Compostmodern 2009

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My presentation from Compostmodern this year (2009).

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Compostmodern 2009

  1. 1. Becoming a Sustainable Designer in 47 Easy Steps Nathan Shedroff ComPostModern 2009 nathan.com/thoughts
  2. 2. M ore Becoming a Sustainable Designer in 47 Easy Steps Nathan Shedroff ComPostModern 2009 nathan.com/thoughts
  3. 3. M ore ? Becoming a Sustainable Designer in 47 Easy Steps Nathan Shedroff ComPostModern 2009 nathan.com/thoughts
  4. 4. M ore ? Becoming a Sustainable Designer in 47 Easy Steps Use and development that meets today’s needs without preventing those needs from being met by future generations. Brundtland Commission, 1987
  5. 5. M ore ? Becoming a Sustainable Designer in 47 Easy Steps Don’t do things today that make tomorrow worse.
  6. 6. M ore ? Becoming a Sustainable Designer in 47 Easy Steps Don’t do things today that make tomorrow worse. ...for your kids
  7. 7. M ore ? Becoming a Sustainable Designer in 47 Easy Steps Don’t do things today that make tomorrow worse. ...for your grand-kids
  8. 8. Don’t do things today that make tomorrow worse. Step 2
  9. 9. M ore ? Becoming a Sustainable Designer in 47 Easy Steps liberal? conservative?
  10. 10. The Aeschlimans, 1942
  11. 11. Don’t do things today that make tomorrow worse. Step 3
  12. 12. Don’t call it “Green” SOCIAL ENVIRONMENTAL FINANCIAL
  13. 13. Don’t call it “Green” Please! SOCIAL ENVIRONMENTAL FINANCIAL
  14. 14. You can call it “Blue” if you must SOCIAL ENVIRONMENTAL FINANCIAL
  15. 15. Speak to business-types in terms of “capital” HUMAN NATURAL SOCIAL ENVIRONMENTAL FINANCIAL CAPITAL CAPITAL CAPITAL
  16. 16. Speak to business-types in terms of “capital” PEOPLE NATURAL MONEY SOCIAL ENVIRONMENTAL FINANCIAL CAPITAL RESOURCES CAPITAL
  17. 17. SOCIAL ENVIRONMENTAL FINANCIAL Step 4
  18. 18. SOCIAL ENVIRONMENTAL FINANCIAL Learn a framework to use
  19. 19. SOCIAL ENVIRONMENTAL FINANCIAL
  20. 20. SOCIAL ENVIRONMENTAL FINANCIAL
  21. 21. Life Cycle Analysis (LCA):
  22. 22. Life Cycle Analysis (LCA): NATURAL RESOURCES SOCIAL ENVIRONMENTAL MANUF. USE DISPOSAL FINANCIAL Measurement of energy and material use throughout lifecycle
  23. 23. Natural Capitalism (Eco-efficiency) SOCIAL ENVIRONMENTAL FINANCIAL
  24. 24. Cradle to Cradle (Eco-effectiveness) SOCIAL ENVIRONMENTAL FINANCIAL Waste
  25. 25. Natural Step™ SOCIAL ENVIRONMENTAL FINANCIAL
  26. 26. Biomimicry SOCIAL ENVIRONMENTAL FINANCIAL
  27. 27. Datschefski’s “Total Beauty” Energy and materials from renewable sources Minimum of 10 times efficiency from 1990 levels SOCIAL SOLAR EFFICIENT SOCIAL MANUF. USE DISPOSAL FINANCIAL CYCLIC SAFE
  28. 28. Social Return on Investment (SROI) SOCIAL ENVIRONMENTAL FINANCIAL
  29. 29. Sustainability Helix SOCIETY ENVIRONMENT MARKETS OPERATIONS & FACILITIES SOCIAL MARKETING & COMMUN. ENVIRONMENTALMANAGEMENT FINANCIAL HR DEVEL. & PARTNERSHIPS & CORP. CULTURE STAKEHOLDERS DESIGN PROCESS GOVERNANCE INNOVATION & Unsustainable Exploring Experimenting Leading Restoring
  30. 30. Summary Framework:
