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CityOfSeaside_AnnualReport_4.11.16

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CityOfSeaside_AnnualReport_4.11.16

  1. 1. Annual Report | April 11, 2016
  2. 2. Convention Center Objectives • A secondary objective is to provide services and facilities to respond to the needs of local and civic related events. • Our primary objective is to utilize the convention center to its maximum capacity and to generate economic benefit to our community.
  3. 3. Convention Center Annual Usage & Impact 2012 2013 2014 2015 Attendees 35,765 36,052 36,672 32,095 Economic Impact $21.4M $23.8M $26.3M $22.2M 2015 (98 events) 2014 (98 events) 2013 (88 events) 2012 (102 events) 0 30 60 90 120 3 4 11 8 7 14 43 24 33 31 2 7 4 4 46 49 51 45 Convention Trade Show Civic Fundrasier State of OR 68% Occupancy 68% Occupancy 62% Occupancy 70% Occupancy Total Attendees Economic Impact 32,095 36,672 36,052 35,765 $22.2M $26.3M $23.8M $21.4M
  4. 4. Capital Improvement Projects •New audio speakers in the first floor pre-function areas and second floor mezzanine level to improve sound. •Nine new stage risers while continuing to improve landscaping along the riverfront. •Replacing three 15-ton HVAC rooftop units for improved heating and air-conditioning functions.
  5. 5. Technology Demand Meeting planners and attendees expect increased technology capabilities and flexible meeting spaces. Wi-Fi demand is expected to continue to increase significantly in the next five years. Staying ahead of the technology curve will remain one of the biggest challenges in the public assembly facility and hospitality industry. A big reason why… The next six years could see devices increase from 5-6B to 50-60B devices! Most people now have 1-3 devices (phone, computer and perhaps a wearable bracelet). It’s likely that will increase to 5-6 devices per person. All of these devices need to be “connected” to keep up with this demand. How Seaside is addressing this demand… We are in the process of installing fiber optics that will increase bandwidth capabilities from 100MB/s to 300MB/s, with the potential of increasing to 1GB/s as demand progresses.
  6. 6. Customer Service Analysis The Convention Center’s customer service rating is a top priority and each client is equally important. The staff takes great pride knowing that our clients leave Seaside happy. This annual rating tells us we are measuring up to expectations of ourselves. In 2015 we solicited surveys to 96 clients. 51 clients responded for a return rate of 53%. 93.6 94.6 95 95.6 96.8 98 97.8 96.6 95.8 91 92 93 94 95 96 97 98 99 2007 2008 2009 2010 2011 2012 2013 2014 2015
  7. 7. Staff Acknowledgments • Oregon Fine Foods: Owners Wayne & Linda Poole and on- site catering staff continue to provide quality food and beverage to 32,000+ annual attendees. They have built a solid reputation for providing a satisfying culinary experience that meets and exceeds customer expectations. • SCCC/SVB: Would like to recognize the work that is being done at both the Convention Center and Visitors Bureau. We have a very dedicated staff that is committed to servicing our guests and visitors on a year-round basis. • SCCC Commission: In addition to a few veterans on our commission, our commission has experienced a few more changes over the past year. I’d like to acknowledge and thank the members of this commission for their service and dedication to the convention center.
  8. 8. 5-year Bed Tax History Prior to 2012-13, bed tax had never surpassed $2.8M in a fiscal year. Through December 2015, we’ve experienced 16 straight quarters of YOY growth. 2014-15 $3.59 2013-14 $3.10 2012-13 $2.97 2011-12 $2.56 2010-11 $2.52 2010-11 2011-12 2012-13 2013-14 2014-15 *Figures are shown in $millions 46% + 5.1% to Convention 20.1% toVB Other TRT allocations: Public Safety (18.9), Public Works (3.1), Capital Improvement (2.9), Prom Improvement (2.4) and Emergency Readiness (1.5).
