Harlow Business Awards 2017

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Emma Knewstub

Stories magazine by Magnificent Stuff for Harlow Business Awards 2017 Innovation category.

Marketing

Harlow Business Awards 2017 – INNOVATION Category
StoriesReal stories about real people in business
IN ASSOCIATION WITH HARLOW DISTRICT CHAMBER OF COMMERCE

Harlow Business Awards 2017 – INNOVATION Category
Stories
A refreshing publication produced in association with HDCC with a
focus on good news stories and entrepreneurial inspiration in Harlow
and surrounding areas.

Harlow Business Awards 2017 – INNOVATION Category
INNOVATION

Harlow Business Awards 2017 – INNOVATION Category
Create
competitive
advantage
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Creativity
A title to be proud of
Competitive Advantage

Harlow Business Awards 2017 – INNOVATION Category
Positioned as
Experts
Local area ✓
Producing great content ✓
Competitive Advantage

Harlow Business Awards 2017 – INNOVATION Category
Help deliver better
customer service
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Channel for members to
engage - feedback and
communicate both with
other members and
externally
Customer Service

Harlow Business Awards 2017 – INNOVATION Category
Content designed to
reward members
Member benefit
Customer Service

Harlow Business Awards 2017 – INNOVATION Category
Achieving
operational
excellence
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Curating content
Established production and
distribution channels
Continually looking for
innovative ways to distribute
and share our content
Operational Excellence

Harlow Business Awards 2017 – INNOVATION Category
Digital magazine engagement
Operational Excellence

Harlow Business Awards 2017 – INNOVATION Category
Contributing to
signiﬁcant
growth
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Encouraging collaboration
between local businesses
Significant Growth

Harlow Business Awards 2017 – INNOVATION Category
Delivering value to readers
•  Networking groups
•  Tips
•  Advice
•  Strong calls to action at the end of every feature
Significant Growth

Harlow Business Awards 2017 – INNOVATION Category
Transforming
the wider
industry
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Giving readers
confidence in
business in
Harlow
Transforming the wider industry

Harlow Business Awards 2017 – INNOVATION Category
Producing something
admired
•  Liked and well received
•  Reviewed by other Chambers of Commerce
•  Setting a president
Transforming the wider industry

Harlow Business Awards 2017 – INNOVATION Category
Supporting
strong leadership
and management
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Top tips, sharing
ideas and inspiring
businesses
Supporting strong leadership & Management

Harlow Business Awards 2017 – INNOVATION Category
Celebrating Harlow
and all it has to offer
Supporting messages from the council and Harlow’s leaders and influencers
Supporting strong leadership & Management

Harlow Business Awards 2017 – INNOVATION Category
Increasing
market share/
loyalty
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Driving interest,
generating followers
and engagement
Increasing loyalty

Harlow Business Awards 2017 – INNOVATION Category
By members, for members
(and loyal supporters).
Designed to increase loyalty
and drive membership
through engaging content
Increasing loyalty

Harlow Business Awards 2017 – INNOVATION Category
Embedding
ethical or
sustainable
practices
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Produced on recyclable
paper
Distributed for free
Digital version to reduce
print wastage
Embedding sustainable/ethical practices

Harlow Business Awards 2017 – INNOVATION Category
Opportunities for
local talent, good
causes and charities
to feature
Embedding sustainable/ethical practices

Harlow Business Awards 2017 – INNOVATION Category
Improving overall
financial
performance
Innova?ve approach to:

Harlow Business Awards 2017 – INNOVATION Category
Hopefully, one day!

Harlow Business Awards 2017 – INNOVATION Category
Business model
•  Not advertising funded
•  Loss leader for Magnificent Stuff
•  Based on goodwill, collaboration and sharing
Improving financial performance

Harlow Business Awards 2017 – INNOVATION Category
Questions.
On our Innova?ve approach

Harlow Business Awards 2017 – INNOVATION Category
EMMA KNEWSTUB
For more informa?on contact 07834760627
Email: emma@magniﬁcentstuﬀ.net
For more informa?on

Harlow Business Awards 2017 – INNOVATION Category
Appendix.
If needed…

Harlow Business Awards 2017 – INNOVATION Category

Harlow Business Awards 2017 – INNOVATION Category
When we were oﬀered the members magazine by HDCC and warned there was no
money in it, no pre-booked adverEsing revenue and no image library. There was also
no budget for mailing, print or design… we jumped at it!
We have created an accessible channel for small, medium and large businesses in
and around Harlow to share their businesses, their advice and of course their story.
Our innovaEve, and very unusual business model is based on goodwill,
collaboraEon and sharing. We started with nothing, not even an accurate
database of members to produce the ﬁrst issue. Now working on issue 4 of the Etle we
curate content from the local area. We have created something that is shared,
respected and valued by the Chamber and it’s members. We sEll have a long
way to go to create the ‘perfect magazine’. Design isn’t perfect, we know but we’re on
a journey and we’re sharing the inspiraEonal stories of real people in real
businesses and we like to hope we’re really delivering on our promise of creaEng
something people outside of the Chamber engage with and value.

