fill our application
• What pages get you to your goal?
Programs.html >> math.html >> apply.html >>
thanksforapply.html

8.
Goal setup

9.
Goal funnel

10.
Questions?
Matt Herzberger
7-0094
mherzber@fiu.edu
http://webcomm.fiu.edu