2012 Using Social Media to Spread the SBDC Message

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Presentation by Keith D. Yurgosky at the 2012 ASBDC National Conference. Herb Lawrence of the Arkansas SBTDC and Michael Bowers of the Ohio SBDC also participated in the presentation.

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  • They create a buzz for your business. Many businesses are facing an aging customer base lost through attrition. New media strategies can revitalize your image and your offerings, as well as attract new customers from around the world. You may end up with a wider customer base than you had originally planned.
  • 2012 Using Social Media to Spread the SBDC Message

    1. 1. Using Social Mediato Spread the SBDC Message © 2012 The University of Scranton SBDC
    2. 2. Our SBDC reaches far… © 2012 The University of Scranton SBDC
    3. 3. © 2012 The University of Scranton SBDC
    4. 4. Introductions• Keith Yurgosky – University of Scranton SBDC @scrantonsbdc• Herb Lawrence – Arkansas State SBTDC @astbdc_asu• Mike Bowers – Columbus Ohio SBDC @michaelbowers © 2012 The University of Scranton SBDC
    5. 5. Today’s Agenda• Define the problem• Tell our stories• Produce ideas• Develop a plan © 2012 The University of Scranton SBDC
    6. 6. This is a Test• Take my picture• Tweet picture with this text – Here is @kyurgo of the @scrantonsbdc helping #smallbiz learn about #socialmedia at #asbdc2012• Follow @PAsmallbusiness• Re-Tweet their tweet © 2012 The University of Scranton SBDC
    7. 7. The Problem SBDCs being known as “The Best Kept Secret”This isn’t helping SBDCs get noticed by stakeholders (our funding sources) © 2012 The University of Scranton SBDC
    8. 8. Currently We have hundreds of SBDCs tweeting andposting to social media sites with no consistent message © 2012 The University of Scranton SBDC
    9. 9. What We NeedDevelop a uniform SBDC brand ormessage across multiple Social Mediaplatforms.•Common Tweets•Consistent use of the #SBDC hashtag•Targeted Tweets and Status Updatesto our Stakeholders (and anybody who’lllisten) © 2012 The University of Scranton SBDC
    10. 10. What if all the SBDCs acted as onecohesive unit?We can use Social Media to let Federal& State Representatives know everytime a new business opens or jobs arecreated!! © 2012 The University of Scranton SBDC
    11. 11. Where Do We Start ?Answer: Create an SBDC Online Brand #SBDC © 2012 The University of Scranton SBDC
    12. 12. Blogging• It’s free• Search engine friendly• Good starting pointscrantonsbdc.wordpress.com © 2012 The University of Scranton SBDC
    13. 13. © 2012 The University of Scranton SBDC
    14. 14. © 2012 The University of Scranton SBDC
    15. 15. “Blogging allows our SBDCconsultants a forum to sharetheir years of consultingexperience with others.” © 2012 The University of Scranton SBDC
    16. 16. Our SBDC Blog is our Social Media focal point for highlighting ourprogramming as well as client success stories. © 2012 The University of Scranton SBDC
    17. 17. Facebook.com/scrantonsbdc © 2012 The University of Scranton SBDC
    18. 18. Facebook• “Share” info on New Business starts and Success Stories• “Friend” Legislators• “Share” info from other SBDCsfacebook.com/scrantonsbdc © 2012 The University of Scranton SBDC
    19. 19. © 2012 The University of Scranton SBDC
    20. 20. © 2012 The University of Scranton SBDC
    21. 21. Facebook is a great way to stayconnected with legislators. Being“friends” helps keep your SBDC fresh in their mind come budget time. © 2012 The University of Scranton SBDC
    22. 22. © 2012 The University of Scranton SBDC
    23. 23. So how can Twitter help ?• Listen first!• Use the Twitter Search to listen for your SBDC, other SBDCs, or words that relate to your #smallbiz location• Hashtag.org (#)• Participate by asking questions• Share information (re-tweet) © 2012 The University of Scranton SBDC
    24. 24. TwitterOur SBDC uses Twitter for:• Sharing valuable business information• Announcing new businesses• Highlighting SBDC clients• Promote SBDC training and other events © 2012 The University of Scranton SBDC
    25. 25. © 2012 The University of Scranton SBDC
    26. 26. © 2012 The University of Scranton SBDC
    27. 27. © 2012 The University of Scranton SBDC
    28. 28. © 2012 The University of Scranton SBDC
    29. 29. Have you ever“checked in” using FourSquare ?? © 2012 The University of Scranton SBDC
    30. 30. SBDCs should encourage clients to Claimtheir Venues on FourSquare. SBDCs canleave tips at these locations. © 2012 The University of Scranton SBDC
    31. 31. © 2012 The University of Scranton SBDC
    32. 32. © 2012 The University of Scranton SBDC
    33. 33. SBDCs and FourSquare• Leave tips at businesses using an SBDC Screen Name• Create an SBDC and FourSquare poster advising people to check in at a location © 2012 The University of Scranton SBDC
    34. 34. © 2012 The University of Scranton SBDC
    35. 35. © 2012 The University of Scranton SBDC
    36. 36. YouTube• Create short (1 minute) small business tips and/or How to Videos.• Highlight businesses you work with … and how the SBDC helped them.• Use YouTube as a Search Engine• Share videos on Blog, Facebook, Twitter, etc. © 2012 The University of Scranton SBDC
    37. 37. © 2012 The University of Scranton SBDC
    38. 38. YouTube SBDC Success Storieshttp://www.youtube.com/watch?v=OqfTblv2wHMhttp://www.youtube.com/watch?v=hjXfVcQk1PI © 2012 The University of Scranton SBDC
    39. 39. © 2012 The University of Scranton SBDC