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Harlow Business Awards 2017

1. Harlow Business Awards 2017 – INNOVATION Category StoriesReal stories about real people in business IN ASSOCIATION WITH HARLOW DISTRICT CHAMBER OF COMMERCE

2. Harlow Business Awards 2017 – INNOVATION Category Stories A refreshing publication produced in association with HDCC with a focus on good news stories and entrepreneurial inspiration in Harlow and surrounding areas.

3. Harlow Business Awards 2017 – INNOVATION Category INNOVATION

4. Harlow Business Awards 2017 – INNOVATION Category Create competitive advantage Innova?ve approach to:

5. Harlow Business Awards 2017 – INNOVATION Category Creativity A title to be proud of Competitive Advantage

6. Harlow Business Awards 2017 – INNOVATION Category Positioned as Experts Local area ✓ Producing great content ✓ Competitive Advantage

7. Harlow Business Awards 2017 – INNOVATION Category Help deliver better customer service Innova?ve approach to:

8. Harlow Business Awards 2017 – INNOVATION Category Channel for members to engage - feedback and communicate both with other members and externally Customer Service

9. Harlow Business Awards 2017 – INNOVATION Category Content designed to reward members Member benefit Customer Service

10. Harlow Business Awards 2017 – INNOVATION Category Achieving operational excellence Innova?ve approach to:

11. Harlow Business Awards 2017 – INNOVATION Category Curating content Established production and distribution channels Continually looking for innovative ways to distribute and share our content Operational Excellence

12. Harlow Business Awards 2017 – INNOVATION Category Digital magazine engagement Operational Excellence

13. Harlow Business Awards 2017 – INNOVATION Category Contributing to signiﬁcant growth Innova?ve approach to:

14. Harlow Business Awards 2017 – INNOVATION Category Encouraging collaboration between local businesses Significant Growth

15. Harlow Business Awards 2017 – INNOVATION Category Delivering value to readers •  Networking groups •  Tips •  Advice •  Strong calls to action at the end of every feature Significant Growth

16. Harlow Business Awards 2017 – INNOVATION Category Transforming the wider industry Innova?ve approach to:

17. Harlow Business Awards 2017 – INNOVATION Category Giving readers confidence in business in Harlow Transforming the wider industry

18. Harlow Business Awards 2017 – INNOVATION Category Producing something admired •  Liked and well received •  Reviewed by other Chambers of Commerce •  Setting a president Transforming the wider industry

19. Harlow Business Awards 2017 – INNOVATION Category Supporting strong leadership and management Innova?ve approach to:

20. Harlow Business Awards 2017 – INNOVATION Category Top tips, sharing ideas and inspiring businesses Supporting strong leadership & Management

21. Harlow Business Awards 2017 – INNOVATION Category Celebrating Harlow and all it has to offer Supporting messages from the council and Harlow’s leaders and influencers Supporting strong leadership & Management

22. Harlow Business Awards 2017 – INNOVATION Category Increasing market share/ loyalty Innova?ve approach to:

23. Harlow Business Awards 2017 – INNOVATION Category Driving interest, generating followers and engagement Increasing loyalty

24. Harlow Business Awards 2017 – INNOVATION Category By members, for members (and loyal supporters). Designed to increase loyalty and drive membership through engaging content Increasing loyalty

25. Harlow Business Awards 2017 – INNOVATION Category Embedding ethical or sustainable practices Innova?ve approach to:

26. Harlow Business Awards 2017 – INNOVATION Category Produced on recyclable paper Distributed for free Digital version to reduce print wastage Embedding sustainable/ethical practices

27. Harlow Business Awards 2017 – INNOVATION Category Opportunities for local talent, good causes and charities to feature Embedding sustainable/ethical practices

28. Harlow Business Awards 2017 – INNOVATION Category Improving overall financial performance Innova?ve approach to:

29. Harlow Business Awards 2017 – INNOVATION Category Hopefully, one day!

30. Harlow Business Awards 2017 – INNOVATION Category Business model •  Not advertising funded •  Loss leader for Magnificent Stuff •  Based on goodwill, collaboration and sharing Improving financial performance

31. Harlow Business Awards 2017 – INNOVATION Category Questions. On our Innova?ve approach

32. Harlow Business Awards 2017 – INNOVATION Category EMMA KNEWSTUB For more informa?on contact 07834760627 Email: emma@magniﬁcentstuﬀ.net For more informa?on

33. Harlow Business Awards 2017 – INNOVATION Category Appendix. If needed…

34. Harlow Business Awards 2017 – INNOVATION Category

35. Harlow Business Awards 2017 – INNOVATION Category When we were oﬀered the members magazine by HDCC and warned there was no money in it, no pre-booked adverEsing revenue and no image library. There was also no budget for mailing, print or design… we jumped at it! We have created an accessible channel for small, medium and large businesses in and around Harlow to share their businesses, their advice and of course their story. Our innovaEve, and very unusual business model is based on goodwill, collaboraEon and sharing. We started with nothing, not even an accurate database of members to produce the ﬁrst issue. Now working on issue 4 of the Etle we curate content from the local area. We have created something that is shared, respected and valued by the Chamber and it’s members. We sEll have a long way to go to create the ‘perfect magazine’. Design isn’t perfect, we know but we’re on a journey and we’re sharing the inspiraEonal stories of real people in real businesses and we like to hope we’re really delivering on our promise of creaEng something people outside of the Chamber engage with and value.

Harlow Business Awards 2017

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Harlow Business Awards 2017