This eclectic panel of journalists, an architect, a cattle rancher and a stay-at-home mom captivate the SB '13 audience with a discussion on “Finding the Common Thread in a Complex Consumer Landscape.” Bryan Welch, author of Beautiful and Abundant, points out that while the news industry has seen a marked percent decline in recent years, Mother Earth News has almost doubled its newsstand sales over the same period; the publication’s readership includes both people identifying as very liberal and very conservative. Clearly, there is increasing interest across both groups in sustainability and the environment, Welch says.

1. Finding the Common
Thread in a Complex
Consumer Landscape
Bryan Welch, Beautiful and Abundant
Hank Will, Plowing with Pigs and the Lard Cookbook
Shannon Davis, Mormon Mother of Seven Living in Seattle Suburbs
Daniel Kosel, Montanta Rancher and Marketing Professional
Nathan Kipnis, Chicago Architect and Former Professional Skateboarder
Karylyn Oakley Sirius XM “Blackanomics” Contributor and Gardener from
Florida

2. 93% growth between 2007-2012
*2013 & 2014 are projections
Ogden Annual Newsstand Revenue Trend
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
2007 2008 2009 2010 2011 2012 2013* 2014*
93%

3. 37% decline between 2007-2013
*2013 is a projection
National Annual Newsstand Revenue Trend
$0
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
$3,000,000,000
$3,500,000,000
$4,000,000,000
$4,500,000,000
$5,000,000,000
2007 2008 2009 2010 2011 2012 2013*
TWR Research, Harrington Associates, LLC-Magazine Retail Sales Experience 2012

4. Mother Earth News: Average Circulation
41% growth between 2007-2012
*2013 & 2014 are projections
-
100,000
200,000
300,000
400,000
500,000
600,000
2007 2008 2009 2010 2011 2012 2013* 2014*
41%

5. Mother Earth News Audience Growth111%
Mother Earth News Audience Growth
•2007 Total Audience = 2,542,541
•2012 Total Audience = 5,366,610
111% Growth

6. Achievements Measured by MRI
• Mother Earth News ranks #1 among all large magazines for the
average time consumers spend reading our publication.
• We also rank #1 of the 211 largest magazines for being the
reader’s “favorite magazine” – ranking us above every other
major magazine in the country.
• Mother Earth News ranked #1 among all MRI measured
magazines for “most increased circulation” last year. For
comparative circulation growth, Mother Earth News has been at
the top, or one of the top performers for the last four years in a
row.

7. Demographics
• Men 47% (Index 97)
• Women 53% (Index 103)

8. Political Outlook
• Usually think of yourself as
Very Liberal 9.5% (Index 195)
•Usually think of yourself as
Very Conservative 20.5% (Index 185)