  9. 9. Breaking Down our Budget In 2015-16, our advertising committee budget (advertising, printing, postage, grant program and travel) was set at $295K. The chart at left shows how that’s broken down by segment? VG Dist. 8% Grants 9% Broadcast 17% Print 16% Development 22% PR & Misc. 5% Digital 23% Digital PR & Misc. Development Print Broadcast Grants VG Dist.
  10. 10. Visitor Bureau Mission & Objectives To improve the area economy by attracting and servicing visitors to the City of Seaside and those traveling along the Pacific Northwest coast. OBJECTIVES 1) Enhance Brand 2) Assist & Inspire 3) Build awareness 4) Strengthen ONC 5) Develop tools 6) Increase Opportunities 7) Community Awareness MISSION
  11. 11. 1) Enhancing our brand 2.4K+ Reimagining
  12. 12. 2) Assist and Inspire Visitors
  13. 13. 3) Build Awareness OnTrak Magazine, 1/4 page 1859 Magazine, 1/4 page EXECUTION: Viewfinder Kid FILE NAME: seaside_ontrak_4x4.8_Feb16.indd PUB: Ontrak FINAL TRIM SIZE: 4" wide x 4.8125" tall seasideOR.com Trim:4" Trim:4" Trim: 4.8125" Trim: 4.8125" seasideOR.com EXECUTION: SEASIDE KITE 1/4 PAGE FILE NAME: seaside_1859_4x5.06_kite.indd PUB: 1859 FINAL TRIM SIZE: 4" wide x 5.06" tall seasideOR.com Simple. Take the Prom all the way south. Head up past the surfers riding “the Cove.” Once you see the trailhead start hiking. There! You see it? Through the trees. Pretty awesome, huh? HOW TO GET AN EPIC VIEW OF TILLAMOOK LIGHTHOUSE FROM SEASIDE Pictured at left: Northwest Travel & Life, 1/3 page
  14. 14. Coast Explorer Magazine Digital Animation Ad Trim:8.375" Trim:8.375" 10.875" 10.875" EXECUTION: SEASIDE KAYAKS FILE NAME: seaside_coast_explorer_8.375x10.875_kayaks_2.indd PUB: COAST EXPLORER FINAL TRIM SIZE: 8.375" wide x 10.875" tall LIVE AREA: 8" x 10.5" BLEED: .125" Check the tide table then rent a kayak at the boat dock in the center of town. Head north and enjoy the views from the Necanicum River. Once you reach the estuary say hello to the thousands of seabirds. Paddle on home and get a locally crafted beer. You’ve earned it! seasideOR.com How to Kayak Through Seaside
  15. 15. 4) Strengthen Oregon’s North Coast After four+ years and a $300,000+ combined effort, Oregon’s North Coast continues to gain traction and great steam with the possibility of a fourth partner for the 2016-17 campaign.
  16. 16. 5) Development of Tools & Resources In 2015, we printed 100,000 Visitor Guides. Despite a sizable drop in mailed guides (something we’ll be working hard to improve upon in 2016), we distributed 95% of our guides in 2015. Seaside VC 5% State Visitor Centers 23% WorldMark 9% Local Biz 44% Mailed 19% Mailed Local Biz WorldMark State Visitor Centers Seaside VC
  17. 17. 5) More tools…
  18. 18. 6) Increase Marketing Opportunities It’s Easy to Seaside “Insider” It’s Easy to Seaside “Event Based”
  19. 19. 7) Broaden Community Awareness Other involvement… ODMO, Outgoing Treasurer Clatsop CC Hospitality Committee Weekly Chamber & SDDA Updates
  20. 20. Looking ahead at 2016 & beyond *Social Media. What’s next beyond video and how to keep up? Opportunities Challenges *Development of a new brand has given us a blank canvas to express new ideas. And the creation of more “How to…” concepts will be a fun way to increase awareness for Seaside. **Infrastructure development. We’re now promoting recreation more than we ever have, but do we have the infrastructure with guides outfitters to support it? **Making our Visitor Center into a can’t miss destination when arriving in town or passing by.
  21. 21. Thank you RussVandenberg | General Manager rvandenberg@seasideconvention.com SeasideConvention.com | 503-738-8585 Jon Rahl | Assistant GM; Director of Tourism Marketing jrahl@cityofseaside.us | SeasideOR.com | 503-738-3097

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