International Society of Sustainability Professionals and Green Sports Alliance

1. Green Up the Game
Sustainability In Sports
WELCOME!
A WEBINAR EVENT CO-HOSTED
BY INTERNATIONAL SOCIETY OF
SUSTAINABILITY PROFESSIONALS
AND GREEN SPORTS ALLIANCE
NOVEMBER 14, 2012

2. Green Up the Game
Sustainability In Sports
WEBINAR AGENDA
NOVEMBER 14, 2012
WELCOME: ISSP
INTRODUCTIONS: ALLEN HERSHKOWITZ,
GSA BOARD MEMBER
PANELISTS:
SISSY BURKHART, PITTSBURGH PIRATES
BRAM REYNOLDS AND MARY ANN GETTIS,
PHILADELPHIA PHILLIES
JAMI LEVEEN, ARAMARK SPORTS & ENTERTAINMENT
QUESTIONS AND RESPONSES

3. Let’s Go Bucs. Let’s Go Green.

4. Educational Outreach
• Branded Program “Let’s Go Bucs. Let’s Go Green.”
• Organizational Roll-Out Of Program
• Set as Organizational Priority
• Information Session with Employees

5. Educational Outreach
• Media Launch
• Coverage Stressing our Messages
• Positioning as Leader in MLB / Sports

6. Educational Outreach
Memberships & Awards:
•Member of “Waste Wise” through Environmental Protection Agency
•Member of “Energy Star” through Environmental Protection Agency
•Member of “Green Sports Alliance”
•Member of Pittsburgh 2030 District
•Member of “PROP” – Professional Recyclers of Pennsylvania
•Renewable Energy Certificates 2009, 2010 & 2011
•MLB Greening Committee through Major League Baseball

7. Educational Outreach
• Ballpark Presence
• In-Park Signage
• Player Pre-Game Video
• Community Outreach
• Sanguigni Field Renovation
• Annual Earth Day Program
• Front Office Activities
• Fair on Federal Street
• “Green” Promotional Giveaway

8. Educational Outreach
• Corporate Partner Outreach
• First Energy
•Renewable Energy Credit on “Earth Day”
• Waste Management
•Sponsor of Earth Day Promotional Item
• Breathe Project
•Sponsor of reusable tote bag

9. 2013 FOCUS
Refresh Messages:
•Focus on Program Successes
•Real World Examples (Household Equivalencies, etc..)
Promote Green Awareness:
•Refocused Web Page
• Redesigned utilizing graphical support
• Highlight real world examples
• More prominent positioning – Stand alone tab on home page
•Annual Greening Report:
• PDF Design
• Web site / Email Distribution

10. 2013 FOCUS
Fan Educational Campaign
•Creative In-Park Signage
•Promoting Tips for Fans
•Enhanced In-Game Presence

11. Let’s Go Bucs. Let’s Go Green.

15. Environment
Initiatives
Timeline
2004 2005 2006 2007 2008 2009 2010 2011 2012
2004 - 2007 2008 2009 - 2010 2011 - 2012
Introduced Automatic Foam Soap
Cardboard Recycling Efforts began Dispensing system in Suites and Introduced the Microfiber cleaning
Red Goes Green is Launched
during Inaugural Season Administration Offices program which promotes more effective
Purchase of Certified Credits to offset
Environmentally friendly and Introduced Manual Foam Soap Dispensers cleaning process. The ergonomic and
Electricity Usage for a 12 month period
preferred Cleaning chemicals were in the Public Restrooms light weight design helps reduce personal
or ~20,000,000 kWh
used by the Housekeeping Product is Green Seal and EcoLogo which injury and has a positive impact to indoor
Began Post-Event Commingled Recycling
Department mean standards for hand cleaners and air quality.
in Seating Bowl after every Phillies.
Promoted Healthier Restroom hand soap products Introduced (3) scrubbing machines which
Purchased (35) 3-Stream Recycling
Cleaning process by utilizing the Introduced a smaller multi-Fold hand utilize an ionization process to negatively
Containers to help promote recycling
KaiVac Cleaning Machine towel throughout the Ballpark charge tap water and convert the water
Commingled Material throughout
Utilized the RTD dispensing system FSC Certified - Larger case size reduces into a cleaning solution. Results are zero
Ballpark.
to help regulate the dilution rates of packaging waste; meets EPS standards chemicals used during the cleaning
Initiated an In-Game Volunteer Effort to
cleaning chemicals used during Daily with a min. of 40% post-consumer process
help promote Recycling the Red Goes
Cleaning of the Ballpark. recycled fiber & total min. of 50% LED Lamps will replace incandescent
Green initiatives as a whole.
Introduced the Foam-activated reduced fiber. lamps
Introduced the Red Goes Green -
Scrubbing Technology Introduced a Green Seal Certified multi- Original Lamps = 39W (10,000hr lamp
Recycling Center; a place for Ballpark
surface Cleaning Chemical which uses life)
Personnel to deliver recycled material.
Hydrogen Peroxide as primary cleaning LED Solution - 12W (50,000hr lamp life)
agent

