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Hands on higher ed google analytics

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Hands on higher ed google analytics

  1. 1. Hands on higher ed Google Analytics Matt Herzberger
  2. 2. Goals • Setup / Install tracking code • Analytics terms • Tagging for Event tracking/ URL Builder • Goal conversion
  3. 3. Setup/Tracking code • Go to google.com/analytics • Get account or contactWeb Comm to setup a sub profile • Get JS code to add to your site
  4. 4. Terms • Visits – number of sessions on your site, approx one person, if a person comes back more than once, that is two visits • Pageviews – number of pages on your site that are viewed, not meaningful • Bounce rate – person saw one page and left, can be a measure of content effectiveness
  5. 5. Event tracking • Outbound links <a href="http://www.google.com/" onclick="_gaq.push(['_trackEvent', 'Outbound Links', 'Click', 'Google']);">Google</a> • File Downloads <a href="this-form.pdf" onclick="_gaq.push(['_trackEvent', 'PDF Downloads', 'Download', 'TPS Report']);">TPS Report</a></p> • Multimedia interactions function sendToGA(filename,playerAction) { _gaq.push(['_trackEvent', 'Videos', playerAction, filename]);}
  6. 6. URL Builder
  7. 7. Goal conversion • What is your goal? Ex: increase enrollment • What would you benchmark that on your site? Fill our application • What pages get you to your goal? Programs.html >> math.html >> apply.html >> thanksforapply.html
  8. 8. Goal setup
  9. 9. Goal funnel
  10. 10. Questions? Matt Herzberger 7-0094 mherzber@fiu.edu http://webcomm.fiu.edu

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