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Copywriting for Search Success: SMX West 2009

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Heather Lloyd-Martin
Heather Lloyd-Martin

Case study on SEO copywriting for search success from SuccessWorks CEO Heather Lloyd-Martin.

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Copywriting for Search Success SMX West 2009 SEO Copywriting Makeover Presented By: Heather Lloyd-Martin CEO, SuccessWorks
SuccessWorks Overview ,[object Object],[object Object],[object Object],[object Object]
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“ Old” home page
What We Look For… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyphrase Choices ,[object Object],[object Object],[object Object]
Keyphrase Choices
Title Construction ,[object Object],[object Object],[object Object],[object Object]
Title Construction
Copy Structure, Tone and Feel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tone and Feel
Tone and Feel
Copy Structure, Tone and Feel ,[object Object],[object Object],[object Object]
Benefit Statements ,[object Object]
Benefit Statements
Call to Action?
Results ,[object Object]
Results ,[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object]
 
Takeaways ,[object Object],[object Object],[object Object]
Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: http://twitter.com/heatherlloyd

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Copywriting for Search Success: SMX West 2009