16. Foam Soap Micro-Fiber Orbio Technology
Cleaning Products
Foam soap conserves water by Orbio is the latest in a series of
Micro-Fiber cleaning products
reducing water waste by up to revolutionary technologies that
are 100% biodegradable
40%. Foam soap is instant help cleaning professionals
products which the added
lather so wash time is clean spaces without the
advantage electrostatic charged
shortened, conserving water. potential health and safety risks
fibers that draw in dust and dirt
Since the ballparks inception, Foam packaging also associated with traditional
Eco Global Spectrum has
relentlessly been analyzing
eliminate the traditional “bag
in a box” soap which accounts
for significant reduction in
to avoid cross-contamination
(twice the pick up of traditional
sweepers).
cleaning chemicals. It take tap
water, a small amount of salt
their cleaning processes and and electricity to create an
Friendly searching for new techniques,
products, and equipment that
are more eco-friendly and
cardboard waste and plastic. effective multi-purpose cleaning
solution that greatly reduces the
environmental footprint
safer for the environment.
Cleaning Their efforts have resulted in
safer chemicals, higher landfill
associated with packaged
conventional cleaners in use
today.
diversion rates, and more
Processes awareness about our
environmental impact.
At the start of the 2012 Phillies
Season, (3) new scrubbing
machines were introduced that Nobles Speed Scrub 28” Scrubber
utilize the ionization process of
ec-H2O technology. The (2)
new Tennant T16 Rider
ec-H2O technology uses oxygen and a small electrical current to Scrubbers, and Nobles 28”
turn tap water into an effective cleaning solution capable of Speed Scrubber have had a
removing dirt and soil from hard floor surfaces. major impact on the the cleaning
Water is infused with oxygen to create highly oxygenated water. process by maximizing cleaning
A small charge is applied to the water via an electrolysis cell, time, reducing the use of
creating a blended stream of positively and negatively charged chemicals, increasing safety, and
oxygenated water capable of attacking soil. Mechanical agitation promoting a healthy
provided by the scrubber then easily removes the soil and water environment.
from the surface. After 45 seconds, the charged water has
recombined leaving only water and soil in the scrubber tank. Tennant T16 Rider Scrubber

17. FOOD & ORGANICS
RECYCLING
In June of the 2012 Season, the Phillies extended
the Red Goes Green program to include food and
organics composting. As Phillies and Aramark
kitchen staff members prepare for each game, all
food scraps are composted through the program.
The material is then hauled away from the ballpark
by Waste Management and delivered to the
Wilmington Organic Recycling Center where it is
turned into valued, re-useable product such as feed
for livestock, fertilizer or soil amendments.

