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Social Games Anytime Anywhere
1. Social games
anytime, anywhere
Sebastien de Halleux
COO & Co-Founder
2. Playfish is a social games company
We make games that let friends play together on social networks
Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008
Winner : 2008 GSP East, Appnite Award
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3. 25+ million monthly active users in 12 months
monthly active users (million)
Large community
• 60 million registered users
• 25+ million monthly active users
• 4.5+ million daily active users
Large market share
• 5 of top 10 games on Facebook
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14. Games are good at generating emotions
Wonder
Joy Fear
Achievement Frustration
Greed
Suspense Horror
15. Friendship Love Pride
But what about social emotions?
Envy Anger
16. Who Has The Biggest Brain?
on the iPhone and iPod touch
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17. Success formula is changing
αt*βt* γ(t)
Q*P virality * engagement * monetization
revenue
time time
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18. This is only the beginning…
Access
units sold
23m PS3
29m Xbox360
45mWii
Utility
30m iPhone Monthly Active Users
and iPod touch
100m DS 150m Myspace
180m console 175m Facebook
including PS1/2 gen
1.3B webPC 500m SocNet
3B mobile
Sources: DFC Intelligences, Bloomberg, company web sites