Presentation for my A2 Media Coursework Evaluation.

2. Back cover Front cover
Spine Disc one
Disc two Magazine advert
The font that I have used for the title of the album, ‘White Teeth Teens’, is one I found on the website
dafont.com. It took me quite a while to choose which font I wanted to use as I selected lots that I liked
and then narrowed it down to a select few so that I could decide which one I wanted to use on my
product. I chose this one because I think it is quite a unique style and would catch the audiences’ eye
because of how different it is to already existing album fonts. I think that the album and the magazine
advert work well together because of how the fonts I have used are the same on both of the products,
therefore illustrating how they look professional. I didn’t want to use different fonts because I think that if
I did then the products wouldn’t look real and therefore they wouldn’t sell as well because people
wouldn’t like how they looked.
ATELAS

3. Magazine advert
Spine
Back cover
Back cover
Disc two
Disc one
Inside image
Inside image
LEMON/MILK

4. This is another font that I used on both of the ancillary texts I created; the digipak and the magazine
advert. I also found this font off the website dafont.com, and chose to use it because I liked how bold it is,
which makes it stand out against the background that it is put onto. Using this font ties both of the
products together as I have used it on both the digipak and the advert I created. I used it on the spine
because this is an important part of the digipak as it is the artist’s name, and also used it on the back
cover for the track list and the artist’s website. I used it for the tracklist because I like how bold the font is,
and this makes it stand out against the image I used of the sky on the back cover. I used it for the website
because this is a place which the artist would have links to all of her social media so that people can
follow her and also one to her merchandise, including the album that she is selling – this would hopefully
boost profits because people could go onto the site to just have a little look around and possibly buy the
products because of impulse. I used this font on the magazine advert for the text that said ‘on sale from
July 15th’ because this is one of the important parts of the advert; people would want to know when the
album goes on sale so that they know when it will be available for them to purchase. Unconventionally, I
used this font on the two discs I created. This is because I know from past experience that it is frustrating
when you don’t know which disc is which and therefore don’t know the contents of them: by using this
font it makes the text look bold and stands out a lot better against the image used on the discs, rather
than what artists usually do: make the ‘disc one’ text really small so it is almost impossible to see.

5. Magazine advert
Front cover
Spine
I found this font also off the website
dafont.com, as it is the website I used to
get most of the fonts for the text I used on
my products. I used this font for the parts
that I wanted to include on my product but
that I didn’t feel were important enough to
be in a really bold or large font. I still think
that this font is quite bold, though, but not
in the conventional way; it capitalises all
letters which still makes the text stand out
in a different way. I used this on the front
cover of my product because I wanted the
artist’s name to be recognised, but wanted
the album name to be seen beforehand. I
also used this on my magazine advert
because this links the two products
together and shows the audience that they
are professional products because I have
been consistent in the use of fonts, which is
conventional of already existing products.
BASIC TITLE FONT

6. Back cover Inside image Inside image
Disc one
Disc two
Magazine advert
In my products, I used lines to surround some of the text because
I was inspired by Foxes album ‘Glorious’, and created my back
cover before I created the other five on this page. I really liked
how this looked so then I decided to use this design on the other
parts of my digipak so that each part tied in and the back cover
didn’t look random. I wanted to do something similar on the
magazine advert I had to create so that it linked in well with the
digipak, but didn’t think that the lines surrounding text would be
suitable and thought it would look odd. This is why I used a
different style of line on the advert, which I think works really
well due to it looking like the title of the text ‘Debut Album’ is
underlined, emphasising what the advert is for so it’s easy to see.

7. MEANING

8. The meaning behind the front cover I have
created was how the artist has two opposing
ideologies. One of these is the side in which
there is a harsh light on her face, representing
the side that she lets people see – her trying to
fit in by changing herself and becoming
someone who she’s not. The other side of the
image is really dark because of the lighting I have
used, and this represents her actual self; the side
she is trying to hide from others. Even though
this side is really difficult to see, it is still visible
and demonstrates how it is something she wants
to do, but is finding it difficult to be true to
herself as she doesn’t think people will like her.
This is the same message that I wanted to
demonstrate in my video. In the top two images,
the artist is seen removing her kimono, dropping
it on the floor and then walking away from it.
The images below this are what happens next in
the video; the artist spins around and, in terms
of mise en scene, the artist’s outfit changes from
the kimono to a shirt. This demonstrates her
attitude and ideology changing from wanting to
fit in to being comfortable with who she is;
which is the main message I wanted to be seen
in the video I created.

9. SHOT USE

10. To ensure that the digipak I had created linked well with the
music video I had also created, I used the shot of the sky I
originally had in my video as part of my product (the image
above is the shot of the sky currently in my finished product,
but I used a shot I had filmed earlier on in the video making
process to create my digipak because it is a lot lighter shade
of blue). I think that people may assume that the album is
just a gradient colour at first, but then after watching the
video may realise that it is actually an image of clouds and
not just a colour I found off Photoshop. I think this is a really
clever way of linking the products together because things
like this are usually linked because of an image of the artist,
not the shots that are in between.

11. In the music video I created, I showed the artist being ‘fake’/not herself in lot of
different ways. I did this by showing the audience what she is wearing, which is
similar to the two female actresses in my video as these are the two ‘popular’ girls
that the artist is trying to impress and also in the shots where the bobbles and
grips are dropped and when the artist is doing her hair. This is because this again
demonstrates how she is trying to be someone she is not as she is trying to look
her best. For one of the shots, I wanted to have an image that looked like a
Polaroid print. On this I wanted to have an image of the artist looking really fake
(orange and posed) to show how this is her dream look. I also think that the
Polaroid print portrays the fake/popular lifestyle because these style of cameras
are seen to be ‘cool’ and ‘hipster’ by some people. Then, in the digipak, I used an
image I took of a bush for the inside images and the discs. I think these fit in really
well with the theme of the album because I wanted it to look really natural; this
contrasts with these parts of the video and therefore portrays the ideology I want
to illustrate very well.

12. COSTUME

13. In my digipak, I used the same outfits I used in my
video to demonstrate continuity through the
products. I did this because I think that this is the
easiest and most simple way to portray the
message I wanted to create. I purposefully edited
the images in a specific way to illustrate my
intended message and idea; it is clear to see that I
manipulated the images in Photoshop to get my
desired effect. This shows how the two products
link because I didn’t want to use screenshots of
the video for my digipak but still wanted to show
that they are both related in some way. I think this
shows how they are successful as a combination.