18. The Phillies’ efforts to help
make the world a cleaner
place...
…Employee Engagement
Earth Day Cleanup
“Red Goes
Green”
Cups and Mugs
eCycle Event
Recycled Shirts

19. The Phillies’ efforts to help
make the world a cleaner
place...
…Player Engagement
eCycle Event
“Red Goes
Home Run for Trees Green”
Day at CBP

20. The Phillies’ efforts to help
Tree Giveaway
Home Runs for Trees
make the world a cleaner
place...
…Phan Engagement
Phil the Can
eCycle Event
“Red Goes
Green”
Team
eCycle Event

26. Environment
Initiatives
Timeline
2004 2005 2006 2007 2008 2009 2010 2011 2012
2004 - 2007 2008 2009 - 2010 2011 - 2012
Introduced Automatic Foam Soap
Cardboard Recycling Efforts began Dispensing system in Suites and Introduced the Microfiber cleaning
Red Goes Green is Launched
during Inaugural Season Administration Offices program which promotes more effective
Purchase of Certified Credits to offset
Environmentally friendly and Introduced Manual Foam Soap Dispensers cleaning process. The ergonomic and
Electricity Usage for a 12 month period
preferred Cleaning chemicals were in the Public Restrooms light weight design helps reduce personal
or ~20,000,000 kWh
used by the Housekeeping Product is Green Seal and EcoLogo which injury and has a positive impact to indoor
Began Post-Event Commingled Recycling
Department mean standards for hand cleaners and air quality.
in Seating Bowl after every Phillies.
Promoted Healthier Restroom hand soap products Introduced (3) scrubbing machines which
Purchased (35) 3-Stream Recycling
Cleaning process by utilizing the Introduced a smaller multi-Fold hand utilize an ionization process to negatively
Containers to help promote recycling
KaiVac Cleaning Machine towel throughout the Ballpark charge tap water and convert the water
Commingled Material throughout
Utilized the RTD dispensing system FSC Certified - Larger case size reduces into a cleaning solution. Results are zero
Ballpark.
to help regulate the dilution rates of packaging waste; meets EPS standards chemicals used during the cleaning
Initiated an In-Game Volunteer Effort to
cleaning chemicals used during Daily with a min. of 40% post-consumer process
help promote Recycling the Red Goes
Cleaning of the Ballpark. recycled fiber & total min. of 50% LED Lamps will replace incandescent
Green initiatives as a whole.
Introduced the Foam-activated reduced fiber. lamps
Introduced the Red Goes Green -
Scrubbing Technology Introduced a Green Seal Certified multi- Original Lamps = 39W (10,000hr lamp
Recycling Center; a place for Ballpark
surface Cleaning Chemical which uses life)
Personnel to deliver recycled material.
Hydrogen Peroxide as primary cleaning LED Solution - 12W (50,000hr lamp life)
agent

27. Foam Soap Micro-Fiber Orbio Technology
Cleaning Products
Foam soap conserves water by Orbio is the latest in a series of
Micro-Fiber cleaning products
reducing water waste by up to revolutionary technologies that
are 100% biodegradable
40%. Foam soap is instant help cleaning professionals
products which the added
lather so wash time is clean spaces without the
advantage electrostatic charged
shortened, conserving water. potential health and safety risks
fibers that draw in dust and dirt
Since the ballparks inception, Foam packaging also associated with traditional
Eco Global Spectrum has
relentlessly been analyzing
eliminate the traditional “bag
in a box” soap which accounts
for significant reduction in
to avoid cross-contamination
(twice the pick up of traditional
sweepers).
cleaning chemicals. It take tap
water, a small amount of salt
their cleaning processes and and electricity to create an
Friendly searching for new techniques,
products, and equipment that
are more eco-friendly and
cardboard waste and plastic. effective multi-purpose cleaning
solution that greatly reduces the
environmental footprint
safer for the environment.
Cleaning Their efforts have resulted in
safer chemicals, higher landfill
associated with packaged
conventional cleaners in use
today.
diversion rates, and more
Processes awareness about our
environmental impact.
At the start of the 2012 Phillies
Season, (3) new scrubbing
machines were introduced that Nobles Speed Scrub 28” Scrubber
utilize the ionization process of
ec-H2O technology. The (2)
new Tennant T16 Rider
ec-H2O technology uses oxygen and a small electrical current to Scrubbers, and Nobles 28”
turn tap water into an effective cleaning solution capable of Speed Scrubber have had a
removing dirt and soil from hard floor surfaces. major impact on the the cleaning
Water is infused with oxygen to create highly oxygenated water. process by maximizing cleaning
A small charge is applied to the water via an electrolysis cell, time, reducing the use of
creating a blended stream of positively and negatively charged chemicals, increasing safety, and
oxygenated water capable of attacking soil. Mechanical agitation promoting a healthy
provided by the scrubber then easily removes the soil and water environment.
from the surface. After 45 seconds, the charged water has
recombined leaving only water and soil in the scrubber tank. Tennant T16 Rider Scrubber

