The Trials and Tribulations of Conducting A Content Audit (Why Less Content is Best Content)

1. @ m m e n c i n • # C M W o r l d
Trials & Tribulations of
Conducting a Content Audit
Mickey Mencin
Director of Corporate Communications
@mmencin
Trials & Tribulations of
Conducting a Content Audit
Mickey Mencin
Director of Corporate Communications
Hyland, creator of OnBase
@mmencin

2. Blank Slide
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“THEY CAN’T DISTINGUISH
AND ESTABLISH THE
IMPORTANCE OF OBJECTS
AROUND THEM. ANY SORT OF
HIERARCHY IS LOST.”
Paula Salischiker
Photographer

4. Maintaining a
clutter-free
environment
Why we did this
Content findings
Process framework
Lessons
Learned

5. 1 Why a content audit?
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6. OnBase
Brand launch
March 2014
Salesforce launched
August 2013
Created and/or
rebranded content
December 2014
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Content stored/accessed via multiple sites

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“Where do you access content?”
Community 51%
Salesforce 9%
Hyland.com 24%
Other 16%

9. “KUT” review
April 2015
Phase I
completed
May 2015
Audit
begins
February
2015
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10. Content Style Guide
September 2015
Taxonomy & Tagging
August 2015
Reposting & DAM
requirements
October 2015
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11. 2 Process Framework
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3. FRAMEWORK
2. KUT
1. DISCOVERY
4. TAXONOMY
5. OPTIMIZATION
6. MAINTENANCE

14. 3 Work in progress
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15. @ m m e n c i n • # C M W o r l d
450 1852 843 617
JULY
2013
FEBRUARY
2015
MARCH
2015
MAY
2015

16. Maintaining a
clutter-free
environment
Why we did this
Content findings
Process framework
Lessons
Learned

17. @ m m e n c i n • # C M W o r l d

18. 64
continents
1
Product = OnBase
13,000+
global lifetime
customers
+2000
employees
2
Years on Fortune 100
Best Companies
24
years in business
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19. MICKEY MENCIN
Director, Corporate
Communications
Hyland, creator of OnBase
@ m m e n c i n • # C M W o r l d