  31. 31. A summary framework Energy and materials (Ecosystem Services) Radical Resource Efficiency (min 10x) Renewable energy and materials Eliminate the use of toxic substances Nature’s solutions can inspire our own Biodiveristy maintained SOCIETY ENVIRONMENT MARKET (HUMAN CAPITAL) (NATURAL CAPITAL) (FINANCIAL CAPITAL) MANUF. USE DISPOSAL PRODUCTS/SERVICES (MANUFACTURED CAPITAL) Criteria: Corporate Strategy: Governance and Management Issues: HR Development and Corporate Culture Fair/just distribution/use of resources Operations and Facilities according to (whose?) values Design and Process Innovation Marketing and Communications Partnerships and Stakeholder Efficent cycles of energy and materials All wastes are inputs for other systems Safe deposits of energy and materials to the environment are balanced with those taken from it
  32. 32. Step 5
  33. 33. Design for Use (Usability, Accessibility, Clarity & Meaning)
  34. 34. Step 6
  35. 35. Dematerialization (Materials, Energy, & Transportation) Apple Keyboard
  36. 36. Dematerialization (Materials, Energy, & Transportation) Apple Keyboard
  37. 37. Dematerialization (Materials, Energy, & Transportation) Apple iPhone
  38. 38. Step 7
  39. 39. Substitution (Materials, Energy, & Transportation) Herman Miller Mirra Chair
  40. 40. Step 8
  41. 41. Localization (Reduce Transportation) [Lovins, et al] Sealed cans are inserted Each ton of Aluminum Oxide into cardboard cartons is smelted into 1/4 ton of made of forest pulp from aluminum in Sweden or British Columbia Norway. Cans are created in roller Phosphorus is mills in Sweden or Germany. excavated from open-pit mines in The Sugar Aluminum sheets are punched Idaho. might come and formed into cans, washed, from beet dried, painted, lacquered, fields in flanged, sprayed with France. protective coating and The Caffeine might inspected. come from a chemical Cartons of cans are manufacturer shipped to warehouses and supermarkets— A ton of mined Bauxite 84% of which are turns into half a ton of discarded after use. Ore takes a month to aluminum oxide. travel to the refinery.
  42. 42. Step 9
  43. 43. Transmaterialization Zip Car
  44. 44. Step 10
  45. 45. Informationalization Open Architecture Network (Architecture for Humanity)
  46. 46. Step 11
  47. 47. Design for Durability Dyson Vacuum
  48. 48. Step 12
  49. 49. Design for Reuse (unintended) Artecnica Bottles
  50. 50. Design for Reuse (intended) Maille Condiment Jars
  51. 51. Step 13
  52. 52. Design for Disassembly Rickshaw Zero Bag
  53. 53. Step 14
  54. 54. Close the Loop Combustible Misc. Waste Liquid Fertilizer Crude Oil Waste Compost Aalborg Water Noveren Lake Statoil A/S Portland A/S Tissø Kemira I/S Refinery Sulfur & Road Paving Glass, Metal, & Paper for Fuel Recycling Steam Gas Fly Ash Misc. Waste Bioteknisk ASNÆS BPB City of Nordrens Power GYPROC Sludge Kalundborg Solirem A/S Station A/S Gypsum Condensate Treated Treated Water Water Treated Steam Water Sea Novozymes Novo Fish Water A/S Nordisk A/S Farms Sludge Fish Waste Fertilizer Coal Yeast Slurry Kalundborg, Denmark
  55. 55. Step 15
  56. 56. Redesign the System Curitiba, Brazil
  57. 57. Redesign the System
  58. 58. Redesign the System Make New Models
  59. 59. Step 16
  60. 60. Restoration Polystichum acrostichoides
  61. 61. Step 17
  62. 62. Over-deliver (that’s it)
  63. 63. Summary: 1. Provide More (value, meaning, performance) for Less (materials and energy) 2. Focus on Efficiency and Health 3. Use & Promote Local energy, resources, and labor 4. Donʼt use PVC 5. Design solutions to be savored 6. Don’t spend more declaring your results than the value they provide
  64. 64. Next steps:

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