2. Keywords
• Choosing the right keywords
– choosing the best keyword taking into
consideration traffic and its associated level of
competition
– best to start off targeting a keyword with lower
competition, get some traffic and THEN focus on
keywords with larger volume
– http://www.sydneyseoservices.com.au
3. Keyword Usage
• Be sure to use your keyword on you
site, however not too much as you do not
want to be penalised
• also known as keyword stuffing
• at least 350 words in each article
• http://www.sydneyseoservices.com.au
4. Keyword Placement
• Once you have chosen your keyword, be sure
to place it in the title tag
• The title tag is the single most important SEO
element
– title tag can be about 10 words
• The next place to insert your keyword is in the
description tag
– cut-off length is 160 characters
– http://www.sydneyseoservices.com.au
5. Keyword Placement
• Heading Tags
– good idea to make use of these heading tags, i.e.
<h1>, <h2>, etc
– http://www.sydneyseoservices.com.au
6. Site Structure
• clear and defined site hierarchy
• silo strategy
• proper URL structure
– E.g sydneyseoservices.com.au/blog/seo-checklist
– http://www.sydneyseoservices.com.au
7. Site Structure
• Sitemap Installed
– List of all the URLs on your site
– XML sitemap installed - you can do this through
your webmaster tools.
– http://www.sydneyseoservices.com.au
8. Images
• great visual medium but can also give you a
SEO boost.
• Use the ALT text for the image
• http://www.sydneyseoservices.com.au