28. FOOD & ORGANICS
RECYCLING
In June of the 2012 Season, the Phillies extended
the Red Goes Green program to include food and
organics composting. As Phillies and Aramark
kitchen staff members prepare for each game, all
food scraps are composted through the program.
The material is then hauled away from the ballpark
by Waste Management and delivered to the
Wilmington Organic Recycling Center where it is
turned into valued, re-useable product such as feed
for livestock, fertilizer or soil amendments.

29. The Phillies’ efforts to help
make the world a cleaner
place...
…Employee Engagement
Earth Day Cleanup
“Red Goes
Green”
Cups and Mugs
eCycle Event
Recycled Shirts

30. The Phillies’ efforts to help
make the world a cleaner
place...
…Player Engagement
eCycle Event
“Red Goes
Home Run for Trees Green”
Day at CBP

31. The Phillies’ efforts to help
Tree Giveaway
Home Runs for Trees
make the world a cleaner
place...
…Phan Engagement
Phil the Can
eCycle Event
“Red Goes
Green”
Team
eCycle Event

34. Environmental Stewardship
fan engagement
Presented by Jami Leveen, ARAMARK Sports & Entertainment

35. ARAMARK fosters a value system that respects our environmental responsibilities and encourages
practices that reduce our environmental footprint.
Waste Stream Green Responsible Transportation Energy & Water
Sustainable Buildings Procurement Conservation
Management
Food
• Policy
• Policy • Policy • Policy • Policy
• Policy • LEED-NC
• Reduce • Minimal Packaging • Travel Reduction • Conservation
• Local • LEED-EB / HPO
• Reuse • Recycled content • Public Transportation • Efficiency
• Fresh • Greenhouse Gas
• Recycle • Travel Miles • Hybrids • Renewable
• Organic • Climate Neutrality
• Compost • Toxicity Reduction • Alternative Fuel • Energy Star
• Certification • Sustainable Sites
• Healthy • Recover • VOC Minimization • Maintenance • Procurement
• Indoor Environment • Travel Miles
• Materials & Resources • Certification
• Energy Management

36. Operations I what we do
 Food and Beverage I premium and concessions
 ingredients
 packaging
 Retail
 merchandise
 apparel
 packaging
 Facilities
 waste management
 housekeeping, grounds keeping, maintenance
 resource conservation I water, energy, chemicals

37. Doing Good = Doing Well I benefits
 Cost savings
 Community engagement
 Fan experience
 Fresher, healthier, better tasting food
 Positive public relations
 Improved health and wellness
Reduced environmental impact

 More efficient business operations

38. Fan Engagement I how we do it
 Signage  Authentic
 Labeling
 Transparent
 Merchandising  Simple
 Receptacles
 Accurate
 Freshness
 Informative
 Social Media

39. Fan Engagement I signage

40. Fan Engagement I signage

41. Fan Engagement I labeling

42. Fan Engagement I merchandising

43. Fan Engagement I FOH receptacles

44. Fan Engagement I fresh food

45. Fan Engagement I social media
23 Retweets
253,131
followers

46. Green Up the Game
Sustainability In Sports
THANKS FOR ATTENDING!
A WEBINAR EVENT CO-HOSTED
BY INTERNATIONAL SOCIETY OF
SUSTAINABILITY PROFESSIONALS
AND GREEN SPORTS ALLIANCE
YOU’LL RECEIVE A LINK TO THE RECORDING
AND THE PDF OF THE SLIDES IN A
FOLLOW-UP EMAIL