    40. 40. LinkedIn• Create profile – highlighting expertise• Join SBDC Groups• Create a local SBDC group of your SBDCclients• Join other discussion groups… and participate• Lead discussions … become known as an“expert” © 2012 The University of Scranton SBDC
    41. 41. © 2012 The University of Scranton SBDC
    42. 42. Pinterest• Add Pins of client products / services• Create Boards of SBDC clients• Use #hashtags in descriptions © 2012 The University of Scranton SBDC
    43. 43. © 2012 The University of Scranton SBDC
    44. 44. ?? © 2012 The University of Scranton SBDC
    45. 45. It’s Time for SBDCs to Stand Out in a Crowd © 2012 The University of Scranton SBDC
    46. 46. Not a Secret Anymore• SBDCs need to be the leaders in Social Media discussions regarding #smallbiz• It’s time we start acting like a National network• It’s up to us © 2012 The University of Scranton SBDC
    47. 47. What Do You Need To Do ?Listen – for #sbdc #legislative and #location contentParticipate - Respond to questions and share SBDC info andeventsReach Out – Make sure legislators and other stakeholders knowwhat is happening at your SBDCREMEMBER © 2012 The University of Scranton SBDC
    48. 48. How Do I Get Started ?• Website• Blog• Facebook• Twitter• YouTube• Pinterest• LinkedIn (Search Engine Optimization) © 2012 The University of Scranton SBDC
    49. 49. Where Do We Start ? © 2012 The University of Scranton SBDC
    50. 50. Here’s our plan…• What content to tweet and retweet : We would set up programmed searches for hashtags like #SBDC and #asbdc, #SBA, #smallbiz and #jobs.  (Hashtags are a Twitter feature people use to aid searching for topics. People offering content include them in their tweets, so people searching can find them).• What to watch out for : We should set up Google Alerts to catch any mention of SBDCs especially our own, of course. Also, mentions of our partners, clients, and local issues. © 2012 The University of Scranton SBDC
    51. 51. • When to reach out: We’d want to watch for media people and issues that could create media opportunities for us,,such as interviews. Reaching out in Twitter means either tweets mentioning specific handles or direct messages to specific people.• How to reach out: We’d want to reach out correctly and respectfully, only for specific cases and specific people. Direct messages should ever look or feel or act like spam. © 2012 The University of Scranton SBDC
    52. 52. © 2012 The University of Scranton SBDC
    53. 53. © 2012 The University of Scranton SBDC
    54. 54. © 2012 The University of Scranton SBDC
    55. 55. Social Media Marketing Massing Fires © 2012 The University of Scranton SBDC
    56. 56. Feeding the Cash RegisterEmail BLOGLocal Search Off-Line Web Site © 2012 The University of Scranton SBDC
    57. 57. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can index Create Content inWhere we create content to FEED our Blog a Form Customers Want © 2012 The University of Scranton SBDC
    58. 58. Tools to Create Content• Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience• Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans. short video clips, add text, then mix with a great music library to share with your fans.• Storify.com Online curation site bring information from Google, Facebook, Twitter,• Storify.com Online curation site bring information from Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of information in appealing YouTube, Instagram and more. Perfect for quick creation of information in appealing format. format.• YouTube – Fits as both a support tool and as its own social network. Shoot video• YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites. from anywhere, upload to YouTube and share on your sites.• Get more information about Slideshare, Animoto and YouTube at our Storify article• Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content” “Tools to Create GREAT Content” © 2012 The University of Scranton SBDC
    59. 59. Tools to Save Time• Hootsuite.com• Buffer.com• Tweetdeck.com• Facebook Page SchedulerRead all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners” © 2012 The University of Scranton SBDC
    60. 60. Connect with Us• E-mail hlawrenc@astate.edu• Facebook http://www.facebook.com/asu.sbtdc• Facebook http://www.facebook.com/herb.lawrence• Twitter http://www.twitter.com/asbtdc_asu• LinkedIn http://www.linkedin.com/in/asusbtdc• Pinterest http://pinterest.com/astatesbdc/• Google Plus https://plus.google.com/u/0/116773498364928584762/posts• Oh… or call me (870) 972-3517 © 2012 The University of Scranton SBDC
    61. 61. SBDC Social Media Checklist___ Check Google Alerts for any Mention of SBDC. – Share Content|___ Pick one client each week / month to feature - Use SBDC Blog to feature client___ Along with Blog make an SBDC Video to highlight client ( Business Starts, Expansion, Obtain Financing, New Product, Awards etc. )___ Link to Blog post / Video on your SBDC Facebook Page___ Tweet the Blog Post ___ Use #SBDC Hashtag #Town #Legislator #jobs #4jobs © 2012 The University of Scranton SBDC
    62. 62. Follow Us @ScrantonSBDC (For a copy of today’s handouts) © 2012 The University of Scranton SBDC
    63. 63. Questions? © 2012 The University of Scranton SBDC
    64. 64. facebook.com/scrantonsbdc @scrantonsbdc http://scrantonsbdc.wordpress.com/ pinterest.com/scrantonsbdc 800 Linden StreetScranton, Pennsylvania 18510 Phone: (570) 941-7588 E-mail: sbdc@scranton.edu www.scrantonsbdc.com © 2012 The University of Scranton SBDC

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