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SEO for writers

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SEO for writers

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This covers SEO for writers, specifically things that writers would be interested in keywords, headlines, linkbait, etc

This covers SEO for writers, specifically things that writers would be interested in keywords, headlines, linkbait, etc

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SEO for writers

  1. 1. SEO for Writers
  2. 2. IF PEOPLE CAN’T FIND IT IS DOESN'T’T MATTER
  3. 3. By the numbers • 30% of traffic is delivered by Search Engines • 82% of that traffic is delivered by Google • On a large school website w/ 1,000,000 visits per month that is 300,000 visitors
  4. 4. The Goal
  5. 5. How do we get there?
  6. 6. Keywords are crucial - do your research. Use in title and throughout the content. https://adwords.google.com/select/KeywordToolExternal http://www.google.com/insights/search/ Think common natural words not academic talk or FIU lingo
  7. 7. Title tags and headlines are the hook Great title = concise, newsworthy and keyword rich 8-12 words at very most, 1-2 keyword phrase – remember, we need to to retweet Use actual headers for subheads, not just bold
  8. 8. Link Keywords, not “click here” or “download” Link within site to related articles or other sites with relevant content
  9. 9. Links from outside Hard to do but not impossible • Guest blog for other sites • Comment on other sites and include links • StumbleUpon, Digg Reddit (not every post, think pitching)
  10. 10. Use Keywords in image/ video filename and alt tags
  11. 11. Number 1
  12. 12. Content is KING Write content that people want to share and link to that contains relevant keywords throughout 500 words post, 2-4 keyword mentions, word count half that of conventional writing
  13. 13. When it comes down to it, SEO is really as simple as 1, 2, 3 • First, you need the right keywords, so you understand the language your readers, customers, or clients are using when they search for you. • Second, you need compelling content that people love and search engines know is relevant to those searchers. • Third, you need incoming links so search engines treat your site as a trusted and relevant source.
  14. 14. Resources • Keyword tools http://go.fiu.edu/cf3 • Writing for web handout http://go.fiu.edu/cf4 • Beginners guide to SEO http://go.fiu.edu/cf5

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